Nibbler SEO audit for www.thebodyshop.com
Summary
Overall7.8
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 12:25 on 14 Apr 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | 768px | - | www.thebodyshop.com/.../style.css?2103 |
| all | 768px | - | www.thebodyshop.com/.../style.css?2103 |
| all | 768px | - | www.thebodyshop.com/.../style.css?2103 |
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.thebodyshop.com/maintenance/en-us.html | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0,user-scalable=0 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.thebodyshop.com/maintenance/en-us.html | Content-Type | text/html; charset=UTF-8 |
URL format4.0
1 URLs are less than ideal
- All URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content4.9
Rendering Chart...
- This website has an average of 50 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Server behaviour5.4
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
Tested page Alternate www.thebodyshop.com/maintenance/en-us.html www.thebodyshop.com/maintenance/.../
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website uses a temporary (HTTP 302) redirect from http://thebodyshop.com to http://www.thebodyshop.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | 768px | - | www.thebodyshop.com/.../style.css?2103 |
| all | 768px | - | www.thebodyshop.com/.../style.css?2103 |
| all | 768px | - | www.thebodyshop.com/.../style.css?2103 |
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.thebodyshop.com/maintenance/en-us.html | Thanks for Visiting | H1 |
| www.thebodyshop.com/maintenance/en-us.html | We're currently undergoing planned maintenance, but don't worry we're due to be back online soon. | H2 |
Images10.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Freshness10.0
Last updated February 27, 2024
- It looks like this website was last updated on Tuesday, 27 February 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 27/02/2024 | www.thebodyshop.com/maintenance/en-us.html | Last modified header |
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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