Nibbler SEO audit for www.segurosbolivar.com
Summary
Overall6.4
The overall score for this website.
Accessibility7.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology6.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 15:00 on 3 Apr 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.segurosbolivar.com/ Not detected www.segurosbolivar.com/radicacion-pqrs Not detected www.segurosbolivar.com/.../...&utm_campaign=HUB_CONTENIDO_CANALES_DIGITALES Not detected www.segurosbolivar.com/.../...&utm_campaign=LEY_2300-DEJEN-DE-FREGAR Not detected www.segurosbolivar.com/.../qrstore.php Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags3.2
This is how this website will look in Google search listings:
Seguros de vida, vehículos, salud y hogar | Seguros Bolívar
www.segurosbolivar.com/
Compañía aseguradora colombiana que brinda una gran variedad de seguros para usted y su familia. Tranquilo, nosotros respondemos.
- 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.segurosbolivar.com/ | Content-Type | text/html; charset=UTF-8 |
| www.segurosbolivar.com/radicacion-pqrs | Content-Type | text/html; charset=UTF-8 |
Internal links3.5
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.segurosbolivar.com/.../dia-mundial-de-la-salud-atencion-a-la-mente-y-el-cuerpo TendenciasDía Mundial de la Salud: Atención a la mente y el cuerpoEn este Día Mundial de la Salud, le contaremos cómo prestar más atención a su alimentación, el manejo de las emociones, del ejercicio y la importancia... www.segurosbolivar.com/
- Consider shortening long anchor text.
- 20 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness4.6
Last updated October 31, 2023
- It looks like this website was last updated on Tuesday, 31 October 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
URL format5.6
3 URLs are less than ideal
- 2 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Images6.8
32% of images have a clearly defined size
No images are being resized by the browser
- Most images (68.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 15 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Headings6.9
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Server behaviour7.1
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
Tested page Alternate www.segurosbolivar.com/.../qrstore.php www.segurosbolivar.com/.../
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate www.segurosbolivar.com/radicacion-pqrs www.segurosbolivar.com/radicacion-pqrs/
- Add a 301 redirect from the other version to the canonical URL.
- There was no website found on http://segurosbolivar.com. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://www.segurosbolivar.com on http://segurosbolivar.com.
Amount of content7.4
Rendering Chart...
- This website has an average of 613 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
Analytics8.0
80% of pages use analytics
Google Tag Manager
- 80.0% of this website is using Google Tag Manager but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Page titles8.0
80% of pages have defined titles
0% of page titles are weak
- One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a title in the head of the document.
Page titles
| Page title | Notes |
| Seguros de vida, vehículos, salud y hogar | Seguros Bolívar | OK |
| No Title | Missing |
| Seguros Bolívar | OK |
| Seguros Bolívar | OK |
| No Title | Missing |
Mobile8.6
- Most pages (80.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.segurosbolivar.com/ Detected Detected Detected www.segurosbolivar.com/radicacion-pqrs Detected Detected Detected www.segurosbolivar.com/.../...&utm_campaign=HUB_CONTENIDO_CANALES_DIGITALES Detected Detected Detected www.segurosbolivar.com/.../...&utm_campaign=LEY_2300-DEJEN-DE-FREGAR Detected Detected Detected www.segurosbolivar.com/.../qrstore.php Not detected Not detected Not detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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Nibbler tested the following pages
- https://www.segurosbolivar.com/
- https://www.segurosbolivar.com/radicacion-pqrs
- https://www.segurosbolivar.com/comunicaciones/canales-digitales/?utm_source=SegurosBolivar&utm_medium=RedirectedRedirected&utm_campaign=HUB_CONTENIDO_CANALES_DIGITALES
- https://www.segurosbolivar.com/comunicaciones/4772-canales-preferidos-0923/?utm_source=Masivo&utm_medium=Redirected&utm_campaign=LEY_2300-DEJEN-DE-FREGAR
- https://www.segurosbolivar.com/comunicaciones/790-app-bolivar-conmigo-0221/qrstore.php