Nibbler SEO audit for www.ups.edu.ec
Summary
Overall8.9
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 00:39 on 3 Apr 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add a 301 redirect from the other version to the canonical URL. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Meta tags5.2
This is how this website will look in Google search listings:
Universidad Politécnica Salesiana - UPS
www.ups.edu.ec/
Página de inicio de la Universidad Politécnica Salesiana
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ups.edu.ec/ | viewport | initial-scale=1.0, width=device-width |
| www.ups.edu.ec/ | robots | User-agent: * Allow: / Disallow: /combo/ Disallow: /ups_portal-theme/ Disallow: /sprite/ Disallow: /html/ |
| www.ups.edu.ec/ | description | Página de inicio de la Universidad Politécnica Salesiana |
| www.ups.edu.ec/ | google-site-verification | Tt2oSyF04JgsvnJIruF9N3-u9nRhPbSB2MjgM6PSvBY |
| www.ups.edu.ec/busqueda | viewport | initial-scale=1.0, width=device-width |
| www.ups.edu.ec/busqueda | google-site-verification | Tt2oSyF04JgsvnJIruF9N3-u9nRhPbSB2MjgM6PSvBY |
| www.ups.edu.ec/estudia-en-la-ups | viewport | initial-scale=1.0, width=device-width |
| www.ups.edu.ec/estudia-en-la-ups | google-site-verification | Tt2oSyF04JgsvnJIruF9N3-u9nRhPbSB2MjgM6PSvBY |
| www.ups.edu.ec/-porque-estudiar-en-la-ups- | viewport | initial-scale=1.0, width=device-width |
| www.ups.edu.ec/-porque-estudiar-en-la-ups- | description | Estudiar en la UPS implica recibir una educación para ser y no solo para saber. Somos parte de una experiencia formativa de más de 150 años presente en los cinco continentes. |
| www.ups.edu.ec/-porque-estudiar-en-la-ups- | keywords | universidad, UPS, Don Bosco, misión, visión, educación superior, experiencia formativa, centros de investigación, laboratorios, centros de idiomas, pastoral universitaria, bienestar estudiantil, redes de conocimiento, Instituciones Salesianas de Educación Superior), grupos culturales y deportivos. |
| www.ups.edu.ec/-porque-estudiar-en-la-ups- | google-site-verification | Tt2oSyF04JgsvnJIruF9N3-u9nRhPbSB2MjgM6PSvBY |
| www.ups.edu.ec/sedes-universitarias | viewport | initial-scale=1.0, width=device-width |
| www.ups.edu.ec/sedes-universitarias | google-site-verification | Tt2oSyF04JgsvnJIruF9N3-u9nRhPbSB2MjgM6PSvBY |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ups.edu.ec/ | content-type | text/html; charset=UTF-8 |
| www.ups.edu.ec/busqueda | content-type | text/html; charset=UTF-8 |
| www.ups.edu.ec/estudia-en-la-ups | content-type | text/html; charset=UTF-8 |
| www.ups.edu.ec/-porque-estudiar-en-la-ups- | content-type | text/html; charset=UTF-8 |
| www.ups.edu.ec/sedes-universitarias | content-type | text/html; charset=UTF-8 |
Server behaviour7.3
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to all URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- There was no website found on http://ups.edu.ec. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://www.ups.edu.ec on http://ups.edu.ec.
Internal links9.0
- 16 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 3 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.ups.edu.ec/sede-cuenca SEDE MATRIZ CUENCA DIRECCIÓN TÉCNICA DE ADMISIONES Priscila Vallejo Bojorque Correo electrónico: admisionescue@ups.edu.ec Teléfono: (+593) 07 4135250 Ext.: 1384 WhatsApp: 0995058930Campus El Vecino: Calle Vieja 12 - 30 y Elia Liut www.ups.edu.ec/ www.ups.edu.ec/sede-quito SEDE QUITO DIRECCIÓN TÉCNICA DE ADMISIONES Fanny Suárez Cobos Correo electrónico: admisionesuio@ups.edu.ec Teléfono: (+593) 02 3962800 Ext.: 2178 WhatsApp: 0998447486Campus El Girón: Av. Isabel La Católica N. 23-52 y MadridCampus Sur: Rumichaca y Morán Valverde s/nExtensión Cayambe: Av. Natalia Jarrín N.3-85 y 9 de octubre www.ups.edu.ec/ www.ups.edu.ec/sede-guayaquil SEDE GUAYAQUIL DIRECCIÓN TÉCNICA DE ADMISIONES Wendy Luna Ramos Correo electrónico: admisionesgye@ups.edu.ec Teléfono: (+593) 04 2590 630 Ext.: 4691 - 4509 WhatsApp: 0983713210Campus Centenario: Robles 107 y ChambersCampus María Auxiliadora: Km. 19 Vía a la CostaEdificio Administrativo: Chambers 227 y 5 de Junio www.ups.edu.ec/
- Consider shortening long anchor text.
- 15 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.2
Rendering Chart...
- This website has an average of 876 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.ups.edu.ec/ | 14936 | 1985 |
| www.ups.edu.ec/busqueda | 4055 | 455 |
| www.ups.edu.ec/estudia-en-la-ups | 6326 | 742 |
| www.ups.edu.ec/-porque-estudiar-en-la-ups- | 5171 | 618 |
| www.ups.edu.ec/sedes-universitarias | 4922 | 582 |
Images9.9
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 1, 2024
- It looks like this website was last updated on Monday, 1 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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