Nibbler SEO audit for www.hul.co.in

Overall9.0

The overall score for this website.

Accessibility10.0

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Internal links9.8
Mobile 10
Page titles 10
Headings 10
URL format 10

Experience8.1

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Twitter0.0
Printability0.0
Images8.0
Amount of content9.1
Internal links9.8
Mobile 10
Server behaviour 10
URL format 10
Freshness 10

Marketing6.1

How well marketed, and popular the website is.

The following tests contribute to this score:

Twitter0.0
Meta tags8.4
Amount of content9.1
Internal links9.8
Analytics 10
Page titles 10
Headings 10
Freshness 10

Technology9.1

How well designed and built the website is.

The following tests contribute to this score:

Printability0.0
Images8.0
Meta tags8.4
Internal links9.8
Mobile 10
Server behaviour 10
Headings 10
URL format 10

Nibbler tested a sample of 5 pages from this website at 16:00 on 23 Apr 2024 (BST).

Want white-label SEO audits to share with your clients?

Top priorities for website improvement

Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)

Twitter0.0

Help

This website does not appear to be associated with a Twitter account.

This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.

Printability0.0

Help

0% of pages are optimised for printing

5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
  Print optimised pages
  Page Print
  www.hul.co.in/ Not detected
  www.hul.co.in/location-selector/ Not detected
  www.hul.co.in/our-company/.../ Not detected
  www.hul.co.in/search/ Not detected
  www.hul.co.in/our-company/ Not detected

Page	Print
www.hul.co.in/	Not detected
www.hul.co.in/location-selector/	Not detected
www.hul.co.in/our-company/.../	Not detected
www.hul.co.in/search/	Not detected
www.hul.co.in/our-company/	Not detected

Media specific CSS detected

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Meta tags8.4

Help

This is how this website will look in Google search listings:

HUL Homepage | Unilever

www.hul.co.in/

At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
  Pages with no meta description
  Page URL
  www.hul.co.in/search/

Page URL
www.hul.co.in/search/

Meta Tags (name attribute)

Page URL	Name	Content
www.hul.co.in/	viewport	width=device-width, initial-scale=1.0
www.hul.co.in/	description	At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.
www.hul.co.in/	msapplication-tilecolor	#ffffff
www.hul.co.in/	theme-color	#1f36c7
www.hul.co.in/	og:type	website
www.hul.co.in/location-selector/	viewport	width=device-width, initial-scale=1.0
www.hul.co.in/location-selector/	description	Location selector
www.hul.co.in/location-selector/	msapplication-tilecolor	#ffffff
www.hul.co.in/location-selector/	theme-color	#1f36c7
www.hul.co.in/location-selector/	og:type	website
www.hul.co.in/our-company/.../	viewport	width=device-width, initial-scale=1.0
www.hul.co.in/our-company/.../	description	Mr Nitin Paranjpe is the Non-Executive Chairman of Hindustan Unilever Limited. Nitin is also the Chief Transformation and Chief People Officer at Unilever.
www.hul.co.in/our-company/.../	msapplication-tilecolor	#ffffff
www.hul.co.in/our-company/.../	theme-color	#1f36c7
www.hul.co.in/our-company/.../	og:type	website
www.hul.co.in/search/	viewport	width=device-width, initial-scale=1.0
www.hul.co.in/search/	robots	noindex
www.hul.co.in/search/	description
www.hul.co.in/search/	msapplication-tilecolor	#ffffff
www.hul.co.in/search/	theme-color	#1f36c7
www.hul.co.in/search/	og:type	website
www.hul.co.in/our-company/	viewport	width=device-width, initial-scale=1.0
www.hul.co.in/our-company/	description	Learn more about Unilever's business, brands, partners, principles and leadership.
www.hul.co.in/our-company/	msapplication-tilecolor	#ffffff
www.hul.co.in/our-company/	theme-color	#1f36c7
www.hul.co.in/our-company/	og:type	website

Amount of content9.1

Help

Rendering Chart...

This website has an average of 707 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Page	Characters	Words
www.hul.co.in/	5510	889
www.hul.co.in/location-selector/	2971	444
www.hul.co.in/our-company/.../	5991	852
www.hul.co.in/search/	2051	311
www.hul.co.in/our-company/	6522	1038

Internal links9.8

Help

5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.

Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.

Empty link text

Link URL	Page URL
www.hul.co.in/	www.hul.co.in/
www.hul.co.in/location-selector/	www.hul.co.in/location-selector/
www.hul.co.in/our-company/.../	www.hul.co.in/our-company/.../
www.hul.co.in/search/	www.hul.co.in/search/
www.hul.co.in/our-company/	www.hul.co.in/our-company/

Mobile10.0

Help

All of this website appears to be optimised for viewing on a mobile phone or a tablet.

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Server behaviour10.0

Help

Yes 404 page

Yes Compression

This website handles missing pages correctly by sending a 404 HTTP status code.
This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
This website follows the best practice of using a permanent (HTTP 301) redirect from http://hul.co.in to http://www.hul.co.in. This is ideal.

Analytics10.0

Help

100% of pages use analytics

Multiple Analytics Solutions

Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Page title	Notes
HUL Homepage \| Unilever	OK
Location Selector \| Unilever	OK
Our Leadership \| Unilever	OK
Search \| Unilever	OK
Our Company \| Unilever	OK

Headings10.0

Help

All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Page headings detail

URL	Heading	Level
www.hul.co.in/	Unilever HUL Homepage	H1
www.hul.co.in/	Our Company	H2
www.hul.co.in/	Planet & Society	H2
www.hul.co.in/	News	H2
www.hul.co.in/	Careers	H2
www.hul.co.in/	Investors	H2
www.hul.co.in/	Latest News	H2
www.hul.co.in/	We are Hindustan Unilever Limited	H2
www.hul.co.in/	Building a purpose-led, future fit business in India	H2
www.hul.co.in/	Our history	H2
www.hul.co.in/	Careers at Unilever	H2
www.hul.co.in/	Press & media	H2
www.hul.co.in/	The Ushop	H2
www.hul.co.in/	Unilever Professional - your solution for institutional cleaning requirements (Opens in a pop-up window)	H2
www.hul.co.in/	Popular Downloads	H2
www.hul.co.in/	Share this page	H2
www.hul.co.in/	Connect with us	H2
www.hul.co.in/	Contact us	H2
www.hul.co.in/	HUL History	H3
www.hul.co.in/	R&D : Innovation	H3
www.hul.co.in/	Sustainability Reporting Centre	H3
www.hul.co.in/	Future of Work	H3
www.hul.co.in/	Responsible business	H3
www.hul.co.in/	Swachh Aadat, Swachh Bharat	H3
www.hul.co.in/	Safety and Environmental Science	H3
www.hul.co.in/	Corporate Governance	H3
www.hul.co.in/	Shareholder Information	H3
www.hul.co.in/	Annual Reports	H3
www.hul.co.in/	Quarterly Results	H3
www.hul.co.in/	Recent News	H3
www.hul.co.in/	Integrating EVs in our last mile network	H3
www.hul.co.in/	Menu trends to spark inspiration and sales in professional kitchens	H3
www.hul.co.in/	Championing water security for a sustainable future	H3
www.hul.co.in/	HUL partners TRA for sustainable tea industry	H3
www.hul.co.in/	HUL introduces Foster and Kinship Caregiver Leave Policy	H3
www.hul.co.in/	Planet & Society	H3
www.hul.co.in/	Re-Imagine HUL	H3
www.hul.co.in/	Annual Reports	H3
www.hul.co.in/location-selector/	Select location	H1
www.hul.co.in/location-selector/	Our Company	H2
www.hul.co.in/location-selector/	Planet & Society	H2
www.hul.co.in/location-selector/	News	H2
www.hul.co.in/location-selector/	Careers	H2
www.hul.co.in/location-selector/	Investors	H2
www.hul.co.in/location-selector/	Our Websites	H2
www.hul.co.in/location-selector/	Hive	H2
www.hul.co.in/location-selector/	SEAC	H2
www.hul.co.in/location-selector/	Unilever Consumer Care Limited	H2
www.hul.co.in/location-selector/	What’s in our products?	H2
www.hul.co.in/location-selector/	Africa	H2
www.hul.co.in/location-selector/	Americas	H2
www.hul.co.in/location-selector/	Asia Pacific	H2
www.hul.co.in/location-selector/	Europe	H2
www.hul.co.in/location-selector/	Middle East	H2
www.hul.co.in/location-selector/	Share this page	H2
www.hul.co.in/location-selector/	Connect with us	H2
www.hul.co.in/location-selector/	Contact us	H2
www.hul.co.in/location-selector/	HUL History	H3
www.hul.co.in/location-selector/	R&D : Innovation	H3
www.hul.co.in/location-selector/	Sustainability Reporting Centre	H3
www.hul.co.in/location-selector/	Future of Work	H3
www.hul.co.in/location-selector/	Responsible business	H3
www.hul.co.in/location-selector/	Swachh Aadat, Swachh Bharat	H3
www.hul.co.in/location-selector/	Safety and Environmental Science	H3
www.hul.co.in/location-selector/	Corporate Governance	H3
www.hul.co.in/location-selector/	Shareholder Information	H3
www.hul.co.in/location-selector/	Annual Reports	H3
www.hul.co.in/location-selector/	Quarterly Results	H3
www.hul.co.in/location-selector/	Recent News	H3
www.hul.co.in/our-company/.../	Our Leadership	H1
www.hul.co.in/our-company/.../	Our Company	H2
www.hul.co.in/our-company/.../	Planet & Society	H2
www.hul.co.in/our-company/.../	News	H2
www.hul.co.in/our-company/.../	Careers	H2
www.hul.co.in/our-company/.../	Investors	H2
www.hul.co.in/our-company/.../	Board of Directors	H2
www.hul.co.in/our-company/.../	Management Committee	H2
www.hul.co.in/our-company/.../	Audit Committee	H2
www.hul.co.in/our-company/.../	Corporate Social Responsibility Committee	H2
www.hul.co.in/our-company/.../	Nomination & Remuneration Committee	H2
www.hul.co.in/our-company/.../	Stakeholders Relationship Committee	H2
www.hul.co.in/our-company/.../	Environmental, Social and Governance Committee	H2
www.hul.co.in/our-company/.../	Risk Management Committee	H2
www.hul.co.in/our-company/.../	Share this page	H2
www.hul.co.in/our-company/.../	Connect with us	H2
www.hul.co.in/our-company/.../	Contact us	H2
www.hul.co.in/our-company/.../	HUL History	H3
www.hul.co.in/our-company/.../	R&D : Innovation	H3
www.hul.co.in/our-company/.../	Sustainability Reporting Centre	H3
www.hul.co.in/our-company/.../	Future of Work	H3
www.hul.co.in/our-company/.../	Responsible business	H3
www.hul.co.in/our-company/.../	Swachh Aadat, Swachh Bharat	H3
www.hul.co.in/our-company/.../	Safety and Environmental Science	H3
www.hul.co.in/our-company/.../	Corporate Governance	H3
www.hul.co.in/our-company/.../	Shareholder Information	H3
www.hul.co.in/our-company/.../	Annual Reports	H3
www.hul.co.in/our-company/.../	Quarterly Results	H3
www.hul.co.in/our-company/.../	Recent News	H3
www.hul.co.in/our-company/.../	Nitin Paranjpe	H3
www.hul.co.in/our-company/.../	Rohit Jawa	H3
www.hul.co.in/our-company/.../	Ritesh Tiwari	H3
www.hul.co.in/our-company/.../	Dev Bajpai	H3
www.hul.co.in/our-company/.../	O. P. Bhatt	H3
www.hul.co.in/our-company/.../	Sanjiv Misra	H3
www.hul.co.in/our-company/.../	Kalpana Morparia	H3
www.hul.co.in/our-company/.../	Leo Puri	H3
www.hul.co.in/our-company/.../	Ashu Suyash	H3
www.hul.co.in/our-company/.../	Ranjay Gulati	H3
www.hul.co.in/our-company/.../	Neelam Dhawan	H3
www.hul.co.in/our-company/.../	Tarun Bajaj	H3
www.hul.co.in/our-company/.../	Rohit Jawa	H3
www.hul.co.in/our-company/.../	Ritesh Tiwari	H3
www.hul.co.in/our-company/.../	Dev Bajpai	H3
www.hul.co.in/our-company/.../	Anuradha Razdan	H3
www.hul.co.in/our-company/.../	Srinandan Sundaram	H3
www.hul.co.in/our-company/.../	Harman Dhillon	H3
www.hul.co.in/our-company/.../	Shiva Krishnamurthy	H3
www.hul.co.in/our-company/.../	Vibhav R Sanzgiri	H3
www.hul.co.in/our-company/.../	Kedar Lele	H3
www.hul.co.in/our-company/.../	Yogesh Kumar Mishra	H3
www.hul.co.in/our-company/.../	Arun Neelakantan	H3
www.hul.co.in/our-company/.../	O. P. Bhatt	H3
www.hul.co.in/our-company/.../	Sanjiv Misra	H3
www.hul.co.in/our-company/.../	Kalpana Morparia	H3
www.hul.co.in/our-company/.../	Leo Puri	H3
www.hul.co.in/our-company/.../	Ashu Suyash	H3
www.hul.co.in/our-company/.../	Neelam Dhawan	H3
www.hul.co.in/our-company/.../	Tarun Bajaj	H3
www.hul.co.in/our-company/.../	O. P. Bhatt	H3
www.hul.co.in/our-company/.../	Sanjiv Misra	H3
www.hul.co.in/our-company/.../	Kalpana Morparia	H3
www.hul.co.in/our-company/.../	Ranjay Gulati	H3
www.hul.co.in/our-company/.../	Tarun Bajaj	H3
www.hul.co.in/our-company/.../	O. P. Bhatt	H3
www.hul.co.in/our-company/.../	Sanjiv Misra	H3
www.hul.co.in/our-company/.../	Kalpana Morparia	H3
www.hul.co.in/our-company/.../	Ashu Suyash	H3
www.hul.co.in/our-company/.../	Ranjay Gulati	H3
www.hul.co.in/our-company/.../	Neelam Dhawan	H3
www.hul.co.in/our-company/.../	Rohit Jawa	H3
www.hul.co.in/our-company/.../	O. P. Bhatt	H3
www.hul.co.in/our-company/.../	Ranjay Gulati	H3
www.hul.co.in/our-company/.../	Tarun Bajaj	H3
www.hul.co.in/our-company/.../	Ashu Suyash	H3
www.hul.co.in/our-company/.../	Rohit Jawa	H3
www.hul.co.in/our-company/.../	O. P. Bhatt	H3
www.hul.co.in/our-company/.../	Kalpana Morparia	H3
www.hul.co.in/our-company/.../	Leo Puri	H3
www.hul.co.in/our-company/.../	Neelam Dhawan	H3
www.hul.co.in/our-company/.../	Leo Puri	H3
www.hul.co.in/our-company/.../	Ashu Suyash	H3
www.hul.co.in/our-company/.../	Rohit Jawa	H3
www.hul.co.in/our-company/.../	Neelam Dhawan	H3
www.hul.co.in/our-company/.../	Tarun Bajaj	H3
www.hul.co.in/search/	Search	H1
www.hul.co.in/search/	Our Company	H2
www.hul.co.in/search/	Planet & Society	H2
www.hul.co.in/search/	News	H2
www.hul.co.in/search/	Careers	H2
www.hul.co.in/search/	Investors	H2
www.hul.co.in/search/	Connect with us	H2
www.hul.co.in/search/	Contact us	H2
www.hul.co.in/search/	HUL History	H3
www.hul.co.in/search/	R&D : Innovation	H3
www.hul.co.in/search/	Sustainability Reporting Centre	H3
www.hul.co.in/search/	Future of Work	H3
www.hul.co.in/search/	Responsible business	H3
www.hul.co.in/search/	Swachh Aadat, Swachh Bharat	H3
www.hul.co.in/search/	Safety and Environmental Science	H3
www.hul.co.in/search/	Corporate Governance	H3
www.hul.co.in/search/	Shareholder Information	H3
www.hul.co.in/search/	Annual Reports	H3
www.hul.co.in/search/	Quarterly Results	H3
www.hul.co.in/search/	Recent News	H3
www.hul.co.in/our-company/	We are Hindustan Unilever Limited	H1
www.hul.co.in/our-company/	Our Company	H2
www.hul.co.in/our-company/	Planet & Society	H2
www.hul.co.in/our-company/	News	H2
www.hul.co.in/our-company/	Careers	H2
www.hul.co.in/our-company/	Investors	H2
www.hul.co.in/our-company/	We are driven by our purpose of making sustainable living commonplace	H2
www.hul.co.in/our-company/	We are Hindustan Unilever Limited	H2
www.hul.co.in/our-company/	We own purposeful brands	H2
www.hul.co.in/our-company/	We're powered by our people	H2
www.hul.co.in/our-company/	We use our scale for good	H2
www.hul.co.in/our-company/	Our Leadership (Opens in a pop-up window)	H2
www.hul.co.in/our-company/	R&D: Innovation	H2
www.hul.co.in/our-company/	Planet & Society	H2
www.hul.co.in/our-company/	Awards and felicitations	H2
www.hul.co.in/our-company/	Unilever Global - A business with purpose beyond profit	H2
www.hul.co.in/our-company/	Visit Unilever global to know more (Opens in a pop-up window)	H2
www.hul.co.in/our-company/	Find out how we’re taking action on the issues affecting our world	H2
www.hul.co.in/our-company/	Let's change the world for the better, together	H2
www.hul.co.in/our-company/	Share this page	H2
www.hul.co.in/our-company/	Connect with us	H2
www.hul.co.in/our-company/	Contact us	H2
www.hul.co.in/our-company/	HUL History	H3
www.hul.co.in/our-company/	R&D : Innovation	H3
www.hul.co.in/our-company/	Sustainability Reporting Centre	H3
www.hul.co.in/our-company/	Future of Work	H3
www.hul.co.in/our-company/	Responsible business	H3
www.hul.co.in/our-company/	Swachh Aadat, Swachh Bharat	H3
www.hul.co.in/our-company/	Safety and Environmental Science	H3
www.hul.co.in/our-company/	Corporate Governance	H3
www.hul.co.in/our-company/	Shareholder Information	H3
www.hul.co.in/our-company/	Annual Reports	H3
www.hul.co.in/our-company/	Quarterly Results	H3
www.hul.co.in/our-company/	Recent News	H3

URL format10.0

Help

Every URL is well written

This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Help

Last updated April 1, 2024

It looks like this website was last updated on Monday, 1 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

Date	File	Source
01/04/2024	www.hul.co.in/	Body text
26/03/2024	www.hul.co.in/	Body text
18/03/2024	www.hul.co.in/	Body text
15/03/2024	www.hul.co.in/	Body text
12/03/2024	www.hul.co.in/	Body text

Popularityi

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Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

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Sorry, we cannot check the domain age of .co.in websites.

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How does Insites compare?

	Nibbler	Insites
Tests	17 fixed tests	50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more
Add your branding	No	Yes
Export & share	No	PDF & link
Lead generation	No	Embed on your site
Competitor audits	No	Yes
Test as a batch	No	Yes
Integrations + API	No	Yes
Multi-lingual	No	20+ languages
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How does SEOpal compare?

	Nibbler	SEOpal
Track competitors	No	YES
Track SERP rankings	No	YES
Keyword suggestions	No	YES
Issue notifications	No	YES
Continuous monitoring	No	YES
Multi-lingual	No	YES
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Nibbler SEO audit for www.hul.co.in

Summary

Overall9.0

Accessibility10.0

Experience8.1

Marketing6.1

Technology9.1

Top priorities for website improvement

Twitter0.0

Printability0.0

Print optimised pages

Media specific CSS detected

Images8.0

Non Web-Format Images

Stretched Images

Meta tags8.4

Pages with no meta description

Meta Tags (name attribute)

Amount of content9.1

Amount of content discovered

Internal links9.8

Empty link text

Mobile10.0

Media specific CSS detected

Server behaviour10.0

Analytics10.0

Analytics Software Found

Page titles10.0

Page titles

Headings10.0

Page headings detail

URL format10.0

Freshness10.0

All dates found

Popularityi

Domain agei

Fast, branded website audits

Nibbler

Insites

Fast, branded website audits

Nibbler

SEOpal

Nibbler tested the following pages