Nibbler SEO audit for www.fourthcanvas.co
Summary
Overall7.9
The overall score for this website.
Accessibility8.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 7:07 PM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Internal links0.0
- 2 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.fourthcanvas.co/blog/how-to-set-the-tone-internally-for-a-major-rebrand How to set the tone internally for a major rebrandThe success of your rebrand is not in the conclusion of the exercise, but in the months and years that follow — it’s how your people embrace it, run with it, and defend it. www.fourthcanvas.co/blog www.fourthcanvas.co/blog/a-supposed-journal-of-how-we-came-up-with-fourthcanvas-share A supposed journal of how we came up with FourthCanvas ShareTunji had just ended his phone conversation with Deji Faniyan (a friend of the company) and he discussed his plans for a class hosted on Zoom. www.fourthcanvas.co/blog
- Consider shortening long anchor text.
- 36 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.fourthcanvas.co/ Not detected www.fourthcanvas.co/contact Not detected www.fourthcanvas.co/blog Not detected www.fourthcanvas.co/about-us Not detected www.fourthcanvas.co/work/afriex Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags5.2
This is how this website will look in Google search listings:
Arrow Right
www.fourthcanvas.co/
FourthCanvas is a strategy-led brand design consultancy that partners with honest business leaders who want to change the world with their ideas and build a ...
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.fourthcanvas.co/ | description | FourthCanvas is a strategy-led brand design consultancy that partners with honest business leaders who want to change the world with their ideas and build a compelling brand while at it. |
| www.fourthcanvas.co/ | twitter:card | summary_large_image |
| www.fourthcanvas.co/ | viewport | width=device-width, initial-scale=1 |
| www.fourthcanvas.co/contact | viewport | width=device-width, initial-scale=1 |
| www.fourthcanvas.co/blog | viewport | width=device-width, initial-scale=1 |
| www.fourthcanvas.co/about-us | description | We believe organizations can achieve a lot more if their brand communication embodies who they are and is endearing to their people. |
| www.fourthcanvas.co/about-us | twitter:card | summary_large_image |
| www.fourthcanvas.co/about-us | viewport | width=device-width, initial-scale=1 |
| www.fourthcanvas.co/work/afriex | viewport | width=device-width, initial-scale=1 |
Amount of content7.7
Rendering Chart...
- This website has an average of 316 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.fourthcanvas.co/ | 613 | 97 |
| www.fourthcanvas.co/contact | 745 | 123 |
| www.fourthcanvas.co/blog | 3260 | 584 |
| www.fourthcanvas.co/about-us | 2813 | 438 |
| www.fourthcanvas.co/work/afriex | 2073 | 337 |
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| www.fourthcanvas.co/ | Where businesses become brands. | H1 |
| www.fourthcanvas.co/ | Afriex | H2 |
| www.fourthcanvas.co/ | Brassmoney | H2 |
| www.fourthcanvas.co/ | Pesa | H2 |
| www.fourthcanvas.co/ | Ventures Platform | H2 |
| www.fourthcanvas.co/ | Foodlama | H2 |
| www.fourthcanvas.co/ | Nomba | H2 |
| www.fourthcanvas.co/ | Piggyvest | H2 |
| www.fourthcanvas.co/ | Youverify | H2 |
| www.fourthcanvas.co/ | Ready to work with us? | H2 |
| www.fourthcanvas.co/contact | Contact Us | H1 |
| www.fourthcanvas.co/contact | Nomba | H2 |
| www.fourthcanvas.co/contact | Foodlama | H2 |
| www.fourthcanvas.co/contact | Youverify | H2 |
| www.fourthcanvas.co/contact | Piggyvest | H2 |
| www.fourthcanvas.co/contact | Explore our work | H4 |
| www.fourthcanvas.co/blog | Blog | H1 |
| www.fourthcanvas.co/blog | Ready to work with us? | H2 |
| www.fourthcanvas.co/blog | How to set the tone internally for a major rebrand | H3 |
| www.fourthcanvas.co/blog | The success of your rebrand is not in the conclusion of the exercise, but in the months and years that follow — it’s how your people embrace it, run with it, and defend it. | H3 |
| www.fourthcanvas.co/blog | From Gbagada to Texas — an unusual story of grit | H3 |
| www.fourthcanvas.co/blog | Here's the story of grit and excellence-personified, Temitope, CEO at Afriex. | H3 |
| www.fourthcanvas.co/blog | How to identify and hire the right brand designer | H3 |
| www.fourthcanvas.co/blog | How we, at FourthCanvas, identify the 4% we work with | H3 |
| www.fourthcanvas.co/blog | These are some of the common traits we have found in the exceptional few that have worked with us. | H3 |
| www.fourthcanvas.co/blog | Is yours a compelling brand? Here are 9 ways to tell | H3 |
| www.fourthcanvas.co/blog | How to deepen context and insight for brand strategy development | H3 |
| www.fourthcanvas.co/blog | Here are 13 things to consider when working on your brand strategy | H3 |
| www.fourthcanvas.co/blog | 10 things tech startup brands need to do differently in 2022 | H3 |
| www.fourthcanvas.co/blog | 2022 is surely not just another new year, and the work for brand leaders is certainly not one to copy and paste from the past. | H3 |
| www.fourthcanvas.co/blog | BigBrotherNaija Arena: How did tech brands fare? | H3 |
| www.fourthcanvas.co/blog | Today’s actions become history tomorrow hence the importance of documenting events and the lessons that we can learn from them. | H3 |
| www.fourthcanvas.co/blog | Finally here—our report on Africa’s leading Challenger Brands | H3 |
| www.fourthcanvas.co/blog | Our flagship report on the state of brands in Africa. | H3 |
| www.fourthcanvas.co/blog | In-house vs. Agency | H3 |
| www.fourthcanvas.co/blog | Learn how to decide who you should work with and what projects you should work on. | H3 |
| www.fourthcanvas.co/blog | The Head of HR we never talk about at FourthCanvas | H3 |
| www.fourthcanvas.co/blog | The story of our first unofficial head of HR and how we got there. | H3 |
| www.fourthcanvas.co/blog | A supposed journal of how we came up with FourthCanvas Share | H3 |
| www.fourthcanvas.co/blog | Tunji had just ended his phone conversation with Deji Faniyan (a friend of the company) and he discussed his plans for a class hosted on Zoom. | H3 |
| www.fourthcanvas.co/blog | Beyond the logo; why you need a distinctive visual identity system | H3 |
| www.fourthcanvas.co/blog | We take a look at why the logo isn't enough to build a distinct brand system. | H3 |
| www.fourthcanvas.co/blog | The Value of Design | H3 |
| www.fourthcanvas.co/blog | Every designer understands the impact of design, its value in our lives, and how much a bad design can wreak havoc on the perception of a brand. | H3 |
| www.fourthcanvas.co/blog | Diamond lessons from the Access merger | H3 |
| www.fourthcanvas.co/blog | What we think about the Access Bank + Diamond Bank rebrand | H3 |
| www.fourthcanvas.co/blog | Nigerian Rebrands of 2018: Ratings | H3 |
| www.fourthcanvas.co/blog | A summary review of notable Nigerian rebrands in 2018. | H3 |
| www.fourthcanvas.co/blog | Designing from the Heart | H3 |
| www.fourthcanvas.co/blog | How would you feel if you pick up a design or product and realise that the designer had you in mind when creating it? | H3 |
| www.fourthcanvas.co/blog | Moving in on with our Clients; Our 2018 Story | H3 |
| www.fourthcanvas.co/blog | Design, as we always had it, was good but our clients needed more, and that transition, was really the highlight of the past twelve months of our lives. | H3 |
| www.fourthcanvas.co/blog | Logo, Identity and Branding; Knowing the Difference | H3 |
| www.fourthcanvas.co/blog | The real debate is not about who is right or wrong, but a clear definition of terms, and how with more light shed on all sides. | H3 |
| www.fourthcanvas.co/blog | Open Letters: Less Graphics, More Design | H3 |
| www.fourthcanvas.co/blog | The purpose of most, erm… all, designs is to communicate an idea or information in the best possible way. | H3 |
| www.fourthcanvas.co/blog | This Blog Shall Strip Us Naked, IJN | H3 |
| www.fourthcanvas.co/blog | Our culture at FourthCanvas is one of expression and beyond a desire to share, lies stories that we think are really worth sharing. | H3 |
| www.fourthcanvas.co/about-us | We partner with good businesses to build great brands. | H1 |
| www.fourthcanvas.co/about-us | Our expertise | H1 |
| www.fourthcanvas.co/about-us | A process that delivers | H1 |
| www.fourthcanvas.co/about-us | Nomba | H2 |
| www.fourthcanvas.co/about-us | Foodlama | H2 |
| www.fourthcanvas.co/about-us | Youverify | H2 |
| www.fourthcanvas.co/about-us | Piggyvest | H2 |
| www.fourthcanvas.co/about-us | Ready to work with us? | H2 |
| www.fourthcanvas.co/about-us | Explore our work | H4 |
| www.fourthcanvas.co/work/afriex | Afriex | H1 |
| www.fourthcanvas.co/work/afriex | Foodlama | H2 |
| www.fourthcanvas.co/work/afriex | Nomba | H2 |
| www.fourthcanvas.co/work/afriex | Ready to work with us? | H2 |
| www.fourthcanvas.co/work/afriex | See more work | H4 |
| www.fourthcanvas.co/work/afriex | Welcome to Afriex | H5 |
| www.fourthcanvas.co/work/afriex | True to the roots, designed for fruition. | H5 |
| www.fourthcanvas.co/work/afriex | Choose your moves | H5 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://fourthcanvas.co to http://www.fourthcanvas.co. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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