Nibbler SEO audit for www.returnonincentives.co.uk
Summary
Overall7.1
The overall score for this website.
Accessibility7.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 00:17 on 13 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability4.0
40% of pages are optimised for printing
- 3 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.returnonincentives.co.uk/ Not detected www.returnonincentives.co.uk/about Not detected www.returnonincentives.co.uk/articles Optimised www.returnonincentives.co.uk/faq Not detected www.returnonincentives.co.uk/.../guides Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.returnonincentives.co.uk/ | We don’t believe in a one size fits all approach | H2 |
| www.returnonincentives.co.uk/ | What we do | H2 |
| www.returnonincentives.co.uk/ | Check out our articles | H2 |
| www.returnonincentives.co.uk/ | Contact Us | H2 |
| www.returnonincentives.co.uk/ | Fully customisable loyalty and incentive programs coupled with intelligent, timely communications that engage people and grow your business | H6 |
| www.returnonincentives.co.uk/about | Contact Us | H2 |
| www.returnonincentives.co.uk/about | About | H3 |
| www.returnonincentives.co.uk/articles | Contact Us | H2 |
| www.returnonincentives.co.uk/articles | Articles | H3 |
| www.returnonincentives.co.uk/faq | Contact Us | H2 |
| www.returnonincentives.co.uk/faq | FAQs | H3 |
| www.returnonincentives.co.uk/.../guides | Contact Us | H2 |
| www.returnonincentives.co.uk/.../guides | Articles | H3 |
Internal links6.5
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile7.2
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Amount of content8.1
Rendering Chart...
- This website has an average of 369 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.returnonincentives.co.uk/ | 1801 | 272 |
| www.returnonincentives.co.uk/about | 2454 | 383 |
| www.returnonincentives.co.uk/articles | 1497 | 236 |
| www.returnonincentives.co.uk/faq | 4682 | 750 |
| www.returnonincentives.co.uk/.../guides | 1305 | 204 |
Meta tags8.4
This is how this website will look in Google search listings:
Return On Incentives | Fully customisable loyalty and incentive ...
www.returnonincentives.co.uk/
At Return On Incentives, we offer fully customisable loyalty and incentive programs coupled with intelligent, timely communications that engage people and grow your ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.returnonincentives.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.returnonincentives.co.uk/ | generator | Wix.com Website Builder |
| www.returnonincentives.co.uk/ | wix-dynamic-custom-elements | |
| www.returnonincentives.co.uk/ | format-detection | telephone=no |
| www.returnonincentives.co.uk/ | skype_toolbar | skype_toolbar_parser_compatible |
| www.returnonincentives.co.uk/ | description | At Return On Incentives, we offer fully customisable loyalty and incentive programs coupled with intelligent, timely communications that engage people and grow your business. |
| www.returnonincentives.co.uk/ | google-site-verification | nXDdZ5TzBuNGtkFaoZsxYkFWLRfxgYSsMqoAXoIxwhs |
| www.returnonincentives.co.uk/ | twitter:card | summary_large_image |
| www.returnonincentives.co.uk/ | twitter:title | Return On Incentives | Fully customisable loyalty and incentive programs |
| www.returnonincentives.co.uk/ | twitter:description | At Return On Incentives, we offer fully customisable loyalty and incentive programs coupled with intelligent, timely communications that engage people and grow your business. |
| www.returnonincentives.co.uk/about | viewport | width=device-width, initial-scale=1 |
| www.returnonincentives.co.uk/about | generator | Wix.com Website Builder |
| www.returnonincentives.co.uk/about | wix-dynamic-custom-elements | |
| www.returnonincentives.co.uk/about | format-detection | telephone=no |
| www.returnonincentives.co.uk/about | skype_toolbar | skype_toolbar_parser_compatible |
| www.returnonincentives.co.uk/about | description | Return On Incentives create fully customisable loyalty and incentive programs coupled with intelligent, timely communications that engage people and grow your business. |
| www.returnonincentives.co.uk/about | google-site-verification | nXDdZ5TzBuNGtkFaoZsxYkFWLRfxgYSsMqoAXoIxwhs |
| www.returnonincentives.co.uk/about | twitter:card | summary_large_image |
| www.returnonincentives.co.uk/about | twitter:title | About | Return On Incentives |
| www.returnonincentives.co.uk/about | twitter:description | Return On Incentives create fully customisable loyalty and incentive programs coupled with intelligent, timely communications that engage people and grow your business. |
| www.returnonincentives.co.uk/articles | viewport | width=device-width, initial-scale=1 |
| www.returnonincentives.co.uk/articles | generator | Wix.com Website Builder |
| www.returnonincentives.co.uk/articles | wix-dynamic-custom-elements | |
| www.returnonincentives.co.uk/articles | format-detection | telephone=no |
| www.returnonincentives.co.uk/articles | skype_toolbar | skype_toolbar_parser_compatible |
| www.returnonincentives.co.uk/articles | description | Explore our news, guides and opinions containing expert tips, industry trends and innovative strategies to enhance customer engagement and drive business growth. |
| www.returnonincentives.co.uk/articles | google-site-verification | nXDdZ5TzBuNGtkFaoZsxYkFWLRfxgYSsMqoAXoIxwhs |
| www.returnonincentives.co.uk/articles | twitter:card | summary_large_image |
| www.returnonincentives.co.uk/articles | twitter:title | Blog | Return On Incentives |
| www.returnonincentives.co.uk/articles | twitter:description | Explore our news, guides and opinions containing expert tips, industry trends and innovative strategies to enhance customer engagement and drive business growth. |
| www.returnonincentives.co.uk/faq | viewport | width=device-width, initial-scale=1 |
| www.returnonincentives.co.uk/faq | generator | Wix.com Website Builder |
| www.returnonincentives.co.uk/faq | wix-dynamic-custom-elements | |
| www.returnonincentives.co.uk/faq | format-detection | telephone=no |
| www.returnonincentives.co.uk/faq | skype_toolbar | skype_toolbar_parser_compatible |
| www.returnonincentives.co.uk/faq | description | Explore our FAQ page for quick and informative solutions to your queries. Check out our frequently asked questions, or ask your own. |
| www.returnonincentives.co.uk/faq | google-site-verification | nXDdZ5TzBuNGtkFaoZsxYkFWLRfxgYSsMqoAXoIxwhs |
| www.returnonincentives.co.uk/faq | twitter:card | summary_large_image |
| www.returnonincentives.co.uk/faq | twitter:title | FAQs | Return On Incentives |
| www.returnonincentives.co.uk/faq | twitter:description | Explore our FAQ page for quick and informative solutions to your queries. Check out our frequently asked questions, or ask your own. |
| www.returnonincentives.co.uk/.../guides | viewport | width=device-width, initial-scale=1 |
| www.returnonincentives.co.uk/.../guides | generator | Wix.com Website Builder |
| www.returnonincentives.co.uk/.../guides | wix-dynamic-custom-elements | |
| www.returnonincentives.co.uk/.../guides | format-detection | telephone=no |
| www.returnonincentives.co.uk/.../guides | skype_toolbar | skype_toolbar_parser_compatible |
| www.returnonincentives.co.uk/.../guides | robots | index |
| www.returnonincentives.co.uk/.../guides | google-site-verification | nXDdZ5TzBuNGtkFaoZsxYkFWLRfxgYSsMqoAXoIxwhs |
| www.returnonincentives.co.uk/.../guides | twitter:card | summary_large_image |
| www.returnonincentives.co.uk/.../guides | twitter:title | Guides |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.returnonincentives.co.uk/ | X-UA-Compatible | IE=edge |
| www.returnonincentives.co.uk/ | X-Wix-Meta-Site-Id | ee8d3c00-c188-490c-9380-6b034103e683 |
| www.returnonincentives.co.uk/ | X-Wix-Application-Instance-Id | 935e82fb-d45b-4448-97aa-5085c8c14fcd |
| www.returnonincentives.co.uk/ | X-Wix-Published-Version | 454 |
| www.returnonincentives.co.uk/ | etag | bug |
| www.returnonincentives.co.uk/about | X-UA-Compatible | IE=edge |
| www.returnonincentives.co.uk/about | X-Wix-Meta-Site-Id | ee8d3c00-c188-490c-9380-6b034103e683 |
| www.returnonincentives.co.uk/about | X-Wix-Application-Instance-Id | 935e82fb-d45b-4448-97aa-5085c8c14fcd |
| www.returnonincentives.co.uk/about | X-Wix-Published-Version | 454 |
| www.returnonincentives.co.uk/about | etag | bug |
| www.returnonincentives.co.uk/articles | X-UA-Compatible | IE=edge |
| www.returnonincentives.co.uk/articles | X-Wix-Meta-Site-Id | ee8d3c00-c188-490c-9380-6b034103e683 |
| www.returnonincentives.co.uk/articles | X-Wix-Application-Instance-Id | 935e82fb-d45b-4448-97aa-5085c8c14fcd |
| www.returnonincentives.co.uk/articles | X-Wix-Published-Version | 454 |
| www.returnonincentives.co.uk/articles | etag | bug |
| www.returnonincentives.co.uk/faq | X-UA-Compatible | IE=edge |
| www.returnonincentives.co.uk/faq | X-Wix-Meta-Site-Id | ee8d3c00-c188-490c-9380-6b034103e683 |
| www.returnonincentives.co.uk/faq | X-Wix-Application-Instance-Id | 935e82fb-d45b-4448-97aa-5085c8c14fcd |
| www.returnonincentives.co.uk/faq | X-Wix-Published-Version | 454 |
| www.returnonincentives.co.uk/faq | etag | bug |
| www.returnonincentives.co.uk/.../guides | X-UA-Compatible | IE=edge |
| www.returnonincentives.co.uk/.../guides | X-Wix-Meta-Site-Id | ee8d3c00-c188-490c-9380-6b034103e683 |
| www.returnonincentives.co.uk/.../guides | X-Wix-Application-Instance-Id | 935e82fb-d45b-4448-97aa-5085c8c14fcd |
| www.returnonincentives.co.uk/.../guides | X-Wix-Published-Version | 454 |
| www.returnonincentives.co.uk/.../guides | etag | bug |
Images8.8
58% of images have a clearly defined size
39 images are being resized by the browser
- Some images (42.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 39 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://returnonincentives.co.uk to http://www.returnonincentives.co.uk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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