Report for www.yorkshiretea.co.uk

Overall9.2

The overall score for this website.

Accessibility9.0

How accessible the website is to mobile and disabled users.

Experience9.3

How satisfying the website is likely to be for users.

Marketing9.0

How well marketed, and popular the website is.

Technology9.4

How well designed and built the website is.

Nibbler tested a sample of 1 pages from this website at 14:45 on 25 Nov 2021 (GMT).

Top priorities for website improvement

  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)
  • To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)

Popularity6.3

2,211,805 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 2,211,805 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.

Source: Alexa

Amount of content8.7

Rendering Chart...

  • This website has an average of 489 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

PageCharactersWords
www.yorkshiretea.co.uk/3014489

Twitter10.0

This website is linked with the Twitter account @yorkshiretea

This website's Twitter account has
195,683 followers

  • This website was found to link the Twitter account Yorkshire Tea (@yorkshiretea).
  • This website's Twitter account has made 90,157 tweets to 195,683 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.yorkshiretea.co.ukTablet screenshot of www.yorkshiretea.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

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Server behaviour10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://yorkshiretea.co.uk to http://www.yorkshiretea.co.uk. This is ideal.

Analytics10.0

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Headings10.0

bags bean brew brewing brewtopia couriers difference done dynamo everything's gender-based head hello hold interviewer know latest links make makes malawi music partnership people planet plant-based proper quick sean teas update videos violence watch what's yorkshire

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Page headings detail

URLHeadingLevel
www.yorkshiretea.co.uk/Where everything’s done properH1
www.yorkshiretea.co.uk/It makes a proper differenceH1
www.yorkshiretea.co.uk/Watch our latest videos…H1
www.yorkshiretea.co.uk/Sean BeanH1
www.yorkshiretea.co.uk/DynamoH1
www.yorkshiretea.co.uk/Tea CouriersH1
www.yorkshiretea.co.uk/Hold MusicH1
www.yorkshiretea.co.uk/Head InterviewerH1
www.yorkshiretea.co.uk/This is BrewtopiaH1
www.yorkshiretea.co.uk/How to make a proper brewH1
www.yorkshiretea.co.uk/People and planetH1
www.yorkshiretea.co.uk/Get to know usH1
www.yorkshiretea.co.uk/Partnership with Yorkshire CCCH1
www.yorkshiretea.co.uk/An update on plant-based tea bagsH1
www.yorkshiretea.co.uk/Gender-based violence in MalawiH1
www.yorkshiretea.co.uk/Our TeasH2
www.yorkshiretea.co.uk/About usH2
www.yorkshiretea.co.uk/What’s brewing?H2
www.yorkshiretea.co.uk/The endH2
www.yorkshiretea.co.uk/Quick linksH2
www.yorkshiretea.co.uk/Say helloH2

Images10.0

0% of images have a clearly defined size

No images are being resized by the browser

Meta tags10.0

This is how this website will look in Google search listings:

Yorkshire Tea: Let's have a proper brew!

www.yorkshiretea.co.uk:443/

At Yorkshire Tea, we do things properly. From the way we source our tea, to how it's packed, we don't cut corners. That's how you make a proper brew.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.yorkshiretea.co.uk/viewportwidth=device-width, initial-scale=1
www.yorkshiretea.co.uk/descriptionAt Yorkshire Tea, we do things properly. From the way we source our tea, to how it's packed, we don't cut corners. That's how you make a proper brew.
www.yorkshiretea.co.uk/keywords
www.yorkshiretea.co.uk/twitter:cardsummary_large_image
www.yorkshiretea.co.uk/twitter:site@yorkshiretea
www.yorkshiretea.co.uk/twitter:creator@yorkshiretea
www.yorkshiretea.co.uk/twitter:titleYorkshire Tea: Let's have a proper brew!
www.yorkshiretea.co.uk/twitter:descriptionAt Yorkshire Tea, we do things properly. From the way we source our tea, to how it's packed, we don't cut corners. That's how you make a proper brew.
www.yorkshiretea.co.uk/twitter:image:srchttps://www.yorkshiretea.co.uk/assets/img/tile/tile.png?v=1

Meta Tags (http-equiv attribute)

Page URLNameContent
www.yorkshiretea.co.uk/X-UA-CompatibleIE=edge

Printability10.0

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

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print--www.yorkshiretea.co.uk/.../main.css?v107

URL format10.0

Freshness10.0

Last updated November 15, 2021

  • It looks like this website was last updated on Monday, 15 November 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
15/11/2021www.yorkshiretea.co.uk/.../carbon-neutral.svgLast modified header
15/11/2021www.yorkshiretea.co.uk/.../fsc.pngLast modified header
15/11/2021www.yorkshiretea.co.uk/.../wheel.pngLast modified header
15/11/2021www.yorkshiretea.co.uk/.../body.pngLast modified header
15/11/2021www.yorkshiretea.co.uk/.../brewtopia-square.jpgLast modified header
15/11/2021www.yorkshiretea.co.uk/.../parky.jpgLast modified header
15/11/2021www.yorkshiretea.co.uk/.../chiefs.jpgLast modified header
15/11/2021www.yorkshiretea.co.uk/.../brownlee.jpgLast modified header
15/11/2021www.yorkshiretea.co.uk/.../dynamo.jpgLast modified header
15/11/2021www.yorkshiretea.co.uk/.../sean-bean.jpgLast modified header
15/11/2021www.yorkshiretea.co.uk/.../instagram-fallback.jpgLast modified header
15/11/2021www.yorkshiretea.co.uk/.../mug-bag.pngLast modified header
15/11/2021www.yorkshiretea.co.uk/.../gold-green.pngLast modified header
15/11/2021www.yorkshiretea.co.uk/.../yorkshire-tea.svgLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

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