Nibbler SEO audit for www.advantagetesting.com
Summary
Overall8.0
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.4
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:50 PM on Apr 14, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Freshness1.1
Last updated March 1, 2021
- It looks like this website was last updated on Monday, March 1, 2021. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
Amount of content8.3
Rendering Chart...
- This website has an average of 527 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.advantagetesting.com/ | 9270 | 1451 |
| www.advantagetesting.com/how-enroll | 1666 | 209 |
| www.advantagetesting.com/contact | 1713 | 220 |
| www.advantagetesting.com/about-us/about-us | 3671 | 484 |
| www.advantagetesting.com/about-us/reviews | 2068 | 272 |
Images8.6
68% of images have a clearly defined size
21 images are being resized by the browser
- Some images (32.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 21 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links9.5
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.advantagetesting.com/.../2023-future-leaders-in-law MORE www.advantagetesting.com/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 20 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
Tested page Alternate www.advantagetesting.com/about-us/about-us www.advantagetesting.com/about-us/.../
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://advantagetesting.com to http://www.advantagetesting.com. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
Advantage Testing
www.advantagetesting.com/
Advantage Testing is America's most highly regarded private tutoring service. For more than 30 years, we have offered outstanding preparation for standardized tests ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.advantagetesting.com/ | viewport | width=device-width, initial-scale=1 |
| www.advantagetesting.com/ | description | Advantage Testing is America's most highly regarded private tutoring service. For more than 30 years, we have offered outstanding preparation for standardized tests and academic tutoring from grade school through graduate school. |
| www.advantagetesting.com/ | msapplication-config | https://static.advantagetesting.com/images/favicons/browserconfig.xml |
| www.advantagetesting.com/ | theme-color | #ffffff |
| www.advantagetesting.com/ | facebook-domain-verification | xi29wrf4ou2s9tsh505zt0dhbuz063 |
| www.advantagetesting.com/how-enroll | viewport | width=device-width, initial-scale=1 |
| www.advantagetesting.com/how-enroll | description | Call now to schedule a private consultation with the location nearest to you (see a list of all of our locations). If there is no location in your immediate vicinity, tutors in every location can provide online tutoring through Zoom, Skype, or other online |
| www.advantagetesting.com/how-enroll | msapplication-config | https://static.advantagetesting.com/images/favicons/browserconfig.xml |
| www.advantagetesting.com/how-enroll | theme-color | #ffffff |
| www.advantagetesting.com/how-enroll | facebook-domain-verification | xi29wrf4ou2s9tsh505zt0dhbuz063 |
| www.advantagetesting.com/contact | viewport | width=device-width, initial-scale=1 |
| www.advantagetesting.com/contact | description | [ $UserLocation = path($_SESSION['Location']) ] Advantage Testing of [ IF($UserLocation->Name == "united-kingdom" ): ]the [ /IF ][ ECHO $UserLocation->Region; ] [ ECHO $UserLocation->Offices[0]['Address1']; ] [ |
| www.advantagetesting.com/contact | msapplication-config | https://static.advantagetesting.com/images/favicons/browserconfig.xml |
| www.advantagetesting.com/contact | theme-color | #ffffff |
| www.advantagetesting.com/contact | facebook-domain-verification | xi29wrf4ou2s9tsh505zt0dhbuz063 |
| www.advantagetesting.com/about-us/about-us | viewport | width=device-width, initial-scale=1 |
| www.advantagetesting.com/about-us/about-us | description | We believe that sound long-term tutoring and preparation enables students to develop the tools necessary for success. |
| www.advantagetesting.com/about-us/about-us | msapplication-config | https://static.advantagetesting.com/images/favicons/browserconfig.xml |
| www.advantagetesting.com/about-us/about-us | theme-color | #ffffff |
| www.advantagetesting.com/about-us/about-us | facebook-domain-verification | xi29wrf4ou2s9tsh505zt0dhbuz063 |
| www.advantagetesting.com/about-us/reviews | viewport | width=device-width, initial-scale=1 |
| www.advantagetesting.com/about-us/reviews | description | { "@context": "https://schema.org", "@type": "Organization", "address": { "@type": "PostalAddress", "addressLocality": "New York", |
| www.advantagetesting.com/about-us/reviews | msapplication-config | https://static.advantagetesting.com/images/favicons/browserconfig.xml |
| www.advantagetesting.com/about-us/reviews | theme-color | #ffffff |
| www.advantagetesting.com/about-us/reviews | facebook-domain-verification | xi29wrf4ou2s9tsh505zt0dhbuz063 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.advantagetesting.com/ | X-UA-Compatible | IE=edge |
| www.advantagetesting.com/how-enroll | X-UA-Compatible | IE=edge |
| www.advantagetesting.com/contact | X-UA-Compatible | IE=edge |
| www.advantagetesting.com/about-us/about-us | X-UA-Compatible | IE=edge |
| www.advantagetesting.com/about-us/reviews | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |