Report for madd.ca
Summary
Overall8.6
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:16 AM on Apr 7, 2021 (BST).
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Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Make sure that all pages have a title in the head of the document. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| madd.ca/pages/ | viewport | width=device-width, initial-scale=1 |
| madd.ca/pages/ | robots | max-image-preview:large |
| madd.ca/pages/ | generator | Powered by LayerSlider 6.11.5 - Multi-Purpose, Responsive, Parallax, Mobile-Friendly Slider Plugin for WordPress. |
| madd.ca/pages/ | generator | WPML ver:4.4.9 stt:5,61,1,4,27,41,2,56; |
| madd.ca/pages/.../ | viewport | width=device-width, initial-scale=1 |
| madd.ca/pages/.../ | robots | max-image-preview:large |
| madd.ca/pages/.../ | generator | Powered by LayerSlider 6.11.5 - Multi-Purpose, Responsive, Parallax, Mobile-Friendly Slider Plugin for WordPress. |
| madd.ca/pages/.../ | generator | WPML ver:4.4.9 stt:5,61,1,4,27,41,2,56; |
| madd.ca/donation/donation-english.html | viewport | width=device-width, initial-scale=1 |
| madd.ca/pages/e-mail-list/ | viewport | width=device-width, initial-scale=1 |
| madd.ca/pages/e-mail-list/ | robots | max-image-preview:large |
| madd.ca/pages/e-mail-list/ | generator | Powered by LayerSlider 6.11.5 - Multi-Purpose, Responsive, Parallax, Mobile-Friendly Slider Plugin for WordPress. |
| madd.ca/pages/e-mail-list/ | generator | WPML ver:4.4.9 stt:5,61,1,4,27,41,2,56; |
| madd.ca/pages/.../ | viewport | width=device-width, initial-scale=1 |
| madd.ca/pages/.../ | robots | max-image-preview:large |
| madd.ca/pages/.../ | generator | Powered by LayerSlider 6.11.5 - Multi-Purpose, Responsive, Parallax, Mobile-Friendly Slider Plugin for WordPress. |
| madd.ca/pages/.../ | generator | WPML ver:4.4.9 stt:5,61,1,4,27,41,2,56; |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| madd.ca/pages/ | X-UA-Compatible | IE=edge |
| madd.ca/pages/ | Content-Type | text/html; charset=utf-8 |
| madd.ca/pages/.../ | X-UA-Compatible | IE=edge |
| madd.ca/pages/.../ | Content-Type | text/html; charset=utf-8 |
| madd.ca/pages/e-mail-list/ | X-UA-Compatible | IE=edge |
| madd.ca/pages/e-mail-list/ | Content-Type | text/html; charset=utf-8 |
| madd.ca/pages/.../ | X-UA-Compatible | IE=edge |
| madd.ca/pages/.../ | Content-Type | text/html; charset=utf-8 |
Popularity6.5
1,270,407 Most popular website in the world
This website recently saw a slight increase in popularity.
- This is the 1,270,407 most popular website in the world.
- Over the past 3 months, this website has experienced a slight increase in popularity.
Source: Alexa
Page titles8.0
80% of pages have defined titles
0% of page titles are weak
- One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a title in the head of the document.
Page titles
Amount of content8.0
Rendering Chart...
- This website has an average of 426 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| madd.ca/pages/ | 5701 | 831 |
| madd.ca/pages/.../ | 3774 | 550 |
| madd.ca/donation/donation-english.html | 518 | 57 |
| madd.ca/pages/e-mail-list/ | 2642 | 356 |
| madd.ca/pages/.../ | 2524 | 338 |
Server behavior8.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 4 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- There is duplicate content on http://www.madd.ca and http://madd.ca. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Images8.4
81% of images have a clearly defined size
22 images are being resized by the browser
- Some images (19.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 22 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
URL format8.8
1 URLs are less than ideal
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| madd.ca/pages/ | Supporting the fight against impaired driving has never been easier. | H2 |
| madd.ca/pages/ | Each year MADD Canada offers our services to thousands of victims and survivors across Canada. | H2 |
| madd.ca/pages/ | Victim/Survivor Stories | H2 |
| madd.ca/pages/ | What’s new | H2 |
| madd.ca/pages/ | BMO MADD Canada MasterCard | H2 |
| madd.ca/pages/ | MADD Canada Store | H2 |
| madd.ca/pages/ | Donate your old car | H2 |
| madd.ca/pages/ | Telephone and Direct Mail Solicitations | H2 |
| madd.ca/pages/ | Connect with MADD Canada | H2 |
| madd.ca/pages/ | Light the way out of the darkness! | H4 |
| madd.ca/pages/ | It’s about making a difference | H4 |
| madd.ca/pages/ | Keep Roads Safe This Holiday Weekend By Driving Sober Or Planning Ahead For A Sober Ride | H4 |
| madd.ca/pages/ | Shining A Spotlight On Impaired Driving Prevention | H4 |
| madd.ca/pages/ | MADD Canada | H4 |
| madd.ca/pages/ | Contact MADD Canada | H4 |
| madd.ca/pages/ | In the news | H4 |
| madd.ca/pages/.../ | Contact MADD Canada | H1 |
| madd.ca/pages/.../ | Address | H2 |
| madd.ca/pages/.../ | Media Requests | H2 |
| madd.ca/pages/.../ | Connect with MADD Canada | H2 |
| madd.ca/pages/.../ | Find Your Local Chapter or Community Leader | H2 |
| madd.ca/pages/.../ | Join the conversation | H4 |
| madd.ca/pages/.../ | MADD Canada | H4 |
| madd.ca/pages/.../ | Contact MADD Canada | H4 |
| madd.ca/pages/.../ | In the news | H4 |
| madd.ca/donation/donation-english.html | MADD Canada | H1 |
| madd.ca/pages/e-mail-list/ | Join the MADD Canada e-mail list | H1 |
| madd.ca/pages/e-mail-list/ | Join the conversation | H4 |
| madd.ca/pages/e-mail-list/ | MADD Canada | H4 |
| madd.ca/pages/e-mail-list/ | Contact MADD Canada | H4 |
| madd.ca/pages/e-mail-list/ | In the news | H4 |
| madd.ca/pages/.../ | Jobs @ MADD Canada | H1 |
| madd.ca/pages/.../ | Social Media Marketing Manager | H4 |
| madd.ca/pages/.../ | Who We Are | H4 |
| madd.ca/pages/.../ | Join the conversation | H4 |
| madd.ca/pages/.../ | MADD Canada | H4 |
| madd.ca/pages/.../ | Contact MADD Canada | H4 |
| madd.ca/pages/.../ | In the news | H4 |
Internal links9.3
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 12 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Twitter10.0
This website is linked with the Twitter account @maddcanada
This website's Twitter account has
9,058 followers
- This website was found to link the Twitter account MADD Canada (@maddcanada).
- This website's Twitter account has made 12,025 tweets to 9,058 followers.
Source: Twitter
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Incoming links10.0
19,470 pages link to this website
1,129 domains link to this website
- There are 19,470 pages on 1,129 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 1, 2021
- It looks like this website was last updated on Thursday, April 1, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 2/26/21 | madd.ca/pages/ | Body text |
| 2/25/21 | madd.ca/pages/ | Body text |
| 1/18/21 | madd.ca/pages/ | Body text |
| 4/1/21 | madd.ca/pages/ | Body text |
| 3/22/21 | madd.ca/pages/ | Body text |
| 3/21/21 | madd.ca/pages/ | Body text |
| 2/12/21 | madd.ca/pages/.../ | Body text |
| 11/24/20 | madd.ca/donation/donation-english.html | Last modified header |
| 2/3/21 | madd.ca/pages/e-mail-list/ | Body text |
| 2/3/21 | madd.ca/pages/.../ | Body text |
| 2/23/21 | madd.ca/pages/.../ | Body text |
| 5/5/17 | madd.ca/donation/madd-logo.gif | Last modified header |
| 3/2/21 | madd.ca/.../MADD-50_50-Draw-Instagram-Grid-RED4.jpg | Last modified header |
| 4/27/15 | madd.ca/pages/.../canada_eng.jpg | Last modified header |
| 1/18/21 | madd.ca/.../Jan2021WebBanner703X309pxFinal-700x309.jpg | Last modified header |
| 2/25/21 | madd.ca/.../Feb2021WebBanner703X309px-700x309.jpg | Last modified header |
| 10/26/15 | madd.ca/pages/.../carheaven.jpg | Last modified header |
| 4/14/15 | madd.ca/.../YouTube-icon-full_color-e1429038625737.png | Last modified header |
| 4/10/18 | madd.ca/.../madd-canada-EN-redtag-CMYK-320x93.png | Last modified header |
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