Report for frigga.co.uk
Summary
Overall8.8
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:46 PM on Jan 12, 2021 (GMT).
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Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Popularity4.6
3,676,977 Most popular website in the world
There has been no mentionable change in this website's popularity recently.
- This is the 3,676,977 most popular website in the world.
- We couldn't find out the change in popularity for this website. This may be because the website is new.
Source: Alexa
URL format5.2
4 URLs are less than ideal
- 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings5.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (4.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content8.3
Rendering Chart...
- This website has an average of 627 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Internal links9.2
- 15 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.frigga.co.uk to http://frigga.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Incoming links10.0
933 pages link to this website
39 domains link to this website
- There are 933 pages on 39 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
user
frigga.co.uk/
The brand is rooted in the concept of prosperity and luck, that we need to live in harmony with natural elements in our environment, and the most personal and ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| frigga.co.uk/ | description | The brand is rooted in the concept of prosperity and luck, that we need to live in harmony with natural elements in our environment, and the most personal and intimate aspects of the environment are the clothes and accessories we wear. It is by achieving balance in the natural elements around us that we become success |
| frigga.co.uk/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, minimal-ui |
| frigga.co.uk/ | google-site-verification | _C688P1jrhZCoorhvrWqjeXN4v760ZdgVyrB7WPRlTM |
| frigga.co.uk/ | shopify-digital-wallet | /12046368849/digital_wallets/dialog |
| frigga.co.uk/ | shopify-checkout-api-token | 1fe1d6032ab34bf3f01611469ff0439d |
| frigga.co.uk/search?q=marites-allen-almanac*&type=product | description | The brand is rooted in the concept of prosperity and luck, that we need to live in harmony with natural elements in our environment, and the most personal and intimate aspects of the environment are the clothes and accessories we wear. It is by achieving balance in the natural elements around us that we become success |
| frigga.co.uk/search?q=marites-allen-almanac*&type=product | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, minimal-ui |
| frigga.co.uk/search?q=marites-allen-almanac*&type=product | google-site-verification | _C688P1jrhZCoorhvrWqjeXN4v760ZdgVyrB7WPRlTM |
| frigga.co.uk/search?q=marites-allen-almanac*&type=product | shopify-digital-wallet | /12046368849/digital_wallets/dialog |
| frigga.co.uk/search?q=marites-allen-almanac*&type=product | shopify-checkout-api-token | 1fe1d6032ab34bf3f01611469ff0439d |
| frigga.co.uk/search?q=marites-allen-horoscope-book*&type=product | description | The brand is rooted in the concept of prosperity and luck, that we need to live in harmony with natural elements in our environment, and the most personal and intimate aspects of the environment are the clothes and accessories we wear. It is by achieving balance in the natural elements around us that we become success |
| frigga.co.uk/search?q=marites-allen-horoscope-book*&type=product | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, minimal-ui |
| frigga.co.uk/search?q=marites-allen-horoscope-book*&type=product | google-site-verification | _C688P1jrhZCoorhvrWqjeXN4v760ZdgVyrB7WPRlTM |
| frigga.co.uk/search?q=marites-allen-horoscope-book*&type=product | shopify-digital-wallet | /12046368849/digital_wallets/dialog |
| frigga.co.uk/search?q=marites-allen-horoscope-book*&type=product | shopify-checkout-api-token | 1fe1d6032ab34bf3f01611469ff0439d |
| frigga.co.uk/search?q=popularity-shawl*&type=product | description | The brand is rooted in the concept of prosperity and luck, that we need to live in harmony with natural elements in our environment, and the most personal and intimate aspects of the environment are the clothes and accessories we wear. It is by achieving balance in the natural elements around us that we become success |
| frigga.co.uk/search?q=popularity-shawl*&type=product | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, minimal-ui |
| frigga.co.uk/search?q=popularity-shawl*&type=product | google-site-verification | _C688P1jrhZCoorhvrWqjeXN4v760ZdgVyrB7WPRlTM |
| frigga.co.uk/search?q=popularity-shawl*&type=product | shopify-digital-wallet | /12046368849/digital_wallets/dialog |
| frigga.co.uk/search?q=popularity-shawl*&type=product | shopify-checkout-api-token | 1fe1d6032ab34bf3f01611469ff0439d |
| frigga.co.uk/search?q=dragon-bangle*&type=product | description | The brand is rooted in the concept of prosperity and luck, that we need to live in harmony with natural elements in our environment, and the most personal and intimate aspects of the environment are the clothes and accessories we wear. It is by achieving balance in the natural elements around us that we become success |
| frigga.co.uk/search?q=dragon-bangle*&type=product | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, minimal-ui |
| frigga.co.uk/search?q=dragon-bangle*&type=product | google-site-verification | _C688P1jrhZCoorhvrWqjeXN4v760ZdgVyrB7WPRlTM |
| frigga.co.uk/search?q=dragon-bangle*&type=product | shopify-digital-wallet | /12046368849/digital_wallets/dialog |
| frigga.co.uk/search?q=dragon-bangle*&type=product | shopify-checkout-api-token | 1fe1d6032ab34bf3f01611469ff0439d |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| frigga.co.uk/ | X-UA-Compatible | IE=edge,chrome=1 |
| frigga.co.uk/search?q=marites-allen-almanac*&type=product | X-UA-Compatible | IE=edge,chrome=1 |
| frigga.co.uk/search?q=marites-allen-horoscope-book*&type=product | X-UA-Compatible | IE=edge,chrome=1 |
| frigga.co.uk/search?q=popularity-shawl*&type=product | X-UA-Compatible | IE=edge,chrome=1 |
| frigga.co.uk/search?q=dragon-bangle*&type=product | X-UA-Compatible | IE=edge,chrome=1 |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated November 15, 2020
- It looks like this website was last updated on Sunday, November 15, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
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Nibbler | Silktide | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://frigga.co.uk/
- https://frigga.co.uk/search?q=marites-allen-almanac*&type=product
- https://frigga.co.uk/search?q=marites-allen-horoscope-book*&type=product
- https://frigga.co.uk/search?q=popularity-shawl*&type=product
- https://frigga.co.uk/search?q=dragon-bangle*&type=product