Nibbler SEO audit for plmr.com
Summary
Overall9.1
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 1:13 PM on Apr 1, 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links7.7
- 6 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 15 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.3
Rendering Chart...
- This website has an average of 393 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| plmr.com/ | 4559 | 591 |
| plmr.com/become-an-agent/ | 2906 | 425 |
| plmr.com/products-coverages/ | 1764 | 226 |
| plmr.com/agents-brokers/ | 2679 | 384 |
| plmr.com/policyholders/ | 2265 | 339 |
Images8.5
73% of images have a clearly defined size
37 images are being resized by the browser
- Some images (27.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 37 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.plmr.com to http://plmr.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| plmr.com/ | Palomar Protects | H1 |
| plmr.com/ | Join Us | H1 |
| plmr.com/ | Making a Difference | H1 |
| plmr.com/ | Our Product Lines | H2 |
| plmr.com/ | Commercial Insurance Products | H2 |
| plmr.com/ | Residential Insurance Products | H2 |
| plmr.com/ | Specialty Insurance Reimagined | H2 |
| plmr.com/ | Spark Your Career | H2 |
| plmr.com/ | Featured | H2 |
| plmr.com/ | 7 Essential Resources for Emerging Insurance Leaders | H2 |
| plmr.com/ | Recent Posts | H2 |
| plmr.com/ | Contact Us | H2 |
| plmr.com/ | A Fresh Perspective on Specialty Insurance | H3 |
| plmr.com/ | DIC / Earthquake Insurance | H3 |
| plmr.com/ | Commercial Flood Insurance | H3 |
| plmr.com/ | Inland Marine Insurance | H3 |
| plmr.com/ | General Casualty Insurance | H3 |
| plmr.com/ | Professional & Management Liability Insurance | H3 |
| plmr.com/ | Environmental Liability Insurance | H3 |
| plmr.com/ | Earthquake Insurance | H3 |
| plmr.com/ | Flood Insurance | H3 |
| plmr.com/ | Hurricane Insurance | H3 |
| plmr.com/ | -Mac Armstrong, Palomar CEO | H3 |
| plmr.com/ | Agile, Bold and Creative | H3 |
| plmr.com/ | Opportunity is Knocking | H3 |
| plmr.com/ | Jr. Scrum Master | H3 |
| plmr.com/ | Senior Underwriter – Inland Marine | H3 |
| plmr.com/ | Actuarial Analyst/Senior Actuarial Analyst | H3 |
| plmr.com/ | Palomar Talent Community | H3 |
| plmr.com/ | Contact Form | H3 |
| plmr.com/ | Fronting | H4 |
| plmr.com/ | Programs | H4 |
| plmr.com/ | Job Opportunites | H4 |
| plmr.com/ | Location | H4 |
| plmr.com/ | 7 Essential Resources for Emerging Insurance Leaders | H4 |
| plmr.com/ | The Hidden Risk of Inland Flooding | H4 |
| plmr.com/ | Prevent Underinsurance: Key Habits to Mitigate the Risk of Being Underinsured | H4 |
| plmr.com/become-an-agent/ | Become an Agent | H1 |
| plmr.com/become-an-agent/ | Become an Agent | H3 |
| plmr.com/become-an-agent/ | Step 1 of 4 | H3 |
| plmr.com/products-coverages/ | Providing Better Solutions | H1 |
| plmr.com/products-coverages/ | Commercial | H2 |
| plmr.com/products-coverages/ | Residential | H2 |
| plmr.com/products-coverages/ | Creating New Products | H3 |
| plmr.com/agents-brokers/ | Agents & Brokers | H1 |
| plmr.com/agents-brokers/ | PASS How To Videos | H2 |
| plmr.com/agents-brokers/ | Access Our Products & Coverages | H2 |
| plmr.com/agents-brokers/ | Claims | H2 |
| plmr.com/agents-brokers/ | Contact Us | H2 |
| plmr.com/agents-brokers/ | How to submit, quote, bind, and endorse a policy | H3 |
| plmr.com/agents-brokers/ | Starting the Claim Process First Notice of Loss | H3 |
| plmr.com/agents-brokers/ | Contact Form | H3 |
| plmr.com/agents-brokers/ | Commercial | H4 |
| plmr.com/agents-brokers/ | Residential | H4 |
| plmr.com/agents-brokers/ | Programs | H4 |
| plmr.com/agents-brokers/ | Palomar | H4 |
| plmr.com/agents-brokers/ | Palomar Excess & Surplus Insurance Company | H4 |
| plmr.com/agents-brokers/ | Wellington Texas Homeowners & Dwelling Fire Claims | H4 |
| plmr.com/agents-brokers/ | Cabrillo Homeowners Claims | H4 |
| plmr.com/policyholders/ | Policyholders | H1 |
| plmr.com/policyholders/ | Make a Payment | H2 |
| plmr.com/policyholders/ | Claims | H2 |
| plmr.com/policyholders/ | Residential Products | H2 |
| plmr.com/policyholders/ | Contact Us | H2 |
| plmr.com/policyholders/ | Starting the Claim Process First Notice of Loss | H3 |
| plmr.com/policyholders/ | Contact Form | H3 |
| plmr.com/policyholders/ | Palomar | H4 |
| plmr.com/policyholders/ | Palomar Excess & Surplus Insurance Company | H4 |
| plmr.com/policyholders/ | Wellington Texas Homeowners & Dwelling Fire Claims | H4 |
| plmr.com/policyholders/ | Cabrillo Homeowners Claims | H4 |
| plmr.com/policyholders/ | Residential Products | H4 |
Meta tags10.0
This is how this website will look in Google search listings:
Palomar - Specialty Insurance for Residential and Commercial Customers
plmr.com/
Palomar reimagines commercial and residential catastrophe insurance with creative solutions and more affordable options for better protection.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| plmr.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| plmr.com/ | description | Palomar reimagines commercial and residential catastrophe insurance with creative solutions and more affordable options for better protection. |
| plmr.com/ | twitter:card | summary_large_image |
| plmr.com/ | twitter:title | Home |
| plmr.com/ | generator | Hood West Divi-child v.3.9 |
| plmr.com/ | generator | WordPress 6.4.3 |
| plmr.com/ | viewport | width=device-width, initial-scale=1.0 |
| plmr.com/ | generator | Site Kit by Google 1.123.0 |
| plmr.com/ | msapplication-tileimage | https://plmr.com/wp-content/uploads/2020/10/cropped-favicon-270x270.png |
| plmr.com/become-an-agent/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| plmr.com/become-an-agent/ | description | Becoming an insurance agent through an exclusive network of qualified agents we can ensure our policyholders receive knowledgeable service. |
| plmr.com/become-an-agent/ | twitter:card | summary_large_image |
| plmr.com/become-an-agent/ | twitter:label1 | Est. reading time |
| plmr.com/become-an-agent/ | twitter:data1 | 2 minutes |
| plmr.com/become-an-agent/ | generator | Hood West Divi-child v.3.9 |
| plmr.com/become-an-agent/ | generator | WordPress 6.4.3 |
| plmr.com/become-an-agent/ | viewport | width=device-width, initial-scale=1.0 |
| plmr.com/become-an-agent/ | generator | Site Kit by Google 1.123.0 |
| plmr.com/become-an-agent/ | msapplication-tileimage | https://plmr.com/wp-content/uploads/2020/10/cropped-favicon-270x270.png |
| plmr.com/products-coverages/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| plmr.com/products-coverages/ | description | Palomar offers affordable insurance products to better protect families and businesses to help rebuild lives after natural disasters. |
| plmr.com/products-coverages/ | twitter:card | summary_large_image |
| plmr.com/products-coverages/ | twitter:label1 | Est. reading time |
| plmr.com/products-coverages/ | twitter:data1 | 2 minutes |
| plmr.com/products-coverages/ | generator | Hood West Divi-child v.3.9 |
| plmr.com/products-coverages/ | generator | WordPress 6.4.3 |
| plmr.com/products-coverages/ | viewport | width=device-width, initial-scale=1.0 |
| plmr.com/products-coverages/ | generator | Site Kit by Google 1.123.0 |
| plmr.com/products-coverages/ | msapplication-tileimage | https://plmr.com/wp-content/uploads/2020/10/cropped-favicon-270x270.png |
| plmr.com/agents-brokers/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| plmr.com/agents-brokers/ | description | Palomar partners with insurance agents and brokers to provide affordable residential and commercial catastrophe insurance around the country. |
| plmr.com/agents-brokers/ | twitter:card | summary_large_image |
| plmr.com/agents-brokers/ | twitter:label1 | Est. reading time |
| plmr.com/agents-brokers/ | twitter:data1 | 13 minutes |
| plmr.com/agents-brokers/ | generator | Hood West Divi-child v.3.9 |
| plmr.com/agents-brokers/ | generator | WordPress 6.4.3 |
| plmr.com/agents-brokers/ | viewport | width=device-width, initial-scale=1.0 |
| plmr.com/agents-brokers/ | generator | Site Kit by Google 1.123.0 |
| plmr.com/agents-brokers/ | msapplication-tileimage | https://plmr.com/wp-content/uploads/2020/10/cropped-favicon-270x270.png |
| plmr.com/policyholders/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| plmr.com/policyholders/ | description | Palomar stands ready to assist policyholders every step of the way, before, during and after a catastrophe. |
| plmr.com/policyholders/ | twitter:card | summary_large_image |
| plmr.com/policyholders/ | twitter:label1 | Est. reading time |
| plmr.com/policyholders/ | twitter:data1 | 3 minutes |
| plmr.com/policyholders/ | generator | Hood West Divi-child v.3.9 |
| plmr.com/policyholders/ | generator | WordPress 6.4.3 |
| plmr.com/policyholders/ | viewport | width=device-width, initial-scale=1.0 |
| plmr.com/policyholders/ | generator | Site Kit by Google 1.123.0 |
| plmr.com/policyholders/ | msapplication-tileimage | https://plmr.com/wp-content/uploads/2020/10/cropped-favicon-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| plmr.com/ | X-UA-Compatible | IE=edge |
| plmr.com/become-an-agent/ | X-UA-Compatible | IE=edge |
| plmr.com/products-coverages/ | X-UA-Compatible | IE=edge |
| plmr.com/agents-brokers/ | X-UA-Compatible | IE=edge |
| plmr.com/policyholders/ | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 1, 2024
- It looks like this website was last updated on Friday, March 1, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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