Nibbler SEO audit for www.wp.pl
Summary
Overall8.8
The overall score for this website.
Accessibility8.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 4 pages from this website at 09:11 on 28 Mar 2024 (GMT).
Top priorities for website improvement
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
Printability0.0
0% of pages are optimised for printing
- 4 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.wp.pl/ Not detected www.wp.pl/static.html Not detected www.wp.pl/?_device=mobile Not detected www.wp.pl/?_device=desktop Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format4.5
3 URLs are less than ideal
- 2 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://wp.pl to http://www.wp.pl. This is ideal.
Images8.5
73% of images have a clearly defined size
237 images are being resized by the browser
- Some images (27.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 237 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile8.6
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Headings8.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links9.5
- 22 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.6
Rendering Chart...
- This website has an average of 1,091 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.wp.pl/ | 5273 | 779 |
| www.wp.pl/static.html | 11930 | 1788 |
| www.wp.pl/?_device=mobile | 6952 | 1018 |
| www.wp.pl/?_device=desktop | 5280 | 779 |
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
Wirtualna Polska - Wszystko co ważne - www.wp.pl
www.wp.pl/
Nowoczesne medium, porządkuje świat i dostarcza angażujące informacje, rozrywkę i usługi w czasie rzeczywistym. Przewodnik Polaków w wirtualnym świecie.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.wp.pl/ | gaf | iVqMumVg |
| www.wp.pl/ | msapplication-tileimage | https://www.wp.pl/f/2/11.34.1/mstile-144x144.png |
| www.wp.pl/ | logo | https://www.wp.pl/L3dwLnBuY1IFFTpdbQ5uRkZNbkEkWn4cVUZiXXZbfRwTB2IeLBJuTg |
| www.wp.pl/ | viewport | width=device-width, initial-scale=1.0 |
| www.wp.pl/ | breakpoints | 1320 |
| www.wp.pl/ | content-width | 970,1280 |
| www.wp.pl/ | robots | index,follow |
| www.wp.pl/ | author | Wirtualna Polska |
| www.wp.pl/ | keywords | wp.pl, WP, Wirtualna Polska, Pogoda, Wiadomości, Newsy, Informacje, Sport, Finanse, Rozrywka, Program, Telewizja, #dziejesiewpolsce |
| www.wp.pl/ | description | Nowoczesne medium, porządkuje świat i dostarcza angażujące informacje, rozrywkę i usługi w czasie rzeczywistym. Przewodnik Polaków w wirtualnym świecie. |
| www.wp.pl/ | google-site-verification | RCgsopChr4I-gwsar6utLms3HxO6lrgw6GO3SfzHsQg |
| www.wp.pl/ | p:domain_verify | 7ca07994c28f4a9c39fe4c85356f5286 |
| www.wp.pl/ | msapplication-tilecolor | #ffffff |
| www.wp.pl/static.html | gaf | qrgvSwUC |
| www.wp.pl/static.html | msapplication-tileimage | https://www.wp.pl/f/2/11.34.1/mstile-144x144.png |
| www.wp.pl/static.html | logo | https://www.wp.pl/L3dwLnBuY1IFFTpdbQ5uRkZNbkEkWn4cVUZiXXZbfRwTB2IeLBJuTg |
| www.wp.pl/static.html | viewport | width=device-width, initial-scale=1.0 |
| www.wp.pl/static.html | breakpoints | 1320 |
| www.wp.pl/static.html | content-width | 970,1280 |
| www.wp.pl/static.html | robots | index,follow |
| www.wp.pl/static.html | author | Wirtualna Polska |
| www.wp.pl/static.html | keywords | wp.pl, WP, Wirtualna Polska, Pogoda, Wiadomości, Newsy, Informacje, Sport, Finanse, Rozrywka, Program, Telewizja, #dziejesiewpolsce |
| www.wp.pl/static.html | description | Nowoczesne medium, porządkuje świat i dostarcza angażujące informacje, rozrywkę i usługi w czasie rzeczywistym. Przewodnik Polaków w wirtualnym świecie. |
| www.wp.pl/static.html | google-site-verification | RCgsopChr4I-gwsar6utLms3HxO6lrgw6GO3SfzHsQg |
| www.wp.pl/static.html | p:domain_verify | 7ca07994c28f4a9c39fe4c85356f5286 |
| www.wp.pl/static.html | msapplication-tilecolor | #ffffff |
| www.wp.pl/?_device=mobile | gaf | uxgYsFnh |
| www.wp.pl/?_device=mobile | msapplication-tileimage | https://www.wp.pl/f/2/11.34.1/mstile-144x144.png |
| www.wp.pl/?_device=mobile | logo | https://www.wp.pl/L3dwLnBuY1IFFTpdbQ5uRkZNbkEkWn4cVUZiXXZbfRwTB2IeLBJuTg |
| www.wp.pl/?_device=mobile | viewport | width=device-width, initial-scale=1.0 |
| www.wp.pl/?_device=mobile | format-detection | telephone=no |
| www.wp.pl/?_device=mobile | breakpoints | 420 |
| www.wp.pl/?_device=mobile | content-width | device-width,420 |
| www.wp.pl/?_device=mobile | robots | index,follow |
| www.wp.pl/?_device=mobile | author | Wirtualna Polska |
| www.wp.pl/?_device=mobile | keywords | wp.pl, WP, Wirtualna Polska, Pogoda, Wiadomości, Newsy, Informacje, Sport, Finanse, Rozrywka, Program, Telewizja, #dziejesiewpolsce |
| www.wp.pl/?_device=mobile | description | Nowoczesne medium, porządkuje świat i dostarcza angażujące informacje, rozrywkę i usługi w czasie rzeczywistym. Przewodnik Polaków w wirtualnym świecie. |
| www.wp.pl/?_device=mobile | google-site-verification | RCgsopChr4I-gwsar6utLms3HxO6lrgw6GO3SfzHsQg |
| www.wp.pl/?_device=mobile | p:domain_verify | 7ca07994c28f4a9c39fe4c85356f5286 |
| www.wp.pl/?_device=mobile | msapplication-tilecolor | #ffffff |
| www.wp.pl/?_device=desktop | gaf | kCwunomC |
| www.wp.pl/?_device=desktop | msapplication-tileimage | https://www.wp.pl/f/2/11.34.1/mstile-144x144.png |
| www.wp.pl/?_device=desktop | logo | https://www.wp.pl/L3dwLnBuY1IFFTpdbQ5uRkZNbkEkWn4cVUZiXXZbfRwTB2IeLBJuTg |
| www.wp.pl/?_device=desktop | viewport | width=device-width, initial-scale=1.0 |
| www.wp.pl/?_device=desktop | breakpoints | 1320 |
| www.wp.pl/?_device=desktop | content-width | 970,1280 |
| www.wp.pl/?_device=desktop | robots | index,follow |
| www.wp.pl/?_device=desktop | author | Wirtualna Polska |
| www.wp.pl/?_device=desktop | keywords | wp.pl, WP, Wirtualna Polska, Pogoda, Wiadomości, Newsy, Informacje, Sport, Finanse, Rozrywka, Program, Telewizja, #dziejesiewpolsce |
| www.wp.pl/?_device=desktop | description | Nowoczesne medium, porządkuje świat i dostarcza angażujące informacje, rozrywkę i usługi w czasie rzeczywistym. Przewodnik Polaków w wirtualnym świecie. |
| www.wp.pl/?_device=desktop | google-site-verification | RCgsopChr4I-gwsar6utLms3HxO6lrgw6GO3SfzHsQg |
| www.wp.pl/?_device=desktop | p:domain_verify | 7ca07994c28f4a9c39fe4c85356f5286 |
| www.wp.pl/?_device=desktop | msapplication-tilecolor | #ffffff |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.wp.pl/ | Cache-Control | no-cache |
| www.wp.pl/ | Pragma | no-cache |
| www.wp.pl/static.html | Cache-Control | no-cache |
| www.wp.pl/static.html | Pragma | no-cache |
| www.wp.pl/?_device=mobile | Cache-Control | no-cache |
| www.wp.pl/?_device=mobile | Pragma | no-cache |
| www.wp.pl/?_device=desktop | Cache-Control | no-cache |
| www.wp.pl/?_device=desktop | Pragma | no-cache |
Freshness10.0
Last updated March 27, 2024
- It looks like this website was last updated on Wednesday, 27 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.wp.pl/
- https://www.wp.pl/static.html
- https://www.wp.pl/?_device=mobile
- https://www.wp.pl/?_device=desktop