Nibbler SEO audit for www.ismas.com.tr
Summary
Overall6.2
The overall score for this website.
Accessibility7.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 15:57 on 9 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Freshness1.7
Last updated April 22, 2022
- It looks like this website was last updated on Friday, 22 April 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 04/01/2022 | www.ismas.com.tr/images/banner-01en.jpg | Last modified header |
| 22/04/2022 | www.ismas.com.tr/haber/food-hospitality-africa-03-may-2016.jpg | Last modified header |
| 29/12/2021 | www.ismas.com.tr/haber/bestmanaged.jpg | Last modified header |
| 29/12/2021 | www.ismas.com.tr/haber/hotelshow.jpg | Last modified header |
| 29/12/2021 | www.ismas.com.tr/haber/ismart.jpg | Last modified header |
| 14/04/2022 | www.ismas.com.tr/haber/great-place.png | Last modified header |
| 04/01/2022 | www.ismas.com.tr/images/banner-03.jpg | Last modified header |
| 04/01/2022 | www.ismas.com.tr/images/banner-02.jpg | Last modified header |
| 04/01/2022 | www.ismas.com.tr/images/banner-01.jpg | Last modified header |
| 24/12/2021 | www.ismas.com.tr/images/ismminibar-logo.png | Last modified header |
| 20/04/2022 | www.ismas.com.tr/css/bootstrap.min.css | Last modified header |
| 20/04/2022 | www.ismas.com.tr/css/style.css | Last modified header |
| 20/04/2022 | www.ismas.com.tr/css/responsive.css | Last modified header |
| 20/04/2022 | www.ismas.com.tr/css/custom.css | Last modified header |
Internal links4.2
- 34 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags5.2
This is how this website will look in Google search listings:
ISM Otel Ekipmanları | Minibar | Saç Kurutma Makinesi | Otel ...
www.ismas.com.tr/
otel minibar, minibar fiyatları, otel tipi minibar, mini bar fiyatları, mini bar buzdolabı fiyatları, otel mini buzdolabı, otel mini bar,otel minibar fiyatları ...
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ismas.com.tr/ | viewport | width=device-width, initial-scale=1 |
| www.ismas.com.tr/ | keywords | |
| www.ismas.com.tr/ | description | |
| www.ismas.com.tr/ | author | |
| www.ismas.com.tr/ | description | otel minibar, minibar fiyatları, otel tipi minibar, mini bar fiyatları, mini bar buzdolabı fiyatları, otel mini buzdolabı, otel mini bar,otel minibar fiyatları,minibar buzdolabı fiyatları,otel ekipmanları,hotel equipments,otel malzemeleri,otel mutfak ekipmanları |
| www.ismas.com.tr/Default.aspx | viewport | width=device-width, initial-scale=1 |
| www.ismas.com.tr/Default.aspx | keywords | |
| www.ismas.com.tr/Default.aspx | description | |
| www.ismas.com.tr/Default.aspx | author | |
| www.ismas.com.tr/Default.aspx | description | otel minibar, minibar fiyatları, otel tipi minibar, mini bar fiyatları, mini bar buzdolabı fiyatları, otel mini buzdolabı, otel mini bar,otel minibar fiyatları,minibar buzdolabı fiyatları,otel ekipmanları,hotel equipments,otel malzemeleri,otel mutfak ekipmanları |
| www.ismas.com.tr/Main.aspx | viewport | width=device-width, initial-scale=1 |
| www.ismas.com.tr/Main.aspx | keywords | |
| www.ismas.com.tr/Main.aspx | description | |
| www.ismas.com.tr/Main.aspx | author | |
| www.ismas.com.tr/hakkimizda.aspx | viewport | width=device-width, initial-scale=1 |
| www.ismas.com.tr/hakkimizda.aspx | keywords | |
| www.ismas.com.tr/hakkimizda.aspx | description | |
| www.ismas.com.tr/hakkimizda.aspx | author |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ismas.com.tr/ | X-UA-Compatible | IE=edge |
| www.ismas.com.tr/.../ism-minibar | Content-Type | text/html; charset=iso-8859-1 |
| www.ismas.com.tr/Default.aspx | X-UA-Compatible | IE=edge |
| www.ismas.com.tr/Main.aspx | X-UA-Compatible | IE=edge |
| www.ismas.com.tr/hakkimizda.aspx | X-UA-Compatible | IE=edge |
Server behaviour5.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate www.ismas.com.tr/.../ism-minibar www.ismas.com.tr/linkedin.com/.../
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://ismas.com.tr to http://www.ismas.com.tr. This is ideal.
Page titles6.0
100% of pages have defined titles
80% of page titles are weak
- All pages were found to specify page titles, but 4.0% pages have relatively weak titles which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| ISM Otel Ekipmanları | Minibar | Saç Kurutma Makinesi | Otel Kasaları | Kettle | This title appears to be overly complex. Consider a more meaningful title |
| 404 - File or directory not found. | OK |
| ISM Otel Ekipmanları | Minibar | Saç Kurutma Makinesi | Otel Kasaları | Kettle | This title appears to be overly complex. Consider a more meaningful title |
| ISM Hotel Equipments | Hotel Minibar | Hair Dreyer | Safe Box | Kettle | This title appears to be overly complex. Consider a more meaningful title |
| ISM Otel Ekipmanları | Minibar | Saç Kurutma Makinesi | Otel Kasaları | Kettle | This title appears to be overly complex. Consider a more meaningful title |
Amount of content6.3
Rendering Chart...
- This website has an average of 156 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.ismas.com.tr/ | 1079 | 133 |
| www.ismas.com.tr/.../ism-minibar | 164 | 28 |
| www.ismas.com.tr/Default.aspx | 1079 | 133 |
| www.ismas.com.tr/Main.aspx | 985 | 135 |
| www.ismas.com.tr/hakkimizda.aspx | 2697 | 351 |
URL format6.4
3 URLs are less than ideal
- 3 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
URL Extension www.ismas.com.tr/Default.aspx aspx www.ismas.com.tr/Main.aspx aspx www.ismas.com.tr/hakkimizda.aspx aspx
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Printability8.0
80% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.ismas.com.tr/ Optimised www.ismas.com.tr/.../ism-minibar Not detected www.ismas.com.tr/Default.aspx Optimised www.ismas.com.tr/Main.aspx Optimised www.ismas.com.tr/hakkimizda.aspx Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Mobile8.6
- Most pages (80.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.ismas.com.tr/ Detected Detected Detected www.ismas.com.tr/.../ism-minibar Not detected Not detected Not detected www.ismas.com.tr/Default.aspx Detected Detected Detected www.ismas.com.tr/Main.aspx Detected Detected Detected www.ismas.com.tr/hakkimizda.aspx Detected Detected Detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Headings8.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |