Nibbler SEO audit for zoom.us
Summary
Overall9.3
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 22:54 on 30 Mar 2024 (GMT).
Top priorities for website improvement
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| zoom.us/ | Reimagine your workplace communication with AI | H1 |
| zoom.us/ | One platform for limitless human connection | H2 |
| zoom.us/ | Zoom AI | H2 |
| zoom.us/ | Business Services | H2 |
| zoom.us/ | Developer Ecosystem | H2 |
| zoom.us/ | Businesses around the globe choose Zoom | H2 |
| zoom.us/ | One platform for limitless human connection | H2 |
| zoom.us/ | Powering organizations across industries and geographies | H2 |
| zoom.us/ | Because learning happens everywhere | H2 |
| zoom.us/ | Trusted solutions for the finance sector | H2 |
| zoom.us/ | Communications for the people | H2 |
| zoom.us/ | Connect everyone in your health organization | H2 |
| zoom.us/ | Real-time communication, anywhere in the world | H2 |
| zoom.us/ | Bridging the in-store and online experiences | H2 |
| zoom.us/ | What's New at Zoom | H2 |
| zoom.us/ | Real-world stories of people working better together | H2 |
| zoom.us/ | Trusted by businesses, loved by people | H2 |
| zoom.us/ | Ready to get started? | H2 |
| zoom.us/ | Unlock AI’s full potential within your organization | H3 |
| zoom.us/ | A Recognized Magic Quadrant leader! | H3 |
| zoom.us/ | Catch all the innovation from Zoomtopia | H3 |
| zoom.us/ | Introducing Zoom AI Companion | H3 |
| zoom.us/ | How Zoom Team Chat stacks up against Slack and Microsoft Teams | H3 |
| zoom.us/ | Top-rated on review sites | H3 |
| zoom.us/ | A recognized leader in unified communications | H3 |
| zoom.us/ | Upcoming Meetings | H4 |
| zoom.us/join | Join Meeting | H1 |
| zoom.us/join | Upcoming Meetings | H4 |
| zoom.us/signin | Upcoming Meetings | H4 |
| zoom.us/pricing | Upcoming Meetings | H4 |
| zoom.us/download | Upcoming Meetings | H4 |
Amount of content7.2
Rendering Chart...
- This website has an average of 414 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| zoom.us/ | 10054 | 1268 |
| zoom.us/join | 592 | 82 |
| zoom.us/signin | 208 | 32 |
| zoom.us/pricing | 3400 | 343 |
| zoom.us/download | 3403 | 343 |
Analytics8.0
80% of pages use analytics
Google Tag Manager
- 80.0% of this website is using Google Tag Manager but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.zoom.us to http://zoom.us. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Internal links10.0
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
One platform to connect | Zoom
zoom.us/
Modernize workflows with Zoom's trusted collaboration tools: including video meetings, team chat, VoIP phone, webinars, whiteboard, contact center, and events.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| zoom.us/ | referrer | origin-when-cross-origin |
| zoom.us/ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0 |
| zoom.us/ | google-site-verification | 8WU-FkemSTzA1EpoynHUDYe2UxPXiMS53FBXk6_qVy4 |
| zoom.us/ | google-site-verification | J_tzcwoKXfPkhsWbiS7cM6WEn3pjCr_DhMNmhRtd960 |
| zoom.us/ | google-site-verification | o7_kGQ-oKZjWTkzWK3NYR9JUf3SvQKIBwjHgqTE_FHU |
| zoom.us/ | google-site-verification | QXsuSwndXLLWh52gEd4ig7alEmTyDp0NPo4GCKsUH5k |
| zoom.us/ | google-site-verification | Vt60qsrxhpi8GdAMlhQod8oxA2LAtN908SnMDdelCYc |
| zoom.us/ | google-site-verification | v3_Ow9RbJsRZ9MLl--QrhABeFcA9oP7OBXhY50O4QuA |
| zoom.us/ | google-site-verification | 0fZHb1ni-k_iNiYVnomwmnY9ITBunxqU8VC49mHDNxc |
| zoom.us/ | p:domain_verify | 2bec2c9f9a864e14528964bf24c404b3 |
| zoom.us/ | title | One platform to connect | Zoom |
| zoom.us/ | description | Modernize workflows with Zoom's trusted collaboration tools: including video meetings, team chat, VoIP phone, webinars, whiteboard, contact center, and events. |
| zoom.us/ | keywords | Zoom, Unified Communications, Unified Communications Platform, UCaaS, Collaboration Tools, Collaboration Software, Collaboration Services |
| zoom.us/ | facebook-domain-verification | qj1f22lxjy7q7ftw9107qxk6b5f0ca |
| zoom.us/join | referrer | origin-when-cross-origin |
| zoom.us/join | viewport | width=device-width, initial-scale=1, minimum-scale=1.0 |
| zoom.us/join | google-site-verification | 8WU-FkemSTzA1EpoynHUDYe2UxPXiMS53FBXk6_qVy4 |
| zoom.us/join | google-site-verification | J_tzcwoKXfPkhsWbiS7cM6WEn3pjCr_DhMNmhRtd960 |
| zoom.us/join | google-site-verification | o7_kGQ-oKZjWTkzWK3NYR9JUf3SvQKIBwjHgqTE_FHU |
| zoom.us/join | google-site-verification | QXsuSwndXLLWh52gEd4ig7alEmTyDp0NPo4GCKsUH5k |
| zoom.us/join | google-site-verification | Vt60qsrxhpi8GdAMlhQod8oxA2LAtN908SnMDdelCYc |
| zoom.us/join | google-site-verification | v3_Ow9RbJsRZ9MLl--QrhABeFcA9oP7OBXhY50O4QuA |
| zoom.us/join | google-site-verification | 0fZHb1ni-k_iNiYVnomwmnY9ITBunxqU8VC49mHDNxc |
| zoom.us/join | p:domain_verify | 2bec2c9f9a864e14528964bf24c404b3 |
| zoom.us/join | keywords | zoom, zoom.us, video conferencing, video conference, online meetings, web meeting, video meeting, cloud meeting, cloud video, group video call, group video chat, screen share, application share, mobility, mobile collaboration, desktop share, video collaboration, group messaging |
| zoom.us/join | description | Join a Zoom Meeting directly from your web browser using a meeting code or link. |
| zoom.us/signin | referrer | origin-when-cross-origin |
| zoom.us/signin | viewport | width=device-width, initial-scale=1, minimum-scale=1.0 |
| zoom.us/signin | google-site-verification | 8WU-FkemSTzA1EpoynHUDYe2UxPXiMS53FBXk6_qVy4 |
| zoom.us/signin | google-site-verification | J_tzcwoKXfPkhsWbiS7cM6WEn3pjCr_DhMNmhRtd960 |
| zoom.us/signin | google-site-verification | o7_kGQ-oKZjWTkzWK3NYR9JUf3SvQKIBwjHgqTE_FHU |
| zoom.us/signin | google-site-verification | QXsuSwndXLLWh52gEd4ig7alEmTyDp0NPo4GCKsUH5k |
| zoom.us/signin | google-site-verification | Vt60qsrxhpi8GdAMlhQod8oxA2LAtN908SnMDdelCYc |
| zoom.us/signin | google-site-verification | v3_Ow9RbJsRZ9MLl--QrhABeFcA9oP7OBXhY50O4QuA |
| zoom.us/signin | google-site-verification | 0fZHb1ni-k_iNiYVnomwmnY9ITBunxqU8VC49mHDNxc |
| zoom.us/signin | p:domain_verify | 2bec2c9f9a864e14528964bf24c404b3 |
| zoom.us/signin | keywords | zoom, zoom.us, video conferencing, video conference, online meetings, web meeting, video meeting, cloud meeting, cloud video, group video call, group video chat, screen share, application share, mobility, mobile collaboration, desktop share, video collaboration, group messaging |
| zoom.us/signin | description | Sign in to your Zoom account to join a meeting, update your profile, change your settings, and more! |
| zoom.us/pricing | referrer | origin-when-cross-origin |
| zoom.us/pricing | viewport | width=device-width, initial-scale=1, minimum-scale=1.0 |
| zoom.us/pricing | google-site-verification | 8WU-FkemSTzA1EpoynHUDYe2UxPXiMS53FBXk6_qVy4 |
| zoom.us/pricing | google-site-verification | J_tzcwoKXfPkhsWbiS7cM6WEn3pjCr_DhMNmhRtd960 |
| zoom.us/pricing | google-site-verification | o7_kGQ-oKZjWTkzWK3NYR9JUf3SvQKIBwjHgqTE_FHU |
| zoom.us/pricing | google-site-verification | QXsuSwndXLLWh52gEd4ig7alEmTyDp0NPo4GCKsUH5k |
| zoom.us/pricing | google-site-verification | Vt60qsrxhpi8GdAMlhQod8oxA2LAtN908SnMDdelCYc |
| zoom.us/pricing | google-site-verification | v3_Ow9RbJsRZ9MLl--QrhABeFcA9oP7OBXhY50O4QuA |
| zoom.us/pricing | google-site-verification | 0fZHb1ni-k_iNiYVnomwmnY9ITBunxqU8VC49mHDNxc |
| zoom.us/pricing | p:domain_verify | 2bec2c9f9a864e14528964bf24c404b3 |
| zoom.us/pricing | google-site-verification | 40-1sq-enxWOpohk9A5jPnWaXffpizB9UvLWMRUS7hs |
| zoom.us/pricing | keywords | zoom pricing, zoom plans, zoom price, zoom prices, zoom meetings price, zoom phone price, zoom one price, zoom workplace price, zoom pro price, zoom pro, zoom business, zoom business price |
| zoom.us/pricing | description | Zoom offers pricing plans to fit your unique needs. Use Zoom for free, or explore our Pro and Enterprise-ready packages to learn which one is right for you. |
| zoom.us/download | referrer | origin-when-cross-origin |
| zoom.us/download | viewport | width=device-width, initial-scale=1, minimum-scale=1.0 |
| zoom.us/download | google-site-verification | 8WU-FkemSTzA1EpoynHUDYe2UxPXiMS53FBXk6_qVy4 |
| zoom.us/download | google-site-verification | J_tzcwoKXfPkhsWbiS7cM6WEn3pjCr_DhMNmhRtd960 |
| zoom.us/download | google-site-verification | o7_kGQ-oKZjWTkzWK3NYR9JUf3SvQKIBwjHgqTE_FHU |
| zoom.us/download | google-site-verification | QXsuSwndXLLWh52gEd4ig7alEmTyDp0NPo4GCKsUH5k |
| zoom.us/download | google-site-verification | Vt60qsrxhpi8GdAMlhQod8oxA2LAtN908SnMDdelCYc |
| zoom.us/download | google-site-verification | v3_Ow9RbJsRZ9MLl--QrhABeFcA9oP7OBXhY50O4QuA |
| zoom.us/download | google-site-verification | 0fZHb1ni-k_iNiYVnomwmnY9ITBunxqU8VC49mHDNxc |
| zoom.us/download | p:domain_verify | 2bec2c9f9a864e14528964bf24c404b3 |
| zoom.us/download | keywords | zoom, zoom.us, video conferencing, video conference, online meetings, web meeting, video meeting, cloud meeting, cloud video, group video call, group video chat, screen share, application share, mobility, mobile collaboration, desktop share, video collaboration, group messaging |
| zoom.us/download | description | Download Zoom apps, plugins, and add-ons for mobile devices, desktop, web browsers, and operating systems. Available for Mac, PC, Android, Chrome, and Firefox. |
| zoom.us/download | og:description | Download Zoom apps, plugins, and add-ons for mobile devices, desktop, web browsers, and operating systems. Available for Mac, PC, Android, Chrome, and Firefox. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| zoom.us/ | X-UA-Compatible | IE=edge,Chrome=1 |
| zoom.us/ | Content-Type | text/html; charset=utf-8 |
| zoom.us/join | X-UA-Compatible | IE=edge,Chrome=1 |
| zoom.us/join | Content-Type | text/html; charset=utf-8 |
| zoom.us/signin | X-UA-Compatible | IE=edge,Chrome=1 |
| zoom.us/signin | Content-Type | text/html; charset=utf-8 |
| zoom.us/pricing | X-UA-Compatible | IE=edge,Chrome=1 |
| zoom.us/pricing | Content-Type | text/html; charset=utf-8 |
| zoom.us/download | X-UA-Compatible | IE=edge,Chrome=1 |
| zoom.us/download | Content-Type | text/html; charset=utf-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://zoom.us/
- https://zoom.us/join
- https://zoom.us/signin
- https://zoom.us/pricing
- https://zoom.us/download