Nibbler SEO audit for www.universaldisplaylimited.com
Summary
Overall6.7
The overall score for this website.
Accessibility7.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:00 on 13 Apr 2024 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.universaldisplaylimited.com/ Not detected www.universaldisplaylimited.com/about-us Not detected www.universaldisplaylimited.com/our-services-1 Not detected www.universaldisplaylimited.com/sign-survey Not detected www.universaldisplaylimited.com/signage Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Mobile3.0
- None of this website appears to be fully optimised for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content can be viewed easily across a wide range of devices as a growing percentage of web browsing is now done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.universaldisplaylimited.com/ Not detected Not detected Detected www.universaldisplaylimited.com/about-us Not detected Not detected Detected www.universaldisplaylimited.com/our-services-1 Not detected Not detected Detected www.universaldisplaylimited.com/sign-survey Not detected Not detected Detected www.universaldisplaylimited.com/signage Not detected Not detected Detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Meta tags5.2
This is how this website will look in Google search listings:
Universal Display Ltd Worcester Sign Maker
www.universaldisplaylimited.com/
Sign Makers in Worcester, Largest Sign Company in Worcester, Signage Manufacturer UK, Bespoke Signs Worcester
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.universaldisplaylimited.com/ | viewport | width=device-width, initial-scale=1 |
| www.universaldisplaylimited.com/ | generator | Wix.com Website Builder |
| www.universaldisplaylimited.com/ | wix-dynamic-custom-elements | DropDownMenu |
| www.universaldisplaylimited.com/ | format-detection | telephone=no |
| www.universaldisplaylimited.com/ | skype_toolbar | skype_toolbar_parser_compatible |
| www.universaldisplaylimited.com/ | google-site-verification | ujLIQe-wHlz4FNL-CucCupbZ2KUXhl2uwbjHElUD28o |
| www.universaldisplaylimited.com/ | description | Sign Makers in Worcester, Largest Sign Company in Worcester, Signage Manufacturer UK, Bespoke Signs Worcester |
| www.universaldisplaylimited.com/ | fb_admins_meta_tag | UniversalDisplayLimited |
| www.universaldisplaylimited.com/ | twitter:card | summary_large_image |
| www.universaldisplaylimited.com/ | twitter:title | Universal Display Ltd Worcester Sign Maker |
| www.universaldisplaylimited.com/ | twitter:description | Sign Makers in Worcester, Largest Sign Company in Worcester, Signage Manufacturer UK, Bespoke Signs Worcester |
| www.universaldisplaylimited.com/about-us | viewport | width=device-width, initial-scale=1 |
| www.universaldisplaylimited.com/about-us | generator | Wix.com Website Builder |
| www.universaldisplaylimited.com/about-us | wix-dynamic-custom-elements | DropDownMenu |
| www.universaldisplaylimited.com/about-us | format-detection | telephone=no |
| www.universaldisplaylimited.com/about-us | skype_toolbar | skype_toolbar_parser_compatible |
| www.universaldisplaylimited.com/about-us | google-site-verification | ujLIQe-wHlz4FNL-CucCupbZ2KUXhl2uwbjHElUD28o |
| www.universaldisplaylimited.com/about-us | description | Worcester Based sign maker with a team of experts that can help with all your custom signage requirments! |
| www.universaldisplaylimited.com/about-us | fb_admins_meta_tag | UniversalDisplayLimited |
| www.universaldisplaylimited.com/about-us | twitter:card | summary_large_image |
| www.universaldisplaylimited.com/about-us | twitter:title | About Us | Universal Display Signage, Graphic & Display Sultions since 1998 |
| www.universaldisplaylimited.com/about-us | twitter:description | Worcester Based sign maker with a team of experts that can help with all your custom signage requirments! |
| www.universaldisplaylimited.com/our-services-1 | viewport | width=device-width, initial-scale=1 |
| www.universaldisplaylimited.com/our-services-1 | generator | Wix.com Website Builder |
| www.universaldisplaylimited.com/our-services-1 | wix-dynamic-custom-elements | DropDownMenu |
| www.universaldisplaylimited.com/our-services-1 | format-detection | telephone=no |
| www.universaldisplaylimited.com/our-services-1 | skype_toolbar | skype_toolbar_parser_compatible |
| www.universaldisplaylimited.com/our-services-1 | google-site-verification | ujLIQe-wHlz4FNL-CucCupbZ2KUXhl2uwbjHElUD28o |
| www.universaldisplaylimited.com/our-services-1 | fb_admins_meta_tag | UniversalDisplayLimited |
| www.universaldisplaylimited.com/our-services-1 | twitter:card | summary_large_image |
| www.universaldisplaylimited.com/our-services-1 | twitter:title | Our Services | Universal Display Limited |
| www.universaldisplaylimited.com/sign-survey | viewport | width=device-width, initial-scale=1 |
| www.universaldisplaylimited.com/sign-survey | generator | Wix.com Website Builder |
| www.universaldisplaylimited.com/sign-survey | wix-dynamic-custom-elements | DropDownMenu |
| www.universaldisplaylimited.com/sign-survey | format-detection | telephone=no |
| www.universaldisplaylimited.com/sign-survey | skype_toolbar | skype_toolbar_parser_compatible |
| www.universaldisplaylimited.com/sign-survey | google-site-verification | ujLIQe-wHlz4FNL-CucCupbZ2KUXhl2uwbjHElUD28o |
| www.universaldisplaylimited.com/sign-survey | fb_admins_meta_tag | UniversalDisplayLimited |
| www.universaldisplaylimited.com/sign-survey | twitter:card | summary_large_image |
| www.universaldisplaylimited.com/sign-survey | twitter:title | Signage Survey | Universal Display Limited |
| www.universaldisplaylimited.com/signage | viewport | width=device-width, initial-scale=1 |
| www.universaldisplaylimited.com/signage | generator | Wix.com Website Builder |
| www.universaldisplaylimited.com/signage | wix-dynamic-custom-elements | DropDownMenu |
| www.universaldisplaylimited.com/signage | format-detection | telephone=no |
| www.universaldisplaylimited.com/signage | skype_toolbar | skype_toolbar_parser_compatible |
| www.universaldisplaylimited.com/signage | google-site-verification | ujLIQe-wHlz4FNL-CucCupbZ2KUXhl2uwbjHElUD28o |
| www.universaldisplaylimited.com/signage | fb_admins_meta_tag | UniversalDisplayLimited |
| www.universaldisplaylimited.com/signage | twitter:card | summary_large_image |
| www.universaldisplaylimited.com/signage | twitter:title | Signage Design | Universal Display Limited |
Meta Tags (http-equiv attribute)
Headings6.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content7.6
Rendering Chart...
- This website has an average of 256 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.universaldisplaylimited.com/ | 2078 | 313 |
| www.universaldisplaylimited.com/about-us | 1672 | 251 |
| www.universaldisplaylimited.com/our-services-1 | 674 | 101 |
| www.universaldisplaylimited.com/sign-survey | 1942 | 321 |
| www.universaldisplaylimited.com/signage | 1814 | 296 |
Internal links8.9
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.5
25% of images have a clearly defined size
13 images are being resized by the browser
- Most images (75.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 13 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://universaldisplaylimited.com to http://www.universaldisplaylimited.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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