Nibbler SEO audit for www.oreillyssalonsupplies.ie
Summary
Overall8.2
The overall score for this website.
Accessibility8.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 04:21 on 25 Mar 2024 (GMT).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Meta tags6.8
This is how this website will look in Google search listings:
O'Reilly's Salon Supplies. Hair & Beauty - K18 | Olaplex | L'oreal | ...
www.oreillyssalonsupplies.ie/
O' Reillys Salon Supplies. One of Irelands leading suppliers in the hair and beauty industry. Great Value on Olaplex, GHD, Loreal, Schwarzkopf, Revlon. FREE Delivery ...
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.oreillyssalonsupplies.ie/ | description | O' Reillys Salon Supplies. One of Irelands leading suppliers in the hair and beauty industry. Great Value on Olaplex, GHD, Loreal, Schwarzkopf, Revlon. FREE Delivery over €55.00 ex. VAT. Next Day Delivery. Salon Supplies Ireland. |
| www.oreillyssalonsupplies.ie/ | keywords | olaplex,ghd,k18,loreal,wella,hair products,salon supplies,ireland,online |
| www.oreillyssalonsupplies.ie/ | viewport | width=device-width, initial-scale=1.0 |
| www.oreillyssalonsupplies.ie/ | google-site-verification | pNYES_UaN_EhMWIqV5muFkjBfIfk4Zd50C0iMd6ysS8 |
| www.oreillyssalonsupplies.ie/ | google-site-verification | pNYES_UaN_EhMWIqV5muFkjBfIfk4Zd50C0iMd6ysS8 |
| www.oreillyssalonsupplies.ie/extensions.html | description | Hair extensions clip-ins, synthetic, human hair |
| www.oreillyssalonsupplies.ie/extensions.html | viewport | width=device-width, initial-scale=1.0 |
| www.oreillyssalonsupplies.ie/extensions.html | google-site-verification | pNYES_UaN_EhMWIqV5muFkjBfIfk4Zd50C0iMd6ysS8 |
| www.oreillyssalonsupplies.ie/salon-wear-and-towels.html | viewport | width=device-width, initial-scale=1.0 |
| www.oreillyssalonsupplies.ie/salon-wear-and-towels.html | google-site-verification | pNYES_UaN_EhMWIqV5muFkjBfIfk4Zd50C0iMd6ysS8 |
| www.oreillyssalonsupplies.ie/perming.html | description | Perming |
| www.oreillyssalonsupplies.ie/perming.html | viewport | width=device-width, initial-scale=1.0 |
| www.oreillyssalonsupplies.ie/perming.html | google-site-verification | pNYES_UaN_EhMWIqV5muFkjBfIfk4Zd50C0iMd6ysS8 |
| www.oreillyssalonsupplies.ie/nails.html | viewport | width=device-width, initial-scale=1.0 |
| www.oreillyssalonsupplies.ie/nails.html | google-site-verification | pNYES_UaN_EhMWIqV5muFkjBfIfk4Zd50C0iMd6ysS8 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.oreillyssalonsupplies.ie/ | Content-Type | text/html; charset=utf-8 |
| www.oreillyssalonsupplies.ie/extensions.html | Content-Type | text/html; charset=utf-8 |
| www.oreillyssalonsupplies.ie/salon-wear-and-towels.html | Content-Type | text/html; charset=utf-8 |
| www.oreillyssalonsupplies.ie/perming.html | Content-Type | text/html; charset=utf-8 |
| www.oreillyssalonsupplies.ie/nails.html | Content-Type | text/html; charset=utf-8 |
Internal links8.3
- 66 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://oreillyssalonsupplies.ie to http://www.oreillyssalonsupplies.ie. This is ideal.
Amount of content8.6
Rendering Chart...
- This website has an average of 565 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.oreillyssalonsupplies.ie/ | 4355 | 504 |
| www.oreillyssalonsupplies.ie/extensions.html | 8192 | 1185 |
| www.oreillyssalonsupplies.ie/salon-wear-and-towels.html | 2158 | 191 |
| www.oreillyssalonsupplies.ie/perming.html | 5123 | 619 |
| www.oreillyssalonsupplies.ie/nails.html | 2984 | 325 |
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| O'Reilly's Salon Supplies. Hair & Beauty - K18 | Olaplex | L'oreal | Revlon | Schwarzkopf | Wella | This title appears to be overly complex. Consider a more meaningful title |
| Extensions - O'Reilly's Salon Supplies. Hair & Beauty | OK |
| Salon wear and towels - O'Reilly's Salon Supplies. Hair & Beauty | OK |
| Perming - O'Reilly's Salon Supplies. Hair & Beauty | OK |
| Nails - O'Reilly's Salon Supplies. Hair & Beauty | OK |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| StatCounter |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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