Nibbler SEO audit for www.princetonconsumer.com
Summary
Overall8.3
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 15:10 on 10 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings7.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
Amount of content7.0
Rendering Chart...
- This website has an average of 441 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
Printability8.0
80% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.princetonconsumer.com/ Optimised www.princetonconsumer.com/about-princeton-consumer/ Not detected www.princetonconsumer.com/latest-news/ Optimised www.princetonconsumer.com/environmental-policy/ Optimised www.princetonconsumer.com/panelist-enrollment-strategy/ Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Mobile8.3
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Meta tags8.4
This is how this website will look in Google search listings:
World Leading Clinical Testing, Clinical Trials & Cosmetic Testing
www.princetonconsumer.com/
Princeton Consumer Research are the industry leaders in Clinical Trials & Clinical Testing, cosmetic testing & product evaluation
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.princetonconsumer.com/ | viewport | width=device-width, initial-scale=1 |
| www.princetonconsumer.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.princetonconsumer.com/ | description | Princeton Consumer Research are the industry leaders in Clinical Trials & Clinical Testing, cosmetic testing & product evaluation |
| www.princetonconsumer.com/ | twitter:card | summary_large_image |
| www.princetonconsumer.com/ | twitter:image | https://www.princetonconsumer.com/wp-content/uploads/2023/03/home-og.jpg |
| www.princetonconsumer.com/ | twitter:site | @priconresearch |
| www.princetonconsumer.com/ | generator | WordPress 6.5.2 |
| www.princetonconsumer.com/ | generator | Site Kit by Google 1.124.0 |
| www.princetonconsumer.com/about-princeton-consumer/ | viewport | width=device-width, initial-scale=1 |
| www.princetonconsumer.com/about-princeton-consumer/ | viewport | width=device-width |
| www.princetonconsumer.com/about-princeton-consumer/ | robots | noindex, follow |
| www.princetonconsumer.com/latest-news/ | viewport | width=device-width, initial-scale=1 |
| www.princetonconsumer.com/latest-news/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.princetonconsumer.com/latest-news/ | description | Princeton Consumer Research Blog & Latest News. From media exposure to clinical testing you can see everything PCR has been up to here |
| www.princetonconsumer.com/latest-news/ | twitter:card | summary_large_image |
| www.princetonconsumer.com/latest-news/ | twitter:image | https://www.princetonconsumer.com/wp-content/uploads/2023/03/Princeton-Consumer-Research-Blog-og.jpg |
| www.princetonconsumer.com/latest-news/ | twitter:site | @priconresearch |
| www.princetonconsumer.com/latest-news/ | twitter:label1 | Estimated reading time |
| www.princetonconsumer.com/latest-news/ | twitter:data1 | 1 minute |
| www.princetonconsumer.com/latest-news/ | generator | WordPress 6.5.2 |
| www.princetonconsumer.com/latest-news/ | generator | Site Kit by Google 1.124.0 |
| www.princetonconsumer.com/environmental-policy/ | viewport | width=device-width, initial-scale=1 |
| www.princetonconsumer.com/environmental-policy/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.princetonconsumer.com/environmental-policy/ | description | Our Environment Policy - Princeton Consumer Research is committed to, and will always strive to improve our environmental performance. |
| www.princetonconsumer.com/environmental-policy/ | twitter:card | summary_large_image |
| www.princetonconsumer.com/environmental-policy/ | twitter:image | https://www.princetonconsumer.com/wp-content/uploads/2023/03/environmental-policy-og.jpg |
| www.princetonconsumer.com/environmental-policy/ | twitter:site | @priconresearch |
| www.princetonconsumer.com/environmental-policy/ | twitter:label1 | Estimated reading time |
| www.princetonconsumer.com/environmental-policy/ | twitter:data1 | 4 minutes |
| www.princetonconsumer.com/environmental-policy/ | generator | WordPress 6.5.2 |
| www.princetonconsumer.com/environmental-policy/ | generator | Site Kit by Google 1.124.0 |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | viewport | width=device-width, initial-scale=1 |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | description | Clinical Testing Panelist Enrollment Strategy - We are uniquely positioned to deliver to our clients, on budget, on time and to required subject numbers |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | twitter:card | summary_large_image |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | twitter:image | https://www.princetonconsumer.com/wp-content/uploads/2023/03/panelist-enrollment-og.jpg |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | twitter:site | @priconresearch |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | twitter:label1 | Estimated reading time |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | twitter:data1 | 5 minutes |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | generator | WordPress 6.5.2 |
| www.princetonconsumer.com/panelist-enrollment-strategy/ | generator | Site Kit by Google 1.124.0 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.princetonconsumer.com/about-princeton-consumer/ | Content-Type | text/html; charset=UTF-8 |
Server behaviour9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application for all pages.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://princetonconsumer.com to http://www.princetonconsumer.com. This is ideal.
Images9.6
20% of images have a clearly defined size
5 images are being resized by the browser
- Most images (80.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 28, 2024
- It looks like this website was last updated on Thursday, 28 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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