Report for madd.ca

Overall8.7

The overall score for this website.

Accessibility9.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.2

How satisfying the website is likely to be for users.

Marketing8.4

How well marketed and popular the website is.

Technology8.8

How well designed and built the website is.

Screenshot of madd.ca

Nibbler tested a sample of 5 pages from this website at 1:19 AM on Oct 18, 2020 (BST).

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Top priorities for website improvement

  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Make sure that all pages have a title in the head of the document. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)

Meta tags2.0

  • All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
madd.ca/pages/viewportwidth=device-width, initial-scale=1
madd.ca/pages/generatorWPML ver:4.3.10 stt:5,61,1,4,27,41,2,56;
madd.ca/donation/donation-english.htmlviewportwidth=device-width, initial-scale=1
madd.ca/pages/.../viewportwidth=device-width, initial-scale=1
madd.ca/pages/.../generatorWPML ver:4.3.10 stt:5,61,1,4,27,41,2,56;
madd.ca/pages/.../viewportwidth=device-width, initial-scale=1
madd.ca/pages/.../generatorWPML ver:4.3.10 stt:5,61,1,4,27,41,2,56;
madd.ca/pages/e-mail-list/viewportwidth=device-width, initial-scale=1
madd.ca/pages/e-mail-list/generatorWPML ver:4.3.10 stt:5,61,1,4,27,41,2,56;

Meta Tags (http-equiv attribute)

Page URLNameContent
madd.ca/pages/Content-Typetext/html; charset=utf-8
madd.ca/pages/.../Content-Typetext/html; charset=utf-8
madd.ca/pages/.../Content-Typetext/html; charset=utf-8
madd.ca/pages/e-mail-list/Content-Typetext/html; charset=utf-8

Popularity5.9

1,575,978 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 1,575,978 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.

Source: Alexa

Amount of content7.9

Rendering Chart...

  • This website has an average of 406 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

Page titles8.0

80% of pages have defined titles

0% of page titles are weak

  • One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
    • Make sure that all pages have a title in the head of the document.

Server behavior8.2

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 4 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
  • There is duplicate content on http://www.madd.ca and http://madd.ca. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
    • Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.

URL format8.8

  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

Images8.9

55% of images have a clearly defined size

17 images are being resized by the browser

Headings9.0

across address after against been call canada canada's chapter child's community connect contact conversation crash crime direct donate driving e-mail each easier facebook family fatal fight find funeral grow impaired jobs join kids leader life list local madd mail mastercard media mission need never news offers recent requests services shouldn't sober solicitations speaks special stop store stories support survivor survivors telephone their tweets victim victims violent watch what's year your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
madd.ca/pages/Supporting the fight against impaired driving has never been easier.H2
madd.ca/pages/Each year MADD Canada offers our services to 20,000 victims and survivors across Canada.H2
madd.ca/pages/MADD Canada’s mission is to stop impaired driving and to support victims of this violent crime.H2
madd.ca/pages/If you need support, call us: 1-800-665-6233H2
madd.ca/pages/BMO MADD Canada MasterCardH2
madd.ca/pages/MADD Canada StoreH2
madd.ca/pages/Donate your old carH2
madd.ca/pages/Victim/Survivor StoriesH2
madd.ca/pages/What’s newH2
madd.ca/pages/Connect with MADD CanadaH2
madd.ca/pages/Telephone and Direct Mail SolicitationsH3
madd.ca/pages/Your child’s special day shouldn’t be their funeralH4
madd.ca/pages/In one unforgivable act, an impaired driver changed my life and my family’s life forever.H4
madd.ca/pages/Help Keep Roads Safe This Thanksgiving Holiday Weekend – Drive SoberH4
madd.ca/pages/‘She never gets to watch her kids grow up’: family speaks out after fatal crashH4
madd.ca/pages/MADD CanadaH4
madd.ca/pages/Contact MADD CanadaH4
madd.ca/pages/In the newsH4
madd.ca/donation/donation-english.htmlMADD CanadaH1
madd.ca/pages/.../Contact MADD CanadaH1
madd.ca/pages/.../AddressH2
madd.ca/pages/.../Media RequestsH2
madd.ca/pages/.../Connect with MADD CanadaH2
madd.ca/pages/.../Find Your Local Chapter or Community LeaderH2
madd.ca/pages/.../Recent TweetsH4
madd.ca/pages/.../Join the Conversation on FacebookH4
madd.ca/pages/.../MADD CanadaH4
madd.ca/pages/.../Contact MADD CanadaH4
madd.ca/pages/.../In the newsH4
madd.ca/pages/.../Jobs @ MADD CanadaH1
madd.ca/pages/.../Who We AreH4
madd.ca/pages/.../Recent TweetsH4
madd.ca/pages/.../Join the Conversation on FacebookH4
madd.ca/pages/.../MADD CanadaH4
madd.ca/pages/.../Contact MADD CanadaH4
madd.ca/pages/.../In the newsH4
madd.ca/pages/e-mail-list/Join the MADD Canada e-mail listH1
madd.ca/pages/e-mail-list/Recent TweetsH4
madd.ca/pages/e-mail-list/Join the Conversation on FacebookH4
madd.ca/pages/e-mail-list/MADD CanadaH4
madd.ca/pages/e-mail-list/Contact MADD CanadaH4
madd.ca/pages/e-mail-list/In the newsH4

Twitter10.0

This website is linked with the Twitter account @maddcanada

This website's Twitter account has
8,807 followers

  • This website was found to link the Twitter account MADD Canada (@maddcanada).
  • This website's Twitter account has made 11,462 tweets to 8,807 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of madd.caTablet screenshot of madd.ca
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
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all992px-madd.ca/pages/.../style.css?ver=4.0.3
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Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
all0px-madd.ca/pages/.../style.css?ver=4.0.3
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all1200px-madd.ca/pages/.../style.css?ver=4.0.3
all900px-madd.ca/pages/.../style.css?ver=4.0.3
(max-width: -1px)--madd.ca/pages/.../style.css?ver=4.0.3
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(transform-3d), (-o-transform-3d), (-ms-transform-3d), (-moz-transform-3d), (-webkit-transform-3d)--madd.ca/.../layerslider.css?ver=5.6.2
all782px-madd.ca/.../style.css?ver=7bc0426e3a66e0a60a70697052a3f455
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all600px-madd.ca/.../style.css?ver=7bc0426e3a66e0a60a70697052a3f455
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print--maxcdn.bootstrapcdn.com/.../bootstrap.min.css
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all768px-maxcdn.bootstrapcdn.com/.../bootstrap.min.css
all992px-maxcdn.bootstrapcdn.com/.../bootstrap.min.css
(transform-3d), (-webkit-transform-3d)--maxcdn.bootstrapcdn.com/.../bootstrap.min.css
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all-767pxmaxcdn.bootstrapcdn.com/.../bootstrap.min.css
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all992px1199pxmaxcdn.bootstrapcdn.com/.../bootstrap.min.css
all1200px-maxcdn.bootstrapcdn.com/.../bootstrap.min.css
print--maxcdn.bootstrapcdn.com/.../bootstrap.min.css
print--maxcdn.bootstrapcdn.com/.../bootstrap.min.css
print--maxcdn.bootstrapcdn.com/.../bootstrap.min.css
print--maxcdn.bootstrapcdn.com/.../bootstrap.min.css
print--maxcdn.bootstrapcdn.com/.../bootstrap.min.css
print--pingendo.github.io/.../bootstrap.css
all768px-pingendo.github.io/.../bootstrap.css
all768px-pingendo.github.io/.../bootstrap.css
all768px-pingendo.github.io/.../bootstrap.css
all992px-pingendo.github.io/.../bootstrap.css
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all768px-pingendo.github.io/.../bootstrap.css
all-767pxpingendo.github.io/.../bootstrap.css
all-767pxpingendo.github.io/.../bootstrap.css
screen768px-pingendo.github.io/.../bootstrap.css
all768px-pingendo.github.io/.../bootstrap.css
all992px-pingendo.github.io/.../bootstrap.css
(transform-3d), (-webkit-transform-3d)--pingendo.github.io/.../bootstrap.css
screen768px-pingendo.github.io/.../bootstrap.css
all-767pxpingendo.github.io/.../bootstrap.css
all-767pxpingendo.github.io/.../bootstrap.css
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all-767pxpingendo.github.io/.../bootstrap.css
all768px991pxpingendo.github.io/.../bootstrap.css
all768px991pxpingendo.github.io/.../bootstrap.css
all768px991pxpingendo.github.io/.../bootstrap.css
all768px991pxpingendo.github.io/.../bootstrap.css
all992px1199pxpingendo.github.io/.../bootstrap.css
all992px1199pxpingendo.github.io/.../bootstrap.css
all992px1199pxpingendo.github.io/.../bootstrap.css
all992px1199pxpingendo.github.io/.../bootstrap.css
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all1200px-pingendo.github.io/.../bootstrap.css
all1200px-pingendo.github.io/.../bootstrap.css
all1200px-pingendo.github.io/.../bootstrap.css
all-767pxpingendo.github.io/.../bootstrap.css
all768px991pxpingendo.github.io/.../bootstrap.css
all992px1199pxpingendo.github.io/.../bootstrap.css
all1200px-pingendo.github.io/.../bootstrap.css
print--pingendo.github.io/.../bootstrap.css
print--pingendo.github.io/.../bootstrap.css
print--pingendo.github.io/.../bootstrap.css
print--pingendo.github.io/.../bootstrap.css
print--pingendo.github.io/.../bootstrap.css
screen768px-pingendo.github.io/.../bootstrap.css
screen768px-pingendo.github.io/.../bootstrap.css
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only screen731.8px823.6pxmadd.ca/pages/e-mail-list/
only screen-731.8pxmadd.ca/pages/e-mail-list/
only screen-640pxmadd.ca/pages/e-mail-list/
only screen768px1024pxmadd.ca/pages/e-mail-list/
only screen-1023pxmadd.ca/pages/e-mail-list/
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only screen1023px-madd.ca/pages/e-mail-list/
screen-1005pxmadd.ca/pages/e-mail-list/
only screen768px1024pxmadd.ca/pages/e-mail-list/

Freshness10.0

Last updated October 8, 2020

  • It looks like this website was last updated on Thursday, October 8, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
9/3/20madd.ca/pages/Body text
10/6/20madd.ca/pages/Body text
8/27/20madd.ca/pages/Body text
10/7/20madd.ca/pages/Body text
10/8/20madd.ca/pages/Body text
10/7/20madd.ca/pages/Body text
6/13/19madd.ca/donation/donation-english.htmlLast modified header
10/17/19madd.ca/pages/.../Body text
5/29/19madd.ca/pages/.../Body text
7/4/19madd.ca/pages/e-mail-list/Body text
4/27/15madd.ca/pages/.../canada_eng.jpgLast modified header
5/5/17madd.ca/donation/madd-logo.gifLast modified header
8/28/20madd.ca/.../AugBannerLetterPage_Final-700x309.jpgLast modified header
10/6/20madd.ca/.../Oct2020WebBanner703x309px-700x309.jpgLast modified header
3/31/20madd.ca/.../COVID-19-Update-Banner.jpgLast modified header
5/25/20madd.ca/.../20-MADD-0036-Campaign-911-Homepage-900x300_ENG_911.jpgLast modified header
10/6/20madd.ca/.../Oct2020WebBanner1100x367px.jpgLast modified header
10/26/15madd.ca/pages/.../carheaven.jpgLast modified header
4/14/15madd.ca/.../YouTube-icon-full_color-e1429038625737.pngLast modified header
4/10/18madd.ca/.../madd-canada-EN-redtag-CMYK-640x186.pngLast modified header
4/10/18madd.ca/.../madd-canada-EN-redtag-CMYK-320x93.pngLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .ca websites.

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