Nibbler SEO audit for www.amazon.ca
Summary
Overall5.8
The overall score for this website.
Accessibility6.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology5.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:28 PM on Mar 19, 2024 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.amazon.ca/ Not detected www.amazon.ca/gp/.../ref Not detected www.amazon.ca/gp/.../ref Not detected www.amazon.ca/ref Not detected www.amazon.ca/customer-preferences/edit...&ref_=topnav_lang Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 1239px | images-na.ssl-images-amazon.com/.../4171sdbgqbL.css?AUIClients/AmazonGatewayAuiAssets |
| all | - | 767px | www.amazon.ca/ref |
| all | 768px | 919px | www.amazon.ca/ref |
| all | 1240px | - | www.amazon.ca/ref |
| all | - | 1239px | www.amazon.ca/ref |
| all | - | 1239px | www.amazon.ca/ref |
Meta tags3.6
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.amazon.ca/ | viewport | width=device-width |
| www.amazon.ca/gp/.../ref | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.amazon.ca/gp/.../ref | encrypted-slate-token | AnYxvMYXOYVdnzoZieB3qZ0ZMhw7WpGlGh4gAcGCgN/4N/LSIWDZwyd4p45/PUCa5wP33hvc8pCAieG34+Ug505w8r7EDzBxqwj1GgfAsDQ8sEUCNhDODpJ5pU6jhYNNm0xRVJolmVErYYQ5LgKsRdrCoIw1aJQll3w1TxibH4LZnDTsBzIS5OVZT7vuxhLEIlScE7EhRDK6KzVLt6hmwaDW5uFGame/OoKjENP9yt3u6vtfAmwsVdGLv4k00uS2UvuwZy78Y8JU2w== |
| www.amazon.ca/ref | description | Canada’s largest online retailer. Free Shipping on eligible orders. Easy Returns. Shop now for Electronics, Books, Apparel & much more. Try Prime for free. |
| www.amazon.ca/ref | keywords | Amazon.ca, Online Shopping, Kindle, Books, Music, Movies, DVDs, Electronics, Health, Beauty, Watches, Home & Garden, Tools, Video Games, Baby |
| www.amazon.ca/ref | nositelinkssearchbox | |
| www.amazon.ca/ref | google-site-verification | dzs8S4Esqo2wKksPzTwY_Jdxg1UaZLstx96p7XUDXY4 |
| www.amazon.ca/ref | twitter:card | |
| www.amazon.ca/ref | twitter:site:id | |
| www.amazon.ca/ref | msvalidate.01 | 4B93BCF332FB7ADE299364913D9F1B26 |
| www.amazon.ca/ref | p:domain_verify | 38c2319aa37fac71b630ad139667cf68 |
| www.amazon.ca/ref | encrypted-slate-token | AnYxnoSdouNFm6mm0Rd7tfi1h3+1xwoRSuqeL+q8D+vTtOa/xM17hffjRvV6fWD0XyNsAwj5YBRtfvOlMB+IrMFemHTk8QQ0vsBzf23eZHHEY7PbNscuQjwQ9xBxJUILDErJmJS4wSRLzPPgOaeqPKQN2+p7VcNcHsPVhG3xnCeeyBZrfzpTqkQ1bmWJVoplx7CmArKZ7rw+XHZomRs7AeQ6GIwU0RGlnMrg6w+ksOUdptte7MoZN1ANMQJRFhtzajCKNTS2AjSIZg== |
| www.amazon.ca/customer-preferences/edit...&ref_=topnav_lang | encrypted-slate-token | AnYxYgr0xlXZC3W4on3EQWhSSe9yIiRKKV8lDDn3xLoVjcPfyfQna2cqWhZsgsvm+HRiFdRd2TAtcFhyJtchZKi0Gp+tBE/MzW2q9+hu66ksy6nUAPVM+qFdnI/SNHSA7FJ9EAfggrlSxYRs3Q9M11V/B0krT5MnQK6TvVViY5u1338rTFU9aaChfrCSjADcdv93yFGQpYDkpVtyxSjbObSSQ1i4Pjlw33XCLhqLMeo1aVYM3sb1nT3qQuAsyJuttTKn+oGN627sJnM= |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.amazon.ca/ | content-type | text/html; charset=UTF-8 |
| www.amazon.ca/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.amazon.ca/gp/.../ref | x-ua-compatible | ie=edge |
| www.amazon.ca/gp/.../ref | x-dns-prefetch-control | on |
| www.amazon.ca/ref | x-dns-prefetch-control | on |
| www.amazon.ca/ref | content-type | text/html; charset=UTF-8 |
| www.amazon.ca/customer-preferences/edit...&ref_=topnav_lang | x-dns-prefetch-control | on |
Headings4.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.amazon.ca/ | Enter the characters you see below | H4 |
| www.amazon.ca/ | Type the characters you see in this image: | H4 |
| www.amazon.ca/gp/.../ref | We’re sorry. | H1 |
| www.amazon.ca/gp/.../ref | Quick solutions | H3 |
| www.amazon.ca/ref | Today's deals | H2 |
| www.amazon.ca/ref | Spring clearance | H2 |
| www.amazon.ca/ref | Home & Kitchen store | H2 |
| www.amazon.ca/ref | Shop stylish Fashion | H2 |
| www.amazon.ca/ref | Shop our Toys & Games store | H2 |
| www.amazon.ca/ref | Explore tech gadgets | H2 |
| www.amazon.ca/ref | Sports & Outdoors store | H2 |
| www.amazon.ca/ref | Discover Les Produits du Québec | H2 |
| www.amazon.ca/ref | Subscribe and Save today | H2 |
| www.amazon.ca/ref | Today's deals | H2 |
| www.amazon.ca/ref | Best Sellers in Home | H2 |
| www.amazon.ca/ref | Best Sellers in Sports & Outdoors | H2 |
| www.amazon.ca/ref | New release movies | H2 |
| www.amazon.ca/ref | Best Sellers in Beauty & Personal Care | H2 |
| www.amazon.ca/ref | Save on refurbished cameras | H2 |
| www.amazon.ca/ref | Most wished for in Video Games | H2 |
| www.amazon.ca/ref | Most wished for in Movies & TV Shows | H2 |
| www.amazon.ca/ref | Best Sellers in Grocery & Gourmet Food | H2 |
| www.amazon.ca/ref | Baby Registry benefits | H2 |
| www.amazon.ca/ref | Shop Apple Watch Series 9 | H2 |
| www.amazon.ca/ref | Explore finds from Quebec | H2 |
| www.amazon.ca/ref | Most wished for in Books | H2 |
| www.amazon.ca/ref | Best Sellers in Clothing & Accessories | H2 |
| www.amazon.ca/ref | Save on pre-owned home appliances | H2 |
| www.amazon.ca/ref | Comfy loungewear | H2 |
| www.amazon.ca/ref | Save on refurbished computers | H2 |
| www.amazon.ca/ref | Road House | H2 |
| www.amazon.ca/ref | Best Sellers in Toys & Games | H2 |
| www.amazon.ca/customer-preferences/edit...&ref_=topnav_lang | Language settings | H3 |
URL format4.0
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 40.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Mobile4.4
- Some pages (20.0%) of this website appear to be optimized for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.amazon.ca/ Not detected Not detected Detected www.amazon.ca/gp/.../ref Not detected Not detected Detected www.amazon.ca/gp/.../ref Not detected Not detected Not detected www.amazon.ca/ref Detected Detected Not detected www.amazon.ca/customer-preferences/edit...&ref_=topnav_lang Not detected Not detected Not detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 1239px | images-na.ssl-images-amazon.com/.../4171sdbgqbL.css?AUIClients/AmazonGatewayAuiAssets |
| all | - | 767px | www.amazon.ca/ref |
| all | 768px | 919px | www.amazon.ca/ref |
| all | 1240px | - | www.amazon.ca/ref |
| all | - | 1239px | www.amazon.ca/ref |
| all | - | 1239px | www.amazon.ca/ref |
Server behavior5.5
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website returns GZIP encoded content even if the client does not support compression. GZIP compression is good because it is widely supported and reduces the load time of a web page. However, some devices and web crawlers might not support GZIP compression so your website should obey the accept-encoding HTTP header.
- Ensure GZIP compressed content is only returned when the client sends the accept-encoding: gzip header.
Pages not handling GZIP correctly
- Ensure GZIP compressed content is only returned when the client sends the accept-encoding: gzip header.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.ca to http://www.amazon.ca. This is ideal.
Internal links6.8
- 2 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.amazon.ca/.../...&pd_rd_r=deb0b54b-f4d8-4c0f-9272-fede5ae4aa98 14% offLimited time deal$119.99$119.99Was: $139.99$139.99USB C Docking Station for Laptop Dual Monitor, 15 in 1 Upgrade 4K Triple Display Laptop Dock with 2 HDMI, DisplayPort, Ethernet, 3 * 10G USB C/A 3.1, 100W PD, Audio for MacBook/Dell/HP/Lenovo/Surface www.amazon.ca/ref www.amazon.ca/.../...&pd_rd_r=deb0b54b-f4d8-4c0f-9272-fede5ae4aa98 Up to 23% offLimited time dealACEMAGIC 16.1“ Laptop AMD Ryzen 7 5700U(Beats i7-1265U), 16GB DDR4 512GB NVMe SSD, Windows 11 Gaming Laptop, Radeon RX Vega 8 Graphics, Metal Shell, Backlit KB, WiFi 6, BT5.2, USB_C, 53Wh Battery www.amazon.ca/ref
- Consider shortening long anchor text.
- 39 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content7.0
Rendering Chart...
- This website has an average of 1,135 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.amazon.ca/ | 360 | 55 |
| www.amazon.ca/gp/.../ref | 110 | 18 |
| www.amazon.ca/gp/.../ref | 22249 | 1741 |
| www.amazon.ca/ref | 17476 | 2178 |
| www.amazon.ca/customer-preferences/edit...&ref_=topnav_lang | 21639 | 1681 |
Images9.9
5% of images have a clearly defined size
7 images are being resized by the browser
- Most images (95.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 7 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Popularity10.0
22848660Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.amazon.ca/
- https://www.amazon.ca/gp/help/customer/display.html/ref=footer_cou?ie=UTF8&nodeId=1040616
- https://www.amazon.ca/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=502584
- https://www.amazon.ca/ref=nav_logo
- https://www.amazon.ca/customer-preferences/edit?ie=UTF8&preferencesReturnUrl=%2F&ref_=topnav_lang