Nibbler SEO audit for marketingmachine.ai
Summary
Overall7.7
The overall score for this website.
Accessibility8.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 2 pages from this website at 12:45 AM on Apr 20, 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links3.3
- 16 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior5.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- There are different websites on http://www.marketingmachine.ai and http://marketingmachine.ai. This may confuse visitors, who would normally expect the same website on both.
- You should replace one of the websites with a permanent (HTTP 301) redirect to forward visitors to the other.
Freshness5.6
Last updated December 22, 2023
- It looks like this website was last updated on Friday, December 22, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Meta tags6.0
This is how this website will look in Google search listings:
Technology, Leadership & Organization Development, Software ...
marketingmachine.ai/
Marketing Machine partners with the internet, technology, and media companies at any stage of their lifecycle to create technology solutions for the modern digital ...
- All pages include at least some metadata, but only 50.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| marketingmachine.ai/ | viewport | width=device-width, initial-scale=1 |
| marketingmachine.ai/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| marketingmachine.ai/ | description | Marketing Machine partners with the internet, technology, and media companies at any stage of their lifecycle to create technology solutions for the modern digital economy. |
| marketingmachine.ai/ | twitter:card | summary_large_image |
| marketingmachine.ai/ | twitter:label1 | Est. reading time |
| marketingmachine.ai/ | twitter:data1 | 1 minute |
| marketingmachine.ai/ | generator | WordPress 6.4.2 |
| marketingmachine.ai/ | msapplication-tileimage | https://marketingmachine.ai/wp-content/uploads/2023/10/cropped-marketing-machine-black-logo-03-270x270.png |
| marketingmachine.ai/team/ | viewport | width=device-width, initial-scale=1 |
| marketingmachine.ai/team/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| marketingmachine.ai/team/ | twitter:card | summary_large_image |
| marketingmachine.ai/team/ | twitter:label1 | Est. reading time |
| marketingmachine.ai/team/ | twitter:data1 | 1 minute |
| marketingmachine.ai/team/ | generator | WordPress 6.4.2 |
| marketingmachine.ai/team/ | msapplication-tileimage | https://marketingmachine.ai/wp-content/uploads/2023/10/cropped-marketing-machine-black-logo-03-270x270.png |
Headings7.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| marketingmachine.ai/ | We focus on building. We’ve brought over 200 companies to market. We bet you’ve heard of some. | H1 |
| marketingmachine.ai/ | What DoesMarketing Machine Do? | H2 |
| marketingmachine.ai/ | How WeWork Together | H2 |
| marketingmachine.ai/ | We MakeMarket Leaders | H2 |
| marketingmachine.ai/ | GetStarted Today | H2 |
| marketingmachine.ai/ | We develop groundbreaking technology | H3 |
| marketingmachine.ai/ | We strategize and execute on marketing | H3 |
| marketingmachine.ai/ | We support with advising and consulting | H3 |
| marketingmachine.ai/ | Invitation and Project Setup | H3 |
| marketingmachine.ai/ | Business and Goal Alignment | H3 |
| marketingmachine.ai/ | Consistent Progress Reports | H3 |
| marketingmachine.ai/ | Case Studies | H5 |
| marketingmachine.ai/ | Robert Shapiro – Under Secretary for Economic Affairs, WhiteHouse(Clinton) | H6 |
| marketingmachine.ai/ | Chris Moss – Creator of Orange | H6 |
| marketingmachine.ai/ | Chris Saad – Uber | H6 |
| marketingmachine.ai/ | Simon Woodroffe – Yo! | H6 |
| marketingmachine.ai/ | Quick links | H6 |
| marketingmachine.ai/ | Company | H6 |
| marketingmachine.ai/ | Services | H6 |
| marketingmachine.ai/ | Products | H6 |
| marketingmachine.ai/ | Follow us on | H6 |
| marketingmachine.ai/team/ | LeadershipTeam | H2 |
| marketingmachine.ai/team/ | GetStarted Today | H2 |
| marketingmachine.ai/team/ | Rye Akervik | H5 |
| marketingmachine.ai/team/ | Allen Ball | H5 |
| marketingmachine.ai/team/ | Maria Paredes | H5 |
| marketingmachine.ai/team/ | Bruno Morozini | H5 |
| marketingmachine.ai/team/ | Mark Crawford | H5 |
| marketingmachine.ai/team/ | Chief Executive Officer | H6 |
| marketingmachine.ai/team/ | Chief Technology Officer | H6 |
| marketingmachine.ai/team/ | Chief Operating Officer | H6 |
| marketingmachine.ai/team/ | Chief Product Officer | H6 |
| marketingmachine.ai/team/ | Chief Marketing Officer | H6 |
| marketingmachine.ai/team/ | Quick links | H6 |
| marketingmachine.ai/team/ | Company | H6 |
| marketingmachine.ai/team/ | Services | H6 |
| marketingmachine.ai/team/ | Products | H6 |
| marketingmachine.ai/team/ | Follow us on | H6 |
Amount of content8.0
Rendering Chart...
- This website has an average of 571 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| marketingmachine.ai/ | 7412 | 1039 |
| marketingmachine.ai/team/ | 846 | 102 |
Images9.8
2% of images have a clearly defined size
No images are being resized by the browser
- Most images (98.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |