Nibbler SEO audit for english.pku.edu.cn
Summary
Overall7.3
The overall score for this website.
Accessibility7.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:22 PM on Mar 28, 2024 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings0.0
- No pages were found to be using defined headings. This means that users and search engines may find it harder to determine the content of this website's page. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print english.pku.edu.cn/ Not detected english.pku.edu.cn/students.html Not detected english.pku.edu.cn/staff.html Not detected english.pku.edu.cn/campus_left.html Not detected english.pku.edu.cn/collaboration/11604.html Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format4.8
4 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content7.3
Rendering Chart...
- This website has an average of 214 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| english.pku.edu.cn/ | 2941 | 414 |
| english.pku.edu.cn/students.html | 1086 | 130 |
| english.pku.edu.cn/staff.html | 947 | 118 |
| english.pku.edu.cn/campus_left.html | 1571 | 208 |
| english.pku.edu.cn/collaboration/11604.html | 1465 | 202 |
Internal links7.5
- 2 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
Link URL Link text Page URL newsen.pku.edu.cn/newscenter.html Read More english.pku.edu.cn/ english.pku.edu.cn/campus_left.html More english.pku.edu.cn/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 47 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website uses a temporary (HTTP 302) redirect from http://www.english.pku.edu.cn to http://english.pku.edu.cn. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Peking University | OK |
| Students | OK |
| Faculty & Staff | OK |
| Campus | OK |
| Office of Global Communications | OK |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Peking University
english.pku.edu.cn/
Peking University
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| english.pku.edu.cn/ | renderer | webkit |
| english.pku.edu.cn/ | author | http://www.fractal-technology.com |
| english.pku.edu.cn/ | apple-mobile-web-app-capable | yes |
| english.pku.edu.cn/ | apple-mobile-web-app-status-bar-style | black |
| english.pku.edu.cn/ | format-detection | telephone=no,email=no,adress=no |
| english.pku.edu.cn/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| english.pku.edu.cn/ | keywords | Peking University |
| english.pku.edu.cn/ | description | Peking University |
| english.pku.edu.cn/students.html | renderer | webkit |
| english.pku.edu.cn/students.html | author | http://www.fractal-technology.com |
| english.pku.edu.cn/students.html | apple-mobile-web-app-capable | yes |
| english.pku.edu.cn/students.html | apple-mobile-web-app-status-bar-style | black |
| english.pku.edu.cn/students.html | format-detection | telephone=no,email=no,adress=no |
| english.pku.edu.cn/students.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| english.pku.edu.cn/students.html | keywords | Peking University |
| english.pku.edu.cn/students.html | description | Peking University |
| english.pku.edu.cn/staff.html | renderer | webkit |
| english.pku.edu.cn/staff.html | author | http://www.fractal-technology.com |
| english.pku.edu.cn/staff.html | apple-mobile-web-app-capable | yes |
| english.pku.edu.cn/staff.html | apple-mobile-web-app-status-bar-style | black |
| english.pku.edu.cn/staff.html | format-detection | telephone=no,email=no,adress=no |
| english.pku.edu.cn/staff.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| english.pku.edu.cn/staff.html | keywords | Peking University |
| english.pku.edu.cn/staff.html | description | Peking University |
| english.pku.edu.cn/campus_left.html | renderer | webkit |
| english.pku.edu.cn/campus_left.html | author | http://www.fractal-technology.com |
| english.pku.edu.cn/campus_left.html | apple-mobile-web-app-capable | yes |
| english.pku.edu.cn/campus_left.html | apple-mobile-web-app-status-bar-style | black |
| english.pku.edu.cn/campus_left.html | format-detection | telephone=no,email=no,adress=no |
| english.pku.edu.cn/campus_left.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| english.pku.edu.cn/campus_left.html | keywords | Peking University |
| english.pku.edu.cn/campus_left.html | description | Peking University |
| english.pku.edu.cn/collaboration/11604.html | renderer | webkit |
| english.pku.edu.cn/collaboration/11604.html | author | http://www.fractal-technology.com |
| english.pku.edu.cn/collaboration/11604.html | apple-mobile-web-app-capable | yes |
| english.pku.edu.cn/collaboration/11604.html | apple-mobile-web-app-status-bar-style | black |
| english.pku.edu.cn/collaboration/11604.html | format-detection | telephone=no,email=no,adress=no |
| english.pku.edu.cn/collaboration/11604.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| english.pku.edu.cn/collaboration/11604.html | keywords | Peking University |
| english.pku.edu.cn/collaboration/11604.html | description | Established in April 2019, the Office of Global Communications serves as a channel to connect Peking University with other institutions across the globe through various social media platforms and other communication tools. The Office also plays a vital role in cooperating with academics and offices internally as well as key stakeholders externally, to enhance the university’s outreach and brand-building. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| english.pku.edu.cn/ | X-UA-Compatible | IE=edge,chrome=1 |
| english.pku.edu.cn/students.html | X-UA-Compatible | IE=edge,chrome=1 |
| english.pku.edu.cn/staff.html | X-UA-Compatible | IE=edge,chrome=1 |
| english.pku.edu.cn/campus_left.html | X-UA-Compatible | IE=edge,chrome=1 |
| english.pku.edu.cn/collaboration/11604.html | X-UA-Compatible | IE=edge,chrome=1 |
Freshness10.0
Last updated March 28, 2024
- It looks like this website was last updated on Thursday, March 28, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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