Nibbler SEO audit for www.wipro.com
Summary
Overall7.9
The overall score for this website.
Accessibility7.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:09 on 20 Apr 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links0.0
- 26 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 11 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.wipro.com/engineering Realizing Client Ambitions. Everyday, Wipro's consultants, technologists, and engineers empower clients around the globe to realize bold ambitions through technology. Learn More Scroll www.wipro.com/ www.wipro.com/about-us/ambitions-realized Everything starts with ambition . Business solutions for a tomorrow built on technology. www.wipro.com/ www.wipro.com/applications/kinaxis Kinaxis Effective supply chain planning www.wipro.com/applications/ www.wipro.com/applications/coupa Coupa Procurement made easy www.wipro.com/applications/ www.wipro.com/applications/icertis Icertis Easy. Intelligent. Enterprise-wide. www.wipro.com/applications/ www.wipro.com/applications/zuora Zuora For your subscription business model www.wipro.com/applications/ www.wipro.com/cloud/quality-engineering-and-testing Quality Engineering and Testing Wipro FullStride Cloud Services’ quality engineering and testing services ensure high performance and security in a cloud-centric world. www.wipro.com/applications/ www.wipro.com/applications/next-gen-application-management-services Next–Gen Application Management Services An integrated full-stack operations powered by a machine-first approach www.wipro.com/applications/ www.wipro.com/.../wipro-supports-kelloggs-in-migrating-sap-workloads-to-aws-cloud Wipro supports Kellogg’s in migrating SAP workloads to AWS cloud Wipro helped Kellogg’s in transforming its Europe SAP landscape to AWS cloud. SAP Upgrade project has provided Kellogg’s business a reliable and scalable infrastructure platform. www.wipro.com/applications/ www.wipro.com/.../wipro-migrates-mities-sap-systems-to-microsoft-azure-cloud-a-scalable-and-agile-infrastructure-platform Wipro migrates Mitie’s SAP systems to Microsoft Azure cloud, a scalable and agile infrastructure platform Wipro’s “Safe Passage to Cloud” helps in a seamless and risk-free migration of SAP systems to Azure cloud. www.wipro.com/applications/ www.wipro.com/.../wipro-implement-sap-s4hana-at-sydney-water-to-enable-next-generation-transformation-of-customer-self-service Wipro implement SAP S/4HANA at Sydney Water to enable next-generation transformation of customer self-service George Hunt, CIO and General Manager, Sydney Water and Sridhar Pydipati, Program Director, CxP and Kathy Hourigan, Head of Customer Services talk about how Wipro helped create a digital journey for enhanced customer experience through simplified billing processes leveraging SAP S/4HANA. www.wipro.com/applications/
- Consider shortening long anchor text.
- 257 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.wipro.com/ Not detected www.wipro.com/applications/ Not detected www.wipro.com/ai/ Not detected www.wipro.com/business-process/ Not detected www.wipro.com/cloud/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings6.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- A large number headings (23.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.wipro.com/ | Contact Wipro | H2 |
| www.wipro.com/ | Please fill the required details to access the content | H3 |
| www.wipro.com/applications/ | Our Expertise | H2 |
| www.wipro.com/applications/ | What We Do | H2 |
| www.wipro.com/applications/ | What We Do | H2 |
| www.wipro.com/applications/ | Success Stories | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | What We Think | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | What We Think | H2 |
| www.wipro.com/applications/ | News/Accolades | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | Form Title | H2 |
| www.wipro.com/applications/ | News/Accolades | H2 |
| www.wipro.com/applications/ | Contact Wipro | H2 |
| www.wipro.com/applications/ | Please fill the required details to access the content | H3 |
| www.wipro.com/applications/ | Kinaxis | H4 |
| www.wipro.com/applications/ | Coupa | H4 |
| www.wipro.com/applications/ | Icertis | H4 |
| www.wipro.com/applications/ | Zuora | H4 |
| www.wipro.com/applications/ | Quality Engineering and Testing | H4 |
| www.wipro.com/applications/ | Next–Gen Application Management Services | H4 |
| www.wipro.com/applications/ | Wipro supports Kellogg’s in migrating SAP workloads to AWS cloud | H4 |
| www.wipro.com/applications/ | Wipro migrates Mitie’s SAP systems to Microsoft Azure cloud, a scalable and agile infrastructure platform | H4 |
| www.wipro.com/applications/ | Wipro implement SAP S/4HANA at Sydney Water to enable next-generation transformation of customer self-service | H4 |
| www.wipro.com/applications/ | How to Measure API Performance and Elevate APIfication Maturity | H4 |
| www.wipro.com/applications/ | Supercharge Employee Experience with Effective Applications Management | H4 |
| www.wipro.com/applications/ | Embark on Your Legacy App Modernization Journey Before It's Too Late | H4 |
| www.wipro.com/applications/ | The Importance of Partners in an Enterprise’s Cloud Journey | H4 |
| www.wipro.com/applications/ | Resiliency – Shred yesterday’s best practice to embrace agility | H4 |
| www.wipro.com/applications/ | Decoding Diversity and Inclusion Unlocks Value | H4 |
| www.wipro.com/applications/ | Wipro positioned as a Leader in Everest PEAK Matrix® for Oracle Cloud Applications (OCA) Service Provider 2022 — Global | H4 |
| www.wipro.com/applications/ | Wipro rated as Leader in Everest Group PEAK Matrix® for Enterprise Quality Assurance Service Providers 2022 | H4 |
| www.wipro.com/applications/ | Wipro adopts RISE with SAP, sharpens focus on cloud adoption as means of transformation for customers | H4 |
| www.wipro.com/applications/ | Wipro rated as Leader in Everest Group PEAK Matrix® for Enterprise Quality Assurance Service Providers 2022 | H4 |
| www.wipro.com/applications/ | Wipro and Celonis Launch Supply Chain Command Center Solution | H4 |
| www.wipro.com/applications/ | Wipro earns Analytics on Microsoft Azure Advanced Specialization | H4 |
| www.wipro.com/applications/ | Wipro to acquire LeanSwift, an Infor Alliance Partner for ERP and e-commerce Solutions | H4 |
| www.wipro.com/applications/ | Wipro and Oracle Launch Tollway Transportation and Billing Solution | H4 |
| www.wipro.com/applications/ | Databricks’ 2022 Global Partner Awards | H4 |
| www.wipro.com/applications/ | Wipro rated as a leader in 2021 ISG Provider Lens™ on Salesforce Ecosystem Partners | H4 |
| www.wipro.com/ai/ | More intelligence, less artificial | H1 |
| www.wipro.com/ai/ | Responsible design and use of large language models | H1 |
| www.wipro.com/ai/ | Revolutionizing IT Operations: How Aviva's Machine Learning Initiative Boosted Operational Efficiency | H1 |
| www.wipro.com/ai/ | Discover the Transformative Journey of Contact Centers in the Era of Generative AI | H1 |
| www.wipro.com/ai/ | Contact Wipro | H2 |
| www.wipro.com/ai/ | Digital Personal Data Protection Act | H3 |
| www.wipro.com/ai/ | Data Privacy at Wipro | H3 |
| www.wipro.com/ai/ | How to Safeguard Business Interests in GenAI Apps | H3 |
| www.wipro.com/ai/ | Data Privacy at Wipro | H3 |
| www.wipro.com/ai/ | From Consumer to Value Creator, Unlocking the Power of Generative AI | H3 |
| www.wipro.com/ai/ | Wipro Enterprise AI-Ready Platform | H3 |
| www.wipro.com/ai/ | Wipro emerges as the Winner and 2nd Runner Up in the Intel oneAPI GenAI Hackathon | H3 |
| www.wipro.com/ai/ | Empowering Tomorrow: Wipro’s Gen AI Unleashes Innovation Across Layers | H3 |
| www.wipro.com/ai/ | Wipro's Vision for the Future of GenAI: A Maker-Checker Model for Enterprise AI | H3 |
| www.wipro.com/ai/ | Three Impactful Gen AI Strategies for Financial Services | H3 |
| www.wipro.com/ai/ | Delivering Next-Gen Customer Service with Gen AI | H3 |
| www.wipro.com/ai/ | Please fill the required details to access the content | H3 |
| www.wipro.com/business-process/ | H1 | |
| www.wipro.com/business-process/ | Human Resource Outsourcing (HRO) | H2 |
| www.wipro.com/business-process/ | Digital Customer Experience | H2 |
| www.wipro.com/business-process/ | Finance & Accounting | H2 |
| www.wipro.com/business-process/ | Supply Chain Management | H2 |
| www.wipro.com/business-process/ | Trust and Safety Services | H2 |
| www.wipro.com/business-process/ | Marketing as a Service | H2 |
| www.wipro.com/business-process/ | Banking | H2 |
| www.wipro.com/business-process/ | Oil and Gas | H2 |
| www.wipro.com/business-process/ | Communications | H2 |
| www.wipro.com/business-process/ | Media and New Age | H2 |
| www.wipro.com/business-process/ | Manufacturing | H2 |
| www.wipro.com/business-process/ | Healthcare | H2 |
| www.wipro.com/business-process/ | Medical Devices Services | H2 |
| www.wipro.com/business-process/ | Capital Markets | H2 |
| www.wipro.com/business-process/ | Retail | H2 |
| www.wipro.com/business-process/ | Travel, Transportation, Hospitality and Logistics Services Mangement | H2 |
| www.wipro.com/business-process/ | Utilities | H2 |
| www.wipro.com/business-process/ | Contact Wipro | H2 |
| www.wipro.com/business-process/ | Please fill the required details to access the content | H3 |
| www.wipro.com/cloud/ | H1 | |
| www.wipro.com/cloud/ | Contact Wipro | H2 |
| www.wipro.com/cloud/ | Industry Clouds Become Catalyst for Transformation | H3 |
| www.wipro.com/cloud/ | Six Cloud Evolution Predictions For 2024 | H3 |
| www.wipro.com/cloud/ | Navigating the Cloud-Native Maze | H3 |
| www.wipro.com/cloud/ | Powering Cloud Innovation in The Energy and Utilities Industry | H3 |
| www.wipro.com/cloud/ | Cloud’s Transformation of Financial Services. | H3 |
| www.wipro.com/cloud/ | The Prescription for Healthcare Provider Cloud Success Global Cloud Report. | H3 |
| www.wipro.com/cloud/ | Please fill the required details to access the content | H3 |
Amount of content9.2
Rendering Chart...
- This website has an average of 739 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.wipro.com/ | 3166 | 405 |
| www.wipro.com/applications/ | 9221 | 998 |
| www.wipro.com/ai/ | 6730 | 918 |
| www.wipro.com/business-process/ | 4303 | 515 |
| www.wipro.com/cloud/ | 7583 | 858 |
Images9.7
2% of images have a clearly defined size
No images are being resized by the browser
- Most images (98.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.wipro.com/ unknown www.wipro.com/applications/ unknown www.wipro.com/.../popup-close.png unavailable www.wipro.com/ai/ unknown www.wipro.com/business-process/ unknown www.wipro.com/cloud/ unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://wipro.com to http://www.wipro.com. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| SiteCatalyst |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
Wipro | Ambitions Realized
www.wipro.com/
Wipro’s technology and IT consulting services enable enterprises to build innovative solutions for addressing the most complex digital transformation needs
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.wipro.com/ | nonce | MTcxMzYwMDU2MDI3MzAuNTU2NTM4Njg5Nzg5MjA2Nw== |
| www.wipro.com/ | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.wipro.com/ | keywords | it services and solutions, business solutions, it consulting services, it consulting firms |
| www.wipro.com/ | description | Wipro’s technology and IT consulting services enable enterprises to build innovative solutions for addressing the most complex digital transformation needs |
| www.wipro.com/ | google-site-verification | r1HLQCEpY4LV237BPiewQhxRzU7OxwG3ZN7V8jsu3B8 |
| www.wipro.com/ | google-site-verification | googleb5d0ffbd090a3d44 |
| www.wipro.com/ | twitter:card | summary_large_image |
| www.wipro.com/ | twitter:site | @Wipro |
| www.wipro.com/ | twitter:title | Wipro | Ambitions Realized |
| www.wipro.com/ | twitter:description | Wipro’s technology and IT consulting services enable enterprises to build innovative solutions for addressing the most complex digital transformation needs |
| www.wipro.com/ | twitter:image | https://www.wipro.com/content/dam/nexus/en/wipro-logo-new-og-502x263.jpg |
| www.wipro.com/ | twitter:domain | https://www.wiproshelde.com.au/ |
| www.wipro.com/applications/ | nonce | MTcxMzYwMDEzMjM5ODAuMjA3MzMzMzE0MDgyMzI5MTM= |
| www.wipro.com/applications/ | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.wipro.com/applications/ | keywords | enterprise application, application services, business application services, enterprise application services |
| www.wipro.com/applications/ | description | Partner with Wipro's Application Services and embark on a transformative journey toward a more intelligent, agile, and resilient future |
| www.wipro.com/applications/ | google-site-verification | googleb5d0ffbd090a3d44 |
| www.wipro.com/applications/ | twitter:card | summary_large_image |
| www.wipro.com/applications/ | twitter:site | @Wipro |
| www.wipro.com/applications/ | twitter:title | Wipro Application Services- Unleash Intelligence, Agility & Resilience |
| www.wipro.com/applications/ | twitter:description | Partner with Wipro's Application Services and embark on a transformative journey toward a more intelligent, agile, and resilient future |
| www.wipro.com/applications/ | twitter:image | https://www.wipro.com/content/dam/nexus/en/service-lines/applications/images/applications-v23-502x263.jpg |
| www.wipro.com/applications/ | twitter:domain | https://www.wiproshelde.com.au/ |
| www.wipro.com/ai/ | nonce | MTcxMzYwMDU4NzEzMTAuOTk5OTEwMDA2NTA0ODEwNQ== |
| www.wipro.com/ai/ | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.wipro.com/ai/ | keywords | |
| www.wipro.com/ai/ | description | Discover Wipro ai360's transformative AI services. Unleash AI's potential across your business landscape for data-driven insights and confident decisions |
| www.wipro.com/ai/ | google-site-verification | googleb5d0ffbd090a3d44 |
| www.wipro.com/ai/ | twitter:card | summary_large_image |
| www.wipro.com/ai/ | twitter:site | @Wipro |
| www.wipro.com/ai/ | twitter:title | Empower Your Enterprise with Wipro ai360 AI Services |
| www.wipro.com/ai/ | twitter:description | Discover Wipro ai360's transformative AI services. Unleash AI's potential across your business landscape for data-driven insights and confident decisions |
| www.wipro.com/ai/ | twitter:image | https://www.wipro.com/content/dam/nexus/en/ai/og-450x525.jpg |
| www.wipro.com/ai/ | twitter:domain | https://www.wiproshelde.com.au/ |
| www.wipro.com/business-process/ | nonce | MTcxMzYwMDU4ODEyMDAuMDA3OTgzMjMwODg1Nzc4Nzkx |
| www.wipro.com/business-process/ | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.wipro.com/business-process/ | keywords | Capabilities,Service Line |
| www.wipro.com/business-process/ | description | Leverage Wipro's DOP for efficient business process management through improved business visibility that allows organizations to respond quickly to evolving market needs |
| www.wipro.com/business-process/ | google-site-verification | googleb5d0ffbd090a3d44 |
| www.wipro.com/business-process/ | twitter:card | summary_large_image |
| www.wipro.com/business-process/ | twitter:site | @Wipro |
| www.wipro.com/business-process/ | twitter:title | Wipro's DOP for Business Process Management |
| www.wipro.com/business-process/ | twitter:description | Leverage Wipro's DOP for efficient business process management through improved business visibility that allows organizations to respond quickly to evolving market needs |
| www.wipro.com/business-process/ | twitter:image | https://www.wipro.com/content/dam/nexus/images/header/wipro-logo.jpg |
| www.wipro.com/business-process/ | twitter:domain | https://www.wiproshelde.com.au/ |
| www.wipro.com/cloud/ | nonce | MTcxMzYwMDAyNzM3NDAuNzg4MzMxMTQyODk3ODg0OA== |
| www.wipro.com/cloud/ | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.wipro.com/cloud/ | keywords | |
| www.wipro.com/cloud/ | description | Drive digital and business transformation with Wipro's Cloud Computing Services.For operational efficiency and sustainability, go FullStride |
| www.wipro.com/cloud/ | google-site-verification | googleb5d0ffbd090a3d44 |
| www.wipro.com/cloud/ | twitter:card | summary_large_image |
| www.wipro.com/cloud/ | twitter:site | @Wipro |
| www.wipro.com/cloud/ | twitter:title | Wipro FullStride Cloud – Avail Cloud Computing Services to Boost Business Growth |
| www.wipro.com/cloud/ | twitter:description | Drive digital and business transformation with Wipro's Cloud Computing Services.For operational efficiency and sustainability, go FullStride |
| www.wipro.com/cloud/ | twitter:image | https://www.wipro.com/content/dam/nexus/images/header/wipro-logo.jpg |
| www.wipro.com/cloud/ | twitter:domain | https://www.wiproshelde.com.au/ |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.wipro.com/ | content-type | text/html; charset=UTF-8 |
| www.wipro.com/applications/ | content-type | text/html; charset=UTF-8 |
| www.wipro.com/ai/ | content-type | text/html; charset=UTF-8 |
| www.wipro.com/business-process/ | content-type | text/html; charset=UTF-8 |
| www.wipro.com/cloud/ | content-type | text/html; charset=UTF-8 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 20, 2024
- It looks like this website was last updated on Saturday, 20 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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