Report for www.peptest.co.uk
Summary
Overall8.7
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 14:45 on 23 Feb 2021 (GMT).
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Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Popularity4.0
6,227,658 Most popular website in the world
This website recently saw a slight decrease in popularity.
- This is the 6,227,658 most popular website in the world.
- Over the past 3 months, this website has experienced a slight decrease in popularity.
Source: Alexa
Internal links4.5
- 46 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 8 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings7.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| www.peptest.co.uk/ | DIAGNOSING REFLUX | H1 |
| www.peptest.co.uk/ | Peptest is a simple, non-invasive diagnostic test for reflux | H2 |
| www.peptest.co.uk/ | Do you suffer from the following? | H2 |
| www.peptest.co.uk/ | Heartburn ♦ Throat clearing ♦ Regurgitation ♦ Chronic cough ♦ Hoarseness | H2 |
| www.peptest.co.uk/ | What is reflux? | H2 |
| www.peptest.co.uk/ | How can Peptest help? | H2 |
| www.peptest.co.uk/ | Research with Peptest | H2 |
| www.peptest.co.uk/ | What’s great about Peptest… | H2 |
| www.peptest.co.uk/ | LATEST NEWS & RESEARCH | H2 |
| www.peptest.co.uk/ | Peptest at laryngopharyngeal reflux symposium in China | H2 |
| www.peptest.co.uk/ | Peptest could help eliminate unnecessary use of PPIs | H2 |
| www.peptest.co.uk/ | Diet and lifestyle can impact reflux symptoms in women | H2 |
| www.peptest.co.uk/ | ...say Peptest instructions are easy to follow | H3 |
| www.peptest.co.uk/ | ...consider Peptest to be good value | H3 |
| www.peptest.co.uk/ | ...would consider using Peptest again | H3 |
| www.peptest.co.uk/ | ...are satisfied with their diagnosis | H3 |
| www.peptest.co.uk/reflux/ | Reflux | H1 |
| www.peptest.co.uk/reflux/ | What causes reflux? | H2 |
| www.peptest.co.uk/reflux/ | Symptoms of reflux | H2 |
| www.peptest.co.uk/reflux/ | How is reflux diagnosed? | H2 |
| www.peptest.co.uk/reflux/ | Is reflux dangerous? | H2 |
| www.peptest.co.uk/reflux/ | How is reflux treated? | H2 |
| www.peptest.co.uk/reflux/ | People in the US who are suffering from reflux disease | H3 |
| www.peptest.co.uk/reflux/ | People who experience reflux symptoms over 12 months | H3 |
| www.peptest.co.uk/reflux/ | Number of prescriptions written for reflux drugs worldwide | H3 |
| www.peptest.co.uk/news/ | Peptest & Reflux Updates | H1 |
| www.peptest.co.uk/news/ | Peptest at laryngopharyngeal reflux symposium in China | H2 |
| www.peptest.co.uk/news/ | Peptest could help eliminate unnecessary use of PPIs | H2 |
| www.peptest.co.uk/news/ | Diet and lifestyle can impact reflux symptoms in women | H2 |
| www.peptest.co.uk/news/ | People with oesophagus problems may be vulnerable to COVID ‘by swallowing’ – study claims | H2 |
| www.peptest.co.uk/news/ | What is the RefluxStop implant? | H2 |
| www.peptest.co.uk/news/ | Peptest in virtual conference of China gastro experts | H2 |
| www.peptest.co.uk/news/ | How the Reflux Band works | H2 |
| www.peptest.co.uk/news/ | Long-term PPI usage linked to diabetes | H2 |
| www.peptest.co.uk/news/ | Can training to sleep on the left help tackle reflux? | H2 |
| www.peptest.co.uk/news/ | Peptest at laryngopharyngeal reflux symposium in China | H2 |
| www.peptest.co.uk/news/ | Peptest in virtual conference of China gastro experts | H2 |
| www.peptest.co.uk/news/ | Could Peptest help triage non-urgent reflux cases? | H2 |
| www.peptest.co.uk/news/ | Restech unveils ‘PepsinCheck by Peptest’ in the US | H2 |
| www.peptest.co.uk/news/ | Peptest labs to reopen for reflux testing | H2 |
| www.peptest.co.uk/news/ | Covid-19: a coronavirus update | H2 |
| www.peptest.co.uk/news/ | Meet Jeanine: our Senior Laboratory Technician | H2 |
| www.peptest.co.uk/news/ | Peptest celebrates official launch in China | H2 |
| www.peptest.co.uk/news/ | Peptest featured in Laryngoscope medical journal | H2 |
| www.peptest.co.uk/news/ | Peptest could help eliminate unnecessary use of PPIs | H2 |
| www.peptest.co.uk/news/ | Self-referral reflux test using Peptest | H2 |
| www.peptest.co.uk/news/ | Study compares ‘simpler’ Peptest to ‘invasive’ 24-hour pH monitoring | H2 |
| www.peptest.co.uk/news/ | Eye exams could help reflux patients | H2 |
| www.peptest.co.uk/news/ | Study says Peptest is ‘useful for LPR diagnosis’ | H2 |
| www.peptest.co.uk/news/ | Japan non-erosive reflux study utilises Peptest | H2 |
| www.peptest.co.uk/news/ | Diet and lifestyle can impact reflux symptoms in women | H2 |
| www.peptest.co.uk/news/ | Long-term PPI usage linked to diabetes | H2 |
| www.peptest.co.uk/news/ | Can training to sleep on the left help tackle reflux? | H2 |
| www.peptest.co.uk/news/ | Coffee, tea & soda leads to ‘increased reflux’ symptoms in older women | H2 |
| www.peptest.co.uk/news/ | Suffer from reflux? 12 lifestyle changes that can help with your symptoms | H2 |
| www.peptest.co.uk/news/ | Peptest could help eliminate unnecessary use of PPIs | H2 |
| www.peptest.co.uk/news/ | Diet and lifestyle can impact reflux symptoms in women | H2 |
| www.peptest.co.uk/news/ | What is the RefluxStop implant? | H2 |
| www.peptest.co.uk/news/ | What is Stretta therapy for treating reflux? | H2 |
| www.peptest.co.uk/news/ | Proton Pump Inhibitors (PPIs) Explained | H2 |
| www.peptest.co.uk/news/ | IQoro: could this oral device help treat reflux? | H2 |
| www.peptest.co.uk/news/ | Can cashew gum help tackle reflux? | H2 |
| www.peptest.co.uk/news/ | Zantac heartburn drugs recalled: what you need to know | H2 |
| www.peptest.co.uk/news/ | Seaweed can help with reflux: study shows | H2 |
| www.peptest.co.uk/order/ | Order Peptest | H1 |
| www.peptest.co.uk/order/ | 1.2.3… three steps to reflux diagnosis | H1 |
| www.peptest.co.uk/order/ | USEFUL INFO | H1 |
| www.peptest.co.uk/order/ | Peptest reflux diagnostic pack (THREE saliva tubes) | H2 |
| www.peptest.co.uk/order/ | Peptest reflux diagnostic pack (TWO saliva tubes) | H2 |
| www.peptest.co.uk/order/ | Live in the USA? | H2 |
| www.peptest.co.uk/order/ | Advice on using Peptest | H2 |
| www.peptest.co.uk/order/ | THREE SAMPLE PACK | H3 |
| www.peptest.co.uk/order/ | TWO SAMPLE PACK | H3 |
| www.peptest.co.uk/order/ | PEPSIN IS A STOMACH ENZYME | H5 |
| www.peptest.co.uk/order/ | Preserving samples | H5 |
| www.peptest.co.uk/order/ | International delivery | H5 |
| www.peptest.co.uk/order/ | Quick analysis | H5 |
| www.peptest.co.uk/order/ | Your results | H5 |
| www.peptest.co.uk/order/ | Peptest and your medication | H5 |
Meta tags8.4
This is how this website will look in Google search listings:
Welcome to Peptest - Peptest - a reflux diagnostic device
www.peptest.co.uk/
Peptest is an accurate, painless and inexpensive saliva diagnostic test for pepsin that tells you quickly and conclusively if you have reflux disease.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.peptest.co.uk/ | description | Peptest is an accurate, painless and inexpensive saliva diagnostic test for pepsin that tells you quickly and conclusively if you have reflux disease. |
| www.peptest.co.uk/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.peptest.co.uk/ | twitter:card | summary_large_image |
| www.peptest.co.uk/ | twitter:site | @peptest_reflux |
| www.peptest.co.uk/ | twitter:label1 | Estimated reading time |
| www.peptest.co.uk/ | twitter:data1 | 19 minutes |
| www.peptest.co.uk/ | google-site-verification | CYwmOIxpKtdEAs7rbnGgZ7wjRUD0hIW_Eod88iVEPPk |
| www.peptest.co.uk/ | generator | Divi v.4.9.0 |
| www.peptest.co.uk/ | generator | WordPress 5.6.1 |
| www.peptest.co.uk/ | generator | WooCommerce 5.0.0 |
| www.peptest.co.uk/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.peptest.co.uk/ | ahrefs-site-verification | aed84c6789d01b071b6adf8c638e1668dd738dd012e89b6c469646e0c741148e |
| www.peptest.co.uk/ | msapplication-tileimage | https://www.peptest.co.uk/wp-content/uploads/2013/08/peptest-avatar.jpg |
| www.peptest.co.uk/cart/ | description | Peptest online shop - cart page. |
| www.peptest.co.uk/cart/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.peptest.co.uk/cart/ | twitter:card | summary_large_image |
| www.peptest.co.uk/cart/ | twitter:site | @peptest_reflux |
| www.peptest.co.uk/cart/ | twitter:label1 | Estimated reading time |
| www.peptest.co.uk/cart/ | twitter:data1 | 1 minute |
| www.peptest.co.uk/cart/ | generator | Divi v.4.9.0 |
| www.peptest.co.uk/cart/ | generator | WordPress 5.6.2 |
| www.peptest.co.uk/cart/ | generator | WooCommerce 5.0.0 |
| www.peptest.co.uk/cart/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.peptest.co.uk/cart/ | robots | noindex,follow |
| www.peptest.co.uk/cart/ | ahrefs-site-verification | aed84c6789d01b071b6adf8c638e1668dd738dd012e89b6c469646e0c741148e |
| www.peptest.co.uk/cart/ | msapplication-tileimage | https://www.peptest.co.uk/wp-content/uploads/2013/08/peptest-avatar.jpg |
| www.peptest.co.uk/reflux/ | description | Reflux disease is when the contents of the stomach (e.g. acid, pepsin & bile) escapes through a valve at the top of the stomach into the oesophagus. |
| www.peptest.co.uk/reflux/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.peptest.co.uk/reflux/ | twitter:card | summary_large_image |
| www.peptest.co.uk/reflux/ | twitter:site | @peptest_reflux |
| www.peptest.co.uk/reflux/ | twitter:label1 | Estimated reading time |
| www.peptest.co.uk/reflux/ | twitter:data1 | 16 minutes |
| www.peptest.co.uk/reflux/ | generator | Divi v.4.9.0 |
| www.peptest.co.uk/reflux/ | generator | WordPress 5.6.1 |
| www.peptest.co.uk/reflux/ | generator | WooCommerce 5.0.0 |
| www.peptest.co.uk/reflux/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.peptest.co.uk/reflux/ | ahrefs-site-verification | aed84c6789d01b071b6adf8c638e1668dd738dd012e89b6c469646e0c741148e |
| www.peptest.co.uk/reflux/ | msapplication-tileimage | https://www.peptest.co.uk/wp-content/uploads/2013/08/peptest-avatar.jpg |
| www.peptest.co.uk/news/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.peptest.co.uk/news/ | twitter:card | summary_large_image |
| www.peptest.co.uk/news/ | twitter:site | @peptest_reflux |
| www.peptest.co.uk/news/ | twitter:label1 | Estimated reading time |
| www.peptest.co.uk/news/ | twitter:data1 | 5 minutes |
| www.peptest.co.uk/news/ | generator | Divi v.4.9.0 |
| www.peptest.co.uk/news/ | generator | WordPress 5.6.1 |
| www.peptest.co.uk/news/ | generator | WooCommerce 5.0.0 |
| www.peptest.co.uk/news/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.peptest.co.uk/news/ | ahrefs-site-verification | aed84c6789d01b071b6adf8c638e1668dd738dd012e89b6c469646e0c741148e |
| www.peptest.co.uk/news/ | msapplication-tileimage | https://www.peptest.co.uk/wp-content/uploads/2013/08/peptest-avatar.jpg |
| www.peptest.co.uk/order/ | description | Order Peptest online and take our reflux diagnostic test from the comfort of your home. Send results back to our laboratory for expert analysis and results. |
| www.peptest.co.uk/order/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.peptest.co.uk/order/ | twitter:card | summary_large_image |
| www.peptest.co.uk/order/ | twitter:site | @peptest_reflux |
| www.peptest.co.uk/order/ | twitter:label1 | Estimated reading time |
| www.peptest.co.uk/order/ | twitter:data1 | 15 minutes |
| www.peptest.co.uk/order/ | generator | Divi v.4.9.0 |
| www.peptest.co.uk/order/ | generator | WordPress 5.6.1 |
| www.peptest.co.uk/order/ | generator | WooCommerce 5.0.0 |
| www.peptest.co.uk/order/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.peptest.co.uk/order/ | ahrefs-site-verification | aed84c6789d01b071b6adf8c638e1668dd738dd012e89b6c469646e0c741148e |
| www.peptest.co.uk/order/ | msapplication-tileimage | https://www.peptest.co.uk/wp-content/uploads/2013/08/peptest-avatar.jpg |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.peptest.co.uk/ | X-UA-Compatible | IE=edge |
| www.peptest.co.uk/cart/ | X-UA-Compatible | IE=edge |
| www.peptest.co.uk/reflux/ | X-UA-Compatible | IE=edge |
| www.peptest.co.uk/news/ | X-UA-Compatible | IE=edge |
| www.peptest.co.uk/order/ | X-UA-Compatible | IE=edge |
Twitter8.5
This website is linked with the Twitter account @peptest_reflux
This website's Twitter account has
389 followers
- This website was found to link the Twitter account Peptest (@peptest_reflux).
- This website's Twitter account has made 1,473 tweets to 389 followers.
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.
Source: Twitter
Amount of content8.6
Rendering Chart...
- This website has an average of 808 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.peptest.co.uk/ | 3711 | 590 |
| www.peptest.co.uk/cart/ | 449 | 70 |
| www.peptest.co.uk/reflux/ | 5269 | 785 |
| www.peptest.co.uk/news/ | 12887 | 1988 |
| www.peptest.co.uk/order/ | 3753 | 608 |
Images9.1
39% of images have a clearly defined size
29 images are being resized by the browser
- Most images (61.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 29 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://peptest.co.uk to http://www.peptest.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Incoming links10.0
596 pages link to this website
145 domains link to this website
- There are 596 pages on 145 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated February 23, 2021
- It looks like this website was last updated on Tuesday, 23 February 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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