Nibbler SEO audit for www.irishlife.ie
Summary
Overall9.1
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:26 on 29 Mar 2024 (GMT).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider shortening long anchor text. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Amount of content8.3
Rendering Chart...
- This website has an average of 386 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.irishlife.ie/ | 2170 | 325 |
| www.irishlife.ie/life-insurance/ | 2451 | 397 |
| www.irishlife.ie/investments/ | 3045 | 504 |
| www.irishlife.ie/investments/.../ | 2376 | 379 |
| www.irishlife.ie/investments/.../ | 2032 | 325 |
Headings8.4
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (12.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links8.7
- 6 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.irishlife.ie/life-insurance .css-1op45e1{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-appearance:none;-moz-appearance:none;-ms-appearance:none;appearance:none;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;position:relative;white-space:nowrap;vertical-align:middle;outline:2px solid transparent;outline-offset:2px;width:auto;line-height:1.2;border-radius:var(--chakra-radii-full);font-weight:600;transition-property:var(--chakra-transition-property-common);transition-duration:var(--chakra-transition-duration-normal);height:44px;min-width:44px;font-size:18px;-webkit-padding-start:var(--chakra-space-6);padding-inline-start:var(--chakra-space-6);-webkit-padding-end:var(--chakra-space-6);padding-inline-end:var(--chakra-space-6);background:var(--chakra-colors-vibrant-100);color:var(--chakra-colors-vibrant-900);}.css-1op45e1:focus,.css-1op45e1[data-focus]{box-shadow:var(--chakra-shadows-none);}.css-1op45e1[disabled],.css-1op45e1[aria-disabled=true],.css-1op45e1[data-disabled]{opacity:1;cursor:not-allowed;box-shadow:var(--chakra-shadows-none);background:var(--chakra-colors-vibrant-100);color:var(--chakra-colors-white);}.css-1op45e1:hover,.css-1op45e1[data-hover]{background:var(--chakra-colors-vibrant-700);color:var(--chakra-colors-white);}.css-1op45e1:hover[disabled],.css-1op45e1[data-hover][disabled],.css-1op45e1:hover[aria-disabled=true],.css-1op45e1[data-hover][aria-disabled=true],.css-1op45e1:hover[data-disabled],.css-1op45e1[data-hover][data-disabled]{background:var(--chakra-colors-vibrant-100);color:var(--chakra-colors-white);}.css-1op45e1:active,.css-1op45e1[data-active]{box-shadow:var(--chakra-shadows-none);background:var(--chakra-colors-brand-600);}Learn more www.irishlife.ie/ www.irishlife.ie/ulster-bank-customer .css-1wv1xo2{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-appearance:none;-moz-appearance:none;-ms-appearance:none;appearance:none;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;position:relative;white-space:nowrap;vertical-align:middle;outline:2px solid transparent;outline-offset:2px;width:auto;line-height:1.2;border-radius:var(--chakra-radii-full);font-weight:600;transition-property:var(--chakra-transition-property-common);transition-duration:var(--chakra-transition-duration-normal);height:44px;min-width:44px;font-size:18px;-webkit-padding-start:var(--chakra-space-6);padding-inline-start:var(--chakra-space-6);-webkit-padding-end:var(--chakra-space-6);padding-inline-end:var(--chakra-space-6);background:var(--chakra-colors-brand-600);color:var(--chakra-colors-white);box-shadow:0px 0px 20px rgba(82, 97, 172, 0.24);}.css-1wv1xo2:focus,.css-1wv1xo2[data-focus]{box-shadow:0px 0px 20px rgba(82, 97, 172, 0.24);}.css-1wv1xo2[disabled],.css-1wv1xo2[aria-disabled=true],.css-1wv1xo2[data-disabled]{opacity:1;cursor:not-allowed;box-shadow:var(--chakra-shadows-none);background:var(--chakra-colors-brand-200);color:var(--chakra-colors-white);}.css-1wv1xo2:hover,.css-1wv1xo2[data-hover]{background:var(--chakra-colors-brand-800);}.css-1wv1xo2:hover[disabled],.css-1wv1xo2[data-hover][disabled],.css-1wv1xo2:hover[aria-disabled=true],.css-1wv1xo2[data-hover][aria-disabled=true],.css-1wv1xo2:hover[data-disabled],.css-1wv1xo2[data-hover][data-disabled]{background:var(--chakra-colors-brand-200);color:var(--chakra-colors-white);}.css-1wv1xo2:active,.css-1wv1xo2[data-active]{box-shadow:var(--chakra-shadows-none);background:var(--chakra-colors-brand-800);}Learn more www.irishlife.ie/ www.irishlife.ie/life-insurance/one-plan-protection .css-1gof8x2{color:#fff;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;margin-top:11px;}.css-12xwipd{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-appearance:none;-moz-appearance:none;-ms-appearance:none;appearance:none;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;position:relative;white-space:nowrap;vertical-align:middle;outline:2px solid transparent;outline-offset:2px;width:auto;line-height:1.2;border-radius:var(--chakra-radii-full);font-weight:600;transition-property:var(--chakra-transition-property-common);transition-duration:var(--chakra-transition-duration-normal);height:44px;min-width:44px;font-size:18px;-webkit-padding-start:var(--chakra-space-6);padding-inline-start:var(--chakra-space-6);-webkit-padding-end:var(--chakra-space-6);padding-inline-end:var(--chakra-space-6);padding-right:var(--chakra-space-2);color:#fff;background:var(--chakra-colors-transparent);}.css-12xwipd:focus,.css-12xwipd[data-focus]{box-shadow:var(--chakra-shadows-none);}.css-12xwipd[disabled],.css-12xwipd[aria-disabled=true],.css-12xwipd[data-disabled]{opacity:1;cursor:not-allowed;box-shadow:var(--chakra-shadows-none);background:var(--chakra-colors-transparent);color:var(--chakra-colors-monochrome-200);}.css-12xwipd:hover,.css-12xwipd[data-hover]{background:var(--chakra-colors-white);color:var(--chakra-colors-vibrant-700);box-shadow:0px 0px 20px rgba(82, 97, 172, 0.24);}.css-12xwipd:hover[disabled],.css-12xwipd[data-hover][disabled],.css-12xwipd:hover[aria-disabled=true],.css-12xwipd[data-hover][aria-disabled=true],.css-12xwipd:hover[data-disabled],.css-12xwipd[data-hover][data-disabled]{background:var(--chakra-colors-transparent);color:var(--chakra-colors-monochrome-200);}.css-12xwipd:active,.css-12xwipd[data-active]{box-shadow:var(--chakra-shadows-none);background:var(--chakra-colors-transparent);color:var(--chakra-colors-vibrant-900);outline:2px solid transparent;outline-offset:2px;} Learn more .css-1hzyiq5{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;-webkit-margin-start:0.5rem;margin-inline-start:0.5rem;}.css-onkibi{width:1em;height:1em;display:inline-block;line-height:1em;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;color:currentColor;vertical-align:middle;} www.irishlife.ie/life-insurance/ www.irishlife.ie/life-insurance/mortgage-protection .css-1k9h7tf{color:var(--chakra-colors-monochrome-800);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;margin-top:11px;}.css-p81k7c{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-appearance:none;-moz-appearance:none;-ms-appearance:none;appearance:none;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;position:relative;white-space:nowrap;vertical-align:middle;outline:2px solid 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0px 20px rgba(82, 97, 172, 0.24);}.css-p81k7c:hover[disabled],.css-p81k7c[data-hover][disabled],.css-p81k7c:hover[aria-disabled=true],.css-p81k7c[data-hover][aria-disabled=true],.css-p81k7c:hover[data-disabled],.css-p81k7c[data-hover][data-disabled]{background:var(--chakra-colors-transparent);color:var(--chakra-colors-monochrome-200);}.css-p81k7c:active,.css-p81k7c[data-active]{box-shadow:var(--chakra-shadows-none);background:var(--chakra-colors-transparent);color:var(--chakra-colors-vibrant-900);outline:2px solid transparent;outline-offset:2px;} Learn more www.irishlife.ie/life-insurance/ www.irishlife.ie/investments/long-term-savings .css-19hc5wk{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-appearance:none;-moz-appearance:none;-ms-appearance:none;appearance:none;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;position:relative;white-space:nowrap;vertical-align:middle;outline:2px solid transparent;outline-offset:2px;width:auto;line-height:1.2;border-radius:var(--chakra-radii-full);font-weight:600;transition-property:var(--chakra-transition-property-common);transition-duration:var(--chakra-transition-duration-normal);height:32px;min-width:32px;font-size:16px;-webkit-padding-start:var(--chakra-space-4);padding-inline-start:var(--chakra-space-4);-webkit-padding-end:var(--chakra-space-4);padding-inline-end:var(--chakra-space-4);background:var(--chakra-colors-vibrant-100);color:var(--chakra-colors-vibrant-900);}.css-19hc5wk:focus,.css-19hc5wk[data-focus]{box-shadow:var(--chakra-shadows-none);}.css-19hc5wk[disabled],.css-19hc5wk[aria-disabled=true],.css-19hc5wk[data-disabled]{opacity:1;cursor:not-allowed;box-shadow:var(--chakra-shadows-none);background:var(--chakra-colors-vibrant-100);color:var(--chakra-colors-white);}.css-19hc5wk:hover,.css-19hc5wk[data-hover]{background:var(--chakra-colors-vibrant-700);color:var(--chakra-colors-white);}.css-19hc5wk:hover[disabled],.css-19hc5wk[data-hover][disabled],.css-19hc5wk:hover[aria-disabled=true],.css-19hc5wk[data-hover][aria-disabled=true],.css-19hc5wk:hover[data-disabled],.css-19hc5wk[data-hover][data-disabled]{background:var(--chakra-colors-vibrant-100);color:var(--chakra-colors-white);}.css-19hc5wk:active,.css-19hc5wk[data-active]{box-shadow:var(--chakra-shadows-none);background:var(--chakra-colors-brand-600);}Learn 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more www.irishlife.ie/investments/.../
- Consider shortening long anchor text.
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.9
53% of images have a clearly defined size
30 images are being resized by the browser
- Some images (47.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 30 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://irishlife.ie to http://www.irishlife.ie. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.irishlife.ie/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.irishlife.ie/ | generator | Gatsby 2.24.67 |
| www.irishlife.ie/ | viewport | minimum-scale=1, initial-scale=1, width=device-width, shrink-to-fit=no |
| www.irishlife.ie/ | description | Established in 1939, Irish Life is Ireland's leading life and pensions company. |
| www.irishlife.ie/ | twitter:card | summary |
| www.irishlife.ie/ | twitter:site | |
| www.irishlife.ie/ | twitter:creator | |
| www.irishlife.ie/ | twitter:title | Irish Life | Life Insurance, Pensions, Investments, and more |
| www.irishlife.ie/ | twitter:description | Established in 1939, Irish Life is Ireland's leading life and pensions company. |
| www.irishlife.ie/ | twitter:image | |
| www.irishlife.ie/ | google-site-verification | dToD6-WCALQk-9xjky7gnVXv7McFw-f3BMcVQugMols |
| www.irishlife.ie/ | theme-color | #5261AC |
| www.irishlife.ie/life-insurance/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.irishlife.ie/life-insurance/ | generator | Gatsby 2.24.67 |
| www.irishlife.ie/life-insurance/ | viewport | minimum-scale=1, initial-scale=1, width=device-width, shrink-to-fit=no |
| www.irishlife.ie/life-insurance/ | description | Get started with our Irish Life life insurance quotes and explore life assurance products from mortgage protection insurance to critical illness cover |
| www.irishlife.ie/life-insurance/ | twitter:card | summary |
| www.irishlife.ie/life-insurance/ | twitter:site | |
| www.irishlife.ie/life-insurance/ | twitter:creator | |
| www.irishlife.ie/life-insurance/ | twitter:title | Getting Started with Life Insurance Ireland | Irish Life |
| www.irishlife.ie/life-insurance/ | twitter:description | Get started with our Irish Life life insurance quotes and explore life assurance products from mortgage protection insurance to critical illness cover |
| www.irishlife.ie/life-insurance/ | twitter:image | |
| www.irishlife.ie/life-insurance/ | theme-color | #5261AC |
| www.irishlife.ie/investments/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.irishlife.ie/investments/ | generator | Gatsby 2.24.67 |
| www.irishlife.ie/investments/ | viewport | minimum-scale=1, initial-scale=1, width=device-width, shrink-to-fit=no |
| www.irishlife.ie/investments/ | description | Everyone should have a chance to grow their savings. You don’t need to be an expert to get started. Let us help you get started with investing today. |
| www.irishlife.ie/investments/ | twitter:card | summary |
| www.irishlife.ie/investments/ | twitter:site | |
| www.irishlife.ie/investments/ | twitter:creator | |
| www.irishlife.ie/investments/ | twitter:title | Confidence for the Future: Introduction to Investing |
| www.irishlife.ie/investments/ | twitter:description | Everyone should have a chance to grow their savings. You don’t need to be an expert to get started. Let us help you get started with investing today. |
| www.irishlife.ie/investments/ | twitter:image | |
| www.irishlife.ie/investments/ | theme-color | #5261AC |
| www.irishlife.ie/investments/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.irishlife.ie/investments/.../ | generator | Gatsby 2.24.67 |
| www.irishlife.ie/investments/.../ | viewport | minimum-scale=1, initial-scale=1, width=device-width, shrink-to-fit=no |
| www.irishlife.ie/investments/.../ | description | Start investing from the palm of your hand today with expert guidance from as little as €100. |
| www.irishlife.ie/investments/.../ | twitter:card | summary |
| www.irishlife.ie/investments/.../ | twitter:site | |
| www.irishlife.ie/investments/.../ | twitter:creator | |
| www.irishlife.ie/investments/.../ | twitter:title | Smart Invest - Digital Investment Platform | Irish Life |
| www.irishlife.ie/investments/.../ | twitter:description | Start investing from the palm of your hand today with expert guidance from as little as €100. |
| www.irishlife.ie/investments/.../ | twitter:image | https://assets-eu-01.kc-usercontent.com:443/ffd8d21b-ebd4-0151-55d5-297335c8f50f/3c133edc-70e7-41f3-bacc-21c3aa3505a7/Smart%20Invest%20Twitter.jpg |
| www.irishlife.ie/investments/.../ | theme-color | #5261AC |
| www.irishlife.ie/investments/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.irishlife.ie/investments/.../ | generator | Gatsby 2.24.67 |
| www.irishlife.ie/investments/.../ | viewport | minimum-scale=1, initial-scale=1, width=device-width, shrink-to-fit=no |
| www.irishlife.ie/investments/.../ | description | Clear Invest is a long term investment plan. Your money is invested in one or a combination of our investment funds. |
| www.irishlife.ie/investments/.../ | twitter:card | summary |
| www.irishlife.ie/investments/.../ | twitter:site | |
| www.irishlife.ie/investments/.../ | twitter:creator | |
| www.irishlife.ie/investments/.../ | twitter:title | Clear Invest | Irish Life Investments |
| www.irishlife.ie/investments/.../ | twitter:description | Clear Invest is a long term investment plan. Your money is invested in one or a combination of our investment funds. |
| www.irishlife.ie/investments/.../ | twitter:image | https://assets-eu-01.kc-usercontent.com:443/ffd8d21b-ebd4-0151-55d5-297335c8f50f/99470f2c-1ae5-4277-b52c-ac0129e01544/christin-hume-Hcfwew744z4-unsplash%20%281%29%20%281%29.jpg |
| www.irishlife.ie/investments/.../ | theme-color | #5261AC |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.irishlife.ie/ | x-ua-compatible | ie=edge |
| www.irishlife.ie/life-insurance/ | x-ua-compatible | ie=edge |
| www.irishlife.ie/investments/ | x-ua-compatible | ie=edge |
| www.irishlife.ie/investments/.../ | x-ua-compatible | ie=edge |
| www.irishlife.ie/investments/.../ | x-ua-compatible | ie=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 27, 2024
- It looks like this website was last updated on Wednesday, 27 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 27/03/2024 | www.irishlife.ie/ | Last modified header |
| 27/03/2024 | www.irishlife.ie/life-insurance/ | Last modified header |
| 27/03/2024 | www.irishlife.ie/investments/ | Last modified header |
| 27/03/2024 | www.irishlife.ie/investments/.../ | Last modified header |
| 27/03/2024 | www.irishlife.ie/investments/.../ | Last modified header |
| 20/09/2022 | www.irishlife.ie/img/.../ie.svg | Last modified header |
| 20/09/2022 | www.irishlife.ie/static/shardMobile.6c9b2a91.svg | Last modified header |
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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