Nibbler SEO audit for www.alderhey.nhs.uk
Summary
Overall8.8
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.4
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 6:57 PM on Apr 16, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags6.8
This is how this website will look in Google search listings:
Alder Hey Children's Hospital Trust
www.alderhey.nhs.uk/
The official Alder Hey Children's NHS Foundation Trust website. Find out about our services, how to get here and much more.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.alderhey.nhs.uk/ | viewport | width=device-width, initial-scale=1 |
| www.alderhey.nhs.uk/ | google-site-verification | |
| www.alderhey.nhs.uk/ | msapplication-tilecolor | #da532c |
| www.alderhey.nhs.uk/ | theme-color | #ffffff |
| www.alderhey.nhs.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.alderhey.nhs.uk/ | description | The official Alder Hey Children's NHS Foundation Trust website. Find out about our services, how to get here and much more. |
| www.alderhey.nhs.uk/ | twitter:card | summary_large_image |
| www.alderhey.nhs.uk/about/ | viewport | width=device-width, initial-scale=1 |
| www.alderhey.nhs.uk/about/ | google-site-verification | |
| www.alderhey.nhs.uk/about/ | msapplication-tilecolor | #da532c |
| www.alderhey.nhs.uk/about/ | theme-color | #ffffff |
| www.alderhey.nhs.uk/about/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.alderhey.nhs.uk/about/ | description | This section provides information about Alder Hey. You’ll also find links to other pages to find out more information. |
| www.alderhey.nhs.uk/about/ | twitter:card | summary_large_image |
| www.alderhey.nhs.uk/news/ | viewport | width=device-width, initial-scale=1 |
| www.alderhey.nhs.uk/news/ | google-site-verification | |
| www.alderhey.nhs.uk/news/ | msapplication-tilecolor | #da532c |
| www.alderhey.nhs.uk/news/ | theme-color | #ffffff |
| www.alderhey.nhs.uk/news/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.alderhey.nhs.uk/news/ | twitter:card | summary_large_image |
| www.alderhey.nhs.uk/careers/ | viewport | width=device-width, initial-scale=1 |
| www.alderhey.nhs.uk/careers/ | google-site-verification | |
| www.alderhey.nhs.uk/careers/ | msapplication-tilecolor | #da532c |
| www.alderhey.nhs.uk/careers/ | theme-color | #ffffff |
| www.alderhey.nhs.uk/careers/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.alderhey.nhs.uk/careers/ | description | This section provides information on careers at Alder Hey. Find the latest vacancies, our recruitment process, some hints and tips and more. |
| www.alderhey.nhs.uk/careers/ | twitter:card | summary_large_image |
| www.alderhey.nhs.uk/careers/ | twitter:label1 | Estimated reading time |
| www.alderhey.nhs.uk/careers/ | twitter:data1 | 1 minute |
| www.alderhey.nhs.uk/academy/ | viewport | width=device-width, initial-scale=1 |
| www.alderhey.nhs.uk/academy/ | google-site-verification | |
| www.alderhey.nhs.uk/academy/ | msapplication-tilecolor | #da532c |
| www.alderhey.nhs.uk/academy/ | theme-color | #ffffff |
| www.alderhey.nhs.uk/academy/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.alderhey.nhs.uk/academy/ | twitter:card | summary_large_image |
Amount of content8.8
Rendering Chart...
- This website has an average of 550 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.alderhey.nhs.uk/ | 4404 | 604 |
| www.alderhey.nhs.uk/about/ | 3930 | 544 |
| www.alderhey.nhs.uk/news/ | 5277 | 745 |
| www.alderhey.nhs.uk/careers/ | 3185 | 426 |
| www.alderhey.nhs.uk/academy/ | 3240 | 429 |
Images9.5
25% of images have a clearly defined size
28 images are being resized by the browser
- Most images (75.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 28 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links9.8
- 4 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.alderhey.nhs.uk/about Over 450,000 children cared for Providing care for children Each year, we provide care to more than 450,000 children and young people www.alderhey.nhs.uk/ www.alderhey.nhs.uk/about/childrens-health-campus 90% recommend Alder Hey A great place to receive care 90% of staff would recommend Alder Hey as a place for friends and family to receive care www.alderhey.nhs.uk/ www.alderhey.nhs.uk/careers Top 15 ranking in the world Top ranked paediatric hospital Alder Hey is ranked in the top 15 of the best specialised paediatric hospitals in the world by Newsweek www.alderhey.nhs.uk/ www.alderheycharity.org/ £65m raised for our charity Making a difference since 2013 Since 2013, over £65m has been raised through our Charity, making a real difference to families every day www.alderhey.nhs.uk/
- Consider shortening long anchor text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://alderhey.nhs.uk to http://www.alderhey.nhs.uk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| www.alderhey.nhs.uk/ | Alder Hey Children's NHS Foundation Trust | H1 |
| www.alderhey.nhs.uk/ | In this section | H2 |
| www.alderhey.nhs.uk/ | In this section | H2 |
| www.alderhey.nhs.uk/ | Quick finder | H2 |
| www.alderhey.nhs.uk/ | Getting here and car parking | H2 |
| www.alderhey.nhs.uk/ | Staying in Hospital | H2 |
| www.alderhey.nhs.uk/ | Outpatient Appointments | H2 |
| www.alderhey.nhs.uk/ | Our Services | H2 |
| www.alderhey.nhs.uk/ | Careers at Alder Hey | H2 |
| www.alderhey.nhs.uk/ | Patient information leaflets | H2 |
| www.alderhey.nhs.uk/ | Support our charity | H2 |
| www.alderhey.nhs.uk/ | Our Research Team | H2 |
| www.alderhey.nhs.uk/ | Our Innovation Team | H2 |
| www.alderhey.nhs.uk/ | Our Academy | H2 |
| www.alderhey.nhs.uk/ | Our groundbreaking work | H2 |
| www.alderhey.nhs.uk/ | Over 450,000 | H2 |
| www.alderhey.nhs.uk/ | Providing care for children | H2 |
| www.alderhey.nhs.uk/ | 90% | H2 |
| www.alderhey.nhs.uk/ | A great place to receive care | H2 |
| www.alderhey.nhs.uk/ | Top 15 | H2 |
| www.alderhey.nhs.uk/ | Top ranked paediatric hospital | H2 |
| www.alderhey.nhs.uk/ | £65m | H2 |
| www.alderhey.nhs.uk/ | Making a difference since 2013 | H2 |
| www.alderhey.nhs.uk/ | Latest news from Alder Hey | H2 |
| www.alderhey.nhs.uk/ | Our Children's Health Campus | H2 |
| www.alderhey.nhs.uk/ | Connect with us | H2 |
| www.alderhey.nhs.uk/ | Alder Hey Anywhere | H2 |
| www.alderhey.nhs.uk/ | CYP Mental Health Platform | H2 |
| www.alderhey.nhs.uk/ | Little Hearts at Home | H2 |
| www.alderhey.nhs.uk/ | Trust headquarters | H2 |
| www.alderhey.nhs.uk/ | Quick links | H2 |
| www.alderhey.nhs.uk/ | Follow us | H2 |
| www.alderhey.nhs.uk/ | Follow us | H2 |
| www.alderhey.nhs.uk/ | A new study on dislocated hips in new-born babies published | H3 |
| www.alderhey.nhs.uk/ | Grand National Jockeys bring joy to Alder Hey | H3 |
| www.alderhey.nhs.uk/ | Merseyside 13-year-old awarded for sensory work at Alder Hey | H3 |
| www.alderhey.nhs.uk/ | Alder Hey joins the Northern Health Science Alliance | H3 |
| www.alderhey.nhs.uk/ | New Specialist Gender Service for Children and Young People Opens | H3 |
| www.alderhey.nhs.uk/ | New Springfield Park play area is now open! | H3 |
| www.alderhey.nhs.uk/about/ | About us | H1 |
| www.alderhey.nhs.uk/about/ | In this section | H2 |
| www.alderhey.nhs.uk/about/ | In this section | H2 |
| www.alderhey.nhs.uk/about/ | Our Children’s Health Campus | H2 |
| www.alderhey.nhs.uk/about/ | Our Trust | H2 |
| www.alderhey.nhs.uk/about/ | How we are doing | H2 |
| www.alderhey.nhs.uk/about/ | Governors | H2 |
| www.alderhey.nhs.uk/about/ | International healthcare | H2 |
| www.alderhey.nhs.uk/about/ | Membership | H2 |
| www.alderhey.nhs.uk/about/ | Publications | H2 |
| www.alderhey.nhs.uk/about/ | Freedom of information | H2 |
| www.alderhey.nhs.uk/about/ | Working for us | H2 |
| www.alderhey.nhs.uk/about/ | Our charity | H2 |
| www.alderhey.nhs.uk/about/ | Research at Alder Hey | H2 |
| www.alderhey.nhs.uk/about/ | Trust headquarters | H2 |
| www.alderhey.nhs.uk/about/ | Quick links | H2 |
| www.alderhey.nhs.uk/about/ | Follow us | H2 |
| www.alderhey.nhs.uk/about/ | Follow us | H2 |
| www.alderhey.nhs.uk/news/ | News | H1 |
| www.alderhey.nhs.uk/news/ | In this section | H2 |
| www.alderhey.nhs.uk/news/ | In this section | H2 |
| www.alderhey.nhs.uk/news/ | Filter news | H2 |
| www.alderhey.nhs.uk/news/ | A new study on dislocated hips in new-born babies published | H2 |
| www.alderhey.nhs.uk/news/ | Grand National Jockeys bring joy to Alder Hey | H2 |
| www.alderhey.nhs.uk/news/ | Merseyside 13-year-old awarded for sensory work at Alder Hey | H2 |
| www.alderhey.nhs.uk/news/ | Alder Hey joins the Northern Health Science Alliance | H2 |
| www.alderhey.nhs.uk/news/ | New Specialist Gender Service for Children and Young People Opens | H2 |
| www.alderhey.nhs.uk/news/ | New Springfield Park play area is now open! | H2 |
| www.alderhey.nhs.uk/news/ | Patients urged to order repeat prescriptions ahead of Easter bank holidays | H2 |
| www.alderhey.nhs.uk/news/ | Innovative CAMHS approaches helps to change young person’s life | H2 |
| www.alderhey.nhs.uk/news/ | Are your child’s vaccinations up to date? | H2 |
| www.alderhey.nhs.uk/news/ | New stem cell research project aims to understand potentially fatal newborn bowel condition | H2 |
| www.alderhey.nhs.uk/news/ | Trust headquarters | H2 |
| www.alderhey.nhs.uk/news/ | Quick links | H2 |
| www.alderhey.nhs.uk/news/ | Follow us | H2 |
| www.alderhey.nhs.uk/news/ | Follow us | H2 |
| www.alderhey.nhs.uk/careers/ | Careers | H1 |
| www.alderhey.nhs.uk/careers/ | In this section | H2 |
| www.alderhey.nhs.uk/careers/ | In this section | H2 |
| www.alderhey.nhs.uk/careers/ | Current vacancies | H2 |
| www.alderhey.nhs.uk/careers/ | Our recruitment process | H2 |
| www.alderhey.nhs.uk/careers/ | Your Career at Alder Hey | H2 |
| www.alderhey.nhs.uk/careers/ | Living in Liverpool | H2 |
| www.alderhey.nhs.uk/careers/ | Roles and opportunities | H2 |
| www.alderhey.nhs.uk/careers/ | Trust headquarters | H2 |
| www.alderhey.nhs.uk/careers/ | Quick links | H2 |
| www.alderhey.nhs.uk/careers/ | Follow us | H2 |
| www.alderhey.nhs.uk/careers/ | Follow us | H2 |
| www.alderhey.nhs.uk/academy/ | Academy | H1 |
| www.alderhey.nhs.uk/academy/ | In this section | H2 |
| www.alderhey.nhs.uk/academy/ | In this section | H2 |
| www.alderhey.nhs.uk/academy/ | Educational courses and events | H2 |
| www.alderhey.nhs.uk/academy/ | Medical education | H2 |
| www.alderhey.nhs.uk/academy/ | Non-medical education | H2 |
| www.alderhey.nhs.uk/academy/ | Apprenticeships | H2 |
| www.alderhey.nhs.uk/academy/ | Work experience and placements | H2 |
| www.alderhey.nhs.uk/academy/ | Observerships and fellowships | H2 |
| www.alderhey.nhs.uk/academy/ | Venue Hire | H2 |
| www.alderhey.nhs.uk/academy/ | Schools and Colleges | H2 |
| www.alderhey.nhs.uk/academy/ | Trust headquarters | H2 |
| www.alderhey.nhs.uk/academy/ | Quick links | H2 |
| www.alderhey.nhs.uk/academy/ | Follow us | H2 |
| www.alderhey.nhs.uk/academy/ | Follow us | H2 |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 15, 2024
- It looks like this website was last updated on Monday, April 15, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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