Nibbler SEO audit for www.walmart.com
Summary
Overall9.4
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 10:20 on 16 Apr 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://walmart.com to http://www.walmart.com. This is ideal.
Images9.4
30% of images have a clearly defined size
18 images are being resized by the browser
- Most images (70.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 18 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links9.8
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Analytics
- Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.walmart.com/ | Walmart | Save Money. Live better. | H1 |
| www.walmart.com/ | Flash Deals | H2 |
| www.walmart.com/ | Create a Seder to savor | H2 |
| www.walmart.com/ | Top presents under $25 | H2 |
| www.walmart.com/ | Auto essentials | H2 |
| www.walmart.com/ | Get what’s going viral | H2 |
| www.walmart.com/ | Cozy up your bedding | H2 |
| www.walmart.com/ | From Great Value | H2 |
| www.walmart.com/ | Up to 65% off | H3 |
| www.walmart.com/ | 2 Pack 6 ft Artificial Olive Plants with Realistic Leaves and Natural Trunk, Silk Fake Olive Tree with Plastic Nursery Pot, Faux Olive Tree for Office Home Farmhouse for Indoor Outdoor Decor | H3 |
| www.walmart.com/ | Devoko Patio Dining Table 59" x 35" Outdoor Furniture Metal Rectangular Table, Brown | H3 |
| www.walmart.com/ | FXW Rollick Dog Playpen Outdoor, 8 Panels 24" Height Dog Fence Exercise Pen with Doors for Small Dogs, Pet Puppy Playpen for RV, Camping, Yard | H3 |
| www.walmart.com/ | WhatsBedding 3 Pieces Bed in a Bag Comforter Set Duvet Insert,Reversible,White,King | H3 |
| www.walmart.com/ | Restored Apple iPhone 14 Plus - Carrier Unlocked - 128GB Red - MQ3V3LL/A (Refurbished) | H3 |
| www.walmart.com/ | Amolife Heavy Duty King Size Metal Platform Bed Frame with 16.5'' Large Under Bed Storage Space | H3 |
| www.walmart.com/ | Kosher eats & more. | H3 |
| www.walmart.com/ | Manischewitz Matzo Ball and Soup Mix - 4.5 oz. | H3 |
| www.walmart.com/ | Manischewitz unsalted matzo, 10 oz Single | H3 |
| www.walmart.com/ | Absolutely Gluten Free Flatbread Original, 5.29oz | H3 |
| www.walmart.com/ | Inglehoffer Extra Hot Horseradish, 4 oz Jar | H3 |
| www.walmart.com/ | Great Value Original Applesauce, 48 oz Jar | H3 |
| www.walmart.com/ | Manischewitz Matzo Ball Mix, 5 oz. | H3 |
| www.walmart.com/ | Aww-worthy & budget-friendly. | H3 |
| www.walmart.com/ | Women's Smart Watch, 1.85 Inch Wireless Smart Watch for Android iPhone, IP67 Waterproof Outdoor Fitness Tracker with AI Voice/Message Reminder (Pink) | H3 |
| www.walmart.com/ | e.l.f. Glow Reviver Lip Oil, Jam Session, 0.25 fl. oz. | H3 |
| www.walmart.com/ | Mother's Day Mommy and Me Cow Plush, 13", by Way To Celebrate,assembled product height 13.5inch, for 3 Year and up | H3 |
| www.walmart.com/ | LEGO Cherry Blossoms Celebration Gift, Buildable Floral Display for Creative Kids, White and Pink Cherry Blossom, Spring Flower Gift for Girls and Boys Aged 8 and Up, 40725 | H3 |
| www.walmart.com/ | Equate Tahitian Vanilla Bean Sugar Scrub | H3 |
| www.walmart.com/ | Maybelline Lifter Plump Lasting Lip Gloss, Red Flag | H3 |
| www.walmart.com/ | Batteries, jump-starters & more. | H3 |
| www.walmart.com/ | EverStart Compact Safety Kit with Escape Hammer & Emergency Signal Light. 3 in x 5 in x 8 in Length | H3 |
| www.walmart.com/ | EverStart Lead Acid Marine & RV Deep Cycle Battery, Group Size 24DC 12 Volt, 690 MCA | H3 |
| www.walmart.com/ | EverStart Maxx Lead Acid Automotive Battery, Group Size 65 12 Volt 850 CCA | H3 |
| www.walmart.com/ | EverStart 1600 Amp Lithium Jump Starter with Air Compressor | H3 |
| www.walmart.com/ | EverStart Maxx J5CPDE 1200 Peak Amps Jump Starter, Power Station, 500W Inverter, 120 PSI Compressor | H3 |
| www.walmart.com/ | EverStart Maxx 15 Amp Battery Charger and Maintainer with 40 Amp Engine Start (BC40BE) | H3 |
| www.walmart.com/ | Find your favorite looks & more. | H3 |
| www.walmart.com/ | Time and Tru Women's Button Front Drawstring Waist Dress with Long Sleeves, Sizes XS-3XL | H3 |
| www.walmart.com/ | Better Homes & Gardens Pottery 8" Fischer Ceramic Planter, White | H3 |
| www.walmart.com/ | Boho Chic Polyester and Cotton Shower Curtain, Black, Better Homes & Gardens, 72" x 72" | H3 |
| www.walmart.com/ | Scoop Women’s Pleated Handkerchief Hem Dress with Long Sleeves, Sizes XS-XXL | H3 |
| www.walmart.com/ | Hello Kitty Print Lounge Pants, Size XS-3X | H3 |
| www.walmart.com/ | Bluey, Talking Bluey Plush, Toddler Toy | H3 |
| www.walmart.com/ | Check out the latest & greatest. | H3 |
| www.walmart.com/ | Hotel Style 4-Piece 600 Thread Count Grey Stripe Egyptian Cotton Bed Sheet Set, King - Deep Pocket | H3 |
| www.walmart.com/ | Better Homes & Gardens 100% Cotton Sateen 300 Thread Count Sheet Set, Full, Blue Water | H3 |
| www.walmart.com/ | Hotel Style 4-Piece Gray Lyocell & Linen Blend Percale Bed Sheet Set, Queen | H3 |
| www.walmart.com/ | Allswell Soft & Silky 4-Piece Bleached Linen Viscose from Bamboo Sateen Bed Sheet Set, Queen | H3 |
| www.walmart.com/ | Better Homes & Gardens 4 -Piece Dark Cilantro Jersey Sheet Set, Full | H3 |
| www.walmart.com/ | Better Homes & Gardens Cool & Crisp 4-Piece Arctic White Cotton Percale Sheet Set, Full | H3 |
| www.walmart.com/ | Rainforest Alliance certified. | H3 |
| www.walmart.com/ | Great Value Donut Shop 100% Arabica Medium Roast Ground Coffee Pods, 96 Ct | H3 |
| www.walmart.com/ | Great Value Natural Lemon Flavor Iced Tea Drink Mix, 66.1 oz | H3 |
| www.walmart.com/ | Great Value Caramel Pecan Ground Coffee, 12 oz | H3 |
| www.walmart.com/ | Great Value Iced Tea Bags Family Size, 24 Count, 6 oz | H3 |
| www.walmart.com/ | Great Value 100% Arabica French Dark Roast Ground Coffee Pods, 12 Ct | H3 |
| www.walmart.com/ | Great Value French Roast Ground, 100% Arabica, Medium Roast, Ground Coffee, 32 oz | H3 |
Meta tags10.0
This is how this website will look in Google search listings:
loading
www.walmart.com/
Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30 ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.walmart.com/ | viewport | width=device-width, initial-scale=1.0, minimum-scale=1, interactive-widget=resizes-content |
| www.walmart.com/ | description | Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now! |
| www.walmart.com/ | keywords | Walmart,Walmart.com,Online Shopping,Gifts,Toys,Home,Jewelry,TVs,HD TVs,Smart TVs,Electronics,Baby Products,Video Games,Computers,Laptops,Cell Phones,Games,Apparel,Clothing,Fashion,Accessories,Shoes,Watches,Sports & Outdoors, Sporting Goods,Office Products,Health,Vitamins,Personal Care,Beauty Products,Garden,Bed,Bath,Furniture,Tools,Hardware, Vacuums,Outdoor Living,Automotive Parts,Pet Food,Pet Supplies,iphone |
| www.walmart.com/ | robots | INDEX,FOLLOW |
| www.walmart.com/ | image | https://i5.walmartimages.com/dfw/63fd9f59-49ff/k2-_52fee322-2e60-452a-bccc-1e847f452a13.v1.png |
| www.walmart.com/ | next-head-count | 27 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Amount of content10.0
Rendering Chart...
- This website has an average of 2,336 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
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| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
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| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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