Report for www.nestle.fr

Overall9.7

The overall score for this website.

Accessibility9.9

How accessible the website is to mobile and disabled users.

Experience9.7

How satisfying the website is likely to be for users.

Marketing9.4

How well marketed, and popular the website is.

Technology9.8

How well designed and built the website is.

Screenshot of www.nestle.fr

Nibbler tested a sample of 5 pages from this website at 16:10 on 17 Jun 2021 (BST).

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Top priorities for website improvement

  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
  • Consider shortening long anchor text. (read more)
  • To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)

Popularity6.9

917,513 Most popular website in the world

This website recently saw a slight increase in popularity.

  • This is the 917,513 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight increase in popularity.

Source: Alexa

Images8.9

57% of images have a clearly defined size

116 images are being resized by the browser

Twitter9.7

This website is linked with the Twitter account @NestleFr

This website's Twitter account has
5,350 followers

  • This website was found to link the Twitter account Nestlé France (@NestleFr).
  • This website's Twitter account has made 4,282 tweets to 5,350 followers.

Source: Twitter

Amount of content9.8

Rendering Chart...

  • This website has an average of 1,209 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Mobile10.0

Mobile screenshot of www.nestle.frTablet screenshot of www.nestle.fr
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
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Server behaviour10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://nestle.fr to http://www.nestle.fr. This is ideal.

Analytics10.0

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Headings10.0

actualit aider alertez-nous alimentaire ambitions anti-gaspillage avenir block blockchain carrefour changer chocolat comment concern contact contactez-nous contribuer couvrez details dias durables emballages enfants engagements europe footer form france header laissez-nous lection liens liorer localisation main manger marques menu merci message mieux modal moignages navigation nestl notre nous nutri-score options page persistent plus price propos qualit raison recontact report sain secondary selected share sirez-vous submenu suivez-nous utiles utilisera votre

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Page headings detail

URLHeadingLevel
www.nestle.fr/Nestlé FranceH1
www.nestle.fr/Changer de localisationH2
www.nestle.fr/Contact menuH2
www.nestle.fr/Main navigationH2
www.nestle.fr/Header persistent submenuH2
www.nestle.fr/Header persistent submenuH2
www.nestle.fr/Header persistent submenuH2
www.nestle.fr/Header persistent submenuH2
www.nestle.fr/Header persistent submenuH2
www.nestle.fr/Secondary menuH2
www.nestle.fr/Header persistent submenuH2
www.nestle.fr/Header persistent submenuH2
www.nestle.fr/Aider les enfants à mieux mangerH2
www.nestle.fr/Nutri-Score en EuropeH2
www.nestle.fr/Anti-gaspillage alimentaireH2
www.nestle.fr/Blockchain Nestlé - CarrefourH2
www.nestle.fr/Nestlé utilisera les emballages durablesH2
www.nestle.fr/Découvrez la sélection de nos marquesH2
www.nestle.fr/NestléH2
www.nestle.fr/Nestlé en FranceH2
www.nestle.fr/Nestlé en FranceH2
www.nestle.fr/Liens utilesH2
www.nestle.fr/MédiasH2
www.nestle.fr/Share PriceH2
www.nestle.fr/Suivez-nousH2
www.nestle.fr/Report Concern form modal blockH2
www.nestle.fr/Sub Footer MenuH2
www.nestle.fr/Actualités NestléH3
www.nestle.fr/Alertez-nousH3
www.nestle.fr/Contactez-nousH3
www.nestle.fr/infoContact    H1
www.nestle.fr/infoChanger de localisationH2
www.nestle.fr/infoContact menuH2
www.nestle.fr/infoMain navigationH2
www.nestle.fr/infoHeader persistent submenuH2
www.nestle.fr/infoHeader persistent submenuH2
www.nestle.fr/infoHeader persistent submenuH2
www.nestle.fr/infoHeader persistent submenuH2
www.nestle.fr/infoHeader persistent submenuH2
www.nestle.fr/infoSecondary menuH2
www.nestle.fr/infoHeader persistent submenuH2
www.nestle.fr/infoHeader persistent submenuH2
www.nestle.fr/infoLaissez-nous votre MessageH2
www.nestle.fr/infoSelected OptionsH2
www.nestle.fr/infoMerci. Comment désirez-vous être recontacté ?H2
www.nestle.fr/infoContact DetailsH2
www.nestle.fr/infoShare this pageH2
www.nestle.fr/infoNestléH2
www.nestle.fr/infoNestlé en FranceH2
www.nestle.fr/infoNestlé en FranceH2
www.nestle.fr/infoLiens utilesH2
www.nestle.fr/infoMédiasH2
www.nestle.fr/infoShare PriceH2
www.nestle.fr/infoSuivez-nousH2
www.nestle.fr/infoReport Concern form modal blockH2
www.nestle.fr/infoSub Footer MenuH2
www.nestle.fr/infoActualités NestléH3
www.nestle.fr/infoAlertez-nousH3
www.nestle.fr/infoContactez-nousH3
www.nestle.fr/.../engagementschocolatLes engagements Nestlé ChocolatH1
www.nestle.fr/.../engagementschocolatChanger de localisationH2
www.nestle.fr/.../engagementschocolatContact menuH2
www.nestle.fr/.../engagementschocolatMain navigationH2
www.nestle.fr/.../engagementschocolatHeader persistent submenuH2
www.nestle.fr/.../engagementschocolatHeader persistent submenuH2
www.nestle.fr/.../engagementschocolatHeader persistent submenuH2
www.nestle.fr/.../engagementschocolatHeader persistent submenuH2
www.nestle.fr/.../engagementschocolatHeader persistent submenuH2
www.nestle.fr/.../engagementschocolatSecondary menuH2
www.nestle.fr/.../engagementschocolatHeader persistent submenuH2
www.nestle.fr/.../engagementschocolatHeader persistent submenuH2
www.nestle.fr/.../engagementschocolatShare this pageH2
www.nestle.fr/.../engagementschocolatNestléH2
www.nestle.fr/.../engagementschocolatNestlé en FranceH2
www.nestle.fr/.../engagementschocolatNestlé en FranceH2
www.nestle.fr/.../engagementschocolatLiens utilesH2
www.nestle.fr/.../engagementschocolatMédiasH2
www.nestle.fr/.../engagementschocolatShare PriceH2
www.nestle.fr/.../engagementschocolatSuivez-nousH2
www.nestle.fr/.../engagementschocolatReport Concern form modal blockH2
www.nestle.fr/.../engagementschocolatSub Footer MenuH2
www.nestle.fr/.../engagementschocolatActualités NestléH3
www.nestle.fr/.../engagementschocolatAlertez-nousH3
www.nestle.fr/.../engagementschocolatContactez-nousH3
www.nestle.fr/nestleenfranceA propos de nousH1
www.nestle.fr/nestleenfranceChanger de localisationH2
www.nestle.fr/nestleenfranceContact menuH2
www.nestle.fr/nestleenfranceMain navigationH2
www.nestle.fr/nestleenfranceHeader persistent submenuH2
www.nestle.fr/nestleenfranceHeader persistent submenuH2
www.nestle.fr/nestleenfranceHeader persistent submenuH2
www.nestle.fr/nestleenfranceHeader persistent submenuH2
www.nestle.fr/nestleenfranceHeader persistent submenuH2
www.nestle.fr/nestleenfranceSecondary menuH2
www.nestle.fr/nestleenfranceHeader persistent submenuH2
www.nestle.fr/nestleenfranceHeader persistent submenuH2
www.nestle.fr/nestleenfranceNotre raison d'êtreH2
www.nestle.fr/nestleenfranceNos ambitionsH2
www.nestle.fr/nestleenfranceShare this pageH2
www.nestle.fr/nestleenfranceNestléH2
www.nestle.fr/nestleenfranceNestlé en FranceH2
www.nestle.fr/nestleenfranceNestlé en FranceH2
www.nestle.fr/nestleenfranceLiens utilesH2
www.nestle.fr/nestleenfranceMédiasH2
www.nestle.fr/nestleenfranceShare PriceH2
www.nestle.fr/nestleenfranceSuivez-nousH2
www.nestle.fr/nestleenfranceReport Concern form modal blockH2
www.nestle.fr/nestleenfranceSub Footer MenuH2
www.nestle.fr/nestleenfranceActualités NestléH3
www.nestle.fr/nestleenfranceAlertez-nousH3
www.nestle.fr/nestleenfranceContactez-nousH3
www.nestle.fr/temoignagesNos témoignagesH1
www.nestle.fr/temoignagesChanger de localisationH2
www.nestle.fr/temoignagesContact menuH2
www.nestle.fr/temoignagesMain navigationH2
www.nestle.fr/temoignagesHeader persistent submenuH2
www.nestle.fr/temoignagesHeader persistent submenuH2
www.nestle.fr/temoignagesHeader persistent submenuH2
www.nestle.fr/temoignagesHeader persistent submenuH2
www.nestle.fr/temoignagesHeader persistent submenuH2
www.nestle.fr/temoignagesSecondary menuH2
www.nestle.fr/temoignagesHeader persistent submenuH2
www.nestle.fr/temoignagesHeader persistent submenuH2
www.nestle.fr/temoignagesAméliorer la qualité de vie, et contribuer à un avenir plus sainH2
www.nestle.fr/temoignagesNestléH2
www.nestle.fr/temoignagesNestlé en FranceH2
www.nestle.fr/temoignagesNestlé en FranceH2
www.nestle.fr/temoignagesLiens utilesH2
www.nestle.fr/temoignagesMédiasH2
www.nestle.fr/temoignagesShare PriceH2
www.nestle.fr/temoignagesSuivez-nousH2
www.nestle.fr/temoignagesReport Concern form modal blockH2
www.nestle.fr/temoignagesSub Footer MenuH2
www.nestle.fr/temoignagesActualités NestléH3
www.nestle.fr/temoignagesAlertez-nousH3
www.nestle.fr/temoignagesContactez-nousH3

Meta tags10.0

This is how this website will look in Google search listings:

Nestlé : améliorer la qualité de vie, contribuer à un avenir plus ...

www.nestle.fr/

Améliorer la qualité de vie, et contribuer à un avenir plus sain c'est notre engagement. Découvrez nos engagements environnementaux et sociétaux.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.nestle.fr/descriptionAméliorer la qualité de vie, et contribuer à un avenir plus sain c'est notre engagement. Découvrez nos engagements environnementaux et sociétaux.
www.nestle.fr/mobileoptimizedwidth
www.nestle.fr/handheldfriendlytrue
www.nestle.fr/viewportwidth=device-width, initial-scale=1.0
www.nestle.fr/viewportwidth=device-width, initial-scale=1, maximum-scale=5, user-scalable=0
www.nestle.fr/infodescriptionVous pouvez nous contacter : par mail ou par courrier à l’adresse suivante : Nestlé France, Service Consommateurs, BP 900 Noisiel, 77446 Marne La Vallée.
www.nestle.fr/infotwitter:cardsummary_large_image
www.nestle.fr/infotwitter:site@nestle
www.nestle.fr/infotwitter:titleContact    
www.nestle.fr/infomobileoptimizedwidth
www.nestle.fr/infohandheldfriendlytrue
www.nestle.fr/infoviewportwidth=device-width, initial-scale=1.0
www.nestle.fr/infoviewportwidth=device-width, initial-scale=1, maximum-scale=5, user-scalable=0
www.nestle.fr/.../engagementschocolatdescriptionDécouvrez nos engagements pour répondre concrètement aux enjeux sociaux, environnementaux et nutritionnels qui se posent à chaque étape de la vie de notre chocolat !
www.nestle.fr/.../engagementschocolattwitter:cardsummary_large_image
www.nestle.fr/.../engagementschocolattwitter:site@nestle
www.nestle.fr/.../engagementschocolattwitter:titleLes engagements Nestlé Chocolat
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www.nestle.fr/.../engagementschocolathandheldfriendlytrue
www.nestle.fr/.../engagementschocolatviewportwidth=device-width, initial-scale=1.0
www.nestle.fr/.../engagementschocolatviewportwidth=device-width, initial-scale=1, maximum-scale=5, user-scalable=0
www.nestle.fr/nestleenfrancedescriptionNous avons plus de 2 000 marques allant des icônes mondiales, aux marques favorites locales, et nous sommes présents dans 189 pays autour du monde.
www.nestle.fr/nestleenfrancetwitter:cardsummary_large_image
www.nestle.fr/nestleenfrancetwitter:site@nestle
www.nestle.fr/nestleenfrancetwitter:titleA propos de nous
www.nestle.fr/nestleenfrancemobileoptimizedwidth
www.nestle.fr/nestleenfrancehandheldfriendlytrue
www.nestle.fr/nestleenfranceviewportwidth=device-width, initial-scale=1.0
www.nestle.fr/nestleenfranceviewportwidth=device-width, initial-scale=1, maximum-scale=5, user-scalable=0
www.nestle.fr/temoignagesdescriptionChaque jour, nous touchons des milliards de vies. Nous voulons aider à créer un monde plus sain pour les les familles, pour nos communautés et pour la planète.
www.nestle.fr/temoignagestwitter:cardsummary_large_image
www.nestle.fr/temoignagestwitter:site@nestle
www.nestle.fr/temoignagestwitter:titleNos témoignages
www.nestle.fr/temoignagesmobileoptimizedwidth
www.nestle.fr/temoignageshandheldfriendlytrue
www.nestle.fr/temoignagesviewportwidth=device-width, initial-scale=1.0
www.nestle.fr/temoignagesviewportwidth=device-width, initial-scale=1, maximum-scale=5, user-scalable=0

Printability10.0

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
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URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated June 16, 2021

  • It looks like this website was last updated on Wednesday, 16 June 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
16/06/2021www.nestle.fr/infoLast modified header
08/05/2019www.nestle.fr/.../cassava-homepage_4.jpgLast modified header
08/05/2019www.nestle.fr/.../solar-panel-banner_4.jpgLast modified header
08/05/2019www.nestle.fr/.../sustainable-coffee-banner_4.jpgLast modified header
08/05/2019www.nestle.fr/.../fridge-banner_4.jpgLast modified header
08/05/2019www.nestle.fr/.../vietnam-farmers-banner_4.jpgLast modified header
06/05/2020www.nestle.fr/.../banniere-solidaires.jpgLast modified header
24/03/2021www.nestle.fr/themes/.../nest-logo.pngLast modified header
22/10/2020www.nestle.fr/.../spellegrino-logo-round.pngLast modified header
22/10/2020www.nestle.fr/.../maggi-logo-round.pngLast modified header
22/10/2020www.nestle.fr/.../purina-logo-round.pngLast modified header
22/10/2020www.nestle.fr/.../buitoni-logo-round.pngLast modified header
21/10/2020www.nestle.fr/sites/.../youngLast modified header
21/10/2020www.nestle.fr/sites/.../homeLast modified header
21/10/2020www.nestle.fr/sites/.../widgetLast modified header
09/07/2019www.nestle.fr/.../icon-signup-green.pngLast modified header
24/03/2021www.nestle.fr/themes/.../icon-x.pngLast modified header
24/03/2021www.nestle.fr/themes/.../logo.pngLast modified header
24/03/2021www.nestle.fr/.../icon-downarrow.pngLast modified header
24/03/2021www.nestle.fr/themes/.../icon-globe.pngLast modified header
24/03/2021www.nestle.fr/.../circular_button_close_white.svgLast modified header
15/06/2021www.nestle.fr/.../css_eh9pzkGZAhXgjxH96LAW-uXkrSb2sXP5-5MTHqR_pYo.cssLast modified header
31/05/2021www.nestle.fr/.../css_lgOTyg59JMIvLBHy7GMX3US1LhrxvumNwS13YoXq2kE.cssLast modified header
24/03/2021www.nestle.fr/.../seckit.no_body.cssLast modified header
11/01/2021www.nestle.fr/.../seckit.noscript_tag.cssLast modified header
15/06/2021www.nestle.fr/.../css_CVpqBRB2DtvySuurJc4zSqXOBYGtGCPbVDWtccrWhLA.cssLast modified header
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15/06/2021www.nestle.fr/.../css_v5EiOZrHDJsma1AVGf3JqxmNQVUcbVaeCnojGZN5luY.cssLast modified header
15/06/2021www.nestle.fr/.../css_rbHIrI388izUnc7yGVrAZVmSkMJW8ABMSCJtmpsdmYs.cssLast modified header

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