Nibbler SEO audit for www.superescapes.co.uk
Summary
Overall7.6
The overall score for this website.
Accessibility7.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 07:17 on 18 Apr 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider updating this website regularly with new content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.superescapes.co.uk/ Not detected www.superescapes.co.uk/special-offers.aspx Not detected www.superescapes.co.uk/terms.aspx Not detected www.superescapes.co.uk/aboutus.aspx Not detected www.superescapes.co.uk/holidays.aspx?tagid=6 Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links0.8
- 45 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness2.6
Last updated March 3, 2023
- It looks like this website was last updated on Friday, 3 March 2023. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 13/12/2021 | www.superescapes.co.uk/.../logo_payment-types.svg | Last modified header |
| 03/03/2023 | www.superescapes.co.uk/.../se-banner-usps_enquire.svg | Last modified header |
| 03/03/2023 | www.superescapes.co.uk/.../se-banner-usps_call.svg | Last modified header |
| 03/03/2023 | www.superescapes.co.uk/.../se-banner-usps_price.svg | Last modified header |
| 03/03/2023 | www.superescapes.co.uk/.../se-banner-usps_deposits.svg | Last modified header |
| 03/03/2023 | www.superescapes.co.uk/.../se-banner-usps_atol.svg | Last modified header |
| 16/01/2023 | www.superescapes.co.uk/.../se.atol.png | Last modified header |
| 16/01/2023 | www.superescapes.co.uk/.../superescapes.logo.svg | Last modified header |
| 16/01/2023 | www.superescapes.co.uk/.../jplist.styles.css | Last modified header |
URL format4.8
4 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behaviour9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://superescapes.co.uk to http://www.superescapes.co.uk. This is ideal.
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Plan, Search and Book a Cheap All Inclusive Holiday Deals with ...
www.superescapes.co.uk/
Plan, Search and Book a Cheap All Inclusive Holiday Deals with SuperEscapes
- Nearly every page was found to include the description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.superescapes.co.uk/ | viewport | width=device-width, initial-scale=1, user-scalable=yes |
| www.superescapes.co.uk/ | format-detection | telephone=no |
| www.superescapes.co.uk/ | description | Plan, Search and Book a Cheap All Inclusive Holiday Deals with SuperEscapes |
| www.superescapes.co.uk/ | google-site-verification | KMKLQNi7uhjFqPfvZ4MWqoI9t0T0lTGTkRAarpPQ-gM |
| www.superescapes.co.uk/special-offers.aspx | viewport | width=device-width, initial-scale=1, user-scalable=yes |
| www.superescapes.co.uk/special-offers.aspx | format-detection | telephone=no |
| www.superescapes.co.uk/special-offers.aspx | description | Plan, Search and Book a Cheap All Inclusive Holiday Deals with SuperEscapes |
| www.superescapes.co.uk/special-offers.aspx | google-site-verification | KMKLQNi7uhjFqPfvZ4MWqoI9t0T0lTGTkRAarpPQ-gM |
| www.superescapes.co.uk/terms.aspx | viewport | width=device-width, initial-scale=1, user-scalable=yes |
| www.superescapes.co.uk/terms.aspx | format-detection | telephone=no |
| www.superescapes.co.uk/terms.aspx | description | Plan, Search and Book a Cheap All Inclusive Holiday Deals with SuperEscapes |
| www.superescapes.co.uk/terms.aspx | google-site-verification | KMKLQNi7uhjFqPfvZ4MWqoI9t0T0lTGTkRAarpPQ-gM |
| www.superescapes.co.uk/aboutus.aspx | description | About Us & Frequently Asked Questions |
| www.superescapes.co.uk/aboutus.aspx | skype_toolbar | SKYPE_TOOLBAR_PARSER_COMPATIBLE |
| www.superescapes.co.uk/aboutus.aspx | viewport | width=device-width, initial-scale=1, user-scalable=yes |
| www.superescapes.co.uk/aboutus.aspx | format-detection | telephone=no |
| www.superescapes.co.uk/aboutus.aspx | description | Plan, Search and Book a Cheap All Inclusive Holiday Deals with SuperEscapes |
| www.superescapes.co.uk/aboutus.aspx | google-site-verification | KMKLQNi7uhjFqPfvZ4MWqoI9t0T0lTGTkRAarpPQ-gM |
| www.superescapes.co.uk/holidays.aspx?tagid=6 | viewport | width=device-width, initial-scale=1, user-scalable=yes |
| www.superescapes.co.uk/holidays.aspx?tagid=6 | format-detection | telephone=no |
| www.superescapes.co.uk/holidays.aspx?tagid=6 | description | Plan, Search and Book a Cheap All Inclusive Holiday Deals with SuperEscapes |
| www.superescapes.co.uk/holidays.aspx?tagid=6 | google-site-verification | KMKLQNi7uhjFqPfvZ4MWqoI9t0T0lTGTkRAarpPQ-gM |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.superescapes.co.uk/ | Content-Type | text/html;charset=utf-8 |
| www.superescapes.co.uk/ | X-UA-Compatible | IE=10 |
| www.superescapes.co.uk/special-offers.aspx | Content-Type | text/html;charset=utf-8 |
| www.superescapes.co.uk/special-offers.aspx | X-UA-Compatible | IE=10 |
| www.superescapes.co.uk/terms.aspx | Content-Type | text/html;charset=utf-8 |
| www.superescapes.co.uk/terms.aspx | X-UA-Compatible | IE=10 |
| www.superescapes.co.uk/aboutus.aspx | X-UA-Compatible | IE=edge |
| www.superescapes.co.uk/aboutus.aspx | Content-Type | text/html;charset=utf-8 |
| www.superescapes.co.uk/aboutus.aspx | X-UA-Compatible | IE=10 |
| www.superescapes.co.uk/holidays.aspx?tagid=6 | Content-Type | text/html;charset=utf-8 |
| www.superescapes.co.uk/holidays.aspx?tagid=6 | X-UA-Compatible | IE=10 |
Amount of content10.0
Rendering Chart...
- This website has an average of 7,928 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.superescapes.co.uk/ | 34057 | 5607 |
| www.superescapes.co.uk/special-offers.aspx | 31205 | 5019 |
| www.superescapes.co.uk/terms.aspx | 110613 | 17912 |
| www.superescapes.co.uk/aboutus.aspx | 32941 | 5302 |
| www.superescapes.co.uk/holidays.aspx?tagid=6 | 36931 | 5800 |
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