Report for www.airbnb.co.uk

Overall8.6

The overall score for this website.

Accessibility8.8

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.1

How satisfying the website is likely to be for users.

Marketing6.9

How well marketed and popular the website is.

Technology8.5

How well designed and built the website is.

Screenshot of www.airbnb.co.uk

Nibbler tested a sample of 5 pages from this website at 2:30 PM on Feb 14, 2020 (GMT).

Want branded website audits to share with your clients? Learn More

Top priorities for website improvement

  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Ensure your web server returns a 404 HTTP status code for error pages. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Headings3.8

aberdeen adventures airbnb book explore introducing places stay things unique ways

  • A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • A large number headings (25.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.airbnb.co.uk/Book unique places to stay and things to do.H1
www.airbnb.co.uk/?logo=1Book unique places to stay and things to do.H1
www.airbnb.co.uk/s/.../homesIntroducing Airbnb AdventuresH2
www.airbnb.co.uk/s/.../homes300+ places to stayH3
www.airbnb.co.uk/s/Aberdeen--United-KingdomExplore AberdeenH3
www.airbnb.co.uk/s/Aberdeen--United-KingdomWays to stayH3

Server behavior7.2

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://airbnb.co.uk to http://www.airbnb.co.uk. This is ideal.

Amount of content7.8

Rendering Chart...

  • This website has an average of 1,746 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Meta tags8.4

This is how this website will look in Google search listings:

Holiday Lets, Homes, Experiences & Places - Airbnb

www.airbnb.co.uk/

Unforgettable trips start with Airbnb. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world.

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.airbnb.co.uk/localeen-GB
www.airbnb.co.uk/googlenotranslate
www.airbnb.co.uk/descriptionUnforgettable trips start with Airbnb. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world.
www.airbnb.co.uk/viewportwidth=device-width, initial-scale=1
www.airbnb.co.uk/csrf-paramauthenticity_token
www.airbnb.co.uk/csrf-token
www.airbnb.co.uk/twitter:widgets:cspon
www.airbnb.co.uk/twitter:cardsummary
www.airbnb.co.uk/twitter:titleHoliday Lets, Homes, Experiences & Places - Airbnb
www.airbnb.co.uk/twitter:site@airbnb
www.airbnb.co.uk/twitter:app:name:iphoneAirbnb
www.airbnb.co.uk/twitter:app:name:ipadAirbnb
www.airbnb.co.uk/twitter:app:name:googleplayAirbnb
www.airbnb.co.uk/twitter:app:id:iphone401626263
www.airbnb.co.uk/twitter:app:id:ipad401626263
www.airbnb.co.uk/twitter:app:id:googleplaycom.airbnb.android
www.airbnb.co.uk/twitter:urlhttps://www.airbnb.co.uk/
www.airbnb.co.uk/twitter:app:url:iphoneairbnb://
www.airbnb.co.uk/twitter:app:url:ipadairbnb://
www.airbnb.co.uk/twitter:app:url:googleplayairbnb://
www.airbnb.co.uk/twitter:descriptionUnforgettable trips start with Airbnb. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world.
www.airbnb.co.uk/mobile-web-app-capableyes
www.airbnb.co.uk/apple-mobile-web-app-capableyes
www.airbnb.co.uk/application-nameAirbnb
www.airbnb.co.uk/apple-mobile-web-app-titleAirbnb
www.airbnb.co.uk/theme-color#ffffff
www.airbnb.co.uk/msapplication-navbutton-color#ffffff
www.airbnb.co.uk/apple-mobile-web-app-status-bar-styleblack-translucent
www.airbnb.co.uk/msapplication-starturl/?utm_source=homescreen
www.airbnb.co.uk/?logo=1localeen-GB
www.airbnb.co.uk/?logo=1googlenotranslate
www.airbnb.co.uk/?logo=1descriptionUnforgettable trips start with Airbnb. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world.
www.airbnb.co.uk/?logo=1viewportwidth=device-width, initial-scale=1
www.airbnb.co.uk/?logo=1csrf-paramauthenticity_token
www.airbnb.co.uk/?logo=1csrf-token
www.airbnb.co.uk/?logo=1twitter:widgets:cspon
www.airbnb.co.uk/?logo=1twitter:cardsummary
www.airbnb.co.uk/?logo=1twitter:titleHoliday Lets, Homes, Experiences & Places - Airbnb
www.airbnb.co.uk/?logo=1twitter:site@airbnb
www.airbnb.co.uk/?logo=1twitter:app:name:iphoneAirbnb
www.airbnb.co.uk/?logo=1twitter:app:name:ipadAirbnb
www.airbnb.co.uk/?logo=1twitter:app:name:googleplayAirbnb
www.airbnb.co.uk/?logo=1twitter:app:id:iphone401626263
www.airbnb.co.uk/?logo=1twitter:app:id:ipad401626263
www.airbnb.co.uk/?logo=1twitter:app:id:googleplaycom.airbnb.android
www.airbnb.co.uk/?logo=1twitter:urlhttps://www.airbnb.co.uk/
www.airbnb.co.uk/?logo=1twitter:app:url:iphoneairbnb://
www.airbnb.co.uk/?logo=1twitter:app:url:ipadairbnb://
www.airbnb.co.uk/?logo=1twitter:app:url:googleplayairbnb://
www.airbnb.co.uk/?logo=1twitter:descriptionUnforgettable trips start with Airbnb. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world.
www.airbnb.co.uk/?logo=1mobile-web-app-capableyes
www.airbnb.co.uk/?logo=1apple-mobile-web-app-capableyes
www.airbnb.co.uk/?logo=1application-nameAirbnb
www.airbnb.co.uk/?logo=1apple-mobile-web-app-titleAirbnb
www.airbnb.co.uk/?logo=1theme-color#ffffff
www.airbnb.co.uk/?logo=1msapplication-navbutton-color#ffffff
www.airbnb.co.uk/?logo=1apple-mobile-web-app-status-bar-styleblack-translucent
www.airbnb.co.uk/?logo=1msapplication-starturl/?utm_source=homescreen
www.airbnb.co.uk/sitemaps/v2csrf-paramauthenticity_token
www.airbnb.co.uk/sitemaps/v2csrf-token
www.airbnb.co.uk/sitemaps/v2twitter:widgets:cspon
www.airbnb.co.uk/sitemaps/v2viewportwidth=device-width, initial-scale=1
www.airbnb.co.uk/sitemaps/v2mobile-web-app-capableyes
www.airbnb.co.uk/sitemaps/v2apple-mobile-web-app-capableyes
www.airbnb.co.uk/sitemaps/v2application-nameAirbnb
www.airbnb.co.uk/sitemaps/v2apple-mobile-web-app-titleAirbnb
www.airbnb.co.uk/sitemaps/v2theme-color#ffffff
www.airbnb.co.uk/sitemaps/v2msapplication-navbutton-color#ffffff
www.airbnb.co.uk/sitemaps/v2apple-mobile-web-app-status-bar-styleblack-translucent
www.airbnb.co.uk/sitemaps/v2msapplication-starturl/?utm_source=homescreen
www.airbnb.co.uk/s/.../homeslocaleen-GB
www.airbnb.co.uk/s/.../homesgooglenotranslate
www.airbnb.co.uk/s/.../homesrobotsnoindex, nofollow
www.airbnb.co.uk/s/.../homesdescriptionFeb 14, 2020 - Rent from people in Oregon, United States from £15/night. Find unique places to stay with local hosts in 191 countries. Belong anywhere with Airbnb.
www.airbnb.co.uk/s/.../homesviewportwidth=device-width, initial-scale=1
www.airbnb.co.uk/s/.../homescsrf-paramauthenticity_token
www.airbnb.co.uk/s/.../homescsrf-token
www.airbnb.co.uk/s/.../homestwitter:widgets:cspon
www.airbnb.co.uk/s/.../homestwitter:card
www.airbnb.co.uk/s/.../homestwitter:titleAirbnb® | Oregon - Holiday Rentals & Places to Stay
www.airbnb.co.uk/s/.../homestwitter:site@airbnb
www.airbnb.co.uk/s/.../homestwitter:app:name:iphoneAirbnb
www.airbnb.co.uk/s/.../homestwitter:app:name:ipadAirbnb
www.airbnb.co.uk/s/.../homestwitter:app:name:googleplayAirbnb
www.airbnb.co.uk/s/.../homestwitter:app:id:iphone401626263
www.airbnb.co.uk/s/.../homestwitter:app:id:ipad401626263
www.airbnb.co.uk/s/.../homestwitter:app:id:googleplaycom.airbnb.android
www.airbnb.co.uk/s/.../homestwitter:url
www.airbnb.co.uk/s/.../homestwitter:descriptionFeb 14, 2020 - Rent from people in Oregon, United States from £15/night. Find unique places to stay with local hosts in 191 countries. Belong anywhere with Airbnb.
www.airbnb.co.uk/s/.../homestwitter:image
www.airbnb.co.uk/s/.../homesmobile-web-app-capableyes
www.airbnb.co.uk/s/.../homesapple-mobile-web-app-capableyes
www.airbnb.co.uk/s/.../homesapplication-nameAirbnb
www.airbnb.co.uk/s/.../homesapple-mobile-web-app-titleAirbnb
www.airbnb.co.uk/s/.../homestheme-color#ffffff
www.airbnb.co.uk/s/.../homesmsapplication-navbutton-color#ffffff
www.airbnb.co.uk/s/.../homesapple-mobile-web-app-status-bar-styleblack-translucent
www.airbnb.co.uk/s/.../homesmsapplication-starturl/?utm_source=homescreen
www.airbnb.co.uk/s/Aberdeen--United-Kingdomlocaleen-GB
www.airbnb.co.uk/s/Aberdeen--United-Kingdomgooglenotranslate
www.airbnb.co.uk/s/Aberdeen--United-Kingdomrobotsnoindex, nofollow
www.airbnb.co.uk/s/Aberdeen--United-KingdomdescriptionFeb 14, 2020 - Rent from people in Aberdeen, United Kingdom from £15/night. Find unique places to stay with local hosts in 191 countries. Belong anywhere with Airbnb.
www.airbnb.co.uk/s/Aberdeen--United-Kingdomviewportwidth=device-width, initial-scale=1
www.airbnb.co.uk/s/Aberdeen--United-Kingdomcsrf-paramauthenticity_token
www.airbnb.co.uk/s/Aberdeen--United-Kingdomcsrf-token
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:widgets:cspon
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:cardsummary
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:titleAirbnb® | Aberdeen - Holiday Rentals & Places to Stay - Scotland, United Kingdom
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:site@airbnb
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:app:name:iphoneAirbnb
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:app:name:ipadAirbnb
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:app:name:googleplayAirbnb
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:app:id:iphone401626263
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:app:id:ipad401626263
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:app:id:googleplaycom.airbnb.android
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:urlhttps://www.airbnb.co.uk/s/Aberdeen--United-Kingdom
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtwitter:descriptionFeb 14, 2020 - Rent from people in Aberdeen, United Kingdom from £15/night. Find unique places to stay with local hosts in 191 countries. Belong anywhere with Airbnb.
www.airbnb.co.uk/s/Aberdeen--United-Kingdommobile-web-app-capableyes
www.airbnb.co.uk/s/Aberdeen--United-Kingdomapple-mobile-web-app-capableyes
www.airbnb.co.uk/s/Aberdeen--United-Kingdomapplication-nameAirbnb
www.airbnb.co.uk/s/Aberdeen--United-Kingdomapple-mobile-web-app-titleAirbnb
www.airbnb.co.uk/s/Aberdeen--United-Kingdomtheme-color#ffffff
www.airbnb.co.uk/s/Aberdeen--United-Kingdommsapplication-navbutton-color#ffffff
www.airbnb.co.uk/s/Aberdeen--United-Kingdomapple-mobile-web-app-status-bar-styleblack-translucent
www.airbnb.co.uk/s/Aberdeen--United-Kingdommsapplication-starturl/?utm_source=homescreen

Meta Tags (http-equiv attribute)

Page URLNameContent
www.airbnb.co.uk/X-UA-CompatibleIE=edge,chrome=1
www.airbnb.co.uk/?logo=1X-UA-CompatibleIE=edge,chrome=1
www.airbnb.co.uk/sitemaps/v2X-UA-CompatibleIE=edge,chrome=1
www.airbnb.co.uk/s/.../homesX-UA-CompatibleIE=edge,chrome=1
www.airbnb.co.uk/s/Aberdeen--United-KingdomX-UA-CompatibleIE=edge,chrome=1

URL format8.8

  • 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
    • Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Popularity8.8

5,595 Most popular website in the world

This website recently saw a moderate decrease in popularity.

  • This is the 5,595 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate decrease in popularity.

Source: Alexa

Mobile10.0

Mobile screenshot of www.airbnb.co.ukTablet screenshot of www.airbnb.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
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all744px-www.airbnb.co.uk/s/Aberdeen--United-Kingdom
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all744px-www.airbnb.co.uk/s/Aberdeen--United-Kingdom

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