Nibbler SEO audit for www.kingstonlabs.com
Summary
Overall8.2
The overall score for this website.
Accessibility8.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 03:26 on 12 Apr 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Consider updating this website regularly with new content. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Internal links0.0
- 10 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 10 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.kingstonlabs.com/blog/solopreneurs-guide-to-launching-a-new-product const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1)}} www.kingstonlabs.com/blog/ www.kingstonlabs.com/blog/9-mistakes-startups-make-when-launching-their-new-app-or-website const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1)}} www.kingstonlabs.com/blog/ www.kingstonlabs.com/blog/new-year-new-website const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1)}} www.kingstonlabs.com/blog/ www.kingstonlabs.com/blog/website-health-check const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1)}} www.kingstonlabs.com/blog/ www.kingstonlabs.com/blog/django-to-netlify-implementation const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1)}} www.kingstonlabs.com/blog/ www.kingstonlabs.com/blog/django-to-netlify-architecture const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1)}} www.kingstonlabs.com/blog/ www.kingstonlabs.com/blog/installing-trac-with-gunicorn const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1)}} www.kingstonlabs.com/blog/ www.kingstonlabs.com/blog/choosing-an-issue-tracking-system const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1)}} www.kingstonlabs.com/blog/ www.kingstonlabs.com/blog/how-to-configure-solr-on-a-remote-host const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1)}} www.kingstonlabs.com/blog/ www.kingstonlabs.com/blog/how-to-install-solr-36-on-ubuntu-1204 const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1)}} www.kingstonlabs.com/blog/
- Consider shortening long anchor text.
- 15 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness0.7
Last updated March 11, 2020
- It looks like this website was last updated on Wednesday, 11 March 2020. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 11/03/2020 | www.kingstonlabs.com/blog/ | Body text |
| 29/01/2020 | www.kingstonlabs.com/blog/ | Body text |
| 14/01/2020 | www.kingstonlabs.com/blog/ | Body text |
| 23/11/2019 | www.kingstonlabs.com/blog/ | Body text |
| 12/11/2019 | www.kingstonlabs.com/blog/ | Body text |
| 07/11/2019 | www.kingstonlabs.com/blog/ | Body text |
| 19/05/2013 | www.kingstonlabs.com/blog/ | Body text |
| 18/05/2013 | www.kingstonlabs.com/blog/ | Body text |
| 02/03/2013 | www.kingstonlabs.com/blog/ | Body text |
| 16/02/2013 | www.kingstonlabs.com/blog/ | Body text |
| 11/03/2020 | www.kingstonlabs.com/blog/.../ | Body text |
Amount of content8.3
Rendering Chart...
- This website has an average of 753 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.kingstonlabs.com/ | 2866 | 472 |
| www.kingstonlabs.com/about/ | 3603 | 586 |
| www.kingstonlabs.com/contact/ | 475 | 81 |
| www.kingstonlabs.com/blog/ | 1930 | 340 |
| www.kingstonlabs.com/blog/.../ | 13283 | 2288 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://kingstonlabs.com to http://www.kingstonlabs.com. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Kingston Labs
www.kingstonlabs.com/
Kingston Labs realises innovative web ideas by developing bespoke websites. Web developers based in Canterbury, Kent, we use cutting-edge technologies to quickly ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.kingstonlabs.com/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.kingstonlabs.com/ | generator | Gatsby 3.15.0 |
| www.kingstonlabs.com/ | theme-color | #fff |
| www.kingstonlabs.com/ | google-site-verification | 3qoOcR3SLDGB51hflb8erMyEf5myQ0P-qLs3EVO5w48 |
| www.kingstonlabs.com/ | description | Kingston Labs realises innovative web ideas by developing bespoke websites. Web developers based in Canterbury, Kent, we use cutting-edge technologies to quickly deliver fast, efficient and secure applications. |
| www.kingstonlabs.com/ | theme-color | #ffffff |
| www.kingstonlabs.com/about/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.kingstonlabs.com/about/ | generator | Gatsby 3.15.0 |
| www.kingstonlabs.com/about/ | theme-color | #fff |
| www.kingstonlabs.com/about/ | description | Kingston Labs realises innovative web ideas. We use cutting-edge technologies to quickly deliver fast, efficient and secure applications. |
| www.kingstonlabs.com/about/ | theme-color | #ffffff |
| www.kingstonlabs.com/contact/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.kingstonlabs.com/contact/ | generator | Gatsby 3.15.0 |
| www.kingstonlabs.com/contact/ | theme-color | #fff |
| www.kingstonlabs.com/contact/ | description | Kingston Labs realises innovative web ideas. We use cutting-edge technologies to quickly deliver fast, efficient and secure applications. |
| www.kingstonlabs.com/contact/ | theme-color | #ffffff |
| www.kingstonlabs.com/blog/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.kingstonlabs.com/blog/ | generator | Gatsby 3.15.0 |
| www.kingstonlabs.com/blog/ | theme-color | #fff |
| www.kingstonlabs.com/blog/ | description | Kingston Labs Blog: read about the technologies we are using to deliver effective bespoke websites |
| www.kingstonlabs.com/blog/ | theme-color | #ffffff |
| www.kingstonlabs.com/blog/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.kingstonlabs.com/blog/.../ | generator | Gatsby 3.15.0 |
| www.kingstonlabs.com/blog/.../ | theme-color | #fff |
| www.kingstonlabs.com/blog/.../ | description | Got a great new product idea and want to start making money from it? Here's a sequence of quick and low-cost experiments to make sure that you're building something customers want before you launch it. |
| www.kingstonlabs.com/blog/.../ | theme-color | #ffffff |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.kingstonlabs.com/ | x-ua-compatible | ie=edge |
| www.kingstonlabs.com/about/ | x-ua-compatible | ie=edge |
| www.kingstonlabs.com/contact/ | x-ua-compatible | ie=edge |
| www.kingstonlabs.com/blog/ | x-ua-compatible | ie=edge |
| www.kingstonlabs.com/blog/.../ | x-ua-compatible | ie=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |