Nibbler SEO audit for es.shein.com
Summary
Overall6.3
The overall score for this website.
Accessibility5.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology6.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 7:23 PM on Apr 19, 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings0.0
- A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| es.shein.com/ | Venta Flash | H4 |
| es.shein.com/cart | Todos los Artículos (0) | H4 |
| es.shein.com/cart | Resumen del pedido | H4 |
Internal links0.0
- 2 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL SHEGLAM Máscara Para Ojos All-in-one De Volumen Y Longitud 2 En 1 Impermeable Con Cepillo De Doble Extremo, Voluminizador Y Alargador Con Rizado, Elevación, Alargamiento Y Grosor Duradero Para Maquillaje De Ojos es.shein.com/flash-sale.html?adp=31033676,1273706,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 SHEGLAM Máscara Para Ojos All-in-one De Volumen Y Longitud 2 En 1 Impermeable Con Cepillo De Doble Extremo, Voluminizador Y Alargador Con Rizado, Elevación, Alargamiento Y Grosor Duradero Para Maquillaje De Ojos es.shein.com/flash-sale.html?adp=1273706,31033676,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142
- Consider shortening long anchor text.
- 116 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format4.8
3 URLs are less than ideal
- 2 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 2 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Mobile7.2
- This website redirects smartphone users to a mobile site at https://m.shein.com/es/?ref=es&rep=dir&ret=mes.
- Having a mobile site is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Amount of content8.0
Rendering Chart...
- This website has an average of 494 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
Server behavior8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This test is not applicable as this website appears to be on a subdomain.
Images9.1
9% of images have a clearly defined size
No images are being resized by the browser
- Most images (91.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
...
es.shein.com/
...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| es.shein.com/ | description | Más de 500 Novedades Diarias ✓Devolución Gratuita ✓Envío gratuito a partir de 29€✓SHEIN ofrece la colección para mujeres de esta temporada. Elige entre camisetas, vestidos, bikinis, outfits, Denims y accesorios. |
| es.shein.com/ | keywords | Ropa de Mujer y Hombre, Comprar Moda Online | SHEIN |
| es.shein.com/ | site-info | |
| es.shein.com/ | notranslate | |
| es.shein.com/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| es.shein.com/.../login?direction=nav | description | Ropa y zapatos, equipamiento y accesorios deportivos. En SHEIN encontrará toda la inspiración de moda y las últimas tendencias online. |
| es.shein.com/.../login?direction=nav | keywords | Ropa de Mujer y Hombre, Comprar Moda Online | SHEIN |
| es.shein.com/.../login?direction=nav | site-info | |
| es.shein.com/.../login?direction=nav | notranslate | |
| es.shein.com/.../login?direction=nav | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| es.shein.com/cart | description | Ropa y zapatos, equipamiento y accesorios deportivos. En SHEIN encontrará toda la inspiración de moda y las últimas tendencias online. |
| es.shein.com/cart | keywords | Ropa de Mujer y Hombre, Comprar Moda Online | SHEIN |
| es.shein.com/cart | site-info | |
| es.shein.com/cart | notranslate | |
| es.shein.com/cart | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| es.shein.com/flash-sale.html?adp=31033676,1273706,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 | description | Más de 500 Novedades Diarias✓Autodevoluciones✓Envío gratis a partir de 29€✓Ofertas Flash ofrecenos los productos más baratos y con misma calidad. Disfruta los descuentos al tiempo limitado. |
| es.shein.com/flash-sale.html?adp=31033676,1273706,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 | keywords | Ropa de Mujer y Hombre, Comprar Moda Online | SHEIN |
| es.shein.com/flash-sale.html?adp=31033676,1273706,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 | site-info | |
| es.shein.com/flash-sale.html?adp=31033676,1273706,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 | notranslate | |
| es.shein.com/flash-sale.html?adp=31033676,1273706,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| es.shein.com/flash-sale.html?adp=1273706,31033676,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 | description | Más de 500 Novedades Diarias✓Autodevoluciones✓Envío gratis a partir de 29€✓Ofertas Flash ofrecenos los productos más baratos y con misma calidad. Disfruta los descuentos al tiempo limitado. |
| es.shein.com/flash-sale.html?adp=1273706,31033676,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 | keywords | Ropa de Mujer y Hombre, Comprar Moda Online | SHEIN |
| es.shein.com/flash-sale.html?adp=1273706,31033676,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 | site-info | |
| es.shein.com/flash-sale.html?adp=1273706,31033676,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 | notranslate | |
| es.shein.com/flash-sale.html?adp=1273706,31033676,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142 | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
Meta Tags (http-equiv attribute)
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://es.shein.com/
- https://es.shein.com/user/auth/login?direction=nav
- https://es.shein.com/cart
- https://es.shein.com/flash-sale.html?adp=31033676,1273706,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142
- https://es.shein.com/flash-sale.html?adp=1273706,31033676,31032969,31029577,31027587,31009102,30999369,30998866,30987088,27922142