Nibbler SEO audit for www.healthcare.gov
Summary
Overall8.6
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 03:25 on 29 Mar 2024 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings7.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
Amount of content7.1
Rendering Chart...
- This website has an average of 450 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.healthcare.gov/ | 3256 | 532 |
| www.healthcare.gov/login | 50 | 10 |
| www.healthcare.gov/have-coverage/ | 2853 | 470 |
| www.healthcare.gov/get-coverage/ | 2813 | 458 |
| www.healthcare.gov/quick-guide/.../ | 4747 | 779 |
Meta tags8.4
This is how this website will look in Google search listings:
HealthCare.gov
www.healthcare.gov/
Still need health insurance? You can enroll or change plans if you have certain life events or income, or qualify for Medicaid or CHIP.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.healthcare.gov/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.healthcare.gov/ | generator | Gatsby 5.11.0 |
| www.healthcare.gov/ | og:site_name | HealthCare.gov |
| www.healthcare.gov/ | search-title | Still need health insurance? |
| www.healthcare.gov/ | content-type | landing |
| www.healthcare.gov/ | topics | |
| www.healthcare.gov/ | keywords | |
| www.healthcare.gov/ | description | Still need health insurance? You can enroll or change plans if you have certain life events or income, or qualify for Medicaid or CHIP. |
| www.healthcare.gov/ | og:title | Still need health insurance? |
| www.healthcare.gov/ | og:description | Still need health insurance? You can enroll or change plans if you have certain life events or income, or qualify for Medicaid or CHIP. |
| www.healthcare.gov/ | og:type | landing |
| www.healthcare.gov/ | og:url | https://www.healthcare.gov/ |
| www.healthcare.gov/ | og:locale | en_US |
| www.healthcare.gov/ | og:locale:alternate | es_US |
| www.healthcare.gov/ | twitter:site | @HealthCareGov |
| www.healthcare.gov/ | twitter:title | Still need health insurance? |
| www.healthcare.gov/ | twitter:description | Still need health insurance? You can enroll or change plans if you have certain life events or income, or qualify for Medicaid or CHIP. |
| www.healthcare.gov/ | twitter:card | summary |
| www.healthcare.gov/ | og:image | https://www.healthcare.gov/images/logo.png |
| www.healthcare.gov/ | og:image:width | 241 |
| www.healthcare.gov/ | og:image:height | 30 |
| www.healthcare.gov/login | viewport | width=device-width, initial-scale=1 |
| www.healthcare.gov/login | theme-color | #000000 |
| www.healthcare.gov/login | version | 69e3c6d |
| www.healthcare.gov/have-coverage/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.healthcare.gov/have-coverage/ | generator | Gatsby 5.11.0 |
| www.healthcare.gov/have-coverage/ | og:site_name | HealthCare.gov |
| www.healthcare.gov/have-coverage/ | search-title | Want to change your current health plan? |
| www.healthcare.gov/have-coverage/ | content-type | landing |
| www.healthcare.gov/have-coverage/ | topics | |
| www.healthcare.gov/have-coverage/ | keywords | |
| www.healthcare.gov/have-coverage/ | description | Want to change your current health plan? You can change if you have certain life events - like moving, getting married, or having a baby - or income. |
| www.healthcare.gov/have-coverage/ | og:title | Want to change your current health plan? |
| www.healthcare.gov/have-coverage/ | og:description | Want to change your current health plan? You can change if you have certain life events - like moving, getting married, or having a baby - or income. |
| www.healthcare.gov/have-coverage/ | og:type | landing |
| www.healthcare.gov/have-coverage/ | og:url | https://www.healthcare.gov/have-coverage |
| www.healthcare.gov/have-coverage/ | og:locale | en_US |
| www.healthcare.gov/have-coverage/ | og:locale:alternate | es_US |
| www.healthcare.gov/have-coverage/ | twitter:site | @HealthCareGov |
| www.healthcare.gov/have-coverage/ | twitter:title | Want to change your current health plan? |
| www.healthcare.gov/have-coverage/ | twitter:description | Want to change your current health plan? You can change if you have certain life events - like moving, getting married, or having a baby - or income. |
| www.healthcare.gov/have-coverage/ | twitter:card | summary |
| www.healthcare.gov/have-coverage/ | og:image | https://www.healthcare.gov/images/logo.png |
| www.healthcare.gov/have-coverage/ | og:image:width | 241 |
| www.healthcare.gov/have-coverage/ | og:image:height | 30 |
| www.healthcare.gov/get-coverage/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.healthcare.gov/get-coverage/ | generator | Gatsby 5.11.0 |
| www.healthcare.gov/get-coverage/ | og:site_name | HealthCare.gov |
| www.healthcare.gov/get-coverage/ | search-title | Need health insurance? |
| www.healthcare.gov/get-coverage/ | content-type | landing |
| www.healthcare.gov/get-coverage/ | topics | |
| www.healthcare.gov/get-coverage/ | keywords | |
| www.healthcare.gov/get-coverage/ | description | Get Healthcare Coverage, Health Insurance Marketplace® |
| www.healthcare.gov/get-coverage/ | og:title | Need health insurance? |
| www.healthcare.gov/get-coverage/ | og:description | Get Healthcare Coverage, Health Insurance Marketplace® |
| www.healthcare.gov/get-coverage/ | og:type | landing |
| www.healthcare.gov/get-coverage/ | og:url | https://www.healthcare.gov/get-coverage |
| www.healthcare.gov/get-coverage/ | og:locale | en_US |
| www.healthcare.gov/get-coverage/ | og:locale:alternate | es_US |
| www.healthcare.gov/get-coverage/ | twitter:site | @HealthCareGov |
| www.healthcare.gov/get-coverage/ | twitter:title | Need health insurance? |
| www.healthcare.gov/get-coverage/ | twitter:description | Get Healthcare Coverage, Health Insurance Marketplace® |
| www.healthcare.gov/get-coverage/ | twitter:card | summary |
| www.healthcare.gov/get-coverage/ | og:image | https://www.healthcare.gov/images/logo.png |
| www.healthcare.gov/get-coverage/ | og:image:width | 241 |
| www.healthcare.gov/get-coverage/ | og:image:height | 30 |
| www.healthcare.gov/quick-guide/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.healthcare.gov/quick-guide/.../ | generator | Gatsby 5.11.0 |
| www.healthcare.gov/quick-guide/.../ | og:site_name | HealthCare.gov |
| www.healthcare.gov/quick-guide/.../ | search-title | When can you get health insurance? |
| www.healthcare.gov/quick-guide/.../ | content-type | explainer |
| www.healthcare.gov/quick-guide/.../ | topics | |
| www.healthcare.gov/quick-guide/.../ | keywords | activate my health insurance,2023 health insurance,"Marketplace Coverage",activate coverage,open enrollment dates,health insurance deadline |
| www.healthcare.gov/quick-guide/.../ | description | If you haven’t applied for insurance on HealthCare.gov before, here's what you need to know about the Health Insurance Marketplace®. To get ready for Open Enrollment, sign up for emails to get deadline reminders and other important information. |
| www.healthcare.gov/quick-guide/.../ | og:title | When can you get health insurance? |
| www.healthcare.gov/quick-guide/.../ | og:description | If you haven’t applied for insurance on HealthCare.gov before, here's what you need to know about the Health Insurance Marketplace®. To get ready for Open Enrollment, sign up for emails to get deadline reminders and other important information. |
| www.healthcare.gov/quick-guide/.../ | og:type | explainer |
| www.healthcare.gov/quick-guide/.../ | og:url | https://www.healthcare.gov/quick-guide/dates-and-deadlines/ |
| www.healthcare.gov/quick-guide/.../ | og:locale | en_US |
| www.healthcare.gov/quick-guide/.../ | og:locale:alternate | es_US |
| www.healthcare.gov/quick-guide/.../ | twitter:site | @HealthCareGov |
| www.healthcare.gov/quick-guide/.../ | twitter:title | When can you get health insurance? |
| www.healthcare.gov/quick-guide/.../ | twitter:description | If you haven’t applied for insurance on HealthCare.gov before, here's what you need to know about the Health Insurance Marketplace®. To get ready for Open Enrollment, sign up for emails to get deadline reminders and other important information. |
| www.healthcare.gov/quick-guide/.../ | twitter:card | summary |
| www.healthcare.gov/quick-guide/.../ | og:image | https://www.healthcare.gov/images/logo.png |
| www.healthcare.gov/quick-guide/.../ | og:image:width | 241 |
| www.healthcare.gov/quick-guide/.../ | og:image:height | 30 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.healthcare.gov/ | x-ua-compatible | ie=edge |
| www.healthcare.gov/have-coverage/ | x-ua-compatible | ie=edge |
| www.healthcare.gov/get-coverage/ | x-ua-compatible | ie=edge |
| www.healthcare.gov/quick-guide/.../ | x-ua-compatible | ie=edge |
Server behaviour9.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://healthcare.gov to http://www.healthcare.gov. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| No Title | Missing |
| HealthCare.gov | OK |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 28, 2024
- It looks like this website was last updated on Thursday, 28 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 21/03/2024 | www.healthcare.gov/ | Body text |
| 28/03/2024 | www.healthcare.gov/ | Last modified header |
| 28/03/2024 | www.healthcare.gov/have-coverage/ | Last modified header |
| 28/03/2024 | www.healthcare.gov/get-coverage/ | Last modified header |
| 15/01/2024 | www.healthcare.gov/quick-guide/.../ | Body text |
| 16/01/2024 | www.healthcare.gov/quick-guide/.../ | Body text |
| 28/03/2024 | www.healthcare.gov/quick-guide/.../ | Last modified header |
| 11/01/2024 | www.healthcare.gov/.../oe11-jan16-hero-get-coverage.jpg | Last modified header |
| 11/01/2024 | www.healthcare.gov/.../oe11-jan16-hero-have-coverage.jpg | Last modified header |
| 11/01/2024 | www.healthcare.gov/.../oe11-jan16-homepage-hero.jpg | Last modified header |
| 12/01/2024 | www.healthcare.gov/.../parents-with-baby-resized.jpg | Last modified header |
| 18/03/2024 | www.healthcare.gov/.../index-3b41b9f3.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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