Nibbler SEO audit for www.telfordopticians.co.uk
Summary
Overall8.7
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 3:58 PM on Apr 15, 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links5.2
- 25 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images7.6
80% of images have a clearly defined size
39 images are being resized by the browser
- Some images (20.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 4 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.telfordopticians.co.uk/.../visibility-1.webp unknown www.telfordopticians.co.uk/.../healthcare-2.webp unknown www.telfordopticians.co.uk/.../eyeglasses-2.webp unknown www.telfordopticians.co.uk/.../hearing-2.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 39 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.2
Rendering Chart...
- This website has an average of 652 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.telfordopticians.co.uk/ | 3366 | 446 |
| www.telfordopticians.co.uk/eye-care/ | 8327 | 1167 |
| www.telfordopticians.co.uk/hearing-care/ | 8856 | 1433 |
| www.telfordopticians.co.uk/blog/ | 854 | 104 |
| www.telfordopticians.co.uk/book-now/ | 1020 | 110 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://telfordopticians.co.uk to http://www.telfordopticians.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Home - Telford Opticians Telford Opticians - See the difference
www.telfordopticians.co.uk/
Discover exceptional eye care, hearing care and personal service you can trust at your local Telford Opticians Bangor & Newtownards.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.telfordopticians.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.telfordopticians.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.telfordopticians.co.uk/ | description | Discover exceptional eye care, hearing care and personal service you can trust at your local Telford Opticians Bangor & Newtownards. |
| www.telfordopticians.co.uk/ | twitter:card | summary_large_image |
| www.telfordopticians.co.uk/ | generator | WordPress 6.5.2 |
| www.telfordopticians.co.uk/ | generator | Elementor 3.20.0; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.telfordopticians.co.uk/ | msapplication-tileimage | https://www.telfordopticians.co.uk/wp-content/uploads/2023/06/cropped-telfords_site_icon-270x270.png |
| www.telfordopticians.co.uk/eye-care/ | viewport | width=device-width, initial-scale=1 |
| www.telfordopticians.co.uk/eye-care/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.telfordopticians.co.uk/eye-care/ | description | Be confident in your sight with comprehensive eye testing and personalised treatment from our optometry team. Book online today! |
| www.telfordopticians.co.uk/eye-care/ | twitter:card | summary_large_image |
| www.telfordopticians.co.uk/eye-care/ | twitter:label1 | Estimated reading time |
| www.telfordopticians.co.uk/eye-care/ | twitter:data1 | 7 minutes |
| www.telfordopticians.co.uk/eye-care/ | generator | WordPress 6.5.2 |
| www.telfordopticians.co.uk/eye-care/ | generator | Elementor 3.20.0; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.telfordopticians.co.uk/eye-care/ | msapplication-tileimage | https://www.telfordopticians.co.uk/wp-content/uploads/2023/06/cropped-telfords_site_icon-270x270.png |
| www.telfordopticians.co.uk/hearing-care/ | viewport | width=device-width, initial-scale=1 |
| www.telfordopticians.co.uk/hearing-care/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.telfordopticians.co.uk/hearing-care/ | description | Tackle discomfort and hearing loss. We offer a range of treatment options to support and protect your hearing. Book an appointment today. |
| www.telfordopticians.co.uk/hearing-care/ | twitter:card | summary_large_image |
| www.telfordopticians.co.uk/hearing-care/ | twitter:label1 | Estimated reading time |
| www.telfordopticians.co.uk/hearing-care/ | twitter:data1 | 7 minutes |
| www.telfordopticians.co.uk/hearing-care/ | generator | WordPress 6.5.2 |
| www.telfordopticians.co.uk/hearing-care/ | generator | Elementor 3.20.0; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.telfordopticians.co.uk/hearing-care/ | msapplication-tileimage | https://www.telfordopticians.co.uk/wp-content/uploads/2023/06/cropped-telfords_site_icon-270x270.png |
| www.telfordopticians.co.uk/blog/ | viewport | width=device-width, initial-scale=1 |
| www.telfordopticians.co.uk/blog/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.telfordopticians.co.uk/blog/ | description | Stay informed about the latest advancements in eye care and tips for maintaining your own eye health at Telford Opticians. Read more.. |
| www.telfordopticians.co.uk/blog/ | twitter:card | summary_large_image |
| www.telfordopticians.co.uk/blog/ | twitter:label1 | Estimated reading time |
| www.telfordopticians.co.uk/blog/ | twitter:data1 | 1 minute |
| www.telfordopticians.co.uk/blog/ | generator | WordPress 6.5.2 |
| www.telfordopticians.co.uk/blog/ | generator | Elementor 3.20.0; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.telfordopticians.co.uk/blog/ | msapplication-tileimage | https://www.telfordopticians.co.uk/wp-content/uploads/2023/06/cropped-telfords_site_icon-270x270.png |
| www.telfordopticians.co.uk/book-now/ | viewport | width=device-width, initial-scale=1 |
| www.telfordopticians.co.uk/book-now/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.telfordopticians.co.uk/book-now/ | description | At Telford Opticians it's easy to book an eye test or appointment online in a few quick and easy steps. Click here to begin.. |
| www.telfordopticians.co.uk/book-now/ | twitter:card | summary_large_image |
| www.telfordopticians.co.uk/book-now/ | twitter:label1 | Estimated reading time |
| www.telfordopticians.co.uk/book-now/ | twitter:data1 | 15 minutes |
| www.telfordopticians.co.uk/book-now/ | generator | WordPress 6.5.2 |
| www.telfordopticians.co.uk/book-now/ | generator | Elementor 3.20.0; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.telfordopticians.co.uk/book-now/ | msapplication-tileimage | https://www.telfordopticians.co.uk/wp-content/uploads/2023/06/cropped-telfords_site_icon-270x270.png |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 14, 2024
- It looks like this website was last updated on Thursday, March 14, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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