Nibbler SEO audit for babywise.life
Summary
Overall8.9
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.4
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 1:01 AM on Apr 10, 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Consider updating this website regularly with new content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Freshness2.4
Last updated January 11, 2023
- It looks like this website was last updated on Wednesday, January 11, 2023. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 1/11/23 | babywise.life/ | Body text |
| 10/20/22 | babywise.life/ | Body text |
| 9/9/22 | babywise.life/ | Body text |
| 7/21/22 | babywise.life/ | Body text |
| 6/30/22 | babywise.life/ | Body text |
| 1/11/23 | babywise.life/pages/shipping | Body text |
| 10/20/22 | babywise.life/pages/shipping | Body text |
| 9/9/22 | babywise.life/pages/shipping | Body text |
| 1/11/23 | babywise.life/collections/babywise-books | Body text |
| 10/20/22 | babywise.life/collections/babywise-books | Body text |
| 9/9/22 | babywise.life/collections/babywise-books | Body text |
| 1/11/23 | babywise.life/collections/clothing | Body text |
| 10/20/22 | babywise.life/collections/clothing | Body text |
| 9/9/22 | babywise.life/collections/clothing | Body text |
| 1/11/23 | babywise.life/collections/breastfeeding | Body text |
| 10/20/22 | babywise.life/collections/breastfeeding | Body text |
| 9/9/22 | babywise.life/collections/breastfeeding | Body text |
Internal links6.0
- 137 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
- Consider shortening long anchor text.
Meta tags6.8
This is how this website will look in Google search listings:
Babywise mark
babywise.life/
Find all the Babywise books at Babywise.life, including the original On Becoming Babywise and Toddlerwise. Shop for baby supplies and read about all things parenting ...
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| babywise.life/ | viewport | width=device-width,initial-scale=1 |
| babywise.life/ | theme-color | #ffffff |
| babywise.life/ | google-site-verification | V6xKpLtk7qLpaOrlE8E5B_JIQzA3JFItItJt8jTlxl0 |
| babywise.life/ | msvalidate.01 | 48576FF6681B1D96717E4D9C15D4A4B9 |
| babywise.life/ | description | Find all the Babywise books at Babywise.life, including the original On Becoming Babywise and Toddlerwise. Shop for baby supplies and read about all things parenting at Babywise.life. |
| babywise.life/ | twitter:site | @BabywiseLife |
| babywise.life/ | google-site-verification | 9Lyv5nCpoFKxVD6nKi39vT7Hexy-GEWJIbSYF85UJmk |
| babywise.life/ | shopify-digital-wallet | /12385500/digital_wallets/dialog |
| babywise.life/ | shopify-checkout-api-token | c64be84853f317884672ce8c904f8ca8 |
| babywise.life/pages/shipping | viewport | width=device-width,initial-scale=1 |
| babywise.life/pages/shipping | theme-color | #ffffff |
| babywise.life/pages/shipping | description | COVID-19 Shipping Delays We are still shipping from our warehouse as quickly as possible on most items, but please allow 2-3 additional days on certain items... |
| babywise.life/pages/shipping | twitter:site | @BabywiseLife |
| babywise.life/pages/shipping | twitter:card | summary |
| babywise.life/pages/shipping | twitter:title | Shipping & Returns |
| babywise.life/pages/shipping | twitter:description | COVID-19 Shipping Delays We are still shipping from our warehouse as quickly as possible on most items, but please allow 2-3 additional days on certain items due to high demand and implemented COVID-19 safety procedures. Note that some shipments not sent directly from our warehouse, are subject to our partner’s polici |
| babywise.life/pages/shipping | google-site-verification | 9Lyv5nCpoFKxVD6nKi39vT7Hexy-GEWJIbSYF85UJmk |
| babywise.life/pages/shipping | shopify-digital-wallet | /12385500/digital_wallets/dialog |
| babywise.life/pages/shipping | shopify-checkout-api-token | c64be84853f317884672ce8c904f8ca8 |
| babywise.life/collections/babywise-books | viewport | width=device-width,initial-scale=1 |
| babywise.life/collections/babywise-books | theme-color | #ffffff |
| babywise.life/collections/babywise-books | twitter:site | @BabywiseLife |
| babywise.life/collections/babywise-books | google-site-verification | 9Lyv5nCpoFKxVD6nKi39vT7Hexy-GEWJIbSYF85UJmk |
| babywise.life/collections/babywise-books | shopify-digital-wallet | /12385500/digital_wallets/dialog |
| babywise.life/collections/babywise-books | shopify-checkout-api-token | c64be84853f317884672ce8c904f8ca8 |
| babywise.life/collections/clothing | viewport | width=device-width,initial-scale=1 |
| babywise.life/collections/clothing | theme-color | #ffffff |
| babywise.life/collections/clothing | description | Browse baby clothing at Babywise.life. Shop baby clothing for infants up to 24 month olds, including onesies, footies, dresses, sleepwear & clothing sets. |
| babywise.life/collections/clothing | twitter:site | @BabywiseLife |
| babywise.life/collections/clothing | google-site-verification | 9Lyv5nCpoFKxVD6nKi39vT7Hexy-GEWJIbSYF85UJmk |
| babywise.life/collections/clothing | shopify-digital-wallet | /12385500/digital_wallets/dialog |
| babywise.life/collections/clothing | shopify-checkout-api-token | c64be84853f317884672ce8c904f8ca8 |
| babywise.life/collections/breastfeeding | viewport | width=device-width,initial-scale=1 |
| babywise.life/collections/breastfeeding | theme-color | #ffffff |
| babywise.life/collections/breastfeeding | twitter:site | @BabywiseLife |
| babywise.life/collections/breastfeeding | google-site-verification | 9Lyv5nCpoFKxVD6nKi39vT7Hexy-GEWJIbSYF85UJmk |
| babywise.life/collections/breastfeeding | shopify-digital-wallet | /12385500/digital_wallets/dialog |
| babywise.life/collections/breastfeeding | shopify-checkout-api-token | c64be84853f317884672ce8c904f8ca8 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| babywise.life/ | X-UA-Compatible | IE=edge,chrome=1 |
| babywise.life/pages/shipping | X-UA-Compatible | IE=edge,chrome=1 |
| babywise.life/collections/babywise-books | X-UA-Compatible | IE=edge,chrome=1 |
| babywise.life/collections/clothing | X-UA-Compatible | IE=edge,chrome=1 |
| babywise.life/collections/breastfeeding | X-UA-Compatible | IE=edge,chrome=1 |
Amount of content9.9
Rendering Chart...
- This website has an average of 1,583 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| babywise.life/ | 7905 | 1080 |
| babywise.life/pages/shipping | 11511 | 1732 |
| babywise.life/collections/babywise-books | 6544 | 866 |
| babywise.life/collections/clothing | 14693 | 2176 |
| babywise.life/collections/breastfeeding | 14431 | 2060 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.babywise.life to http://babywise.life. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| babywise.life/ | Babywise Logo | H1 |
| babywise.life/ | Shop Baby Essentials | H2 |
| babywise.life/ | Featuring the Stokke® Tripp Trapp | H2 |
| babywise.life/ | Fun Safe Learning Toys | H2 |
| babywise.life/ | Top Categories | H2 |
| babywise.life/ | MomTalk: Inspiration, Tips & Advice | H2 |
| babywise.life/pages/shipping | Shipping & Returns | H1 |
| babywise.life/collections/babywise-books | Babywise Books | H1 |
| babywise.life/collections/clothing | Baby Clothing | H1 |
| babywise.life/collections/breastfeeding | Breastfeeding | H1 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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