Report for ecotrust.ca

Overall8.6

The overall score for this website.

Accessibility9.3

How accessible the website is to mobile and disabled users.

Experience7.7

How satisfying the website is likely to be for users.

Marketing6.5

How well marketed and popular the website is.

Technology8.5

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 1:49 AM on Oct 13, 2021 (BST).

Top priorities for website improvement

  • Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)
  • Ensure your web server returns a 404 HTTP status code for error pages. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain a link to Twitter, but it did not appear to be a public Twitter account associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      ecotrustcanadaEcotrust Canada51718224669No

Source: Twitter

Popularity4.6

4,011,002 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 4,011,002 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.

Source: Alexa

Server behavior5.6

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • There was no website found on http://www.ecotrust.ca. This is bad, as visitors might presume they can visit this website by visiting that address.
    • Put a permanent (HTTP 301) redirect to http://ecotrust.ca on http://www.ecotrust.ca.

Meta tags8.4

This is how this website will look in Google search listings:

Ecotrust Canada - Building an economy that provides for life

ecotrust.ca/

Ecotrust Canada works with communities building an economy that provides for clean energy, sustainable housing, managed fisheries, a healthy environment.

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
ecotrust.ca/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
ecotrust.ca/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
ecotrust.ca/descriptionEcotrust Canada works with communities building an economy that provides for clean energy, sustainable housing, managed fisheries, a healthy environment.
ecotrust.ca/twitter:cardsummary_large_image
ecotrust.ca/twitter:site@ecotrustcanada
ecotrust.ca/msapplication-tileimagehttps://ecotrust.ca/wp-content/uploads/2020/04/cropped-EC.ICON_.white_.small_-270x270.png
ecotrust.ca/approach/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
ecotrust.ca/approach/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
ecotrust.ca/approach/descriptionEcotrust Canada works with rural, remote and Indigenous communities building resilient, local, economies through social innovation.
ecotrust.ca/approach/twitter:cardsummary_large_image
ecotrust.ca/approach/twitter:site@ecotrustcanada
ecotrust.ca/approach/twitter:label1Est. reading time
ecotrust.ca/approach/twitter:data13 minutes
ecotrust.ca/approach/msapplication-tileimagehttps://ecotrust.ca/wp-content/uploads/2020/04/cropped-EC.ICON_.white_.small_-270x270.png
ecotrust.ca/history/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
ecotrust.ca/history/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
ecotrust.ca/history/descriptionIn 1995, Ecotrust Canada received charitable status, marking the beginning of its journey toward building resilient economies in rural, remote, and Indigenous communities.
ecotrust.ca/history/twitter:cardsummary_large_image
ecotrust.ca/history/twitter:site@ecotrustcanada
ecotrust.ca/history/twitter:label1Est. reading time
ecotrust.ca/history/twitter:data12 minutes
ecotrust.ca/history/msapplication-tileimagehttps://ecotrust.ca/wp-content/uploads/2020/04/cropped-EC.ICON_.white_.small_-270x270.png
ecotrust.ca/careers/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
ecotrust.ca/careers/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
ecotrust.ca/careers/descriptionEcotrust Careers - Join us in building an economy that provides for life, watch this page for upcoming opportunities to join our team.
ecotrust.ca/careers/twitter:cardsummary_large_image
ecotrust.ca/careers/twitter:site@ecotrustcanada
ecotrust.ca/careers/msapplication-tileimagehttps://ecotrust.ca/wp-content/uploads/2020/04/cropped-EC.ICON_.white_.small_-270x270.png
ecotrust.ca/privacy-policy/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
ecotrust.ca/privacy-policy/robotsnoindex, nofollow
ecotrust.ca/privacy-policy/twitter:cardsummary_large_image
ecotrust.ca/privacy-policy/twitter:site@ecotrustcanada
ecotrust.ca/privacy-policy/twitter:label1Est. reading time
ecotrust.ca/privacy-policy/twitter:data12 minutes
ecotrust.ca/privacy-policy/msapplication-tileimagehttps://ecotrust.ca/wp-content/uploads/2020/04/cropped-EC.ICON_.white_.small_-270x270.png

Meta Tags (http-equiv attribute)

Page URLNameContent
ecotrust.ca/x-ua-compatibleie=edge
ecotrust.ca/approach/x-ua-compatibleie=edge
ecotrust.ca/history/x-ua-compatibleie=edge
ecotrust.ca/careers/x-ua-compatibleie=edge
ecotrust.ca/privacy-policy/x-ua-compatibleie=edge

Amount of content8.4

Rendering Chart...

  • This website has an average of 445 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

Mobile10.0

Mobile screenshot of ecotrust.caTablet screenshot of ecotrust.ca
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Headings10.0

-present blockchain building canada carbon careers centre clean climate coastal commerce communities confidential confidentiality cultural doors ecological economic economies economy ecotrust electronic energy fisheries forest fund history housing impact indigenous information innovation integrated join latest life local management manager natural northeast opening page pathway personal phase plan policy possible posting poverty program provides re-imagining read region revitalizing security social solutions strategic superior system systems through using video visit wahkohtowin website

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel
ecotrust.ca/Building an economy that provides for lifeH1
ecotrust.ca/Revitalizing a coastal economy through local fisheries managementH2
ecotrust.ca/Using clean energy solutions to put an end to energy povertyH2
ecotrust.ca/Forest Carbon Economy Fund: a new pathway for natural climate solutionsH2
ecotrust.ca/Re-imagining Indigenous housing as integrated cultural, ecological, and economic systemsH2
ecotrust.ca/Wahkohtowin Innovation Centre is opening its Doors to Communities in the Northeast Superior RegionH2
ecotrust.ca/LatestH2
ecotrust.ca/VIDEO: Haíɫzaqv Heat Pump Project – Ha’aikila Qnts ‘Waxv:wiusax (Taking Care of Our Land)H2
ecotrust.ca/PrioritiesH2
ecotrust.ca/Local communities unlocking the power of natural climate solutionsH2
ecotrust.ca/Re-imagining Indigenous housing as integrated cultural, ecological, and economic systemsH2
ecotrust.ca/Revitalizing a coastal economy through local fisheries managementH2
ecotrust.ca/Using clean energy solutions to put an end to energy povertyH2
ecotrust.ca/InnovationH2
ecotrust.ca/Locally inspired economies replacing a system of boom-and-bust extractionH2
ecotrust.ca/Indigenous communities leading in the creation of a conservation economyH2
ecotrust.ca/Using business and markets to catalyze economic transformationH2
ecotrust.ca/ClimateH3
ecotrust.ca/Home-LandsH3
ecotrust.ca/FisheriesH3
ecotrust.ca/EnergyH3
ecotrust.ca/North Coast Innovation LabH3
ecotrust.ca/WahkohtowinH3
ecotrust.ca/Social enterprisesH3
ecotrust.ca/approach/Our ApproachH1
ecotrust.ca/approach/Building an Economy thatH2
ecotrust.ca/approach/Provides for LifeH2
ecotrust.ca/approach/Our MissionH3
ecotrust.ca/approach/A System in Need of ChangeH3
ecotrust.ca/approach/Building Resilient, Local, EconomiesH3
ecotrust.ca/approach/Proving the Possible through Social InnovationH3
ecotrust.ca/approach/Learning Lessons and Scaling SuccessH3
ecotrust.ca/approach/Visit Our Impact pageH5
ecotrust.ca/approach/Read the Ecotrust Canada 2018-2021 Strategic PlanH5
ecotrust.ca/history/HistoryH1
ecotrust.ca/history/Phase 1H2
ecotrust.ca/history/Phase 2H2
ecotrust.ca/history/Phase 3H2
ecotrust.ca/history/Phase 4H2
ecotrust.ca/history/1994-1998H3
ecotrust.ca/history/1998-2008H3
ecotrust.ca/history/2008-2018H3
ecotrust.ca/history/2019-presentH3
ecotrust.ca/careers/CareersH1
ecotrust.ca/careers/Join us in building an economy that provides for lifeH2
ecotrust.ca/careers/Job Posting: Program Manager, Blockchain for ClimateH2
ecotrust.ca/careers/CareersH3
ecotrust.ca/privacy-policy/Privacy PolicyH1
ecotrust.ca/privacy-policy/What is Personal and Confidential Information?H2
ecotrust.ca/privacy-policy/Confidentiality and SecurityH2
ecotrust.ca/privacy-policy/Website and Electronic CommerceH2
ecotrust.ca/privacy-policy/More InformationH2

Images10.0

0% of images have a clearly defined size

No images are being resized by the browser

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

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URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated September 3, 2021

  • It looks like this website was last updated on Friday, September 3, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
10/1/20ecotrust.ca/Body text
10/13/20ecotrust.ca/.../ecotrust-canada-logo-0223c01e.svgLast modified header
9/3/21ecotrust.ca/.../style.min.cssLast modified header
10/13/20ecotrust.ca/.../main-98073232.cssLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .ca websites.

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