Report for www.poundland.co.uk

Overall8.5

The overall score for this website.

Accessibility9.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.1

How satisfying the website is likely to be for users.

Marketing8.8

How well marketed, and popular the website is.

Technology8.9

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 18:37 on 25 Nov 2021 (GMT).

Top priorities for website improvement

  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
  • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)

Printability0.0

0% of pages are optimised for printing

Media specific CSS detected

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Meta tags2.0

Meta Tags (name attribute)

Page URLNameContent
www.poundland.co.uk/titleHome page
www.poundland.co.uk/robotsINDEX,FOLLOW
www.poundland.co.uk/viewportwidth=device-width, initial-scale=1
www.poundland.co.uk/help/viewportwidth=device-width, initial-scale=1.0
www.poundland.co.uk/help/robotsmax-image-preview:large
www.poundland.co.uk/legal/.../viewportwidth=device-width, initial-scale=1.0
www.poundland.co.uk/legal/.../robotsmax-image-preview:large
www.poundland.co.uk/great-ideas/viewportwidth=device-width, initial-scale=1.0
www.poundland.co.uk/great-ideas/robotsmax-image-preview:large
www.poundland.co.uk/store-finder/titleStore finder
www.poundland.co.uk/store-finder/robotsINDEX,FOLLOW
www.poundland.co.uk/store-finder/viewportwidth=device-width, initial-scale=1

Analytics6.0

60% of pages use analytics

Google Tag Manager

  • 60.0% of this website is using Google Tag Manager but 2 pages have no analytics. It is still possible to gather a great deal of information for the other 2 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Amount of content7.7

Rendering Chart...

  • This website has an average of 840 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Headings8.0

archives asked august automated autumn back browse careers christmas collect competition contact contract cookie cookies corporate data decisions during entry every everyday form frequently give great grounds handling help home ideas individual information inspiring issue june kept land leaflet legal long lookbook make other people personal policy poundland privacy promotion provided questions receive relevant school sent share smart sources spring store stored submission summer support terms that's used whether your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.poundland.co.uk/About UsH4
www.poundland.co.uk/About UsH4
www.poundland.co.uk/HelpH4
www.poundland.co.uk/HelpH4
www.poundland.co.uk/LegalH4
www.poundland.co.uk/LegalH4
www.poundland.co.uk/CorporateH4
www.poundland.co.uk/CorporateH4
www.poundland.co.uk/CareersH4
www.poundland.co.uk/CareersH4
www.poundland.co.uk/We SupportH4
www.poundland.co.uk/help/Help!H1
www.poundland.co.uk/help/Frequently asked questionsH1
www.poundland.co.uk/help/Contact usH1
www.poundland.co.uk/help/ArchivesH3
www.poundland.co.uk/legal/.../Privacy & Cookie PolicyH1
www.poundland.co.uk/legal/.../1. Information we may collect from youH2
www.poundland.co.uk/legal/.../2. Information we collect about youH2
www.poundland.co.uk/legal/.../3. What our legal grounds for handling personal data areH2
www.poundland.co.uk/legal/.../4. Information we receive from other sourcesH2
www.poundland.co.uk/legal/.../5. How we will use your informationH2
www.poundland.co.uk/legal/.../6. Where we store your personal dataH2
www.poundland.co.uk/legal/.../7. Who we share the personal data withH2
www.poundland.co.uk/legal/.../8. Where the personal data is stored and sentH2
www.poundland.co.uk/legal/.../9. How long the personal data is kept forH2
www.poundland.co.uk/legal/.../10. Whether the personal data is used to make automated decisions or to profile peopleH2
www.poundland.co.uk/legal/.../11. Use of cookiesH2
www.poundland.co.uk/legal/.../12. Links to other websitesH2
www.poundland.co.uk/legal/.../13. SecurityH2
www.poundland.co.uk/legal/.../14. Your rights in respect of the personal data that we hold about youH2
www.poundland.co.uk/legal/.../15. Who you can complain to if you are unhappy about the use of your personal dataH2
www.poundland.co.uk/legal/.../Information that you give usH3
www.poundland.co.uk/legal/.../Newsletter Sign Up Form:H3
www.poundland.co.uk/legal/.../Contact Us Form:H3
www.poundland.co.uk/legal/.../Become a Supplier Form:H3
www.poundland.co.uk/legal/.../Legitimate interestsH3
www.poundland.co.uk/legal/.../ConsentH3
www.poundland.co.uk/legal/.../Performance of our contract with the relevant individualH3
www.poundland.co.uk/legal/.../Information you give usH3
www.poundland.co.uk/legal/.../Information provided by you during the submission of a competition/promotion entryH3
www.poundland.co.uk/legal/.../Information we collect about youH3
www.poundland.co.uk/legal/.../Information we receive from other sourcesH3
www.poundland.co.uk/legal/.../Terms of useH3
www.poundland.co.uk/legal/.../Cookie PolicyH3
www.poundland.co.uk/legal/.../How do we use Cookies?H3
www.poundland.co.uk/legal/.../Can I opt out of cookies?H3
www.poundland.co.uk/legal/.../Privacy Policy and Terms of UseH3
www.poundland.co.uk/legal/.../ArchivesH3
www.poundland.co.uk/great-ideas/Great IdeasH1
www.poundland.co.uk/great-ideas/Inspiring ideas for every occasionH2
www.poundland.co.uk/great-ideas/Viido – tech that’s everyday smartH2
www.poundland.co.uk/great-ideas/“This is your land” TV adH2
www.poundland.co.uk/great-ideas/Browse our Christmas 2021 LookbookH2
www.poundland.co.uk/great-ideas/Poundland Leaflet – The Autumn IssueH2
www.poundland.co.uk/great-ideas/Poundland Leaflet – Back to SchoolH2
www.poundland.co.uk/great-ideas/Poundland Leaflet – August 2021H2
www.poundland.co.uk/great-ideas/Poundland Leaflet – June 2021H2
www.poundland.co.uk/great-ideas/Poundland Leaflet – May 2021H2
www.poundland.co.uk/great-ideas/New 2021 Pep&Co Home Spring/Summer RangeH2
www.poundland.co.uk/great-ideas/Poundland Leaflet – Spring 2021H2
www.poundland.co.uk/store-finder/About UsH4
www.poundland.co.uk/store-finder/About UsH4
www.poundland.co.uk/store-finder/HelpH4
www.poundland.co.uk/store-finder/HelpH4
www.poundland.co.uk/store-finder/LegalH4
www.poundland.co.uk/store-finder/LegalH4
www.poundland.co.uk/store-finder/CorporateH4
www.poundland.co.uk/store-finder/CorporateH4
www.poundland.co.uk/store-finder/CareersH4
www.poundland.co.uk/store-finder/CareersH4
www.poundland.co.uk/store-finder/We SupportH4

Page titles9.0

100% of pages have defined titles

20% of page titles are weak

  • All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
    • Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.

Page titles

Page titleNotes
Home pageIt is unnecessary to end the page title with "page"
Poundland » Help!OK
Poundland » Privacy & Cookie PolicyOK
PoundlandOK
Store finderOK

Images9.7

14% of images have a clearly defined size

6 images are being resized by the browser

Server behaviour9.8

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
  • Adding or removing a trailing slash to 2 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://poundland.co.uk to http://www.poundland.co.uk. This is ideal.

Twitter10.0

This website is linked with the Twitter account @Poundland

This website's Twitter account has
121,030 followers

  • This website was found to link the Twitter account Poundland (@Poundland).
  • This website's Twitter account has made 33,509 tweets to 121,030 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.poundland.co.ukTablet screenshot of www.poundland.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

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URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Popularity10.0

146,524 Most popular website in the world

This website recently saw a significant increase in popularity.

  • This is the 146,524 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant increase in popularity.

Source: Alexa

Freshness10.0

Last updated November 16, 2021

  • It looks like this website was last updated on Tuesday, 16 November 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
01/11/2021www.poundland.co.uk/help/Body text
25/05/2018www.poundland.co.uk/legal/.../Body text
01/11/2021www.poundland.co.uk/legal/.../Body text
16/11/2021www.poundland.co.uk/great-ideas/Body text
11/11/2021www.poundland.co.uk/great-ideas/Body text
31/10/2021www.poundland.co.uk/great-ideas/Body text
05/10/2021www.poundland.co.uk/great-ideas/Body text
31/08/2021www.poundland.co.uk/great-ideas/Body text
03/08/2021www.poundland.co.uk/great-ideas/Body text
27/04/2021www.poundland.co.uk/great-ideas/Body text
01/08/2021www.poundland.co.uk/great-ideas/Body text
01/06/2021www.poundland.co.uk/great-ideas/Body text
01/05/2021www.poundland.co.uk/great-ideas/Body text
03/11/2021www.poundland.co.uk/.../IG-small.pngLast modified header
03/11/2021www.poundland.co.uk/.../FB-small.pngLast modified header
20/05/2021www.poundland.co.uk/.../Privacy-title.pngLast modified header
20/05/2021www.poundland.co.uk/.../IG.pngLast modified header
20/05/2021www.poundland.co.uk/.../FB.pngLast modified header
20/05/2021www.poundland.co.uk/.../Help-title.pngLast modified header
19/10/2021www.poundland.co.uk/.../icon-tommys.pngLast modified header
19/10/2021www.poundland.co.uk/.../icon-make-a-wish.pngLast modified header
19/10/2021www.poundland.co.uk/.../icon-whizz-kidz.pngLast modified header
19/10/2021www.poundland.co.uk/.../poundland-foundation.svgLast modified header
30/03/2020www.poundland.co.uk/.../Store_Finder_Block.jpgLast modified header
30/12/2020www.poundland.co.uk/.../PL_Find-Us-On-Facebook_v2_Homepage_289x289px.jpgLast modified header
30/12/2020www.poundland.co.uk/.../Get-Inspired-on-Insta_Homepage_289x289px.jpgLast modified header
26/03/2021www.poundland.co.uk/.../BCI_289x289.jpgLast modified header
17/09/2021www.poundland.co.uk/.../Pep_Home_September_Web-Banner_1280x370px.jpgLast modified header
09/10/2020www.poundland.co.uk/.../Chilled-_-Frozen-Thumbnail-289x289.jpgLast modified header
07/10/2021www.poundland.co.uk/.../PEP_HP_Promo_289x289.jpgLast modified header
31/10/2021www.poundland.co.uk/.../PoundlandChristmas2021WebSquare_S3_289x289.jpgLast modified header
17/08/2021www.poundland.co.uk/.../More-Postcodes_289x289px_PL_Ecom_Geo_Trial.jpgLast modified header
02/11/2021www.poundland.co.uk/.../PoundlandChristmas2021WebBanners_S3_6.jpgLast modified header
31/10/2021www.poundland.co.uk/.../PoundlandChristmas2021WebBanners_S4_9.jpgLast modified header
17/08/2021www.poundland.co.uk/.../More-Postcodes_PL_Ecom_Web-Banner_1280x370px_S3v2.jpgLast modified header
11/11/2021www.poundland.co.uk/.../Viido-Online-Carousel-1-_1280x370px_.jpgLast modified header
13/11/2021www.poundland.co.uk/.../PL_Homepage_Banner_70_1280x370.jpgLast modified header
07/10/2021www.poundland.co.uk/.../PEP_Nav_Promo_300x300.jpgLast modified header
25/09/2020www.poundland.co.uk/media/Jump_300x300.jpgLast modified header
13/11/2021www.poundland.co.uk/.../1_1080_materials_300x300.jpgLast modified header
13/11/2021www.poundland.co.uk/.../girl-banner-2-300x300.jpgLast modified header
13/11/2021www.poundland.co.uk/.../2021_june_pep_home_mirror_plants_300x300.jpgLast modified header
13/11/2021www.poundland.co.uk/.../2021_xmas_landofnod_closeup_300x300.jpgLast modified header
06/04/2021www.poundland.co.uk/.../PL-NEW-Big-Brands_Web-Banner_300x300px.jpgLast modified header
19/10/2021www.poundland.co.uk/.../calendar.cssLast modified header
20/09/2021www.poundland.co.uk/.../main.min.cssLast modified header
19/10/2021www.poundland.co.uk/.../style.min.cssLast modified header

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