Report for www.google.es

Overall6.8

The overall score for this website.

Accessibility7.6

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.8

How satisfying the website is likely to be for users.

Marketing5.7

How well marketed, and popular the website is.

Technology7.7

How well designed and built the website is.

Screenshot of www.google.es

Nibbler tested a sample of 5 pages from this website at 01:15 on 8 Apr 2021 (BST).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain a link to Twitter, but it did not appear to be a public Twitter account associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      googleadsGoogle Ads6012254351535No

Source: Twitter

Headings0.0

admob adsense advertise analytics apps business campaigns cloud data earn explore first friendly google hosting improve into learn measure mobile money passion profit scale shopping site solutions storage then think turn universal workspace your youtube

  • A large number (80.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel
www.google.es/services/Business SolutionsH1
www.google.es/services/Get your business on Google.H2
www.google.es/services/Advertise with Google.H2
www.google.es/services/Turn your passion into profit.H2
www.google.es/services/First measure. Then improve.H2
www.google.es/services/Explore all business solutions.H2
www.google.es/services/Google AdsH3
www.google.es/services/Shopping CampaignsH3
www.google.es/services/YouTube AdsH3
www.google.es/services/Universal App CampaignsH3
www.google.es/services/Google WorkspaceH3
www.google.es/services/Web HostingH3
www.google.es/services/Cloud StorageH3
www.google.es/services/Data AnalyticsH3
www.google.es/services/AdSenseH3
www.google.es/services/AdMobH3
www.google.es/services/Google AnalyticsH3
www.google.es/services/Analytics for Mobile AppsH3
www.google.es/services/Is Your Site Mobile Friendly?H3
www.google.es/services/Think with GoogleH3
www.google.es/services/AdvertiseH4
www.google.es/services/AdvertiseH4
www.google.es/services/Scale your BusinessH4
www.google.es/services/Scale your BusinessH4
www.google.es/services/Earn money from adsH4
www.google.es/services/Earn money from adsH4
www.google.es/services/Measure & learnH4
www.google.es/services/Measure & learnH4
www.google.es/services/See all solutionsH4
www.google.es/services/Get on GoogleH4
www.google.es/services/AdvertiseH4
www.google.es/services/Scale your BusinessH4
www.google.es/services/Earn moneyH4
www.google.es/services/Measure & LearnH4
www.google.es/services/AdvertiseH4
www.google.es/services/Scale your BusinessH4
www.google.es/services/Earn money from adsH4
www.google.es/services/Measure & learnH4
www.google.es/services/See all solutionsH4

Printability0.0

0% of pages are optimised for printing

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Analytics2.0

20% of pages use analytics

Google Tag Manager

  • 20.0% of this website is using Google Tag Manager but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Freshness4.4

Last updated October 20, 2020

  • It looks like this website was last updated on Tuesday, 20 October 2020. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
20/10/2020www.google.es/services/Last modified header
26/05/2020www.google.es/intl/.../Last modified header
26/05/2020www.google.es/intl/.../Last modified header
18/10/2019www.google.es/.../section-earn-card-img_1x.jpgLast modified header
18/10/2019www.google.es/.../cloud_logo_lockup_1x.pngLast modified header
18/10/2019www.google.es/.../section-advertise-card-img_1x.jpgLast modified header
18/10/2019www.google.es/.../hero-bg_m_1x.pngLast modified header
22/10/2019www.google.es/.../googlelogo_white_background_color_272x92dp.pngLast modified header
18/10/2019www.google.es/.../business-solutions.min.cssLast modified header

Amount of content4.6

Rendering Chart...

  • This website has an average of 346 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.
  • 2 pages of this website have very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.

Meta tags5.2

This is how this website will look in Google search listings:

Google

www.google.es/

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

  • All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.google.es/descriptionSearch the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
www.google.es/robotsnoodp
www.google.es/services/viewportinitial-scale=1, minimum-scale=1, width=device-width
www.google.es/services/descriptionLearn about the comprehensive list of service software's Google Business Solutions provides to help with data analysis, advertising, site performance and more.

Meta Tags (http-equiv attribute)

Page URLNameContent
www.google.es/Content-Typetext/html; charset=UTF-8
www.google.es/advanced_search?hl=en&authuser=0content-typetext/html; charset=utf-8
www.google.es/intl/.../refresh0; URL=https://policies.google.com/privacy
www.google.es/intl/.../refresh0; URL=https://policies.google.com/terms

Mobile8.0

Mobile screenshot of www.google.esTablet screenshot of www.google.es
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
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URL format8.4

  • One URL is particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Images8.7

63% of images have a clearly defined size

37 images are being resized by the browser

Server behaviour9.9

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://google.es to http://www.google.es. This is ideal.

Popularity9.9

128 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 128 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.
  • This website accounts for 91.5% of the Internet traffic to google.es and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Domain agei

  • Sorry, we cannot check the domain age of .es websites.

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