Nibbler SEO audit for bank.pingan.com
Summary
Overall6.2
The overall score for this website.
Accessibility7.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience4.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:55 AM on Mar 30, 2024 (GMT).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print bank.pingan.com/ Not detected bank.pingan.com/.../1695190511866.shtml Not detected bank.pingan.com/.../1693537230909.shtml Not detected bank.pingan.com/.../1627008120862.shtml Not detected bank.pingan.com/.../1622109944294.shtml Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Mobile3.0
- None of this website appears to be optimized for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport bank.pingan.com/ Not detected Not detected Not detected bank.pingan.com/.../1695190511866.shtml Not detected Not detected Not detected bank.pingan.com/.../1693537230909.shtml Not detected Not detected Not detected bank.pingan.com/.../1627008120862.shtml Not detected Not detected Not detected bank.pingan.com/.../1622109944294.shtml Not detected Not detected Not detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Meta tags3.6
This is how this website will look in Google search listings:
平安银行官方网站
bank.pingan.com/
...
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| bank.pingan.com/ | content-type | text/html; charset=utf-8 |
| bank.pingan.com/ | Cache-Control | no-transform |
| bank.pingan.com/ | Cache-Control | no-siteapp |
| bank.pingan.com/.../1695190511866.shtml | content-type | text/html; charset=utf-8 |
| bank.pingan.com/.../1695190511866.shtml | content-language | zh-cn |
| bank.pingan.com/.../1693537230909.shtml | content-type | text/html; charset=utf-8 |
| bank.pingan.com/.../1693537230909.shtml | content-language | zh-cn |
| bank.pingan.com/.../1627008120862.shtml | content-type | text/html; charset=utf-8 |
| bank.pingan.com/.../1627008120862.shtml | content-language | zh-cn |
| bank.pingan.com/.../1622109944294.shtml | content-type | text/html; charset=utf-8 |
| bank.pingan.com/.../1622109944294.shtml | content-language | zh-cn |
Freshness4.1
Last updated September 22, 2023
- It looks like this website was last updated on Friday, September 22, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 9/22/23 | bank.pingan.com/.../1695190511866.shtml | Body text |
| 9/1/23 | bank.pingan.com/.../1693537230909.shtml | Body text |
| 7/23/21 | bank.pingan.com/.../1627008120862.shtml | Body text |
| 5/28/21 | bank.pingan.com/.../1622109944294.shtml | Body text |
| 1/6/13 | bank.pingan.com/.../bootstrap.min.css | Last modified header |
| 7/2/21 | bank.pingan.com/app_css/.../common.css | Last modified header |
| 12/13/22 | bank.pingan.com/app_css/.../styles.css | Last modified header |
| 8/17/21 | bank.pingan.com/app_css/.../common.css | Last modified header |
URL format5.2
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Headings7.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| bank.pingan.com/.../1695190511866.shtml | 关于平安银行电子版信用卡更名为平安银行数字信用卡的公告 | H1 |
| bank.pingan.com/.../1695190511866.shtml | 2023-09-22发布 | H3 |
| bank.pingan.com/.../1693537230909.shtml | 关于调整存量首套住房贷款利率的公告 | H1 |
| bank.pingan.com/.../1693537230909.shtml | 2023-09-01发布 | H3 |
| bank.pingan.com/.../1627008120862.shtml | 关于修订《平安银行平安金积存业务协议书（个人）》的公告 | H1 |
| bank.pingan.com/.../1627008120862.shtml | 2021-07-23发布 | H3 |
| bank.pingan.com/.../1622109944294.shtml | 关于修订《平安银行代理个人客户贵金属交易协议书》的公告 | H1 |
| bank.pingan.com/.../1622109944294.shtml | 2021-05-28发布 | H3 |
Amount of content7.5
Rendering Chart...
- This website has an average of 225 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| bank.pingan.com/ | 3447 | 347 |
| bank.pingan.com/.../1695190511866.shtml | 2150 | 192 |
| bank.pingan.com/.../1693537230909.shtml | 2966 | 199 |
| bank.pingan.com/.../1627008120862.shtml | 2186 | 192 |
| bank.pingan.com/.../1622109944294.shtml | 2208 | 193 |
Server behavior8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.bank.pingan.com to http://bank.pingan.com. This is ideal.
Internal links9.4
- 13 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |