Nibbler SEO audit for www.gpmd.co.uk
Summary
Overall9.1
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 16:39 on 19 Apr 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.gpmd.co.uk/ Not detected www.gpmd.co.uk/about-us Not detected www.gpmd.co.uk/our-team Not detected www.gpmd.co.uk/jobs Not detected www.gpmd.co.uk/services Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links6.9
- 2 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.gpmd.co.uk/blog Read More www.gpmd.co.uk/ www.gpmd.co.uk/blog Read More www.gpmd.co.uk/about-us
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 33 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.2
Rendering Chart...
- This website has an average of 360 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.gpmd.co.uk/ | 3878 | 581 |
| www.gpmd.co.uk/about-us | 2103 | 323 |
| www.gpmd.co.uk/our-team | 1742 | 264 |
| www.gpmd.co.uk/jobs | 2312 | 362 |
| www.gpmd.co.uk/services | 1774 | 271 |
Images9.5
9% of images have a clearly defined size
10 images are being resized by the browser
- Most images (91.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 2 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://gpmd.co.uk to http://www.gpmd.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.gpmd.co.uk/ | Your partner in delivering ecommerce success | H1 |
| www.gpmd.co.uk/ | Sign up for our newsletter | H2 |
| www.gpmd.co.uk/ | Plan | H3 |
| www.gpmd.co.uk/ | Build | H3 |
| www.gpmd.co.uk/ | Grow | H3 |
| www.gpmd.co.uk/ | Case Studies: We help ecommerce brands develop world class solutions | H3 |
| www.gpmd.co.uk/ | Lazy Susan 2021 | H3 |
| www.gpmd.co.uk/ | Paxton & Whitfield | H3 |
| www.gpmd.co.uk/ | The River Café | H3 |
| www.gpmd.co.uk/ | Enterprise-level solutions to empower your project. | H3 |
| www.gpmd.co.uk/ | We are truly passionate about helping our clients scale and grow their businesses online. | H3 |
| www.gpmd.co.uk/ | Latest from the blog | H3 |
| www.gpmd.co.uk/ | Some of the brands we've worked with... | H4 |
| www.gpmd.co.uk/ | Get in touch. Email hello@gpmd.co.uk or call +44 20 7183 1072. | H4 |
| www.gpmd.co.uk/about-us | About Us | H1 |
| www.gpmd.co.uk/about-us | Sign up for our newsletter | H2 |
| www.gpmd.co.uk/about-us | We are an award-winning ecommerce agency based in London, providing strategy, design and development services. We are truly passionate about helping our clients grow and scale online, and have been working alongside ambitious online retailers since 1999. | H3 |
| www.gpmd.co.uk/about-us | Our Standards | H3 |
| www.gpmd.co.uk/about-us | Latest from the blog | H3 |
| www.gpmd.co.uk/about-us | Some of our success stories | H3 |
| www.gpmd.co.uk/about-us | Lazy Susan 2021 | H3 |
| www.gpmd.co.uk/about-us | Paxton & Whitfield | H3 |
| www.gpmd.co.uk/about-us | The River Café | H3 |
| www.gpmd.co.uk/about-us | Customer Satisfaction | H4 |
| www.gpmd.co.uk/about-us | Highest Quality | H4 |
| www.gpmd.co.uk/about-us | Always Learning | H4 |
| www.gpmd.co.uk/about-us | Supporting Each Other | H4 |
| www.gpmd.co.uk/about-us | Get in touch. Email hello@gpmd.co.uk or call +44 20 7183 1072. | H4 |
| www.gpmd.co.uk/our-team | Meet our team of experienced ecommerce professionals | H1 |
| www.gpmd.co.uk/our-team | Sign up for our newsletter | H2 |
| www.gpmd.co.uk/our-team | Join our team and help shape the future of ecommerce! | H3 |
| www.gpmd.co.uk/our-team | Get in touch. Email hello@gpmd.co.uk or call +44 20 7183 1072. | H4 |
| www.gpmd.co.uk/jobs | Join our team, and help shape the future of ecommerce | H1 |
| www.gpmd.co.uk/jobs | Current team openings | H2 |
| www.gpmd.co.uk/jobs | Why work for us? | H2 |
| www.gpmd.co.uk/jobs | Sign up for our newsletter | H2 |
| www.gpmd.co.uk/jobs | Work from anywhere | H3 |
| www.gpmd.co.uk/jobs | Fantastic benefits | H3 |
| www.gpmd.co.uk/jobs | Career growth | H3 |
| www.gpmd.co.uk/jobs | Join our team and help shape the future of ecommerce! | H3 |
| www.gpmd.co.uk/jobs | Get in touch. Email hello@gpmd.co.uk or call +44 20 7183 1072. | H4 |
| www.gpmd.co.uk/services | Our Services | H1 |
| www.gpmd.co.uk/services | Ecommerce Design & Development | H3 |
| www.gpmd.co.uk/services | Marketing Strategies | H3 |
| www.gpmd.co.uk/services | UX Consultancy | H3 |
| www.gpmd.co.uk/services | Ecommerce Strategy | H3 |
| www.gpmd.co.uk/services | Some of the brands we've worked with... | H3 |
Meta tags10.0
This is how this website will look in Google search listings:
Ecommerce Growth Agency｜London｜GPMD
www.gpmd.co.uk/
GPMD - Your partner in delivering ecommerce success. We are a full-service ecommerce agency based in London, providing strategy, design and development services.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.gpmd.co.uk/ | description | GPMD - Your partner in delivering ecommerce success. We are a full-service ecommerce agency based in London, providing strategy, design and development services. |
| www.gpmd.co.uk/ | twitter:card | summary_large_image |
| www.gpmd.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.gpmd.co.uk/about-us | description | We are specialists in ecommerce design and development. We are truly passionate about helping our clients scale and grow their businesses online. |
| www.gpmd.co.uk/about-us | twitter:card | summary_large_image |
| www.gpmd.co.uk/about-us | viewport | width=device-width, initial-scale=1 |
| www.gpmd.co.uk/our-team | description | Meet our team of experienced ecommerce professionals. |
| www.gpmd.co.uk/our-team | twitter:card | summary_large_image |
| www.gpmd.co.uk/our-team | viewport | width=device-width, initial-scale=1 |
| www.gpmd.co.uk/jobs | description | Join our team and help shape the future of ecommerce. |
| www.gpmd.co.uk/jobs | twitter:card | summary_large_image |
| www.gpmd.co.uk/jobs | viewport | width=device-width, initial-scale=1 |
| www.gpmd.co.uk/services | description | GPMD helps ambitious retail brands grow by providing ecommerce strategy, marketing and ecommerce design and development services |
| www.gpmd.co.uk/services | twitter:card | summary_large_image |
| www.gpmd.co.uk/services | viewport | width=device-width, initial-scale=1 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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