Nibbler SEO audit for www.landsurvey.co.uk
Summary
Overall7.5
The overall score for this website.
Accessibility7.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:22 on 8 Apr 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider updating this website regularly with new content. (read more)
Freshness2.2
Last updated October 27, 2022
- It looks like this website was last updated on Thursday, 27 October 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Meta tags3.6
This is how this website will look in Google search listings:
Landsurvey Group
www.landsurvey.co.uk/
LandSurvey Group, Land & Chartered Engineering Surveyors using the latest technology to provide land & measured building surveys throughout Ireland and UK
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.landsurvey.co.uk/ | description | LandSurvey Group, Land & Chartered Engineering Surveyors using the latest technology to provide land & measured building surveys throughout Ireland and UK |
| www.landsurvey.co.uk/ | author | Michael Hannaway /> <meta name= |
| www.landsurvey.co.uk/ | keywords | land surveyor,measured building surveys,GIS,GPS surveys,Golf course survey,floor plans, landsurvey,mapping,topographic surveys,boundary surveys,boundary disputes,property registration maps, land registry maps, GNSS sales, Tersus sales, rugged tablets sales, Mesa 3, laser scanning, drone surveys, asset inspections, cell tower inspections, transmission tower inspections, roof inspections, legal mapping surveys, ROW surveys, easement surveys, Iand surveyor newry, land surveyor northern Ireland, land surveyor Ireland, land surveyor Dublin, land surveyor Belfast, Boundary dispute down, Boundary dispute northern Ireland, Boundary dispute Ireland, Boundary dispute Dublin, Boundary dispute Belfast, Boundary dispute surveyor, |
| www.landsurvey.co.uk/about.html | description | |
| www.landsurvey.co.uk/about.html | viewport | width=device-width, initial-scale=1 |
| www.landsurvey.co.uk/services.html | description | |
| www.landsurvey.co.uk/services.html | viewport | width=device-width, initial-scale=1 |
| www.landsurvey.co.uk/OSCAR_ultimate.html | description | |
| www.landsurvey.co.uk/OSCAR_ultimate.html | viewport | width=device-width, initial-scale=1 |
| www.landsurvey.co.uk/OSCAR_advanced.html | description | |
| www.landsurvey.co.uk/OSCAR_advanced.html | viewport | width=device-width, initial-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.landsurvey.co.uk/ | content-type | text/html; charset=utf-8 |
| www.landsurvey.co.uk/ | x-ua-compatible | ie=edge |
| www.landsurvey.co.uk/about.html | x-ua-compatible | ie=edge |
| www.landsurvey.co.uk/services.html | x-ua-compatible | ie=edge |
| www.landsurvey.co.uk/OSCAR_ultimate.html | x-ua-compatible | ie=edge |
| www.landsurvey.co.uk/OSCAR_advanced.html | x-ua-compatible | ie=edge |
Internal links3.8
- 50 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format4.4
4 URLs are less than ideal
- 2 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings5.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (9.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour8.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- There is duplicate content on http://landsurvey.co.uk and http://www.landsurvey.co.uk. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Amount of content8.2
Rendering Chart...
- This website has an average of 383 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.landsurvey.co.uk/ | 3178 | 465 |
| www.landsurvey.co.uk/about.html | 1707 | 249 |
| www.landsurvey.co.uk/services.html | 1519 | 208 |
| www.landsurvey.co.uk/OSCAR_ultimate.html | 3631 | 529 |
| www.landsurvey.co.uk/OSCAR_advanced.html | 3181 | 465 |
Images9.7
13% of images have a clearly defined size
6 images are being resized by the browser
- Most images (87.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 6 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Analytics
- Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Landsurvey Group | OK |
| Landsurvey Group | OK |
| Landsurvey Group | OK |
| Landsurvey Group | OK |
| Landsurvey Group | OK |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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