Report for www.abf.co.uk

Overall8.4

The overall score for this website.

Accessibility7.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.1

How satisfying the website is likely to be for users.

Marketing7.2

How well marketed and popular the website is.

Technology8.9

How well designed and built the website is.

Screenshot of www.abf.co.uk

Nibbler tested a sample of 5 pages from this website at 10:47 PM on Jan 12, 2021 (GMT).

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Top priorities for website improvement

  • Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Mobile3.0

Mobile screenshot of www.abf.co.ukTablet screenshot of www.abf.co.uk
  • None of this website appears to be optimized for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.

Page titles7.0

100% of pages have defined titles

60% of page titles are weak

  • All pages were found to specify page titles, but 3.0% pages have relatively weak titles which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
    • Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.

Page titles

Page titleNotes
Associated British Foods plcOK
Associated British Foods plc - Cookies Policy OK
Associated British Foods plc - tools - Header - CareersThis title appears to be overly complex. Consider a more meaningful title
Associated British Foods plc - tools - Header - DownloadsThis title appears to be overly complex. Consider a more meaningful title
Associated British Foods plc - tools - Header - ContactThis title appears to be overly complex. Consider a more meaningful title

Amount of content7.9

Rendering Chart...

  • This website has an average of 340 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Popularity8.6

785,139 Most popular website in the world

This website recently saw a significant increase in popularity.

  • This is the 785,139 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant increase in popularity.

Source: Alexa

Headings9.0

accounts agriculture annual businesses careers change close comment contact cookies current downloads enquiry further grocery heading headquarters information ingredients investor last latest library links living location news policy price relations report responsibility retail services share site sugar useful values video

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.abf.co.uk/Our businessesH2
www.abf.co.uk/Annual Report and Accounts 2020H2
www.abf.co.uk/Living our valuesH2
www.abf.co.uk/Video libraryH2
www.abf.co.uk/Latest newsH2
www.abf.co.uk/Our businessesH2
www.abf.co.uk/Share priceH2
www.abf.co.uk/ResponsibilityH2
www.abf.co.uk/Investor relationsH2
www.abf.co.uk/DownloadsH2
www.abf.co.uk/Site servicesH2
www.abf.co.uk/Further informationH2
www.abf.co.uk/Useful linksH2
www.abf.co.uk/31/12/2020H3
www.abf.co.uk/04/12/2020H3
www.abf.co.uk/03/11/2020H3
www.abf.co.uk/Current share price2,221.00H3
www.abf.co.uk/Last close2,221.00H4
www.abf.co.uk/Day change +1.00H4
www.abf.co.uk/tools/.../cookie-policyCookies PolicyH1
www.abf.co.uk/tools/.../cookie-policyOur businessesH2
www.abf.co.uk/tools/.../cookie-policyAnnual Report and Accounts 2020H2
www.abf.co.uk/tools/.../cookie-policyLiving our valuesH2
www.abf.co.uk/tools/.../cookie-policyVideo libraryH2
www.abf.co.uk/tools/.../cookie-policySite servicesH2
www.abf.co.uk/tools/.../cookie-policyFurther informationH2
www.abf.co.uk/tools/.../cookie-policyUseful linksH2
www.abf.co.uk/tools/.../careersCareersH1
www.abf.co.uk/tools/.../careersOur businessesH2
www.abf.co.uk/tools/.../careersAnnual Report and Accounts 2020H2
www.abf.co.uk/tools/.../careersLiving our valuesH2
www.abf.co.uk/tools/.../careersVideo libraryH2
www.abf.co.uk/tools/.../careersHeadingH2
www.abf.co.uk/tools/.../careersSUGARH2
www.abf.co.uk/tools/.../careersAGRICULTUREH2
www.abf.co.uk/tools/.../careersRETAILH2
www.abf.co.uk/tools/.../careersGROCERYH2
www.abf.co.uk/tools/.../careersINGREDIENTSH2
www.abf.co.uk/tools/.../careersSite servicesH2
www.abf.co.uk/tools/.../careersFurther informationH2
www.abf.co.uk/tools/.../careersUseful linksH2
www.abf.co.uk/tools/.../downloadsDownloadsH1
www.abf.co.uk/tools/.../downloadsOur businessesH2
www.abf.co.uk/tools/.../downloadsAnnual Report and Accounts 2020H2
www.abf.co.uk/tools/.../downloadsLiving our valuesH2
www.abf.co.uk/tools/.../downloadsVideo libraryH2
www.abf.co.uk/tools/.../downloadsSite servicesH2
www.abf.co.uk/tools/.../downloadsFurther informationH2
www.abf.co.uk/tools/.../downloadsUseful linksH2
www.abf.co.uk/tools/.../contactContactH1
www.abf.co.uk/tools/.../contactOur businessesH2
www.abf.co.uk/tools/.../contactAnnual Report and Accounts 2020H2
www.abf.co.uk/tools/.../contactLiving our valuesH2
www.abf.co.uk/tools/.../contactVideo libraryH2
www.abf.co.uk/tools/.../contactABF Headquarters LocationH2
www.abf.co.uk/tools/.../contactSite servicesH2
www.abf.co.uk/tools/.../contactFurther informationH2
www.abf.co.uk/tools/.../contactUseful linksH2
www.abf.co.uk/tools/.../contactComment / enquiry:*H3

Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://abf.co.uk to http://www.abf.co.uk. This is ideal.

Analytics10.0

100% of pages use analytics

Google AnalyticsGoogle Analytics

  • Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behavior.

Images10.0

2% of images have a clearly defined size

1 image is being resized by the browser

Meta tags10.0

This is how this website will look in Google search listings:

Associated British Foods plc

www.abf.co.uk/

Home

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.abf.co.uk/descriptionHome
www.abf.co.uk/keywordsHome
www.abf.co.uk/tools/.../cookie-policydescriptionCookies Policy
www.abf.co.uk/tools/.../cookie-policykeywordsCookies Policy
www.abf.co.uk/tools/.../careersdescriptionCareers
www.abf.co.uk/tools/.../careerskeywordsCareers
www.abf.co.uk/tools/.../downloadsdescriptionDownloads
www.abf.co.uk/tools/.../downloadskeywordsDownloads
www.abf.co.uk/tools/.../contactdescriptionContact
www.abf.co.uk/tools/.../contactkeywordsContact

Meta Tags (http-equiv attribute)

Page URLNameContent
www.abf.co.uk/Content-Typetext/html;charset=utf-8
www.abf.co.uk/tools/.../cookie-policyContent-Typetext/html;charset=utf-8
www.abf.co.uk/tools/.../careersContent-Typetext/html;charset=utf-8
www.abf.co.uk/tools/.../downloadsContent-Typetext/html;charset=utf-8
www.abf.co.uk/tools/.../contactContent-Typetext/html;charset=utf-8

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
print--www.abf.co.uk/css/styles.css

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated January 12, 2021

  • It looks like this website was last updated on Tuesday, January 12, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
12/31/20www.abf.co.uk/Body text
12/4/20www.abf.co.uk/Body text
1/12/21www.abf.co.uk/Body text
1/12/21www.abf.co.uk/tools/.../cookie-policyBody text
1/12/21www.abf.co.uk/tools/.../careersBody text
1/12/21www.abf.co.uk/tools/.../downloadsBody text
1/12/21www.abf.co.uk/tools/.../contactBody text
4/12/18www.abf.co.uk/.../window-close.pngLast modified header
4/12/18www.abf.co.uk/.../current-price.pngLast modified header
4/12/18www.abf.co.uk/multimedia/.../shadow.pngLast modified header
4/12/18www.abf.co.uk/multimedia/.../logo.pngLast modified header
4/12/18www.abf.co.uk/.../close-cookie.pngLast modified header
11/3/20www.abf.co.uk/css/styles.cssLast modified header
4/12/18www.abf.co.uk/css/supersized.cssLast modified header
11/5/19www.abf.co.uk/css/supersized-shutter.cssLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

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