Nibbler SEO audit for www.wits.ac.za
Summary
Overall8.2
The overall score for this website.
Accessibility8.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:03 on 9 Apr 2024 (BST).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
Headings1.9
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- A large number headings (22.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.wits.ac.za/about-wits/ | About Wits | H2 |
| www.wits.ac.za/about-wits/ | Celebrating 100 years of excellence | H2 |
| www.wits.ac.za/about-wits/ | In this section | H3 |
| www.wits.ac.za/about-wits/ | H6 | |
| www.wits.ac.za/people/ | Wits People | H2 |
| www.wits.ac.za/people/ | In this section | H3 |
| www.wits.ac.za/library/ | E-Resources | H2 |
| www.wits.ac.za/library/ | Services | H2 |
| www.wits.ac.za/library/ | Tools and Guides | H2 |
| www.wits.ac.za/library/ | In this section | H3 |
| www.wits.ac.za/library/ | Wits Libraries Events And Trainings | H3 |
| www.wits.ac.za/library/ | Book A Space At Wits Libraries | H3 |
| www.wits.ac.za/library/ | How To Reset Library Pin | H3 |
| www.wits.ac.za/library/ | In this section | H3 |
| www.wits.ac.za/library/ | Free Ebooks and Textbooks | H3 |
| www.wits.ac.za/library/ | Share | H5 |
| www.wits.ac.za/alumni/ | Alumni | H2 |
| www.wits.ac.za/alumni/ | In this section | H3 |
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.wits.ac.za/ | google-site-verification | V1x3dMDbb2OCqeWMy6CHKlnHBHSXV3M81c_Zn_YTSQ0 |
| www.wits.ac.za/ | facebook-domain-verification | wl2megvgh501h0j7uq9y8ekjabjkbg |
| www.wits.ac.za/ | viewport | width=device-width, initial-scale=1.0 |
| www.wits.ac.za/ | author | The University of the Witwatersrand, Johannesburg |
| www.wits.ac.za/ | generator | TERMINALFOUR |
| www.wits.ac.za/about-wits/ | google-site-verification | V1x3dMDbb2OCqeWMy6CHKlnHBHSXV3M81c_Zn_YTSQ0 |
| www.wits.ac.za/about-wits/ | viewport | width=device-width, initial-scale=1.0 |
| www.wits.ac.za/about-wits/ | description | |
| www.wits.ac.za/about-wits/ | author | The University of the Witwatersrand, Johannesburg |
| www.wits.ac.za/about-wits/ | generator | TERMINALFOUR |
| www.wits.ac.za/people/ | google-site-verification | V1x3dMDbb2OCqeWMy6CHKlnHBHSXV3M81c_Zn_YTSQ0 |
| www.wits.ac.za/people/ | viewport | width=device-width, initial-scale=1.0 |
| www.wits.ac.za/people/ | description | |
| www.wits.ac.za/people/ | author | The University of the Witwatersrand, Johannesburg |
| www.wits.ac.za/people/ | generator | TERMINALFOUR |
| www.wits.ac.za/library/ | google-site-verification | V1x3dMDbb2OCqeWMy6CHKlnHBHSXV3M81c_Zn_YTSQ0 |
| www.wits.ac.za/library/ | viewport | width=device-width, initial-scale=1.0 |
| www.wits.ac.za/library/ | description | |
| www.wits.ac.za/library/ | author | The University of the Witwatersrand, Johannesburg |
| www.wits.ac.za/library/ | generator | TERMINALFOUR |
| www.wits.ac.za/alumni/ | google-site-verification | V1x3dMDbb2OCqeWMy6CHKlnHBHSXV3M81c_Zn_YTSQ0 |
| www.wits.ac.za/alumni/ | viewport | width=device-width, initial-scale=1.0 |
| www.wits.ac.za/alumni/ | description | |
| www.wits.ac.za/alumni/ | author | The University of the Witwatersrand, Johannesburg |
| www.wits.ac.za/alumni/ | generator | TERMINALFOUR |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.wits.ac.za/ | X-UA-Compatible | IE=edge |
| www.wits.ac.za/about-wits/ | X-UA-Compatible | IE=edge |
| www.wits.ac.za/people/ | X-UA-Compatible | IE=edge |
| www.wits.ac.za/library/ | X-UA-Compatible | IE=edge |
| www.wits.ac.za/alumni/ | X-UA-Compatible | IE=edge |
Internal links6.0
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.wits.ac.za/.../lessons-in-chemistry.html Read More www.wits.ac.za/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 3 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.wits.ac.za/alumni/distinguished-graduates Wits has produced over 200 000 alumni. Amongst them are many illustrious artists, lawyers, politicians, business leaders, accountants and scientists. 50 Alumni have been awarded prestigious National Orders by the Presidency since 1994. www.wits.ac.za/about-wits/ www.wits.ac.za/about-wits/history-and-heritage Wits was the first SA university to have a nuclear accelerator, to study radar, to have a computer, to study building materials, to produce a systematic climatological atlas of southern Africa and to achieve a successful graft of plastic cornea. www.wits.ac.za/about-wits/ libguides.wits.ac.za/geomaths_library GeoMaths Library Serving the school's of Computer Science and Applied Mathematics, Geography, Archaeology and Environmental Studies, Geosciences, Mathematics and Statistics, and Actuarial Sciences. www.wits.ac.za/library/
- Consider shortening long anchor text.
- 51 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.8
Rendering Chart...
- This website has an average of 524 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.wits.ac.za/ | 2724 | 422 |
| www.wits.ac.za/about-wits/ | 4975 | 741 |
| www.wits.ac.za/people/ | 3025 | 444 |
| www.wits.ac.za/library/ | 3779 | 518 |
| www.wits.ac.za/alumni/ | 3396 | 495 |
Server behaviour9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website uses a temporary (HTTP 302) redirect from http://wits.ac.za to http://www.wits.ac.za. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 8, 2024
- It looks like this website was last updated on Monday, 8 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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