Report for evolutionfinancialplanning.co.uk
Summary
Overall9.1
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.4
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 3:45 PM on Feb 22, 2021 (GMT).
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Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Popularity3.6
8,059,736 Most popular website in the world
There has been no mentionable change in this website's popularity recently.
- This is the 8,059,736 most popular website in the world.
- Over the past 3 months, this website has experienced no measurable change in popularity.
Source: Alexa
Internal links7.1
- 14 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 8 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings7.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags8.4
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| evolutionfinancialplanning.co.uk/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| evolutionfinancialplanning.co.uk/ | twitter:label1 | Estimated reading time |
| evolutionfinancialplanning.co.uk/ | twitter:data1 | 87 minutes |
| evolutionfinancialplanning.co.uk/ | generator | Divi Child v.1.0.0 |
| evolutionfinancialplanning.co.uk/ | generator | WordPress 5.6.1 |
| evolutionfinancialplanning.co.uk/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| evolutionfinancialplanning.co.uk/why-choose-us/ | description | We are qualified and experienced, whole of market, women only financial advisers in Kent, Hertfordshire, Oxford, Berkshire and London. Click to find out about us |
| evolutionfinancialplanning.co.uk/why-choose-us/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| evolutionfinancialplanning.co.uk/why-choose-us/ | twitter:label1 | Estimated reading time |
| evolutionfinancialplanning.co.uk/why-choose-us/ | twitter:data1 | 7 minutes |
| evolutionfinancialplanning.co.uk/why-choose-us/ | generator | Divi Child v.1.0.0 |
| evolutionfinancialplanning.co.uk/why-choose-us/ | generator | WordPress 5.6.1 |
| evolutionfinancialplanning.co.uk/why-choose-us/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| evolutionfinancialplanning.co.uk/team/ | description | Find out more about the team and locate your local Financial Advisor covering areas all across Kent, London, Essex, Cardiff, Cambridgeshire and Watford. |
| evolutionfinancialplanning.co.uk/team/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| evolutionfinancialplanning.co.uk/team/ | twitter:label1 | Estimated reading time |
| evolutionfinancialplanning.co.uk/team/ | twitter:data1 | 26 minutes |
| evolutionfinancialplanning.co.uk/team/ | generator | Divi Child v.1.0.0 |
| evolutionfinancialplanning.co.uk/team/ | generator | WordPress 5.6.1 |
| evolutionfinancialplanning.co.uk/team/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| evolutionfinancialplanning.co.uk/blog/ | description | Evolution for Women blog. This is Evolution for Women's blog page. This page will have all the latest blogs detailed and listed. |
| evolutionfinancialplanning.co.uk/blog/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| evolutionfinancialplanning.co.uk/blog/ | generator | Divi Child v.1.0.0 |
| evolutionfinancialplanning.co.uk/blog/ | generator | WordPress 5.6.1 |
| evolutionfinancialplanning.co.uk/blog/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| evolutionfinancialplanning.co.uk/contact-us/ | description | Contact us. Contact Evolution for Women to get further information on any of the products or services we can offer. Speak to us today. |
| evolutionfinancialplanning.co.uk/contact-us/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| evolutionfinancialplanning.co.uk/contact-us/ | twitter:label1 | Estimated reading time |
| evolutionfinancialplanning.co.uk/contact-us/ | twitter:data1 | 5 minutes |
| evolutionfinancialplanning.co.uk/contact-us/ | generator | Divi Child v.1.0.0 |
| evolutionfinancialplanning.co.uk/contact-us/ | generator | WordPress 5.6.1 |
| evolutionfinancialplanning.co.uk/contact-us/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| evolutionfinancialplanning.co.uk/ | X-UA-Compatible | IE=edge |
| evolutionfinancialplanning.co.uk/why-choose-us/ | X-UA-Compatible | IE=edge |
| evolutionfinancialplanning.co.uk/team/ | X-UA-Compatible | IE=edge |
| evolutionfinancialplanning.co.uk/blog/ | X-UA-Compatible | IE=edge |
| evolutionfinancialplanning.co.uk/contact-us/ | X-UA-Compatible | IE=edge |
Images8.9
57% of images have a clearly defined size
25 images are being resized by the browser
- Some images (43.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 25 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Twitter9.1
This website is linked with the Twitter account @evolution4women
This website's Twitter account has
1,146 followers
- This website was found to link the Twitter account Evolution Financial Planning (@evolution4women).
- This website's Twitter account has made 4,549 tweets to 1,146 followers.
Source: Twitter
Amount of content9.6
Rendering Chart...
- This website has an average of 1,179 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| evolutionfinancialplanning.co.uk/ | 10408 | 1757 |
| evolutionfinancialplanning.co.uk/why-choose-us/ | 4124 | 648 |
| evolutionfinancialplanning.co.uk/team/ | 12053 | 1961 |
| evolutionfinancialplanning.co.uk/blog/ | 5901 | 916 |
| evolutionfinancialplanning.co.uk/contact-us/ | 3712 | 615 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.evolutionfinancialplanning.co.uk to http://evolutionfinancialplanning.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Incoming links10.0
387 pages link to this website
73 domains link to this website
- There are 387 pages on 73 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated February 20, 2021
- It looks like this website was last updated on Saturday, February 20, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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