Report for www.therusticmerchant.co.uk

Overall9.0

The overall score for this website.

Accessibility9.8

How accessible the website is to mobile and disabled users.

Experience7.9

How satisfying the website is likely to be for users.

Marketing7.5

How well marketed, and popular the website is.

Technology8.8

How well designed and built the website is.

Screenshot of www.therusticmerchant.co.uk

Nibbler tested a sample of 5 pages from this website at 09:51 on 4 May 2021 (BST).

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Top priorities for website improvement

  • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
  • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)

Printability0.0

0% of pages are optimised for printing

Media specific CSS detected

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Popularity0.0

  • This website has not yet been ranked by Alexa.
    • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.

Source: Alexa

Twitter8.0

This website is linked with the Twitter account @rustic_merchant

This website's Twitter account has
196 followers

  • This website was found to link the Twitter account The Rustic Merchant (@rustic_merchant).
  • This website's Twitter account has made 269 tweets to 196 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Server behaviour8.0

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://therusticmerchant.co.uk to http://www.therusticmerchant.co.uk. This is ideal.

Amount of content8.0

Rendering Chart...

  • This website has an average of 347 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Images8.9

57% of images have a clearly defined size

44 images are being resized by the browser

Mobile10.0

Mobile screenshot of www.therusticmerchant.co.ukTablet screenshot of www.therusticmerchant.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Headings10.0

antique archives back backplate basket black bolts bracket brackets candle cast categories coat contact during feel finish fittings flower forged furniture gifts hand handles hinges holder holders home hook hooks iron ironmongery kitchen latches latest matching mess minimise mounted news online open period posts product rack racks range recent rustic school shelf shop single sizes solid stay stock style trading traditional usual variety victorian vintage wall wares window wrought your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Page headings detail

URLHeadingLevel
www.therusticmerchant.co.uk/Traditional Handcrafted IronmongeryH1
www.therusticmerchant.co.uk/We are open and trading as usual during this period of lockdown due to coronavirus. All orders will be picked and dispatched as normal. Thank youH1
www.therusticmerchant.co.uk/Hand Forged Traditional and Rustic IronmongeryH1
www.therusticmerchant.co.uk/Stay Safe**H2
www.therusticmerchant.co.uk/HOOKSH2
www.therusticmerchant.co.uk/HANDLESH2
www.therusticmerchant.co.uk/HINGESH2
www.therusticmerchant.co.uk/LATCHESH2
www.therusticmerchant.co.uk/BOLTSH2
www.therusticmerchant.co.uk/HOMEWAREH2
www.therusticmerchant.co.uk/WINDOW FITTINGSH2
www.therusticmerchant.co.uk/SHELF BRACKETSH2
www.therusticmerchant.co.uk/SPARESH2
www.therusticmerchant.co.uk/Our Online ShopH2
www.therusticmerchant.co.uk/Latest NewsH3
www.therusticmerchant.co.uk/ShopH3
www.therusticmerchant.co.uk/Contact UsH3
www.therusticmerchant.co.uk/Minimise the back to school mess with a DIY coat rackH4
www.therusticmerchant.co.uk/Rustic Kitchen HandlesH4
www.therusticmerchant.co.uk/Key holders and coat racksH4
www.therusticmerchant.co.uk/Our coat hooks have a black antique finish, giving a traditional feelH5
www.therusticmerchant.co.uk/All handles are cast or wrought in solid iron with a black antique finishH5
www.therusticmerchant.co.uk/View our hand crafted black iron hinges in a variety of styles & sizesH5
www.therusticmerchant.co.uk/We stock a wide range of door and gate latches to buy onlineH5
www.therusticmerchant.co.uk/The antique black finish gives these bolts a traditional feelH5
www.therusticmerchant.co.uk/Beautiful hand forged iron ware for home and gardenH5
www.therusticmerchant.co.uk/Browse our range of black iron window fittings to buy online in a variety of designsH5
www.therusticmerchant.co.uk/We stock a selection of solid cast iron vintage shelf brackets in a range of sizesH5
www.therusticmerchant.co.uk/We supply vintage black cast iron spare parts for doors, furniture & window fittingsH5
www.therusticmerchant.co.uk/my-account/My AccountH1
www.therusticmerchant.co.uk/my-account/LoginH2
www.therusticmerchant.co.uk/my-account/Recent PostsH3
www.therusticmerchant.co.uk/my-account/ArchivesH3
www.therusticmerchant.co.uk/my-account/Latest NewsH3
www.therusticmerchant.co.uk/my-account/ShopH3
www.therusticmerchant.co.uk/my-account/Contact UsH3
www.therusticmerchant.co.uk/my-account/Minimise the back to school mess with a DIY coat rackH4
www.therusticmerchant.co.uk/my-account/Rustic Kitchen HandlesH4
www.therusticmerchant.co.uk/my-account/Key holders and coat racksH4
www.therusticmerchant.co.uk/.../Gifts and Home waresH1
www.therusticmerchant.co.uk/.../Gifts and Home waresH1
www.therusticmerchant.co.uk/.../Gifts and home waresH1
www.therusticmerchant.co.uk/.../Triple Cast Iron Wall Mounted Flower Pot Holder With BackplateH2
www.therusticmerchant.co.uk/.../Double Cast Iron Wall Mounted Flower Pot Holder With BackplateH2
www.therusticmerchant.co.uk/.../Wall Mounted Flower Pot Holder With BackplateH2
www.therusticmerchant.co.uk/.../Single Cast Iron Wall Mounted Flower Pot Holder 11cmH2
www.therusticmerchant.co.uk/.../Single Cast Iron Wall Mounted Flower Pot Holder 13cmH2
www.therusticmerchant.co.uk/.../Single Cast Iron Wall Mounted Flower Pot Holder 16cmH2
www.therusticmerchant.co.uk/.../Black Wrought Iron Wall Mounted Fleur de Lys Candle HolderH2
www.therusticmerchant.co.uk/.../Single Black Wall Mounted Candle Holder 8″H2
www.therusticmerchant.co.uk/.../Black Wrought Wall Mounted Single Iron Candle Holder 14″H2
www.therusticmerchant.co.uk/.../Open Heart Candle Holder 8″H2
www.therusticmerchant.co.uk/.../Cast Iron 9cm Black Shelf BracketH2
www.therusticmerchant.co.uk/.../Cast Iron 13.5cm Black Shelf BracketH2
www.therusticmerchant.co.uk/.../Cast Iron 19cm Black Shelf BracketH2
www.therusticmerchant.co.uk/.../Matching Victorian Style Black Cast Iron Coat Hook 5″H2
www.therusticmerchant.co.uk/.../Your BasketH3
www.therusticmerchant.co.uk/.../Product CategoriesH3
www.therusticmerchant.co.uk/.../Latest NewsH3
www.therusticmerchant.co.uk/.../ShopH3
www.therusticmerchant.co.uk/.../Contact UsH3
www.therusticmerchant.co.uk/.../Minimise the back to school mess with a DIY coat rackH4
www.therusticmerchant.co.uk/.../Rustic Kitchen HandlesH4
www.therusticmerchant.co.uk/.../Key holders and coat racksH4
www.therusticmerchant.co.uk/.../Shelf BracketsH1
www.therusticmerchant.co.uk/.../Shelf BracketsH1
www.therusticmerchant.co.uk/.../Cast Iron 9cm Black Shelf BracketH2
www.therusticmerchant.co.uk/.../Cast Iron 13.5cm Black Shelf BracketH2
www.therusticmerchant.co.uk/.../Cast Iron 19cm Black Shelf BracketH2
www.therusticmerchant.co.uk/.../Matching Victorian Style Black Cast Iron Coat Hook 5″H2
www.therusticmerchant.co.uk/.../Your BasketH3
www.therusticmerchant.co.uk/.../Product CategoriesH3
www.therusticmerchant.co.uk/.../Latest NewsH3
www.therusticmerchant.co.uk/.../ShopH3
www.therusticmerchant.co.uk/.../Contact UsH3
www.therusticmerchant.co.uk/.../Minimise the back to school mess with a DIY coat rackH4
www.therusticmerchant.co.uk/.../Rustic Kitchen HandlesH4
www.therusticmerchant.co.uk/.../Key holders and coat racksH4
www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/Minimise the back to school mess with a DIY coat rackH1
www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/Recent PostsH3
www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ArchivesH3
www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/Latest NewsH3
www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/ShopH3
www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/Contact UsH3
www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/Rustic Kitchen HandlesH4
www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/Key holders and coat racksH4
www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/Furniture Restoration ProjectsH4

Meta tags10.0

This is how this website will look in Google search listings:

The Rustic Merchant | Selling Vintage Rustic door handles, hinges ...

www.therusticmerchant.co.uk/

The Rustic Merchant Vintage Rustic is your one stop shop for high quality, hand forged coat hooks, door handles, door hinges, door latches plus many more besides.Our ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

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www.therusticmerchant.co.uk/descriptionThe Rustic Merchant Vintage Rustic is your one stop shop for high quality, hand forged coat hooks, door handles, door hinges, door latches plus many more besides.Our black Vintage Rustic antique old style traditional cottage products are shown on our site
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www.therusticmerchant.co.uk/twitter:titleThe Rustic Merchant | Selling Vintage Rustic door handles, hinges, latches and much more
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www.therusticmerchant.co.uk/.../descriptionGifts home wares .Our range of hand crafted metal home wares make unique and striking gifts for the home or garden. flower pot holders wall mounted cast iron candle holders. rustic vintage black antique old style traditional cottage
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www.therusticmerchant.co.uk/.../twitter:descriptionGifts home wares .Our range of hand crafted metal home wares make unique and striking gifts for the home or garden. flower pot holders wall mounted cast iron candle holders. rustic vintage black antique old style traditional cottage
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www.therusticmerchant.co.uk/.../descriptionThe Rustic Merchant's range of high quality cast iron shelf brackets make a great decorative feature within your home. Our artisan blacksmiths forge these sturdy cast iron brackets and they are then finished in black with a natural beeswax coating to ensure durability.
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www.therusticmerchant.co.uk/.../twitter:descriptionThe Rustic Merchant's range of high quality cast iron shelf brackets make a great decorative feature within your home. Our artisan blacksmiths forge these sturdy cast iron brackets and they are then finished in black with a natural beeswax coating to ensure durability.
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Meta Tags (http-equiv attribute)

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated March 16, 2021

  • It looks like this website was last updated on Tuesday, 16 March 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
16/03/2021www.therusticmerchant.co.uk/minimise-the-back-to-school-mess-with-a-diy-coat-rack/Body text
13/10/2020www.therusticmerchant.co.uk/.../srpthumb-p32280-50x50-no.jpgLast modified header
13/06/2016www.therusticmerchant.co.uk/.../rustic-ironmongery-IMG_6640-1-1024x1024.jpgLast modified header
13/06/2016www.therusticmerchant.co.uk/.../rustic-ironmongery-IMG_6634-1-1024x1024.jpgLast modified header
13/06/2016www.therusticmerchant.co.uk/.../rustic-ironmongery-IMG_6639-1-1024x1024.jpgLast modified header
13/06/2016www.therusticmerchant.co.uk/.../rustic-ironmongery-IMG_6646-1-1024x1024.jpgLast modified header
16/03/2021www.therusticmerchant.co.uk/.../the-painted-home-1.jpgLast modified header
18/04/2016www.therusticmerchant.co.uk/.../school-coat-hook-3-1024x1024.jpgLast modified header
16/03/2021www.therusticmerchant.co.uk/.../be-home-soon-2.jpgLast modified header
16/03/2021www.therusticmerchant.co.uk/.../my-repurposed-life-2.jpgLast modified header
16/03/2021www.therusticmerchant.co.uk/.../Coat-Hooks-1024x576.jpgLast modified header
02/09/2020www.therusticmerchant.co.uk/.../5-cm-cast-iron-hook-to-match-shelf-bracket-scaled-1.jpgLast modified header
02/09/2020www.therusticmerchant.co.uk/.../IMG_1640-scaled-1.jpgLast modified header
02/09/2020www.therusticmerchant.co.uk/.../IMG_1638-scaled-1.jpgLast modified header
15/07/2020www.therusticmerchant.co.uk/.../IMG_1641-300x300.jpgLast modified header
02/09/2020www.therusticmerchant.co.uk/.../heart-sconce-300x300.jpgLast modified header
13/02/2017www.therusticmerchant.co.uk/.../candle-holder-14-4.jpgLast modified header
18/04/2016www.therusticmerchant.co.uk/.../candle-holder-8.jpgLast modified header
13/02/2017www.therusticmerchant.co.uk/.../candle-holder-613400-3.jpgLast modified header
02/09/2020www.therusticmerchant.co.uk/.../16cm-Cast-iron-plant-pot-holder-ring.jpgLast modified header
02/09/2020www.therusticmerchant.co.uk/.../13cm-Cast-iron-plant-pot-holder-ring.jpgLast modified header
02/09/2020www.therusticmerchant.co.uk/.../Photo-13-03-2018-15-36-28-300x300.jpgLast modified header
02/09/2020www.therusticmerchant.co.uk/.../Photo-13-03-2018-15-33-18.jpgLast modified header
02/09/2020www.therusticmerchant.co.uk/.../Photo-13-03-2018-15-27-14.jpgLast modified header
02/09/2020www.therusticmerchant.co.uk/.../Photo-13-03-2018-15-21-00.jpgLast modified header
24/03/2015www.therusticmerchant.co.uk/.../facebook-icon-retina.pngLast modified header
24/03/2015www.therusticmerchant.co.uk/.../twitter-icon-retina.pngLast modified header
02/10/2018www.therusticmerchant.co.uk/.../fb-150x150.pngLast modified header
02/10/2018www.therusticmerchant.co.uk/.../twitter-squared-1-300x300.pngLast modified header
02/12/2020www.therusticmerchant.co.uk/.../srpthumb-p39870-50x50-no.jpgLast modified header
11/01/2021www.therusticmerchant.co.uk/.../srpthumb-p45060-50x50-no.jpgLast modified header
16/03/2021www.therusticmerchant.co.uk/.../srpthumb-p55661-50x50-no.jpgLast modified header
11/08/2017www.therusticmerchant.co.uk/.../ironmongery-spares.jpgLast modified header
16/07/2020www.therusticmerchant.co.uk/.../rustic-vintage-shelf-brackets-scaled.jpgLast modified header
11/08/2017www.therusticmerchant.co.uk/.../window-fittings.jpgLast modified header
11/08/2017www.therusticmerchant.co.uk/.../shop-sconces.jpgLast modified header
11/08/2017www.therusticmerchant.co.uk/.../buy-bolts-online.jpgLast modified header
11/08/2017www.therusticmerchant.co.uk/.../shop-seling-door-latches.jpgLast modified header
11/08/2017www.therusticmerchant.co.uk/.../buy-door-hinges.jpgLast modified header
11/08/2017www.therusticmerchant.co.uk/.../furniture-drawer-handles-shop.jpgLast modified header
11/08/2017www.therusticmerchant.co.uk/.../buy-hooks-online.jpgLast modified header
11/08/2017www.therusticmerchant.co.uk/.../ironomngery-hooks-shop.jpgLast modified header
18/01/2017www.therusticmerchant.co.uk/.../style.cssLast modified header

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