Nibbler SEO audit for www.ironcompany.com
Summary
Overall9.3
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 00:09 on 3 Apr 2024 (BST).
Top priorities for website improvement
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Make sure all images on this website are JPEG, PNG, SVG or GIF format. (read more)
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.ironcompany.com/ Not detected www.ironcompany.com/customer/.../login Not detected www.ironcompany.com/contact Not detected www.ironcompany.com/faq Not detected www.ironcompany.com/customer/.../ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Images7.9
100% of images have a clearly defined size
254 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.ironcompany.com/.../athletes_bg_m.jpg unavailable www.ironcompany.com/.../faq_hero_d.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 254 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Server behaviour8.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website uses a temporary (HTTP 302) redirect from http://ironcompany.com to http://www.ironcompany.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links9.8
- 10 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 2 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
IRON COMPANY® - The Trusted Leader in Gym Equipment and Flooring Since ...
www.ironcompany.com/
Discover why IRON COMPANY is the go-to source for residential, commercial, and government fitness solutions for over 25 years. Leveraging more than two decades of ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ironcompany.com/ | title | IRON COMPANY® - The Trusted Leader in Gym Equipment and Flooring Since 1997 |
| www.ironcompany.com/ | description | Discover why IRON COMPANY is the go-to source for residential, commercial, and government fitness solutions for over 25 years. Leveraging more than two decades of expertise, we offer an unparalleled selection of gym flooring, free weights, strength, and cardio equipment. Shop with the industry pioneers who prioritize quality over commodity and enjoy expert guidance, trusted products, and a long-standing GSA contract with the US Government and military. Equip your space with the best, choose IRON COMPANY. #TrustedSince1997 |
| www.ironcompany.com/ | keywords | Gym Equipment, Commercial Gym Equipment, Home Gym Equipment, Free Weights, Strength Equipment, Cardio Equipment, Gym Flooring, Residential Flooring Solutions, Commercial Flooring Solutions, US Government Gym Supplier, Military Gym Equipment, Trusted Gym Equipment Supplier, Fitness Equipment, Quality Gym Equipment, Dumbbells, Barbells, Treadmills, Exercise Bikes, Rubber Flooring, Expert Gym Consultation, Customized Gym Solutions, IRON COMPANY, Fitness Accessories, Government Fitness Contracts |
| www.ironcompany.com/ | robots | INDEX,FOLLOW |
| www.ironcompany.com/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=2.0, minimum-scale=1.0 |
| www.ironcompany.com/ | google-site-verification | 1j6bTjPjpT4DTzH7X4wwJ8u17x8DuiqK1tpolXQdrZc |
| www.ironcompany.com/ | p:domain_verify | 30bbfa8020c2b5510c8ec06e0fdb791d |
| www.ironcompany.com/ | ahrefs-site-verification | 6657c3d736e79525b7f01465993bddbbe0eb6aaeb4794f9930af93a550b5c742 |
| www.ironcompany.com/customer/.../login | title | Customer Login |
| www.ironcompany.com/customer/.../login | description | Iron Company Fitness |
| www.ironcompany.com/customer/.../login | keywords | Fitness, Workout, Gym, Equipment |
| www.ironcompany.com/customer/.../login | robots | INDEX,FOLLOW |
| www.ironcompany.com/customer/.../login | viewport | width=device-width, initial-scale=1.0, maximum-scale=2.0, minimum-scale=1.0 |
| www.ironcompany.com/customer/.../login | google-site-verification | 1j6bTjPjpT4DTzH7X4wwJ8u17x8DuiqK1tpolXQdrZc |
| www.ironcompany.com/customer/.../login | p:domain_verify | 30bbfa8020c2b5510c8ec06e0fdb791d |
| www.ironcompany.com/customer/.../login | ahrefs-site-verification | 6657c3d736e79525b7f01465993bddbbe0eb6aaeb4794f9930af93a550b5c742 |
| www.ironcompany.com/contact | title | Contact Us |
| www.ironcompany.com/contact | description | Iron Company Fitness |
| www.ironcompany.com/contact | keywords | Fitness, Workout, Gym, Equipment |
| www.ironcompany.com/contact | robots | INDEX,FOLLOW |
| www.ironcompany.com/contact | viewport | width=device-width, initial-scale=1.0, maximum-scale=2.0, minimum-scale=1.0 |
| www.ironcompany.com/contact | google-site-verification | 1j6bTjPjpT4DTzH7X4wwJ8u17x8DuiqK1tpolXQdrZc |
| www.ironcompany.com/contact | p:domain_verify | 30bbfa8020c2b5510c8ec06e0fdb791d |
| www.ironcompany.com/contact | ahrefs-site-verification | 6657c3d736e79525b7f01465993bddbbe0eb6aaeb4794f9930af93a550b5c742 |
| www.ironcompany.com/faq | title | Frequently Asked Questions. |
| www.ironcompany.com/faq | description | Iron Company Fitness |
| www.ironcompany.com/faq | keywords | Fitness, Workout, Gym, Equipment |
| www.ironcompany.com/faq | robots | INDEX,FOLLOW |
| www.ironcompany.com/faq | viewport | width=device-width, initial-scale=1.0, maximum-scale=2.0, minimum-scale=1.0 |
| www.ironcompany.com/faq | google-site-verification | 1j6bTjPjpT4DTzH7X4wwJ8u17x8DuiqK1tpolXQdrZc |
| www.ironcompany.com/faq | p:domain_verify | 30bbfa8020c2b5510c8ec06e0fdb791d |
| www.ironcompany.com/faq | ahrefs-site-verification | 6657c3d736e79525b7f01465993bddbbe0eb6aaeb4794f9930af93a550b5c742 |
| www.ironcompany.com/customer/.../ | title | Create New Customer Account |
| www.ironcompany.com/customer/.../ | description | Iron Company Fitness |
| www.ironcompany.com/customer/.../ | keywords | Fitness, Workout, Gym, Equipment |
| www.ironcompany.com/customer/.../ | robots | INDEX,FOLLOW |
| www.ironcompany.com/customer/.../ | viewport | width=device-width, initial-scale=1.0, maximum-scale=2.0, minimum-scale=1.0 |
| www.ironcompany.com/customer/.../ | google-site-verification | 1j6bTjPjpT4DTzH7X4wwJ8u17x8DuiqK1tpolXQdrZc |
| www.ironcompany.com/customer/.../ | p:domain_verify | 30bbfa8020c2b5510c8ec06e0fdb791d |
| www.ironcompany.com/customer/.../ | ahrefs-site-verification | 6657c3d736e79525b7f01465993bddbbe0eb6aaeb4794f9930af93a550b5c742 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 2,770 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.ironcompany.com/ | 32370 | 5025 |
| www.ironcompany.com/customer/.../login | 8937 | 1261 |
| www.ironcompany.com/contact | 17952 | 2615 |
| www.ironcompany.com/faq | 24100 | 3664 |
| www.ironcompany.com/customer/.../ | 9157 | 1287 |
Freshness10.0
Last updated March 29, 2024
- It looks like this website was last updated on Friday, 29 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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