Nibbler SEO audit for www.newcastle-hospitals.nhs.uk
Summary
Overall9.8
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:17 on 9 Apr 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
Meta tags8.4
This is how this website will look in Google search listings:
Newcastle Hospitals NHS Foundation Trust
www.newcastle-hospitals.nhs.uk/
The Newcastle upon Tyne Hospitals NHS Foundation Trust is one of the largest NHS trusts in the UK providing healthcare to communities across the North East of England ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.newcastle-hospitals.nhs.uk/ | viewport | width=device-width, initial-scale=1 |
| www.newcastle-hospitals.nhs.uk/ | google-site-verification | |
| www.newcastle-hospitals.nhs.uk/ | msapplication-tilecolor | #da532c |
| www.newcastle-hospitals.nhs.uk/ | theme-color | #ffffff |
| www.newcastle-hospitals.nhs.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.newcastle-hospitals.nhs.uk/ | description | The Newcastle upon Tyne Hospitals NHS Foundation Trust is one of the largest NHS trusts in the UK providing healthcare to communities across the North East of England and beyond. |
| www.newcastle-hospitals.nhs.uk/ | twitter:card | summary_large_image |
| www.newcastle-hospitals.nhs.uk/contact-us/ | viewport | width=device-width, initial-scale=1 |
| www.newcastle-hospitals.nhs.uk/contact-us/ | google-site-verification | |
| www.newcastle-hospitals.nhs.uk/contact-us/ | msapplication-tilecolor | #da532c |
| www.newcastle-hospitals.nhs.uk/contact-us/ | theme-color | #ffffff |
| www.newcastle-hospitals.nhs.uk/contact-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.newcastle-hospitals.nhs.uk/contact-us/ | description | Our contact page provides some of the most commonly requests and areas for contact with online forms and telephone numbers |
| www.newcastle-hospitals.nhs.uk/contact-us/ | twitter:card | summary_large_image |
| www.newcastle-hospitals.nhs.uk/contact-us/ | twitter:label1 | Estimated reading time |
| www.newcastle-hospitals.nhs.uk/contact-us/ | twitter:data1 | 2 minutes |
| www.newcastle-hospitals.nhs.uk/about/ | viewport | width=device-width, initial-scale=1 |
| www.newcastle-hospitals.nhs.uk/about/ | google-site-verification | |
| www.newcastle-hospitals.nhs.uk/about/ | msapplication-tilecolor | #da532c |
| www.newcastle-hospitals.nhs.uk/about/ | theme-color | #ffffff |
| www.newcastle-hospitals.nhs.uk/about/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.newcastle-hospitals.nhs.uk/about/ | description | The Newcastle upon Tyne Hospitals NHS Foundation Trust is one of the largest NHS trusts in the uk, providing healthcare to communities in the North East of England |
| www.newcastle-hospitals.nhs.uk/about/ | twitter:card | summary_large_image |
| www.newcastle-hospitals.nhs.uk/news/ | viewport | width=device-width, initial-scale=1 |
| www.newcastle-hospitals.nhs.uk/news/ | google-site-verification | |
| www.newcastle-hospitals.nhs.uk/news/ | msapplication-tilecolor | #da532c |
| www.newcastle-hospitals.nhs.uk/news/ | theme-color | #ffffff |
| www.newcastle-hospitals.nhs.uk/news/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.newcastle-hospitals.nhs.uk/news/ | twitter:card | summary_large_image |
| www.newcastle-hospitals.nhs.uk/hospitals/ | viewport | width=device-width, initial-scale=1 |
| www.newcastle-hospitals.nhs.uk/hospitals/ | google-site-verification | |
| www.newcastle-hospitals.nhs.uk/hospitals/ | msapplication-tilecolor | #da532c |
| www.newcastle-hospitals.nhs.uk/hospitals/ | theme-color | #ffffff |
| www.newcastle-hospitals.nhs.uk/hospitals/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.newcastle-hospitals.nhs.uk/hospitals/ | description | Our hospitals provide academically led acute, specialist and local community services to patients from the North East, the UK and abroad |
| www.newcastle-hospitals.nhs.uk/hospitals/ | twitter:card | summary_large_image |
Amount of content8.9
Rendering Chart...
- This website has an average of 588 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.newcastle-hospitals.nhs.uk/ | 5196 | 762 |
| www.newcastle-hospitals.nhs.uk/contact-us/ | 4735 | 698 |
| www.newcastle-hospitals.nhs.uk/about/ | 2778 | 384 |
| www.newcastle-hospitals.nhs.uk/news/ | 4482 | 614 |
| www.newcastle-hospitals.nhs.uk/hospitals/ | 3455 | 484 |
Internal links9.8
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.newcastle-hospitals.nhs.uk/.../cqc Click here www.newcastle-hospitals.nhs.uk/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 2 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.newcastle-hospitals.nhs.uk/hospitals Our hospitals Our teaching hospitals provide research led acute, specialist and local community services to patients from Newcastle, the wider north east, the UK and internationally. www.newcastle-hospitals.nhs.uk/ www.newcastle-hospitals.nhs.uk/hospitals/great-north-childrens-hospital Great North Children’s Hospital One of only 14 major children's medical centres in the UK, the Great North Children's Hospital provides treatment for children across the whole of the North of England www.newcastle-hospitals.nhs.uk/hospitals/
- Consider shortening long anchor text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://newcastle-hospitals.nhs.uk to http://www.newcastle-hospitals.nhs.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Images10.0
2% of images have a clearly defined size
1 image is being resized by the browser
- Most images (98.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 3, 2024
- It looks like this website was last updated on Wednesday, 3 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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