Nibbler SEO audit for www.hlnengineering.co.uk
Summary
Overall9.1
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 18:10 on 18 Apr 2024 (BST).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Freshness1.2
Last updated May 11, 2021
- It looks like this website was last updated on Tuesday, 11 May 2021. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 15/09/2017 | www.hlnengineering.co.uk/.../061.png | Last modified header |
| 15/09/2017 | www.hlnengineering.co.uk/.../IMG_2577-2.jpg | Last modified header |
| 15/09/2017 | www.hlnengineering.co.uk/.../aboutslide.jpg | Last modified header |
| 23/05/2019 | www.hlnengineering.co.uk/.../CE-Logo.png | Last modified header |
| 08/07/2019 | www.hlnengineering.co.uk/.../jplogo3.png | Last modified header |
| 08/07/2019 | www.hlnengineering.co.uk/.../jplogo2.png | Last modified header |
| 15/09/2017 | www.hlnengineering.co.uk/.../mid2b.png | Last modified header |
| 11/05/2021 | www.hlnengineering.co.uk/.../residential-structural-engineering.jpeg | Last modified header |
| 11/05/2021 | www.hlnengineering.co.uk/.../engineering-consultancy-1.jpeg | Last modified header |
| 11/05/2021 | www.hlnengineering.co.uk/.../architectural-housing.jpeg | Last modified header |
| 08/07/2019 | www.hlnengineering.co.uk/.../hln-engineering-logo.svg | Last modified header |
Amount of content8.3
Rendering Chart...
- This website has an average of 397 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.hlnengineering.co.uk/ | 3287 | 526 |
| www.hlnengineering.co.uk/what-we-do/ | 1429 | 193 |
| www.hlnengineering.co.uk/what-we-do/.../ | 2938 | 431 |
| www.hlnengineering.co.uk/what-we-do/.../ | 2792 | 416 |
| www.hlnengineering.co.uk/what-we-do/.../ | 2834 | 420 |
Meta tags8.4
This is how this website will look in Google search listings:
Structural Engineering, London & Cardiff | HLN Engineering
www.hlnengineering.co.uk/
HLN Engineering is a multi-disciplinary engineering consultancy, offering a wide range of civil & structural engineering services. We are based in London, with ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.hlnengineering.co.uk/ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.hlnengineering.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.hlnengineering.co.uk/ | description | HLN Engineering is a multi-disciplinary engineering consultancy, offering a wide range of civil & structural engineering services. We are based in London, with regional offices in Cardiff Bromsgrove & Waltham Abbey. |
| www.hlnengineering.co.uk/ | twitter:card | summary_large_image |
| www.hlnengineering.co.uk/ | twitter:label1 | Estimated reading time |
| www.hlnengineering.co.uk/ | twitter:data1 | 3 minutes |
| www.hlnengineering.co.uk/ | generator | WordPress 6.0.8 |
| www.hlnengineering.co.uk/ | generator | Site Kit by Google 1.90.0 |
| www.hlnengineering.co.uk/what-we-do/ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.hlnengineering.co.uk/what-we-do/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.hlnengineering.co.uk/what-we-do/ | twitter:card | summary_large_image |
| www.hlnengineering.co.uk/what-we-do/ | twitter:label1 | Estimated reading time |
| www.hlnengineering.co.uk/what-we-do/ | twitter:data1 | 2 minutes |
| www.hlnengineering.co.uk/what-we-do/ | generator | WordPress 6.0.8 |
| www.hlnengineering.co.uk/what-we-do/ | generator | Site Kit by Google 1.90.0 |
| www.hlnengineering.co.uk/what-we-do/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.hlnengineering.co.uk/what-we-do/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.hlnengineering.co.uk/what-we-do/.../ | description | Expert structural engineers working with domestic & commercial clients in London, Cardiff & along the M4 corridor. Enquire today - free no obligation quote. |
| www.hlnengineering.co.uk/what-we-do/.../ | twitter:card | summary_large_image |
| www.hlnengineering.co.uk/what-we-do/.../ | twitter:label1 | Estimated reading time |
| www.hlnengineering.co.uk/what-we-do/.../ | twitter:data1 | 5 minutes |
| www.hlnengineering.co.uk/what-we-do/.../ | generator | WordPress 6.0.8 |
| www.hlnengineering.co.uk/what-we-do/.../ | generator | Site Kit by Google 1.90.0 |
| www.hlnengineering.co.uk/what-we-do/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.hlnengineering.co.uk/what-we-do/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.hlnengineering.co.uk/what-we-do/.../ | description | Our chartered civil engineers have consulted on a wide range of civil engineering projects across the UK. Get in touch today to see how we can assist you. |
| www.hlnengineering.co.uk/what-we-do/.../ | twitter:card | summary_large_image |
| www.hlnengineering.co.uk/what-we-do/.../ | twitter:label1 | Estimated reading time |
| www.hlnengineering.co.uk/what-we-do/.../ | twitter:data1 | 5 minutes |
| www.hlnengineering.co.uk/what-we-do/.../ | generator | WordPress 6.0.8 |
| www.hlnengineering.co.uk/what-we-do/.../ | generator | Site Kit by Google 1.90.0 |
| www.hlnengineering.co.uk/what-we-do/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.hlnengineering.co.uk/what-we-do/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.hlnengineering.co.uk/what-we-do/.../ | description | HLN Engineering Ltd is comprised of an expert team of consulting engineers, specialising in civil and structural engineering. London, Cardiff & Bromsgrove |
| www.hlnengineering.co.uk/what-we-do/.../ | twitter:card | summary_large_image |
| www.hlnengineering.co.uk/what-we-do/.../ | twitter:label1 | Estimated reading time |
| www.hlnengineering.co.uk/what-we-do/.../ | twitter:data1 | 4 minutes |
| www.hlnengineering.co.uk/what-we-do/.../ | generator | WordPress 6.0.8 |
| www.hlnengineering.co.uk/what-we-do/.../ | generator | Site Kit by Google 1.90.0 |
Internal links8.8
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://hlnengineering.co.uk to http://www.hlnengineering.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler tested the following pages
- https://www.hlnengineering.co.uk/
- https://www.hlnengineering.co.uk/what-we-do/
- https://www.hlnengineering.co.uk/what-we-do/structural-engineers/
- https://www.hlnengineering.co.uk/what-we-do/civil-engineers/
- https://www.hlnengineering.co.uk/what-we-do/consulting-engineers/