Nibbler SEO audit for www.fidelity.co.uk

Summary

Overall9.7

The overall score for this website.

Accessibility9.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

• URL format8.4
• Internal links9.1
• Mobile 10
• Page titles 10
• Headings 10

Experience9.8

How satisfying the website is likely to be for users.

The following tests contribute to this score:

• URL format8.4
• Internal links9.1
• Amount of content9.7
• Mobile 10
• Server behaviour 10
• Images 10
• Printability 10
• Freshness 10

Marketing9.6

How well marketed, and popular the website is.

The following tests contribute to this score:

• Meta tags8.4
• Internal links9.1
• Amount of content9.7
• Analytics 10
• Page titles 10
• Headings 10
• Freshness 10

Technology9.7

How well designed and built the website is.

The following tests contribute to this score:

• Meta tags8.4
• URL format8.4
• Internal links9.1
• Mobile 10
• Server behaviour 10
• Headings 10
• Images 10
• Printability 10

Nibbler tested a sample of 5 pages from this website at 01:59 on 19 Apr 2024 (BST).

Retest

Top priorities for website improvement

• Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
• Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
• Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)