Nibbler SEO audit for www.jcarmichael.co.uk
Summary
Overall7.9
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 04:58 on 10 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags5.2
This is how this website will look in Google search listings:
Home - J. Carmichael & Co. Ltd.
www.jcarmichael.co.uk/
Wholesale Fresh Fruit & Vegetables from all over the world. Specialist importer of oriental & exotic fruit and vegetables.
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.jcarmichael.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.jcarmichael.co.uk/ | description | Wholesale Fresh Fruit & Vegetables from all over the world. Specialist importer of oriental & exotic fruit and vegetables. |
| www.jcarmichael.co.uk/ | twitter:card | summary_large_image |
| www.jcarmichael.co.uk/ | google-site-verification | WUW8eSdHgYonRndFolLpk451mqdoUeFQaGz4cw2xXgo |
| www.jcarmichael.co.uk/ | generator | J. Carmichael - Divi Child v.1.0.0 |
| www.jcarmichael.co.uk/ | generator | WordPress 6.5 |
| www.jcarmichael.co.uk/ | generator | WooCommerce 8.7.0 |
| www.jcarmichael.co.uk/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.jcarmichael.co.uk/ | msapplication-tileimage | https://www.jcarmichael.co.uk/wp-content/uploads/2021/02/cropped-FAVACON-270x270.jpg |
| www.jcarmichael.co.uk/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.jcarmichael.co.uk/about-us/ | description | We supply many leading Scottish Wholesalers, Catering Suppliers, Fruit Shops, Oriental wholesale, home delivery fruit & vegetable suppliers and lots more. |
| www.jcarmichael.co.uk/about-us/ | twitter:card | summary_large_image |
| www.jcarmichael.co.uk/about-us/ | twitter:label1 | Est. reading time |
| www.jcarmichael.co.uk/about-us/ | twitter:data1 | 9 minutes |
| www.jcarmichael.co.uk/about-us/ | generator | J. Carmichael - Divi Child v.1.0.0 |
| www.jcarmichael.co.uk/about-us/ | generator | WordPress 6.5 |
| www.jcarmichael.co.uk/about-us/ | generator | WooCommerce 8.7.0 |
| www.jcarmichael.co.uk/about-us/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.jcarmichael.co.uk/about-us/ | msapplication-tileimage | https://www.jcarmichael.co.uk/wp-content/uploads/2021/02/cropped-FAVACON-270x270.jpg |
| www.jcarmichael.co.uk/produce/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.jcarmichael.co.uk/produce/ | twitter:card | summary_large_image |
| www.jcarmichael.co.uk/produce/ | twitter:label1 | Est. reading time |
| www.jcarmichael.co.uk/produce/ | twitter:data1 | 6 minutes |
| www.jcarmichael.co.uk/produce/ | generator | J. Carmichael - Divi Child v.1.0.0 |
| www.jcarmichael.co.uk/produce/ | generator | WordPress 6.5 |
| www.jcarmichael.co.uk/produce/ | generator | WooCommerce 8.7.0 |
| www.jcarmichael.co.uk/produce/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.jcarmichael.co.uk/produce/ | msapplication-tileimage | https://www.jcarmichael.co.uk/wp-content/uploads/2021/02/cropped-FAVACON-270x270.jpg |
| www.jcarmichael.co.uk/contact-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.jcarmichael.co.uk/contact-us/ | twitter:card | summary_large_image |
| www.jcarmichael.co.uk/contact-us/ | twitter:label1 | Est. reading time |
| www.jcarmichael.co.uk/contact-us/ | twitter:data1 | 7 minutes |
| www.jcarmichael.co.uk/contact-us/ | generator | J. Carmichael - Divi Child v.1.0.0 |
| www.jcarmichael.co.uk/contact-us/ | generator | WordPress 6.5 |
| www.jcarmichael.co.uk/contact-us/ | generator | WooCommerce 8.7.0 |
| www.jcarmichael.co.uk/contact-us/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.jcarmichael.co.uk/contact-us/ | msapplication-tileimage | https://www.jcarmichael.co.uk/wp-content/uploads/2021/02/cropped-FAVACON-270x270.jpg |
| www.jcarmichael.co.uk/privacy-policy/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.jcarmichael.co.uk/privacy-policy/ | twitter:card | summary_large_image |
| www.jcarmichael.co.uk/privacy-policy/ | twitter:label1 | Est. reading time |
| www.jcarmichael.co.uk/privacy-policy/ | twitter:data1 | 7 minutes |
| www.jcarmichael.co.uk/privacy-policy/ | generator | J. Carmichael - Divi Child v.1.0.0 |
| www.jcarmichael.co.uk/privacy-policy/ | generator | WordPress 6.5 |
| www.jcarmichael.co.uk/privacy-policy/ | generator | WooCommerce 8.7.0 |
| www.jcarmichael.co.uk/privacy-policy/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.jcarmichael.co.uk/privacy-policy/ | msapplication-tileimage | https://www.jcarmichael.co.uk/wp-content/uploads/2021/02/cropped-FAVACON-270x270.jpg |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.jcarmichael.co.uk/ | X-UA-Compatible | IE=edge |
| www.jcarmichael.co.uk/about-us/ | X-UA-Compatible | IE=edge |
| www.jcarmichael.co.uk/produce/ | X-UA-Compatible | IE=edge |
| www.jcarmichael.co.uk/contact-us/ | X-UA-Compatible | IE=edge |
| www.jcarmichael.co.uk/privacy-policy/ | X-UA-Compatible | IE=edge |
Amount of content7.7
Rendering Chart...
- This website has an average of 430 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.jcarmichael.co.uk/ | 4722 | 795 |
| www.jcarmichael.co.uk/about-us/ | 2654 | 461 |
| www.jcarmichael.co.uk/produce/ | 236 | 30 |
| www.jcarmichael.co.uk/contact-us/ | 1843 | 322 |
| www.jcarmichael.co.uk/privacy-policy/ | 3276 | 540 |
Internal links7.8
- 5 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL (function(){var ml="cq%krels4nhifjC3dtD2m.pu-EaoF0",mi="2?>7FJ92CM;@2?B2CC5AH;9<KH5DJ;62CC2?I591G;4;5728M=0J4D;0:J56E0KEG32?>2CL7FJ92?I",o="";for(var j=0,l=mi.length;j<l;j++){o+=ml.charAt(mi.charCodeAt(j)-48);}document.getElementById("eeb-392724-177").innerHTML = decodeURIComponent(o);}());*protected email* www.jcarmichael.co.uk/ (function(){var ml="D34%d0pFnhe.rsCuka2l-qmcijfEto",mi="31>=6A83B5H43103BB:LDH8JMD:FAHC3BB31K:8E?H<H:=325IGA<FHG9A:C;GM;?@31>3B7=6A831K",o="";for(var j=0,l=mi.length;j<l;j++){o+=ml.charAt(mi.charCodeAt(j)-48);}document.getElementById("eeb-855681-875443").innerHTML = decodeURIComponent(o);}());*protected email* www.jcarmichael.co.uk/about-us/ (function(){var ml="%kaFns.d4CDqc3hoEetjim2-lr0puf",mi="0=95K240FJD70=:0FFABGD4M?GAE2DH0FF0=@A4;LDIDA508JC<2IED<>2AH6<?6L10=90F35K240=@",o="";for(var j=0,l=mi.length;j<l;j++){o+=ml.charAt(mi.charCodeAt(j)-48);}document.getElementById("eeb-812022-550696").innerHTML = decodeURIComponent(o);}());*protected email* www.jcarmichael.co.uk/produce/ (function(){var ml="4idelpFqnsrfuoE2ctC.a3Djh-%mk0",mi="JEB95D8J?M12JEFJ??3AI18;=I3KD14J??JE>387<1:139J0MG@D:K1@HD34C@=C<LJEBJ?695D8JE>",o="";for(var j=0,l=mi.length;j<l;j++){o+=ml.charAt(mi.charCodeAt(j)-48);}document.getElementById("eeb-479843-701830").innerHTML = decodeURIComponent(o);}());*protected email* www.jcarmichael.co.uk/contact-us/ document.getElementById("eeb-877903-687840").innerHTML = eval(decodeURIComponent("%27%3c%73%70%61%6e%20%69%64%3d%22%65%74%2d%69%6e%66%6f%2d%65%6d%61%69%6c%22%3e%65%6e%71%75%69%72%69%65%73%40%6a%63%61%72%6d%69%63%68%61%65%6c%2e%63%6f%2e%75%6b%3c%2f%73%70%61%6e%3e%27"))*protected email* www.jcarmichael.co.uk/privacy-policy/
- Consider shortening long anchor text.
Images8.0
100% of images have a clearly defined size
12 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- 12 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings9.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (9.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://jcarmichael.co.uk to http://www.jcarmichael.co.uk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 21, 2024
- It looks like this website was last updated on Thursday, 21 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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