Nibbler SEO audit for www.sknclinics.co.uk
Summary
Overall8.7
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:22 on 29 Mar 2024 (GMT).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Images2.6
95% of images have a clearly defined size
14 images are being resized by the browser
- Some images (5.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 61 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 14 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Meta tags6.8
This is how this website will look in Google search listings:
Close Icon
www.sknclinics.co.uk/
Discover better skin today. Over 2 million clients treated. Specialists in dermatology, anti-ageing, laser hair removal and tattoo removal. NHS partner with over 50 ...
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.sknclinics.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.sknclinics.co.uk/ | ohwc1vuap2lkr7uvcd810ds1pqxl7b | |
| www.sknclinics.co.uk/ | description | Discover better skin today. Over 2 million clients treated. Specialists in dermatology, anti-ageing, laser hair removal and tattoo removal. NHS partner with over 50 clinics in London and Nationwide. |
| www.sknclinics.co.uk/ | twitter:card | summary_large_image |
| www.sknclinics.co.uk/ | generator | WordPress 6.4.3 |
| www.sknclinics.co.uk/ | generator | WooCommerce 8.7.0 |
| www.sknclinics.co.uk/ | theme-color | #07A7E3 |
| www.sknclinics.co.uk/ | msapplication-navbutton-color | #07A7E3 |
| www.sknclinics.co.uk/ | apple-mobile-web-app-status-bar-style | #07A7E3 |
| www.sknclinics.co.uk/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.sknclinics.co.uk/ | msapplication-tileimage | https://www.sknclinics.co.uk/wp-content/uploads/2019/06/cropped-skn-favicon-270x270.png |
| www.sknclinics.co.uk/bag | robots | noindex, follow |
| www.sknclinics.co.uk/bag | twitter:card | summary_large_image |
| www.sknclinics.co.uk/bag | generator | WordPress 6.4.3 |
| www.sknclinics.co.uk/bag | generator | WooCommerce 8.7.0 |
| www.sknclinics.co.uk/bag | theme-color | #07A7E3 |
| www.sknclinics.co.uk/bag | msapplication-navbutton-color | #07A7E3 |
| www.sknclinics.co.uk/bag | apple-mobile-web-app-status-bar-style | #07A7E3 |
| www.sknclinics.co.uk/bag | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.sknclinics.co.uk/bag | msapplication-tileimage | https://www.sknclinics.co.uk/wp-content/uploads/2019/06/cropped-skn-favicon-270x270.png |
| www.sknclinics.co.uk/conditions | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.sknclinics.co.uk/conditions | twitter:card | summary_large_image |
| www.sknclinics.co.uk/conditions | generator | WordPress 6.4.3 |
| www.sknclinics.co.uk/conditions | generator | WooCommerce 8.7.0 |
| www.sknclinics.co.uk/conditions | theme-color | #07A7E3 |
| www.sknclinics.co.uk/conditions | msapplication-navbutton-color | #07A7E3 |
| www.sknclinics.co.uk/conditions | apple-mobile-web-app-status-bar-style | #07A7E3 |
| www.sknclinics.co.uk/conditions | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.sknclinics.co.uk/conditions | msapplication-tileimage | https://www.sknclinics.co.uk/wp-content/uploads/2019/06/cropped-skn-favicon-270x270.png |
| www.sknclinics.co.uk/conditions/excess-hair | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.sknclinics.co.uk/conditions/excess-hair | description | Excess hair is a common condition in both men & women. It is more common in skin types from a Mediterranean, Middle Eastern and South Asian background. |
| www.sknclinics.co.uk/conditions/excess-hair | twitter:card | summary_large_image |
| www.sknclinics.co.uk/conditions/excess-hair | twitter:label1 | Estimated reading time |
| www.sknclinics.co.uk/conditions/excess-hair | twitter:data1 | 1 minute |
| www.sknclinics.co.uk/conditions/excess-hair | generator | WordPress 6.4.3 |
| www.sknclinics.co.uk/conditions/excess-hair | generator | WooCommerce 8.7.0 |
| www.sknclinics.co.uk/conditions/excess-hair | theme-color | #07A7E3 |
| www.sknclinics.co.uk/conditions/excess-hair | msapplication-navbutton-color | #07A7E3 |
| www.sknclinics.co.uk/conditions/excess-hair | apple-mobile-web-app-status-bar-style | #07A7E3 |
| www.sknclinics.co.uk/conditions/excess-hair | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.sknclinics.co.uk/conditions/excess-hair | msapplication-tileimage | https://www.sknclinics.co.uk/wp-content/uploads/2019/06/cropped-skn-favicon-270x270.png |
| www.sknclinics.co.uk/conditions/acne | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.sknclinics.co.uk/conditions/acne | description | Acne is one of the most widespread skin conditions that exists. It ranges from whiteheads and blackheads to severe lesions such as cysts. Learn more. |
| www.sknclinics.co.uk/conditions/acne | twitter:card | summary_large_image |
| www.sknclinics.co.uk/conditions/acne | twitter:label1 | Estimated reading time |
| www.sknclinics.co.uk/conditions/acne | twitter:data1 | 1 minute |
| www.sknclinics.co.uk/conditions/acne | generator | WordPress 6.4.3 |
| www.sknclinics.co.uk/conditions/acne | generator | WooCommerce 8.7.0 |
| www.sknclinics.co.uk/conditions/acne | theme-color | #07A7E3 |
| www.sknclinics.co.uk/conditions/acne | msapplication-navbutton-color | #07A7E3 |
| www.sknclinics.co.uk/conditions/acne | apple-mobile-web-app-status-bar-style | #07A7E3 |
| www.sknclinics.co.uk/conditions/acne | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.sknclinics.co.uk/conditions/acne | msapplication-tileimage | https://www.sknclinics.co.uk/wp-content/uploads/2019/06/cropped-skn-favicon-270x270.png |
Headings7.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.3
Rendering Chart...
- This website has an average of 1,031 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.sknclinics.co.uk/ | 5929 | 831 |
| www.sknclinics.co.uk/bag | 1559 | 187 |
| www.sknclinics.co.uk/conditions | 9577 | 1435 |
| www.sknclinics.co.uk/conditions/excess-hair | 10304 | 1597 |
| www.sknclinics.co.uk/conditions/acne | 7619 | 1107 |
Server behaviour9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application for all pages.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://sknclinics.co.uk to http://www.sknclinics.co.uk. This is ideal.
Internal links9.9
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 25, 2024
- It looks like this website was last updated on Monday, 25 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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