Nibbler SEO audit for www.swantour.com

Overall9.1

The overall score for this website.

Accessibility9.2

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.3

How satisfying the website is likely to be for users.

Marketing9.1

How well marketed, and popular the website is.

Technology9.0

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 04:41 on 19 Apr 2024 (BST).

Top priorities for website improvement

  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)

URL format6.4

  • One URL is particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

      Page extensions

  • 2 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags6.8

This is how this website will look in Google search listings:

Swan Tours-Tour Operators and Travel Agents in India | Travel Agents in ...

www.swantour.com/

Explore the world with Swan Tours, your trusted Travel Agents and Tour Operators in India and Delhi. Best Travel Agents in India that provide customized tour packages ...

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.swantour.com/viewportwidth=device-width, initial-scale=1.0
www.swantour.com/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.swantour.com/descriptionExplore the world with Swan Tours, your trusted Travel Agents and Tour Operators in India and Delhi. Best Travel Agents in India that provide customized tour packages.
www.swantour.com/keywordstour operator delhi, india, travel agents in delhi, india, travel agents in india, tour packages india, best tour operator in india, domestic tour packages, luxury india tours, vacation packages tours, india wildlife tours, india travel guide, tour to india, weekend packages, honeymoon packages, sightseeing tours, himachal, rajasthan, goa, agra, jaipur, corbett, nainital, mussoorie, shimla, manali, shirdi, Swan Tours, delhi, india
www.swantour.com/generatorDrupal 7 (https://www.drupal.org)
www.swantour.com/google-site-verificationXWFrNdR6F5HN54xOxxbYb4MiIHxbEMP_jMuQ7ECsDzs
www.swantour.com/telviewportwidth=device-width, initial-scale=1.0
www.swantour.com/telrobotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.swantour.com/telgeneratorDrupal 7 (https://www.drupal.org)
www.swantour.com/telgoogle-site-verificationXWFrNdR6F5HN54xOxxbYb4MiIHxbEMP_jMuQ7ECsDzs
www.swantour.com/testimonials.phpviewportwidth=device-width, initial-scale=1.0
www.swantour.com/testimonials.phprobotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.swantour.com/testimonials.phpdescriptionTour Operators in India, Tour Operators in Delhi, No. 1 Tour Operator in Delhi, No. 1 Tour Operator in India.
www.swantour.com/testimonials.phpkeywordsSwan Tours Testimonials , Tour Operators in India , Tour Operators in Delhi , No. 1 Tour Operator in Delhi , No. 1 Tour Operator in India.
www.swantour.com/testimonials.phpgeneratorDrupal 7 (https://www.drupal.org)
www.swantour.com/testimonials.phpgoogle-site-verificationXWFrNdR6F5HN54xOxxbYb4MiIHxbEMP_jMuQ7ECsDzs
www.swantour.com/blogs/viewportwidth=device-width, initial-scale=1
www.swantour.com/blogs/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.swantour.com/blogs/twitter:cardsummary_large_image
www.swantour.com/blogs/google-site-verificationp0pukF6Biv7UZcsdygpGPWMmCv06kFDLk7Mcu16iKeU
www.swantour.com/blogs/generatorElementor 3.21.1; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
www.swantour.com/about-us.phpviewportwidth=device-width, initial-scale=1.0
www.swantour.com/about-us.phprobotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.swantour.com/about-us.phpdescriptionAbout Swantour.com - A leading tour operator based at New Delhi, India serving clients for more than 20 years. Explore a widest range of travel servcies from one of the best tour operators in capital of India.
www.swantour.com/about-us.phpkeywordsAbout Us, Tour Operator in Delhi, Delhi Tour Operator, India, Swantour.com, Travel Agent in Delhi
www.swantour.com/about-us.phpgeneratorDrupal 7 (https://www.drupal.org)
www.swantour.com/about-us.phpgoogle-site-verificationXWFrNdR6F5HN54xOxxbYb4MiIHxbEMP_jMuQ7ECsDzs

Meta Tags (http-equiv attribute)

Page URLNameContent
www.swantour.com/Content-Typetext/html; charset=utf-8
www.swantour.com/Content-Typetext/html; charset=utf-8
www.swantour.com/telContent-Typetext/html; charset=utf-8
www.swantour.com/telContent-Typetext/html; charset=utf-8
www.swantour.com/testimonials.phpContent-Typetext/html; charset=utf-8
www.swantour.com/testimonials.phpContent-Typetext/html; charset=utf-8
www.swantour.com/blogs/X-UA-CompatibleIE=edge
www.swantour.com/about-us.phpContent-Typetext/html; charset=utf-8
www.swantour.com/about-us.phpContent-Typetext/html; charset=utf-8

Printability8.0

80% of pages are optimised for printing

Media specific CSS detected

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Images8.7

67% of images have a clearly defined size

38 images are being resized by the browser

Headings9.0

agents best bhutan book calling celebrations choose coach contact culture customer delhi destination discover dive diverse dreamed enquiry ever every experiences experiencing family famous golden gujarat help holi honeymoon india india's information into itinerary land luxury makes maldives must-visit nature need offer operators opulence package packages places popular rajasthan range ready send services shopping sightseeing south splurge support swan testimonials tour tours travel triangle unveiling vibrant visit wildlife worth your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.swantour.com/Travel Agents in IndiaH1
www.swantour.com/India ToursH2
www.swantour.com/TransportH2
www.swantour.com/International ToursH2
www.swantour.com/Most Popular Tours in IndiaH2
www.swantour.com/SOME GOOD REASONS TO BOOK WITH SWAN TOURSH2
www.swantour.com/TestimonialsH2
www.swantour.com/Tour Operators in IndiaH2
www.swantour.com/Tour & Travels Agency in Delhi, India Swan Tours – Travel Agents in IndiaH2
www.swantour.com/Swan Tours – Travel Agents in IndiaH2
www.swantour.com/Tour Operators in Delhi, IndiaH2
www.swantour.com/Travel to IndiaH2
www.swantour.com/Need help?H2
www.swantour.com/AboutH2
www.swantour.com/Customer SupportH2
www.swantour.com/Rajasthan Tour PackagesH3
www.swantour.com/Golden Triangle Tour PackagesH3
www.swantour.com/Himachal Pradesh Tour PackagesH3
www.swantour.com/Uttarakhand Tour PackagesH3
www.swantour.com/Kashmir Tour PackagesH3
www.swantour.com/Leh Ladakh Tour PackagesH3
www.swantour.com/Gujarat Tour PackagesH3
www.swantour.com/Wildlife ToursH3
www.swantour.com/Honeymoon ToursH3
www.swantour.com/CarsH3
www.swantour.com/Mini CoachH3
www.swantour.com/Luxury CoachH3
www.swantour.com/Bhutan Tour PackagesH3
www.swantour.com/Balkans Tour PackagesH3
www.swantour.com/Russia Tour PackagesH3
www.swantour.com/Travel Agents in Delhi, IndiaH3
www.swantour.com/+2500 Premium toursH3
www.swantour.com/+50,000 CustomersH3
www.swantour.com/Contact DetailsH3
www.swantour.com/Lowest Rates ChallengeH3
www.swantour.com/Why Choose UsH3
www.swantour.com/Swan Tours AwardsH3
www.swantour.com/How to Book Your Holiday in India ?H3
www.swantour.com/Why Should You Choose Swan Tours?H3
www.swantour.com/Holiday PackagesH3
www.swantour.com/Book NowH4
www.swantour.com/tel404 Page not foundH1
www.swantour.com/telNeed help?H2
www.swantour.com/telSwan Tours ServicesH2
www.swantour.com/telCustomer SupportH2
www.swantour.com/telInformationH2
www.swantour.com/telSend EnquiryH4
www.swantour.com/testimonials.phpTestimonialsH1
www.swantour.com/testimonials.phpNeed help?H2
www.swantour.com/testimonials.phpSwan Tours ServicesH2
www.swantour.com/testimonials.phpCustomer SupportH2
www.swantour.com/testimonials.phpInformationH2
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